How To Advertise On Facebook - #1 FB Ad Strategy

Тәжірибелік нұсқаулар және стиль

My Facebook advertising strategy revealed here, free. UPDATE! I've done a deeper dive training on Facebook that has been updated for 2023, here - socialadclass.com/
In this video I am teaching how to implement the "ATM strategy" to your Facebook advertising. If you are not familiar with the ATM strategy that I've been teaching for years, be sure to watch this video that explains how do you build an entire business online using the ATM strategy: • Grow Your Audience & M...
Now one of the most common questions people have after understanding strategy is about the process of creating their custom audiences and their Facebook ads.
I explained the Facebook custom audiences that make the most money in this video here • Facebook Ads Targeting...
This video shows how to create custom audiences from your email list or your customer list which is required for executing the strategy you learned here today • Facebook Pay Per Click...
For help setting up look-alike audiences, watch this video • Facebook Pay Per Click...
Finally to wrap up the resources that will help you set up all of your Facebook advertising audiences, a complete video that shows how to set up custom audiences • Facebook Tracking Upda...
Also if you need help actually setting up an ad inside of the Facebook ads manager, I walk you through the entire process in this one video here: • $5 Facebook Ads - Begi...
Full disclosure, the ads manager has changed a little bit but the process and the workflow is still the same as shown in the video above.
You will also get insights and understanding about why I am building my campaign in the way I do which will help you become a better advertiser through that link above
I have compiled my best free Facebook ads trainings into one blog post here : www.milesbeckler.com/how-to-a... in order to make it easy to access for you.
There is no opt in required, there is no hard sales pitch on the page… Just a collection of my most helpful KZread videos teaching Facebook ads organized in a manner that will make learning easy.
when it comes time to writing your actual Facebook ad I highly recommend taking time to study your competition. Facebook has created a powerful advertising research tool called the Facebook ads library that you can access for free.
This video shows how to use the Facebook ads library • How To Spy On Facebook... so you can steal your competitors successful ads.
You can always find all of my Facebook advertising videos by just searching "Miles Beckler, Facebook ads" here in KZread: kzread.info?searc...

Пікірлер: 199

  • @MilesB
    @MilesB3 жыл бұрын

    Update For November 2020: I've improved on this strategy and have a brand new free Facebook Ads training that goes even deeper with more specifics now live at www.socialadclass.com

  • @OddvarMeyer

    @OddvarMeyer

    2 жыл бұрын

    Hi. Is this training updated for late 2021, where IOS 15 prevents FB from tracking behavior outside FB?

  • @BassalMalick
    @BassalMalick4 жыл бұрын

    This by far is more valuable than most paid ads training I have seen. Thank you sir!

  • @mikesyms9214
    @mikesyms92144 жыл бұрын

    Great timing for this, Thanks Miles. Dropping gold as usual. Love the Selenite wands in the background on your fireplace too!

  • @MilesB

    @MilesB

    4 жыл бұрын

    😃

  • @johnmcintyre9741
    @johnmcintyre97414 жыл бұрын

    I have watched your videos for months. I started less than 3 months ago. I got sales beginning. Your techniques do work. Anyone wanting to start, just do it. It is work but will pay-off when you do the methods.

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Yes! thanks so much. Somehow perfect timing.. AGAIN!

  • @goldbear45
    @goldbear453 жыл бұрын

    Miles, You are a gift and a treasure. Millions of thanks for what you contribute...

  • @MilesB

    @MilesB

    3 жыл бұрын

    I appreciate that

  • @realMartinHamilton
    @realMartinHamilton4 жыл бұрын

    No. Definitely great training Miles. Thanks for the gift!

  • @renobrecords
    @renobrecords4 жыл бұрын

    Another value bomb Miles. Awesome!

  • @chicamaravilla
    @chicamaravilla4 жыл бұрын

    So much information!!! Gonna have to watch over at least 100x 🤣 my brain is just not working right now. Thank you for sharing such valuable information!!!

  • @omadkholkar
    @omadkholkar4 жыл бұрын

    Hi sir i m flattered with you teaching 😊 Hope I will comment to you every videos gr8 work

  • @sikabo3376
    @sikabo33764 жыл бұрын

    Great content! I have a similar system tested and it also works very well. Keep up the good work! 👍🏼💖🏆

  • @businessguide6219
    @businessguide62193 жыл бұрын

    As always, quality videos right here!

  • @davidkvocak1234
    @davidkvocak12343 жыл бұрын

    I cant believe what I found! what a good value! thank youuuu sooo much!

  • @MilesB

    @MilesB

    3 жыл бұрын

    Glad it was helpful!

  • @nextlevelwarrior
    @nextlevelwarrior4 жыл бұрын

    You provide so much value!

  • @MilesB

    @MilesB

    4 жыл бұрын

    Next Level -style! ;)

  • @nextlevelwarrior

    @nextlevelwarrior

    4 жыл бұрын

    @@MilesB you got that right!

