Storytelling in PowerPoint: Learn McKinsey’s 3-Step Framework
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In this video, you'll learn how to storyline in PowerPoint, just like McKinsey, BCG, and Bain. We'll cover storylining using the SCR or SCQA Framework, writing your storyline using the dot-dash structure, and building your slide skeleton (including action titles, horizontal flow and vertical flow).
Any materials mentioned or shown have been obtained through publicly available sources (e.g. firm or client website) and used under "fair use".
Пікірлер: 255
💥 The charting and visualization video has been published! kzread.info/dash/bejne/mGGH1tepgsaxaLA.html
This is one of the simplest, most succinct ways of explaining how to go about creating an excellent presentation storyline. Seriously one of the best I've ever seen!!
@DanGalletta
3 ай бұрын
Wow, thanks so much Art. Glad you liked it!
@vareilac
2 ай бұрын
I fully agree with the above! You are my new guru when I will have to present ! Thank you so much for taking the time and sharing your knowledge!!! Very grateful!
This is pretty awesome, not just for powerpoint, but also to create explainer videos or anything where you need to convey your point with logic. Thanks Dan!
@DanGalletta
2 ай бұрын
Spot on!
One of the best videos I have seen about this subject Thanks Dan
@DanGalletta
6 ай бұрын
Really appreciate it, thank you!
Hi Dan. I want to say 'thank you' for your amazing newsletters and videos on storytelling. I recently transitioned to data analysis from sales and business development, I am working towards developing my skill in training and development. Storytelling is an essential skill to be a good data analyst and trainer, it's one part that has been so confusing to master for me. I'm glad I found you. Your tips have been helpful and it's making better everyday in creating storyline in PowerPoint. I have subscribed to your channel and am looking forward to seeing more videos from you. Thank you, Dan and God bless.
@DanGalletta
8 ай бұрын
Thanks so much Festus! I’m really happy that the content is helping you 😊
This is really well-explained! I really appreciate breaking down the fundamentals. Clear and persuasive video, thanks Dan!💯
@DanGalletta
3 ай бұрын
No problem at all!
perfect presentation - I now have a understanding of what storytelling is about, a good outline of the procedures to create a story and not the least, an idea of what do and what not to do (the pitfalls)- in summary, a great video, that I am keeping in my favorites (aka, I will review it, probably more than once) - thank-you very much for this quality video !
@DanGalletta
3 ай бұрын
Cheers Marc!
So happy to have this pop into my feed. Pretty sure it’s a result of 1-2 searches related to how Salesforce does professional services.
@DanGalletta
4 ай бұрын
Such a strange connection 😂
@TaniaAbundez
3 ай бұрын
Thank you for this comment. I had my first salesforce client meeting and I can use this for the next stakeholder meeting.
Brilliant - I’ve been looking for a good framework for a while. This is just perfect. Thank you for sharing 😊
@DanGalletta
3 ай бұрын
Thanks very much!
Thanks so much for this amazing video! Super useful for someone who is currently working for an ex-McKinsey boss but don’t have much experience in storylining and building packs this way. 🎉
@DanGalletta
4 ай бұрын
Glad you liked it! Feel free to request any other topics too…
Hi Dan, please do the follow up video with the methodology to develop the body of the slides. It would be very useful to learn.
@DanGalletta
8 ай бұрын
Ok mate, will do! 🙂
@DanGalletta
7 сағат бұрын
Thought I would let you know that I just published the visualization video! kzread.info/dash/bejne/mGGH1tepgsaxaLA.html
Wow. One of the best approaches I have ever seen. This would appear to be simple logic, yet the outcome is profound.
@DanGalletta
Ай бұрын
Thanks so much mate!
Thank you for sharing these valuable tips. You are the best presentation and data storytelling teacher I have ever encountered.
@DanGalletta
3 ай бұрын
Thanks so much! 😊
Thank you so much! I now realize that I have done slides wrong this whole time. As a university student, professionalism in storytelling by slides is so underrated
@DanGalletta
2 ай бұрын
Glad it helps!
I watch a lot of this kind of stuff, and your content is really, REALLY good- thanks for making it!
@DanGalletta
3 ай бұрын
Thanks mate, that means a lot!
Hi Dan, as an experienced consultant with a decade of experience, your videos breakdown what I’ve spent years learning into simple concepts. Really happy to come across your channel and I will probably be stealing some of your ideas for training sessions at my firm haha 😅. You’re a legend mate
@DanGalletta
3 ай бұрын
Haha that is awesome, steal whatever you want mate!
