McDonald's Just Brought Back A Forgotten Mascot
Ойын-сауық
In a new McDonald's marketing campaign, a classic character from McDonaldLand finally returns! Hamburglar was one of the villains of Ronald McDonald for a few decades, but he lost relevance around the 2000s. Why is he returning to McDonald's in 2023?
SOURCE: www.adweek.com/brand-marketin...
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Пікірлер: 1 000
it's hamburglin' time
@beebitzaroo1461
Жыл бұрын
yes
@MersitonTheGood
Жыл бұрын
Yes it is
@Thatcartoonguy224
Жыл бұрын
Jerky turkey
@timilodeon526
Жыл бұрын
yes
@mr.ghetto
Жыл бұрын
You bet
He spent two decades planning his next heist, and it payed off beautifully. My heart has been thoroughly hamburgburgled. Welcome back, you absolute legend.
@tarantula-sb7og
Жыл бұрын
After all those years of well planning he finally managed to steal some burgers
@oreopixel3257
Жыл бұрын
First off, hamburgburgled is not a word, secondly how is a mcdonalds mascot a "legend"
@oreopixel3257
Жыл бұрын
@@tarantula-sb7og It wouldnt take years of planning to steal a few burgers, I swear this reply section is so brain dead
@NotAcornKid
Жыл бұрын
@@oreopixel3257 bro got upset
@DogwaterrTV
Жыл бұрын
@@oreopixel3257 you really can't take a joke can you?
Even if the mascots don’t come around as much as they do, any appearances of them are welcome ones
@theenderkirby939
Жыл бұрын
Yeah I think if this mascot have good reception he can have his chance to shine again
@oshabot1646
Жыл бұрын
Hi keebe
@felizen
Жыл бұрын
Still waiting for pepsiman’s return
@lukestarkiller1470
Жыл бұрын
@@felizen me too
@AdemMrman
Жыл бұрын
I see you in every comment section please
Mad respect for the hamburgler. He got bliped out of exsistence beacuse of a copyright law, and then spent the next two deacedes planing his next heist until he evantually came back stronger than ever
@moarmy6779
Жыл бұрын
What copyright law? 😮
@anonimni1288
Жыл бұрын
@@moarmy6779 in the late 80's mcdonaldland got sued by a kids series called H. R. Muppet stuff beacuse they claim mcdonaldland copied H. R. Muppet stuff and yeah when you look at both series you can see the resembelence and in the end mocdoanld's got sued for 1 milion dollars and in the proces they completly got rid off the hamburgelur to avoid anymore copyright issues but he is back now and im happy for him
@thesladesterb3vt3co7h
Жыл бұрын
@@anonimni1288 Actually. Hamburglar, Grimace and Birdie were kept around despite being McDonald’s being sued. Well into the 1990s till about 2003 actually. It was all the other McDonaldLand characters like Mayor McCheese. that disappeared because of the lawsuit. Getting rid of the Hamburglar did not have to do with the whole incident at all. Getting rid of the Hamburglar, Grimace and Birdie while only retaining Ronald was most likely a corporate decision.
@HENSLEYMB
Жыл бұрын
H. R. Puffenstuff.
Hamburglar is the type of guy to say "he's standing right behind me, isnt he" in a horror scenario, pull out a stretchable baseball bat from pants and dominate the antagonist
@MatthewCobalt
Жыл бұрын
I don’t think he’s holding a Baseball Bat if it’s that stretchable…
@GokuSolosAnime
Жыл бұрын
@@MatthewCobalt 😳
@Kingofportals
Жыл бұрын
You should write the next McDonalds commercial.
@Ability-King-KK
Жыл бұрын
Why are you suddenly copy and pasting this comment on various videos?
@Lemuel928
Жыл бұрын
Ah,he killed the stinky Fry Fiend.🤣
The fact he was planning this heist for 20 years is true dedication.
I think it's funny that he succeeds this time instead of being stopped by Ronald like in the classic ads, I wonder if they will use this as an opportunity to reintroduce the other McDonaldsland characters later.
@aMynor_
Жыл бұрын
I think they might stay with the Hamburgler. I’m pretty sure they stopped using Ronald as he was a clown and considered “scary” for some consumers.
@BAKU2K2
Жыл бұрын
@@aMynor_ They should either bring back SpeeDee or Ronald's original design, which I feel was more fitting for a fast food brand than his better-known finalized appearance.