  • @MilesB
    @MilesB4 жыл бұрын

    Quick KZread comments survey… Answer "yes" or "no" below - Are you consistently running at least $100 per month in Facebook ads? Your answer will help me understand what kind of videos our best to make for you in the future!

  • @amarbari_ofc

    @amarbari_ofc

    4 жыл бұрын

    yess

  • @drdemi

    @drdemi

    4 жыл бұрын

    no

  • @johnmcintyre9741

    @johnmcintyre9741

    4 жыл бұрын

    no, I run ads sometimes. Usually a few days a month.

  • @EdwordsMedia

    @EdwordsMedia

    4 жыл бұрын

    Yes

  • @OpportunityConnectors

    @OpportunityConnectors

    4 жыл бұрын

    Yep!

  • @dmsdone7341
    @dmsdone73414 жыл бұрын

    Excellent value as usual Miles. Will be very powerful for offline businesses as well.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Absolutely!

  • @Adhd_Lounge
    @Adhd_Lounge3 жыл бұрын

    WOW this is amazing, I'm new to FB Ad's and the whole concept of funnels so this is mind blowing for me. Thank you. I will work through it step by step to try and replica what you have done but it all makes perfect sense! Thank you!

  • @MilesB

    @MilesB

    3 жыл бұрын

    You are very welcome. This is the exact same process we are still using to this very day

  • @guruprasadgaikwad1977
    @guruprasadgaikwad19773 жыл бұрын

    Thank you so much sir!

  • @ayurvedalifestyle1
    @ayurvedalifestyle14 жыл бұрын

    Many thanks for all your free information

  • @robertarchie6161
    @robertarchie61614 жыл бұрын

    Of course it makes good sense

  • @carlentzs1781
    @carlentzs17814 жыл бұрын

    Great video. In the second part of the funnel, the warm audience running video ads with links in them to the offer or run separate ad offers with the other 5 video ad sets? I just want some clarity. Thanks Miles

  • @josephphilipcoaching1996
    @josephphilipcoaching19964 жыл бұрын

    Thanks for this awesome video.

  • @misssparkleypoo
    @misssparkleypoo4 жыл бұрын

    Thank you Miles for always giving 110% on your vids!! This is way more easier to understand than so many other "gurus" out there, it was so confusing when it didn't have to be! I'm curious how you give so much away without disadvantaging your own business (ie, your wife's business) as I'm assuming you're using the same tactics and methods?

  • @MilesB

    @MilesB

    4 жыл бұрын

    yeah, I have a lot of copycats and we've been plagiarized multiple times... I'm just on this planet to help and I don't see any better way I can help than doing what I'm doing here so I trust that karma has my back

  • @misssparkleypoo

    @misssparkleypoo

    4 жыл бұрын

    @@MilesB fair enough! I hope so too, you deserve it :) Thank you so much for being such an inspiration and super helpful in the digital world ^^

  • @korybotkin3028
    @korybotkin30283 жыл бұрын

    Nice work buddy 🤙🏻

  • @ishraqsaoudi
    @ishraqsaoudi4 жыл бұрын

    Love your videos miles i always get lot of information 😘😘😘😘😘😘😍😍😍😍😍😍😍😚😚😚

  • @MilesB

    @MilesB

    4 жыл бұрын

    Glad you like them!

  • @brianpfeiffer
    @brianpfeiffer4 жыл бұрын

    Going to give this a shot, I like the system

  • @MilesB

    @MilesB

    4 жыл бұрын

    good to see around Brian… Hope you are well

  • @brianpfeiffer

    @brianpfeiffer

    4 жыл бұрын

    Miles Beckler thanks for the comment miles yeah crushing a campaign right now so that is good news 📈

  • @matheusaquino6932
    @matheusaquino69324 жыл бұрын

    Yes

  • @tylersanchez7153
    @tylersanchez71534 жыл бұрын

    Yeeeeeaaaaa boi!

  • @SportsRaschman
    @SportsRaschman4 жыл бұрын

    I'm just starting to learn about FB ads. I need to learn the basics, but I know enough to see the value of this. This is brilliant Miles! Well done! I will be using this in the future. But right now, I need your best video for Newbies like me!! I'm hoping you see this - I know you said you have over 100 vids on FB advertising. Which one of your vids is best for me as I'm seeking the quickest adds to my email list? I'm in list-building mode and looking to do as much as possible in the shortest time possible.

  • @MilesB

    @MilesB

    4 жыл бұрын

    This video - kzread.info/dash/bejne/mW1-yLmuiq2bXbA.html

  • @SportsRaschman

    @SportsRaschman

    4 жыл бұрын

    @@MilesB Miles, the one thing I'm seeking and can't seem to find is how to build a Facebook ad. The actual ADVERTISEMENT. Here's my problem - I built a landing page in ConvertKit. I went to post that landing page on my business page in FB and none of the content on the page pasted with the background image. Only the background image appeared. What am I missing? How do I build the ad??? Your content is excellent and (for a newbie) pretty easy to follow. Thanks VERY much!