Dan, you're excellent and relatable at explaining as though you're presenting to me directly. Please consider teaching on LinkedIn Learning so you can widen your platform and make it mainstream. You may also consider adding other topics to teach related to crafting clear, concise, and compelling presentations such as powerful business writings on email (by situation), delivering regular progress updates to executives, business report writing, and clear everyday business communications. Include the thought process on how to organize ideas and thoughts. Thank you.
@DanGalletta
21 күн бұрын
Thanks so much for the comment MJ. I do plan on adding some of those topics soon! And I’ll look into LinkedIn Learning too :)
Thanks, Dan for sharing this. Super helpful.
@DanGalletta
Ай бұрын
My pleasure mate :)
That was very clear explanation, exclusive and exhaustive. Thanks
@DanGalletta
4 ай бұрын
Glad it was helpful!
Thank you @Dan, this is very helpful in delivering simple & effective presentations!
@DanGalletta
2 ай бұрын
My pleasure!
Loved the clarity!
@DanGalletta
10 күн бұрын
Thanks so much Manuela!
Thank you! This video is gold ❤
@DanGalletta
4 ай бұрын
Glad it was helpful!
This is an excellent presentation. Learnt a ton! Thanks for sharing.
@DanGalletta
3 ай бұрын
No worries!
Absolutely brilliant video. Thanks. 😊 You’ve earned a new subscriber. 🎉
@DanGalletta
4 ай бұрын
Thanks so much, glad you liked it!
Thank you for introducing the SCR! Just a small variation - I dont start with Word documents to create my dots and dashes, but use Powerpoint Outline Mode for doing exactly the same. I save myself the trouble of copy-pasting from Word into Powerpoint!
@DanGalletta
3 күн бұрын
That’s a great option when you don’t need multiple people to work on the same storyline, awesome!
I just tried the following GPT prompt " in the context of a small pizza shop use the scr storytelling method to explain types of problems where the integer linear programming approach is desirable."
wow so much value in such a short video!!!!
@DanGalletta
4 ай бұрын
I hate the fluffy videos too 😂
Exceedingly helpful and I am certain I will be returning to video a lot. Thank you for sharing.
@DanGalletta
3 ай бұрын
Glad you enjoyed it!
Excellent Dan. Thanks for this.
@DanGalletta
3 ай бұрын
My pleasure Simon!
Thanks Dan - this came at the perfect time for me. I have subscribed and look forward to upcoming videos 😊
@DanGalletta
3 ай бұрын
Glad to have you on board Samantha!
One of the best videos out there
@DanGalletta
4 ай бұрын
Thanks Nikhil!
Great explanation to build a storytelling.
@DanGalletta
4 ай бұрын
Thanks mate!
experts in ppt 👏👏👏
@DanGalletta
8 күн бұрын
I’m not sure if I love or hate this comment hahah
Great video, very clear and concise ,
@DanGalletta
4 ай бұрын
Thanks James 😊
Wow Dan, top video! Subscribed to see the follow up to this.
@DanGalletta
8 ай бұрын
Thanks so much!
Thank you for your video!!! It is really helpful!
@DanGalletta
2 ай бұрын
Glad it was helpful!
Yes, please make a video about how to translate verbal information into visualizations. Your videos are so wonderful!
@DanGalletta
3 ай бұрын
Filming it soon!
Awesome ! Truly insightful
@DanGalletta
2 ай бұрын
Thanks Marco!
Thank you 🙏 This is a very useful knowledge.
@DanGalletta
4 ай бұрын
Glad it was helpful!
A framework for building a deck. Thank you for breaking down McKinsey's process. It's logical to use this method.
@DanGalletta
4 ай бұрын
No problem at all mate
@Potencyfunction
4 ай бұрын
Where do the logic start ?
@ProArch
4 ай бұрын
@@Potencyfunction Using it where it starts. I hope that helps.
What a cool video! Thank you so much! I really need this
@DanGalletta
3 ай бұрын
My pleasure!
Super valuable!! Thank you!!
@DanGalletta
2 ай бұрын
My pleasure!
Omg why doesn't this amazing presentation have 10 million views. Incredibly impressive, useful and explained. Thank you liked and subscribed
@DanGalletta
4 ай бұрын
This means a lot, thanks so much Robert!