I remember seeing several of the McDonald's land characters, including the Hamburglar, during my early youth, but I haven't been real familiar with those guys. Nevertheless, I'm happy to see him back. Gotta show the children of this generation the classics.
@RB01.10
Жыл бұрын
Are you familiar with those old animated shorts? I have a VHS of it I got as a kid at a McDonald's back in 1998. It was "Scared Silly".
@JustinGrant-jf5gv
Жыл бұрын
@@RB01.10 No. Not really.
@magicfeliuri2681
Жыл бұрын
McDonald's Just Brought Back A Forgotten Mascot He is right
I think that an action figure company like NECA should get the license of classic Macdonalds characters to make its own action figures, It would be glorius to have an action figure of Hamburglar or Ronald Macdonald
@lukestarkiller1470
Жыл бұрын
Or Grimace
I actually like this new commercial. I have always liked Mc Donald's burgers and I'm also glad Mc Donald's brought back this character.
Nice to see a familiar face to be shown in modern day. Hoping they can bring the whole crew together in another ad. I’m hoping that moon guy comes back as well as a late night ad for McDonald’s. (Don’t remember his name but here’s a hint what he looks like. 🕶️ 🌙 🎹) Update: His name is Moon Man, also known for the ad “Mac Tonight” During the late 80s and all during the 90s as well as some ad in 2007.
@crownefarious8436
Жыл бұрын
His name’s Mac Tonight. Moon Man is what a bunch of racist people claimed him as. I also desperately wish he could come back, but unfortunately he’s now officially listed as a hate symbol by the Anti-Defamation League, so I doubt Mac Tonight could come back without a LOT of controversy.
@AngeriotDimoc
Жыл бұрын
@@crownefarious8436 Oh shit, my mistake. Well damn…
If this means a return of McDonald's other old mascots, then I'm all in.
Y’know, I find it weird that whenever a company does something like this, they have some big response as to why they did it. Like, I want a company to do something like this, and when they’re asked why, they just say: “Just felt like it.”
I like it since we get a villain, but I think we should also get a hero too either one of the original characters, probably makes more sense, or a new hero of some kind so that the villain has some to stop him. It would be cool if they had some sort of fight. Doesn't necessarily have to be end game battle, but something kinda cool and entertaining to get people hyped about McDonald's food.
I feel like the Cactus Plant Flee Market thing probably also contributed to him coming back, McDonald’s saw how excited everyone got from seeing their classic characters again and it must’ve convinced them to do a full proper comeback of some of their characters
If Hamburglar's back, hopefully we'll also see Ronald and other classic characters return someday in commercials and stuff too. McDonaldland is such a treasured, distant memory for many of us 80s/90s kids.
@Christmasfan1000
10 ай бұрын
Also don’t forget Mac Tonight,he is also a character from the 80s/90s
Hopefully we get Ronald and the others in commercials, even if they don’t appear frequently
I never knew about any of these characters but I did get some glimpses like that purple monster and the notorious hamburgrler and I still remember Rond McDonald in those commercials. But I never really knew that they even had any mascots to begin with. Until now! If we could get back the whole gang, it will be pretty interesting for new comers who haven’t seen them and a nostalgia trip for those who knew them first hand. It’s going to be a treat for both of us
@magicfeliuri2681
Жыл бұрын
Agreed
I remember the Hamburgler when he was in the Wacky Adventures of Ronald McDonald, and I remember him being voiced by Charlie Adler, who was in Cow and Chicken.
I've seen this commercial on TV already, and I have to admit that it is already A LOT more memorable than most of their other commercials that they've been making in recent years.
its so nice to see the hamburglar Is back and ready to plan more heists! Its so nostalgic seeing these characters in forever, and I'm hoping that Ronald Mcdonald will come back as well!
@tigerlord9302
Жыл бұрын
Ronald’s not gone. They just hide him from soccer moms who complained about him being a clown so he’s mainly on social media. He’s also been used for events, and especially the Macy’s Thanksgiving Day Parade, which not only uses him, but Grimace and Hamburglar as well because they can’t use kids since they’re not all vaccinated.
I mean since about 2015 they’ve been bringing back Grimace and The Hamburgaler. And last year they even brought back Birdie in that “adult kid’s meal” and I’m glad they bringing back the McDonaldland characters now!