  • @BrendanHufford
    @BrendanHufford4 жыл бұрын

    I appreciate this video for a lot of reasons, but one of which is that it fundamentally does NOT change based on how FB changes its ad manager layout. There are lots of great micro-videos about how to set up these kind of ads, but this kind of strategy hits the PERFECT mix between high-level strategy and nitty-gritty tactics.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Thanks Brendan... I appreciate the comment and am glad you caught this one. this strategy continues to improve our return on ad spend leaps and bounds beyond what it was before

  • @weetiong6194
    @weetiong61944 жыл бұрын

    Hi Miles thanks for your generosity in sharing your expertise! There's a lot to take in but it's such valuable teaching! Some questions not related to this video. What's the recording software and whiteboard you use? Thanks!

  • @JoAnnCorley
    @JoAnnCorley4 жыл бұрын

    Miles - so cool -- a lot of your videos are of a good duration - you are so thorough ;-) what's the average duration you're using/posting?

  • @JoAnnCorley

    @JoAnnCorley

    4 жыл бұрын

    never mind - saw your answer in another post. - you're awesome!

  • @yamiraedo
    @yamiraedo4 жыл бұрын

    First , thank you for all your content , Where I can access to your inner circle, I really appreciate the personal following and I appreciate a lot your content for my point of view (sadly maybe) the transaction sometimes is equal to the transformation , all depends of the attitude, would be nice if you track the people that take action and maintains that action with your valuable plans.

  • @yourproduct594
    @yourproduct5944 жыл бұрын

    Hello, thanks for the great content! Is it normal practice to create a website that you use for affiliate marketing and for google's Adsence at the same time?

  • @alexnovas8853
    @alexnovas88533 жыл бұрын

    Hey miles thanks for sharing. A few questions What is the video length should you recommend on the top funnel (cold audience) to get a high quality 50% VV audience. The other questions is. When setting up the top funnel (cold interest based audiences) Do you create just 1 campaign + 1 adset and then all your ad videos inside. Or you create several VV campaigns and several adset for $1 a day for each one of the video ad.

  • @ericcherry9073
    @ericcherry90734 жыл бұрын

    Hard to overstate the value you bring. I may have watched 100 videos of yours in the last seven days and spread the word to friends of mine around the world. Thank you for doing what you do! My question is semantic. Throughout your $5 program, you stick with conversions as the objective. Here, at the top level, with both Engagement Campaign and Video Campaign objectives running concurrently, and all else being equal, is there a risk the frequency would compound across the campaigns and you couldn't track it? I suspect you don't mind due to the multiple videos in each set and trust FB AI to figure out the mix, but in my own circumstance, I have only one video asset at the top level and 2-3 at the trust level. With this altered dynamic I'm thinking it's common sense to keep it to one objective, but just want to make sure I understand your strategy correctly. Again, thank you and I'm looking forward to completing my way through your own sales funnel!

  • @MilesB

    @MilesB

    4 жыл бұрын

    No, frequency is at the ad set level. We are testing conversion campaigns for the videos too

  • @salimalfarsy2862
    @salimalfarsy28623 жыл бұрын

    thanks, miles am in a 2nd world country and finding it hard to know what's best with these gurus blocking my way with expensive stuff yet practical knowledge

  • @wacrofo1690
    @wacrofo16904 жыл бұрын

    Thanks man for the video Can this be adapted to clickbank promotion funnel?

  • @wagwellbox4070
    @wagwellbox40703 жыл бұрын

    Very Interesting Video!! Do you run all 3 FB funnels at the same time. Or do you first run your cold audience funnel to buildup your 50% (ThruViews), turn it off, and then start your second funnel (Warm audience).

  • @jackupton1157
    @jackupton11574 жыл бұрын

    what a guy

  • @mattburkhalter7612
    @mattburkhalter76124 жыл бұрын

    Thanks amazing video! This is a non CBO strategy right?

  • @MilesB

    @MilesB

    4 жыл бұрын

    Can work both ways

  • @connectionbasedliving498
    @connectionbasedliving4983 жыл бұрын

    Hey Miles roughly how long are the videos you are running top of the funnel and or what time length are you seeing get the best results?

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Miles, is there anywhere where its layed out how this is all specifically structured in the ads manager. I have questions and i see people asking similar questions and I'm trying to piece together based on your answers to those questions. Anywhere where this structure is spelled out as far as what exactly is at campaign level, ad set level, ad level etc? Thanks so much.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Not exactly... What questions do you have?