Funny thing is that I did use exact this in one of the strategy projects I did for our Director. He indeed told me that consultants from McKinsey and BCG first write the storyline in Word and then build the PowerPoint. He said they do send the storyline to India and the next morning they wake up the PowerPoint is build. While i have to do it myself haha. I work as a strategist at a major foodretailer.
@DanGalletta
Ай бұрын
Haha yes that’s exactly right 😂
This is one of the most helpful videos on creating a presentation. Yes, please do a video on translating data into visuals! Subscribed!
@DanGalletta
3 ай бұрын
Thanks mate!
Great vid! Thanks a lot!
@DanGalletta
5 ай бұрын
You're welcome!
Yes please.. Kindly create a vid about data storytelling. Thank you
@DanGalletta
10 күн бұрын
Filmed it today!
Very helpful, thanks!
@DanGalletta
4 ай бұрын
You're welcome!
Dan - If you use WORD’s STYLES to create the DOT DASH structure in a WORD OUTLINE, you can copy an OUTLINE straight into PowerPoint. I agree that using WORD to bolt the story together is an excellent path. Great video. Then iterations of the WORD OUTLINE, with your manager, will automatically change the Powerpoint deck. I’ve used this trick many times.
@NoShortyLikeMine
4 ай бұрын
I don't understand it, can you explain it better or link a tutorial?
@DanGalletta
4 ай бұрын
That’s great, I never knew that trick!
Good stuff Dan. Keep it up!
@DanGalletta
4 ай бұрын
Thanks Jack!
excellent video
yes...your tips and tricks for charts from excel to PP would be great to see (method of translating data visualizations into slides). your videos are great btw.
@DanGalletta
5 ай бұрын
Thanks Kelly! Will do!
great explanation!
@DanGalletta
5 ай бұрын
Glad you think so!
Excellent presentation and interesting workflow. I am happy I am across this, keep it up :)
@DanGalletta
4 ай бұрын
Cheers George!
This is great, thanks!
@DanGalletta
2 ай бұрын
Thanks Andres!
Thank you so much Dan for such a clear and crisp explanation of the process. Reminds me of the consulting days - Suddenly this popped into my feed and thought of checking it out, but I am so impressed with this calm and comprehensive presentation that I am gonna bookmark this as a reference whenever I have to do any presentation.
@DanGalletta
3 ай бұрын
Thanks so much, I’m glad to hear!
Awesome 👏🏻
This helped me a lot. Thanks Dan. Hope your channel will grow much more in the future (subscribed)
@DanGalletta
3 ай бұрын
Thanks so much!
yes, please share the video on translating data on visualization
@DanGalletta
5 күн бұрын
Coming next week!
Thanks 😀
Hi Dan, your video is really helpful and I've subscribed, please try to make the video as you said in the end, a simple methodology for translating data into visualization.
@DanGalletta
8 ай бұрын
Thanks Chris, will do!
Great Video Dan 👍🏻
@DanGalletta
24 күн бұрын
Cheers mate!
Very helpful
Thx, really interesting!
@DanGalletta
4 ай бұрын
Thanks!
Thank you!!!!
@DanGalletta
5 ай бұрын
You're welcome!
Hi Dan, great video! Finally, after researching on my own and not being able to understand them, I can grasp the framework through your content. Quick question: On average, how long do you usually come up with the final draft of SCR and dot dash? Is it possible to draft them without essential data at the top of your mind (especially when working on niche topics)?
@DanGalletta
4 ай бұрын
Thanks Christine! Usually you'll start your project with an "emerging storyline" which is your hypothesis on what the storyline could end up being. As you conduct analysis and synthesize findings, you regularly update that storyline with new information. As you might imagine, there will be a lot of iteration between analysis and storylining over the life of the project. It's difficult to say how long that process takes. It could be very quick for a small and well-understood problem or it could be very long for a big and complex problem. Hope that helps!
Hugely valuable conent!
@DanGalletta
25 күн бұрын
Thanks so much!
Very good..thank you
@DanGalletta
5 ай бұрын
No worries!
Appreciate how you broke this down! When should you use SCQA vs another framework?
@DanGalletta
Ай бұрын
Glad you liked it mate! I use it in pretty much every slide deck that I create in the corporate environment.
Definitely interested in the visualization video
@DanGalletta
5 ай бұрын
Coming soon :)
Thank You!
@DanGalletta
Ай бұрын
You're welcome!
