Hello! Welcome to the questus channel. A while ago, we discussed for you the BCG matrix - a tool you can use to conduct portfolio analysis of brands, products or business units. Today we’ll introduce you to the McKinsey matrix, which serves a similar purpose.
From this video, you will learn, among other things:
➡️ What is the GE matrix and what is the purpose of using this it?
➡️ How to plot the McKinsey matrix?
➡️ What strategies can we distinguish thanks to it?
Scenario: Donata Wilczewska
Editing: Łukasz Podczaski
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska
00:00 Introduction
00:53 Definition and characteristics of the McKinsey Matrix
02:08 Ge Matrix preparation process
03:55 Strategies based on the McKinsey Matrix
05:25 Summary
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