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    @@MilesB so kind of you. A) Seems it could be structured two ways on the campaign level 1) five campaigns: cold video views, cold video engagement, warm video views, warm video engagement and then warm conversion. 2)But you could also have just 3 campaigns: one for both cold and warm video views, one for both cold and warm video engagement and then the conversation campaign with the offer in it. B) Do you set budget from campaign level or ad set level? C) At the ad set level 1) Do you have one ad set for each campaign with all interests and audiences baked in to that ad set, running to the five video ads? 2) Or do you have a separate ad set for each interest with five videos duplicated for each adset/interest? 3) or do you do number 2 except with only one of the five video ads running per ad set/interest group? D) If 1 then seems you wouldnt know which interest groups were doing well and which ones weren't. if 2 then seems it would be harder to know which videos where doing well and which one weren't. If 3 then... Well I'm not sure what to ask if 3. Thanks so much @milesbeckler

  • @lifetransformation101
    @lifetransformation1013 жыл бұрын

    Miles, I still trying to figure out how to move the A - T -M. You meant the ads can target those audiences who watch 50% ? Is there any way I can know which group of audiences whom are warm or and whom we need to send ads to where they will buy products ?

  • @Targetter
    @Targetter4 жыл бұрын

    yes - if I see a positive ROI

  • @steveniannelli2756
    @steveniannelli27564 жыл бұрын

    great video.just to clarify.the ad in stage 2 is a conversions objective ad that is in its own campaign?

  • @MilesB

    @MilesB

    4 жыл бұрын

    could be a separate ad set in the same campaign... either way the audience is the targeting... But yes, conversion ad to get them on your list!

  • @steveniannelli2756

    @steveniannelli2756

    4 жыл бұрын

    @@MilesB ok great. also with the engagement campaign at top of funnel does that mean it also has to be engagement campaign at stage 2 as well? then video views in its own campaign with video views at stage 2 as well?

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Thanks for being willing to answer my questions @milesbeckler. A) Seems it could be structured two ways on the campaign level 1) five campaigns: cold video views, cold video engagement, warm video views, warm video engagement and then warm conversion. 2)But you could also have just 3 campaigns: one for both cold and warm video views, one for both cold and warm video engagement and then the conversation campaign with the offer in it. B) Do you set budget from campaign level or ad set level? C) At the ad set level 1) Do you have one ad set for each campaign with all interests and audiences baked in to that ad set, running to the five video ads? 2) Or do you have a separate ad set for each interest with five videos duplicated for each adset/interest? 3) or do you do number 2 except with only one of the five video ads running per ad set/interest group? D) If 1 then seems you wouldnt know which interest groups were doing well and which ones weren't. if 2 then seems it would be harder to know which videos where doing well and which one weren't. If 3 then... Well I'm not sure what to ask if 3. Thanks so much @milesbeckler

  • @MilesB

    @MilesB

    4 жыл бұрын

    3 campaigns. Everything else in ad sets to organize them. Budgets at ad set level (watch my how to analyze facebook ad data series!). Each interest in a separate ad set (same as my $5/day process and the "how to advertise on faceboo" video detailed on YT)... Easy to tell what works. We are still learning too! Constantly testing, refining, optimizing workflow, etc. There isn't one "right way" to do it.

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    @@MilesB Thanks so much miles. So helpful. One last piece: What about the five videos? If there's an ad set for each interest do you run each of those interests to the five videos? duplicating each of the five videos under each interest ad set?

  • @MilesB

    @MilesB

    4 жыл бұрын

    You get it, but we don't duplicate out the ads, just plugin the post id and use the same ad. Your social proof will stack up faster

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    @@MilesB Yep, got it. Thanks for your time. Means a lot.

  • @robertarchie6161
    @robertarchie61614 жыл бұрын

    Miles just wondering if you also have printed form documents available of your videos as well.

  • @MilesB

    @MilesB

    4 жыл бұрын

    I don't

  • @OpportunityConnectors
    @OpportunityConnectors4 жыл бұрын

    Miles!, Where are located all the Ads at the "T Level"?... All inside 1 Ad set?... even the one that leads to your capture page?... Or you separate each one in different Ad sets?... 🙏🏼 Thanks!

  • @rositaquincy3205

    @rositaquincy3205

    4 жыл бұрын

    I was this wondering too Miles 😉

  • @kanyzal

    @kanyzal

    4 жыл бұрын

    He said 5 ad sets, so 1 per video

  • @raymondyul2576
    @raymondyul25764 жыл бұрын

    Do you run different interests to each video campaign on level A, for example, let’s say tony robbins is an interest, would I run that only on one of the videos, or are you supposed to run the same interests for each video, such as running tony robbins for all the videos? Thanks 🙏

  • @MilesB

    @MilesB

    4 жыл бұрын

    Same interests

  • @michealomathuna9631
    @michealomathuna96313 жыл бұрын

    Hi Miles, A few questions: 1. How much budget do I allow for the Trust and the Monetisation campaigns. I just set up 19 x Campaigns with 5 adsets each at €1 per day for each adset with a total budget of €95/day focused on video views for all these campaigns. 2. Which videos do I use for the Trust and the Monetisation campaigns? 3. For the awareness campaign, I have it set up for video views only. I know you mentioned in your trainings, to set the objective for engagement as well. Would it be worthwhile to do this as 50% video views seems to be the objective? Thanks, Micheál

  • @likenicesinging
    @likenicesinging4 жыл бұрын

    Hey Miles! Amazing creativity with FB! One question: what's the point of strategy past opt-in stage? Why do we need do "nursing" in FB medium instead of doing it on email (which we pay for anyway)? It would be huge favour if you clarify this, thank you!