Yes! Bring everyone back! Grimace, Birdie, Mayor McCheese, the whole squad! This is what kids need
@RB01.10
Жыл бұрын
Agreed, as many today likely aren't even aware of those Klasky Csupo animations (I still have a VHS of "Scared Silly".
@ChicoMonkeyYT
Жыл бұрын
@@RB01.10 Nice
@Princess_-gp3ep
Жыл бұрын
@@RB01.10 The wacky adventures of Ronald McDonald.
@Christmasfan1000
10 ай бұрын
And Mac Tonight
@ChicoMonkeyYT
10 ай бұрын
@@Christmasfan1000 Him too
It's big nostalgia time
Seeing the hamburgular again in a mcdonald's ad did feel nostalgic. Last time he was seen/used, from what I can remember, was the macy's parade alongside Ronald & grimace Hope we get to see more mcdonaldland characters in the future. But babysteps for now
@tigerlord9302
Жыл бұрын
The Macy’s Parade hasn’t stopped using him since they can’t use kids as they’re not vaccinated.
Boy, did these news hit me like a child again! I loved this character when reading the McDonald Land characters comics which were included in the Happy Meals back in maybe 2003 or so 😅! Like I said before, though, I live overseas, way outside the US (in Europe to be exact), so I don't know if my home country will either reject or welcome Hamburglar back again, seeing how kids-related commercials (specifically when it comes to grocery merchandise and fast-food chains) have been completely banned here since 2004.
Ah sweet nostalgia at it's finiest. Good to see the Hamburgler back.
WOOOO BABY THATS WHAT WE’VE BEEN WAITING FOR!!!
@extremlylongnamethatyouwon1358
Жыл бұрын
THATS WHATS IT ALL ABOUT WOO HOO
I've grown up with ALL of the McD mascots, I understand that people have Coulrophobia which led to Ronald's demise, but at least bringing back Hamburglar is a good nostalgia factor and made me smile to see him again. Though I couldn't say for the rest of the McD casts.
Grimace has always been my favorite so I hope he is brought back! The only ones kids today know are Ronald McDonald and the Happy Meal guys sadly.
I couldn’t stop crying when he said “looks like we’ve been hamburgled” 😢😢😢 truly inspiring words
Hamburglar has never been forgotten... He always had a personal space in my heart.
Quick correction Vailskibum, not ANY character from McDonaldLand could come back, quite a lot of them were deemed to be too close in terms of copyright to characters that McDonalds had based the characters on, Mayor McCheese and the Scientist guy were big contenders in the lawsuit that followed if I'm not mistaken. I believe Hamburgler himself had to have a design change before he could be used again
ALL RIGHT!!!!! 😊 As a child of the McDonaldland era, this makes me so incredibly happy! ^_^ Wonder if the rest of the gang might show up again in the future... :-)
I miss Ronald and the gang. I am just so happy that they are slowly making a comeback after so long since 2015 again. My inner youth is smiling with joy. :)
Bringing back a McDonalds icon like the Hamburglar will always gain my attention, plus it’s about time the newer generation learns about the burglar who stole hamburgers 😏
@TeamGalactic-Cyrus
Жыл бұрын
the emoji at the end?
@matthewavery2934
Жыл бұрын
@@TeamGalactic-Cyrus i think it’s a smirk plus hamburglar steals hamburgers
@TeamGalactic-Cyrus
Жыл бұрын
@@matthewavery2934 people use the emoji for flirting lol. but yeah
@matthewavery2934
Жыл бұрын
@@TeamGalactic-Cyrus wait really? All this time I thought it was a smirk 😁
@TeamGalactic-Cyrus
Жыл бұрын
@@matthewavery2934 lol
In fairness, they technically brought him back, along with Grimace and Birdie, when McDonald's did that really weird adult Happy Meal where the characters each had four eyes.
theory: McDonald's trying to bring back McDonaldland and doing tests for time to time to see if it will work
@glaceRaven
Жыл бұрын
Hoping you're right, I would be completely on-board with it if they did
@Christmasfan1000
10 ай бұрын
And Mac Tonight,remember
I never forgot about the hamburglar. I'm glad that McDonald's is finally bringing him back after a long time
“Mom, can we have the Hamburglar.” “We have the Hamburglar at home.” Hamburglar at home: 0:48
I actually liked the 2015 Hamburglar. I thought it was a neat idea that he had a life of his own now.