  • @MilesB

    @MilesB

    4 жыл бұрын

    some people will unsubscribe, others will ignore the email messages and others yet will find your sales messages more compelling than they see them in multiple media.

  • @likenicesinging

    @likenicesinging

    4 жыл бұрын

    @@MilesB oh, alright, conversion-vise reasons. Thank you, you're a hero!

  • @Targetter
    @Targetter4 жыл бұрын

    Hey Miles, I'm testing your fb video ad approach now. How long are your videos? Short (less than 2 min) or long?

  • @kanyzal

    @kanyzal

    4 жыл бұрын

    I asked the same question and he replied this: " we did move many of our shorter videos over so the ones that are in the five-minute range but we have some longer videos as well upwards of 30 minutes. We just keep rotating in different videos looking for which ones get us the best cost per view"

  • @MilesB

    @MilesB

    4 жыл бұрын

    Wide variety from 5 min to 30 min+

  • @Targetter

    @Targetter

    4 жыл бұрын

    @@MilesB Thanks Miles, I was wondering if I'd need to cut down to 2 min or so. Keep on doing what you do! My blogposts have become so much better due to your SEO tips, now I'm reigniting my YT channel.

  • @mmqfdd
    @mmqfdd3 жыл бұрын

    I have been running a campaign for two weeks. But now I decided to switch out one of the creative. What's the best way to do so?

  • @steveniannelli2756
    @steveniannelli27564 жыл бұрын

    on stage 2 where you are getting cheap leads are you optmising for "leads" or "purchase"with the conversions campaign?

  • @MilesB

    @MilesB

    4 жыл бұрын

    I started with leads but once I was able to ramp up my conversions and budgets I now target the purchase

  • @gabrielroman6803
    @gabrielroman68034 жыл бұрын

    Do you recommend going for lead gen on Facebook or sending them to an opt-in page? Rather than a product we're offering a service, and would like users to go through a click through form on our site.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Yep!

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Miles, in the cold audience should I have a call to action on the video ads, like a 'learn more' button that takes them to my website or a landing page or a blog post or a youtube video or would you recommend NOT having a call to action on those cold audience video ads at all? TIA

  • @MilesB

    @MilesB

    4 жыл бұрын

    test both and try a variety of things but don't feel like every video has to have a call to action. Some videos to just give value are important. We are just using our KZread videos which rarely have actual calls to action. If you do run a call to action don't link to KZread only link to your blog or your funnel where you have pixels install so you plant more retaegeting in pixels

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    @@MilesB Once again, thanks sooo much Miles.

  • @steveniannelli2756
    @steveniannelli27564 жыл бұрын

    with the engagement campaign at top of funnel does that mean it also has to be engagement campaign at stage 2 as well? then video views in its own campaign with video views at stage 2 as well?

  • @MilesB

    @MilesB

    4 жыл бұрын

    Test it on your end. But that is how we are running

  • @OpportunityConnectors
    @OpportunityConnectors4 жыл бұрын

    Hi Miles! (I guess yes, but I have to ask...) Have you tried to the same strategy but showing Ads that lead you to a Blog Post at the "A" level?... And then creating a custom Audience with the 1st 20% of people who have spent more time on the POST?... And then you show the Ads on the "T" level?... I guess with FB videos you get better results because they don't have to click to go out of Facebook... Thanks!

  • @MilesB

    @MilesB

    4 жыл бұрын

    You are correct on all accounts. When they click to go to the site they get added to the T level

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Miles, you say put youtube videos in the cold audience funnel. 1) Does video length matter? Like is it OK, to fill that funnel with 30 minute videos? I would think 50% of a 30 minute video would be harder to achieve than 50% of a 3 minute video. And then 2) Should there be some uniformity to the length of those videos? What if you have a few 30 minute youtube videos and a couple 3 minute facebook videos? I would think there would be some benefit to keeping uniformity as far as length of video goes.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Mixture of lengths is best. You can always use 25% as the trigger. We have 4 min and 40+min vids. Constantly mixing in new ones and testing. Looking for the low cost per 25% or 50% view.

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    Thanks for your time and expertise Miles.

  • @AdamDukes
    @AdamDukes4 жыл бұрын

    In the cold audience layer, you're downloading the KZread video and uploading to FB, right? I mean, you'd have to for everything else to work Even if it's a 15-20+ min video? I've got several on my channel that have done decent, all more than 15 mins

  • @MilesB

    @MilesB

    4 жыл бұрын

    Yep! Publish it native to FB

  • @AdamDukes

    @AdamDukes

    4 жыл бұрын

    @@MilesB Awesome! Thank you man! Really appreciate not just the content, but you spending time in the comments. Refreshing in this industry

  • @fadibaza2986
    @fadibaza29864 жыл бұрын

    george sent me here

  • @TomColeman
    @TomColeman4 жыл бұрын

    Ah... the customer journey. Just curios, Miles are you running cold (top of funnel) video ads to mobile only? And switching to iPad and desktop at 75% plus in the second tier? Isn't initial consumption on mobile and purchase typically on iPad & desktop? Great video. Thank you. P.S. What app are using for your drawing tool?