I find it kinda funny we saw the Hamburglar come back before Ronald McDonald himself made a reappearance.
@tigerlord9302
Жыл бұрын
Actually Ronald is just being used online and for promoting the brand now. So he was never gone.
@HarryRollisProductions
Жыл бұрын
@@tigerlord9302 none of those creepy ass happy meal box mascots..
I'm happy even if I never saw any commercials with him in them I still remember seeing him along with several of his friends in my childhood, now let's just hope they bring back Grimace as well
Does this mean we'll get to see the rest of the OG gang back?
@jessicamartin321
Жыл бұрын
Why! Yes!
@jessicamartin321
Жыл бұрын
The rest is Coming Back!
It would be cool if they bring back grimace as a villain character too! I didn’t know until recently that he was a milkshake thief in the 70s 😂
YES! HAMBURGLAR’S BACK, BABY! 😆
Fun fact - Before and even sometimes after 2020, The Hamburgular was still used in McDonald's NZ in live action shows that happened every few months.
Wow this bring back memories as a kid! Who else is feelings nostalgic?
If only they brought back MacTonight Imagine the hype this one character would bring and the ascetic that would come with him Unfortunately, this would just be a distant dream that may not come true
@BlueMarioGangsta
Жыл бұрын
Probably not because of moonman and how controversial he is
@theunknown4847
Жыл бұрын
@@BlueMarioGangsta yeah that's why I said it's a distant dream
He was gone for ~20 years because he was arrested. He returned because he was recently released.
I didn’t even know about the 2000s version, but did you know that they dropped Ronald Mcdonald? I learned that years after he was gone, and yet independent creators still use him when referring to the Mcdonald’s brand, imagine being so iconic that nobody notices when you’re gone.
Honestly, just seeing the silhouette on the thumbnail already had me screaming, because I never realized he was gone. But I'm glad he's back since he was my favourite lol.
That’s amazing to see him return!
I wouldn't say hambulglar was forgotten
I remember the hamburguler as a toddler. They had all the old characters plastered on the wall in the early 2000's. Now, I wish McDonalds brought the red roof back or the LED tables.
Hi I'm your new subscriber sir just randomly found your channel last day and watched all of your content
That’s so nostalgic. I hope they bring back MacTonight!
@hamtaro126
Жыл бұрын
You mean "Mack the Knife"? EDIT: Typo fixed!!!
@ItsJr
Жыл бұрын
Mac Tonight might be the only character they don’t bring back due to how people associate him with hate speech today
@alexanderwilliams1942
Жыл бұрын
I know! Moon man was the final nail in the coffin.
@hamtaro126
Жыл бұрын
@@ItsJr I am just saying this as a fact, It is a song that NEVER needs AGAIN to be associated with the McDonalds, or ANY brand, And yes, This is called "an insult to McDonalds Entire Brand", but is still a piece of cultural, american history, Just like with the 10 Banned "Bugs Bunny" Cartoons from Warner Bros, and the "Understanding the culture, and historical stance of the age back then"
I really hope mac tonight comes back, he was so cool. Shame he was ruined by the internet.
@Christmasfan1000
10 ай бұрын
I agree,plus the moonman meme is now dead,it’s safe for him to return now
I remember I heard a Ad on the radio and when I heard "Robble" I audibly gasped
I remember seeing him and other forgotten characters in a website that explains the McDonald lore. Yes, I was bored.
Hopefully we can get the rest of the characters back for more commercials
Yay I love the Hamburgler! I hope they also bring back Birdie too. Those too made good humor foils. I love McDonald’s classic media!
@olivernguyen50
Жыл бұрын
Not to mention grimence mayor mccheese and especially ronald mcdonald
Im super glad that they brought back the original Hamburgler, but im very concerned about Ronald returning even thou we TECHNICALY saw him since in the mid to late 2010's but only in specials events, so its very possible he and the rest of the Mcdonaland gang in their original appearance will return and HOPEFULLY we see their Mcdonalds Kids meal commercials again in the modern era, and im pretty sure Birdy will be voiced by Kaitlyn Robrock similar to the previous actress who voice Birdy since they where both voice as Minnie Mouse anyways
i saw the hamburglar on a buildboard when i was on a field trip. they do be going all out on him now
About time! Welcome back! Now I only hope the other characters return as well.