  • @MilesB

    @MilesB

    4 жыл бұрын

    no I am showing to all devices at all levels. the drawing tool is preinstalled on my Windows machine it's called Windows Ink and I use an artists tablet

  • @TomColeman

    @TomColeman

    4 жыл бұрын

    @@MilesB Thank you. Have a great day.

  • @drdemi
    @drdemi4 жыл бұрын

    Miles, you said your customer value is at 50-70$. Is that from affiliate commissions further down the funnel?

  • @MilesB

    @MilesB

    4 жыл бұрын

    This is selling my own products

  • @thinkspeak4808
    @thinkspeak48083 жыл бұрын

    Hi miles just curious do you have any business in box option for newbies Because I don't have product services or skill to sell what to do where to start

  • @gordilugo2776
    @gordilugo27764 жыл бұрын

    What if we want to test some images instead of videos to cold audience, Should we use "brand awareness" or "reach" campaigns for cold audience to pay less than running "engagement" or "traffic" campaigns?

  • @juliets.dakpo-marketingstr8520

    @juliets.dakpo-marketingstr8520

    4 жыл бұрын

    If you are using images instead of videos, then a traffic campaign would be the best. Engagement on images are just likes, comments, shares and such which are not a great way to show how engaged the audience is. At least with traffic ads, you know they were interested enough in your copy to check out the landing page. You can then retarget people who viewed the landing page but did not convert.

  • @steveniannelli2756
    @steveniannelli27564 жыл бұрын

    Do you send them straight to your low ticket offer after they opt in with your conversions campaign on stage 2 then promote that again to your email list?

  • @MilesB

    @MilesB

    4 жыл бұрын

    yes and no. The oto is the offer after they opt in, but we only show it that one time... We promote other things via email

  • @steveniannelli2756

    @steveniannelli2756

    4 жыл бұрын

    @@MilesB will this work well selling a 47 dollar product to leads on stage 3 to my email list or oto or is that a bit too high ticket straight away?

  • @MilesB

    @MilesB

    4 жыл бұрын

    47 can work. 27 performs better for me. Do price testing!

  • @steveniannelli2756

    @steveniannelli2756

    4 жыл бұрын

    @@MilesB would you recommend not collecting emails and sending them to a quiz then to offer instead on stage 2 conversions? Or even just straight to a presell page them to offer then just retarget people who didnt buy amd just bypass collecting emails

  • @MilesB

    @MilesB

    4 жыл бұрын

    I don't use quizzes. Jump in and start testing tho!

  • @anthonyK5493
    @anthonyK54934 жыл бұрын

    Would you run a traditional FB ad versus Video engagement ad if you're just beginning to sell a new physical product in the health & fitness niche?

  • @MilesB

    @MilesB

    4 жыл бұрын

    I would make a series of videos that help meet the user at different levels of awareness and give value to the user… And I would indeed run those videos as per the strategy shown in this training. Simultaneously I would run a conversion add at five dollars per day ( you can find my five dollar Facebook ad series) to see if I was able to drive direct sales

  • @anthonyK5493

    @anthonyK5493

    4 жыл бұрын

    @@MilesB Hey thanks for your advice. My colleague and I are chiropractors, and we have a neck & headache pain self-treatment device that we're launching for online sales. I am also a health & safety consultant and have a lot of knowledge regarding workplace ergonomics especially pain conditions related to computer and mobile device use. I've been working my way through all of your videos which have been tremendously helpful. I learned about you through Keith Krance. I'm just trying to figure what audience is most likely to buy our product the most. I don't know anyone who isn't touched with neck issues both young and old.

  • @bastianrivero
    @bastianrivero3 жыл бұрын

    I have a question, I made a dark post video and posted it with five dollars a day, I made a second audience of people that watched that video to 25%, then I proceeded to make a second video ad with this new audience that watched 25% of the first video, but when I get to the audience setting in the new ad, it shows the settings from scratch, I mean no segmentation, it selected the whole country, all ages and so forth, Do I have to segment and all that stuff again from scratch? Doesn’t that override the 25% audience that i supposedly already had selected for this ad? Im confused

  • @BassalMalick
    @BassalMalick4 жыл бұрын

    At the trust level what campaign objective are you running with and at the M level what campaign objective?

  • @MilesB

    @MilesB

    4 жыл бұрын

    Vid view and engagement plus conversion for the main call to action ad

  • @BassalMalick

    @BassalMalick

    4 жыл бұрын

    So the last level BoF is a conversion campaign and ToF and MoF are both video views?

  • @aureliomartinezjr8328
    @aureliomartinezjr83283 жыл бұрын

    Hi in Facebook ads can we just get charged for daily budget? And not for clicks and impression? How do we know how much clicks and impressions cost

  • @TimConley
    @TimConley4 жыл бұрын

    Can you do a video on the videos you do for the ad sets? Style and/or topic of vid and the length. I'm assuming your top of funnel ads are informative content and not a "disguised ad."

  • @MilesB

    @MilesB

    4 жыл бұрын

    Literally just testing a ton of our YT vids. A mix of pure value and some have subtle calls to action. Focusing on the 4min to 7 min vids we already had and using the 25% view duration so a 1.5 min view triggers them to the retaegeting audience. Have longer ones too... LOTS of rotating them and testing to see the cost per 25% view

  • @TimConley

    @TimConley

    4 жыл бұрын

    Miles Beckler hopefully you can put together a vid on it soon.

  • @BioSoulIntegrationCenter
    @BioSoulIntegrationCenter4 жыл бұрын

    Miles, I just want to confirm something with you. So if there are 2 objectives (video views and video engament), let's say five interest ad sets each with five videos duplicated for warm and cold audiences... that's like 100 video ads. Does that sound right? Thanks in advance for your time.

  • @MilesB

    @MilesB

    4 жыл бұрын

    they are the same video ads when you simply replace the post ID… so you literally have five video ads sitting in all of the different adsets. You don't need to run both objectives if it's too confusing you can just start with one. Remember getting going starting small and adding on to the plan as you get comfortable is the key to building this all out. It's not something you need to try to build out before launching.

  • @BioSoulIntegrationCenter

    @BioSoulIntegrationCenter

    4 жыл бұрын

    @@MilesB Well, I've got it built out and it's running. Thanks again for taking the time to answer my question. I hope you got your three top things done.

  • @MilesB

    @MilesB

    4 жыл бұрын

    @@BioSoulIntegrationCenter way to go getting it running!

  • @josephreece7387
    @josephreece73873 жыл бұрын

    Side thought - could I use your team to have all of this setup? I have some funds that I can invest towards this..

  • @MilesB

    @MilesB

    3 жыл бұрын

    We don't offer any services... We are full time executing on this strategy for my businesses.

  • @josephreece7387

    @josephreece7387

    3 жыл бұрын

    @@MilesB not to worry.. I was thinking more if I could pay them for each stage but it's okay - you're focused solely on your game without distractions like these I'll get freelancer hunting Cheers x

  • @energyuniverse9320
    @energyuniverse93204 жыл бұрын

    hi how to search fb ads using the ads library? i tried but it wont show?

  • @gabrielroman6803

    @gabrielroman6803

    4 жыл бұрын

    Type in your competitor who you want to research and select the page on the ads library. Sometimes for me it will stop working on certain browsers so I'll switch between chrome and safari. Also, if no ads come up it means the page is not running ads.

  • @alexnovas8853
    @alexnovas88534 жыл бұрын

    The belt method?

  • @MilesB

    @MilesB

    4 жыл бұрын

    intent based branding method?

  • @gopublicdan
    @gopublicdan4 жыл бұрын

    How do you create a campaign for videos longer than 240s, which is a limit for the Facebook Video Views ads (for Instagram it's even less, just 120s)?

  • @MilesB

    @MilesB

    4 жыл бұрын

    Post vid to fanpage... Choose post id as ad.

  • @gopublicdan

    @gopublicdan

    4 жыл бұрын

    @@MilesB Thanks!

  • @pictureswithstories4362
    @pictureswithstories43623 жыл бұрын

    Hey Miles, could you please promote a product with a total budget of $100, like a challenge? That'll clear all our technical doubts

  • @MilesB

    @MilesB

    3 жыл бұрын

    I would never limit myself to $100 budget and I believe most people need to be able to spend $900 per month or more for an extended period of time to really figure out the game of Facebook advertising. I teach us all in my class at socialadclass.com

  • @alldogsgotoheaven1533
    @alldogsgotoheaven15334 жыл бұрын

    Hello there, can you help me with something? I want to promote my Facebook Page with option for Facebook Page Likes and I don’t want to show the section of reactions, comments and shares of promoting ad, I really don’t know how to do it. BTW great video bro Thanks

  • @kanyzal
    @kanyzal4 жыл бұрын

    I watched all 25 min of the video and will watch it again until I memorize it. This is so valuable. Just one question. How long are your videos on top of the funnel and middle of the funnel. Are they the entire KZread video long? Or just clips of few minutes. Thank you in advance!

  • @MilesB

    @MilesB

    4 жыл бұрын

    we did move many of our shorter videos over so the ones that are in the five-minute range but we have some longer videos as well upwards of 30 minutes. We just keep rotating in different videos looking for which ones get us the best cost per view

  • @Awarenessconsciousness
    @Awarenessconsciousness3 жыл бұрын

    Will this work for Dropshipping

  • @ManPursueExcellence
    @ManPursueExcellence3 жыл бұрын

    I'm new. Are you saying that FB knows who watches 50% of a video and who should get the next video? The FB management system know how to do this automatically, once you set it up? I don't have a customer list or look alike audience. Are you saying this will work just from people's interest as you can put in interested target groups into your campaign?