When the world needed him the most, he returned.
I still simply adore the Hamburgler is the Domino’s the Noid in terms of creating mischief by simply ruining delicious food. Glad he is now here to stay once again!
He’s back! Oh, and the hamburgler too.
With Sid and Marty Krofft on death's doorstep, McDonald's is free to bring back the entire McDonaldland campaign, if they so choose.
I hope they bring Ronald Mcdonald back.
@RmationYT
Жыл бұрын
No
@jellymcmichaels4240
Жыл бұрын
@@RmationYT Well yes, but actually no...
@tigerlord9302
Жыл бұрын
He’s still around but because he’s not politically correct anymore he’s hiding behind the scenes. Social media and some public events are his main appearances.
As soon as I realized what the outline was, I immediately knew it was him. *the hamburgalur is back. And I don't think there's a Ronald to stop him this time* (I say "I don't think" because I don't know if Ronald McDonald is still around)
I was so happy when I saw this. the Hamburgler was my fav out of the line of McDonald's mascots. honestly, I don't even remember the names of the other mascots 😅. shows how little i cared about them
Yesssssssssss 🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉
As a fellow 13 year old, they better bring back grimace, because i would love to see what kind of shenanigans he can be in
I have a craving for Mc. Donald's all of sudden....
I've never forgotten him. I loved the old McDonald's ads I grew up with in the 80's. I've missed him, Birdie, Grimace, and Ronald very much. I've never liked the ads without them.
It seems like McDonald’s is bringing back old characters and I’m loving it! Let’s hope they bring back Mac tonight in most of their restaurants or Ronald or others!
@lunarbcy
Жыл бұрын
yeah.
@HydraSpectre1138
Жыл бұрын
I too want the return of Mac Tonight. It's very tragic how he became a white supremacist symbol (all because he resembled a Klansman) and McDonald's had no option but to discontinue him.
@senabecool7232
Жыл бұрын
@@HydraSpectre1138 wasn't it because the song he sang was copyright
@Go_go_gadget
Жыл бұрын
EMINEMS REVIVAL DIDNT GO VIRAL
@four_.._.
Жыл бұрын
Was the "I'm lovin it!" Pun intended?
I’m so happy to see him back!
@courtneymertz4596
Жыл бұрын
While I do love the New McDonald’s, it just can’t beat the good old days! The 90s, the 2000s and the early 2010s were best times to be a McDonald’s fan!
I just saw a hamburglar ad yesterday.. Once I saw the hamburglar hamburgle the hamburgers, I instantly fell to tears
I love that McDonald's is starting to use their classic characters again. If this marketing campaign is successful, we could start to see other companies do the same!
I'm Both Shocked And Happy To See The Most Notorious Burger Thief Return From A 20 Year Break
love it when forgotten things come back :)
This ad is worth it. That's rare honestly.
McDonald’s fans: I thought you were dead! Hamburgler: my death was, greatly, exaggerated.
Now it's time to bring back Ronald.
Bro i swear i saw that dude years ago... IT REALLY GIVES ME NOSTALGIA
I was creeped out from the old designs, but this really works! Maybe we'll get the puppet burgers!
I love the part when he said "It's burglin' time" and proceeded to burglered all over the place Edit : shoot, hadn't seen that Vailski already did the joke
You should make discord were people can tell you stuff to notify you about cartoon news
Idk how I feel, I feel happy, and I love this video
He’s not forgotten, I thought mac tonight would come back
I have not stepped into a mcdonald’s since 2019, i’m still not planning on it, but it is nice that they dug out a classic character.
Let's not forget Charlie Adler helped bring the voice of the Hamburglar back in the day!!
I only saw your thumbnail and the silhouette It's The Hamburgler. (Robble Robble)
Valskibum: *Says that Hamburglar is forgotten* *Me who remembered him because he terrified my younger self:*
My childhood is returning back to me
The Club penguin tunes in the background took be back ❤ Let’s make those PIZZAS
Hope you have a great day Val!
Companies like McDo need to keep their Legacy Mascot Relevant.
@markofthewolvessucks8930
Жыл бұрын
Facts
Imagine going outside of McDonald's and you see it and about steals it