  • @MilesB

    @MilesB

    3 жыл бұрын

    Ya. There are some nuances and it needs to be setup right... But yes, that is the strategy

  • @ManPursueExcellence

    @ManPursueExcellence

    3 жыл бұрын

    Miles Beckler Oh, wow.

  • @steveniannelli2756
    @steveniannelli27564 жыл бұрын

    how is this strategy converting into product buyers though? engagement and video view traffic is low quality and also its hard to build a good lookalike audience when your source audience is from video views and enagagement. fb algorithm does an amazing job of putting people in different baskets based on there actions on the site hence all the converters are in a conversions bucket

  • @MilesB

    @MilesB

    4 жыл бұрын

    which is why I run a conversion ad to create the conversions when the timing is right. I feel like you didn't actually watch the video or you didn't hear what I actually was saying in the video. this method is crushing it

  • @steveniannelli2756

    @steveniannelli2756

    4 жыл бұрын

    @@MilesB you used a conversions campaign in stage 2 or 3 to people who watched 50 percent of the video? that i am confused about

  • @juliets.dakpo-marketingstr8520

    @juliets.dakpo-marketingstr8520

    4 жыл бұрын

    @@steveniannelli2756 He said he is using video views and conversion campaigns on stage 2 to people who have watched 50% of the videos in stage one. It sounds like he is then running conversion ads (could be traffic ads) in stage 3 to people who have become leads. I run a similar strategy for my physiotherapy clients who run workshops. Stage 1 - Video Videos Campaigns, Stage 2 - Traffic Campaigns to people who watched 50%. I use a mix of value videos and offer ads. Stage 3 - Conversion Campaign to people who have viewed the landing page but did not become a lead or customer. Within 10 days on a $200 budget, we get over 40 people registered to the workshop, with over 50% conversion rate at the workshop.

  • @JoAnnCorley
    @JoAnnCorley4 жыл бұрын

    What types of products / price points are you selling?

  • @MilesB

    @MilesB

    4 жыл бұрын

    Meditation and spiritual/psychic development stuff... $7 - $47 mostly

  • @JoAnnCorley

    @JoAnnCorley

    4 жыл бұрын

    Miles Beckler what’s the range of net monthly roi in $ do you expect ?

  • @yourproduct594
    @yourproduct5944 жыл бұрын

    Does this strategy apply to any business model, or shall it be information oriented business? Is selling physical products with this strategy equally effective? Bear with the beginner questions.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Absolutely... It works with just about any business model from services to physical products and everything in between

  • @yourproduct594

    @yourproduct594

    4 жыл бұрын

    @@MilesB Thanks a lot, content is just amazing, university of marketing, really inspiring!

  • @georgeparker9872
    @georgeparker98724 жыл бұрын

    I had a freelancer assist me with a facebook add on upwork. After a few months it wasn't working, people were signing up, but not converting. A few days after i sacked him, $800 was missing from my account. My bank traced it back to facebook.

  • @MilesB

    @MilesB

    4 жыл бұрын

    Sounds like they spent $800 in ad spend.

  • @georgeparker9872

    @georgeparker9872

    4 жыл бұрын

    @@MilesB No unfortunately, as much as we want to believe that...my bank cancelled my credit card and issued a new one. There expert data security team traced the unauthorised withdrawal to facebook. I was only spending $10 a day, and won't advertise again with facebook for awhile.

  • @prashantmhatre9831
    @prashantmhatre98314 жыл бұрын

    nice video but miles this video is recorded in jan/feb 2020 ,but uploaded in june 2020 why so delayed ???

  • @MilesB

    @MilesB

    4 жыл бұрын

    it was only available to my inner Circle members for the first six months

  • @prashantmhatre9831

    @prashantmhatre9831

    4 жыл бұрын

    @@MilesB ok,how to become your inner circle member?

  • @talkthaitoday1191
    @talkthaitoday11914 жыл бұрын

    I get into the Facebook Ads area and it always looks nothing like the things I see in the "How To" Facebook videos. I get lost, and go back to Google ads.

  • @MilesB

    @MilesB

    4 жыл бұрын

    do what works… Or persevere into the unknown both approaches can get you to the destination

  • @energyuniverse9320
    @energyuniverse93204 жыл бұрын

    how to show ads to competitors audience? ☺

  • @LetsKnowChrist
    @LetsKnowChrist4 жыл бұрын

    Miles can you please help me out with something??

  • @steveniannelli2756
    @steveniannelli27562 жыл бұрын

    Are you still using this strategy in 2022?

  • @manuelherk3236
    @manuelherk32362 жыл бұрын

    but youre saying the exact same thing again after the explanation what you do...what about people without any youtube material, got any advice for those too?

  • @MilesB

    @MilesB

    2 жыл бұрын

    Start making videos

  • @JoseRap
    @JoseRapАй бұрын

    ok but what if I don't want to put my face on videos. is there a way of using this strategy or if I have a blog?

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