Superb man thanks
@DanGalletta
2 ай бұрын
My pleasure 😊
As a data analyst who builds financial dashboards, I found your insights on the McKenzie approach very relevant and enlightening. My primary focus is on informing rather than persuading, letting the data lead to conclusions. In your consultancy work, have you noticed any key differences between constructing dashboards and traditional presentations, especially with these objectives in mind? Any shared wisdom would be highly appreciated! Thank you for your expertise, looking forward to your response!
@DanGalletta
2 ай бұрын
Great question. If it’s a regular dashboard that simply gets updated every period, then you don’t necessarily need a storyline 😊
Yep - you got me. this was a great informative video Congrats! now - lets do it again 😉
@DanGalletta
4 ай бұрын
Haha cheers mate
Whenever you got lost in your slide building and storylining with all the data and conflicts and direction it’s super helpful to bubble it up to SCR to see if it makes sense
@DanGalletta
23 күн бұрын
Spot on 💯
Brilliant
great video - thank you! Please do the follow up video.
@DanGalletta
2 ай бұрын
You got it!
McKinsey 3-Step Framework SCR Situation - Why? Purpose Complication - What did go wrong? Problem Resolution - What could be done to solve the problem? Solution Writing your Storyline . DOT - the key statement in your storyline - DASH - the supporting data Building your slide skeleton Action title (DOT) / Slide body (DASH) Flow Horizontal flow - action titles can provide the storyline to the reader Vertical flow - provide comprehensive information to the reader. The slide body supports the action title
Thanks!!
@DanGalletta
26 күн бұрын
No worries!
Rly good video. Not for PP only- it's helpful for video production. This scripting is just great for explainatory video. Could you advice easiest way to animate in PP or keynote? Or maybe different software? Sometimes I need to illustrate concept with basic animation. Thanks again this vid was very informative
@DanGalletta
4 ай бұрын
Hmm, I actually don’t animate at all in PowerPoint . Most of my slide decks are used as reports and not presentation. Sorry I can’t be of more help…
Thank you! Oh I was looking forward to learning what scqa means but didn’t seem to see an explanation as promised 🤔 I went back to watching wondering if I’ve missed it but still couldn’t find the answer
@DanGalletta
4 ай бұрын
Oh sorry! It’s Situation-Complication-Question-Answer. It’s basically the same as the SCR structure 😊
Hey Dan! Your video is impressive, and the content is captivating. I love it! Any recommendations for a framework to present the update of the implementation of a strategic project/initiative to an Executive Committee? What would be a great storyline?
@DanGalletta
6 ай бұрын
Thanks so much for the kind words! It really depends on the specifics of your project. If it’s a general update deck with a Gantt, RAG status, etc then you may not even need a strong storyline like I describe. Perhaps something like “this is a reminder of why we are doing the project”, “here’s what we have done so far/we are making good progress”, then “here’s the amazing things to come”. Obviously more formal than that though 😂
I am interested in your course,but price is higher. If it’s negotiable I will probably buy
Great video! Do you by any chance have the link for the Mck slide deck you are citing regarding SCR?
@DanGalletta
3 ай бұрын
Here you go: www.slideshare.net/McKinseyCompany/addressing-homelessness-in-king-county
Thank you
@DanGalletta
24 күн бұрын
Thanks for watching MJ!
best video I would rate
@DanGalletta
3 ай бұрын
Thanks Michelle!
What about options before recommendation or action? I’m a technical product manager and do a lot of BA work as well as product management work. I find that In tech businesses especially with the rise of entrepreneurial mindset in place of corporate mindset are wanting us to communicate with problem, options, recommended solutions. I see a lot of value in using this framework combined with id the pyramid principle, when communicating to business leaders. What are your thoughts about? Including options before recommendation, or are those options better placed inside of the complexities
@DanGalletta
4 ай бұрын
Yep 100% agree. Showing options can be part of your resolution. It also demonstrates you’ve considered a wide range of possibilities 👍🏼
Really informative and well done video. Looking forward to more content! What was the paper you mentioned 1:44? Would love to learn more about synthesis…
@DanGalletta
5 ай бұрын
Thanks John! I’ll see if I can dig it up
@john.8805
5 ай бұрын
@@DanGalletta thanks, keep up the great work!
Dan excelent video, its clear and goes to the point. Thanks for charing. Did you do the vídeo about how to translation information into a visual presentation?
@DanGalletta
16 күн бұрын
Thanks Pamela! It’s still coming, trying to find some time to film 😣
Thanks this is an excellent channel, joined as a sub
@DanGalletta
3 ай бұрын
Welcome aboard!
Great video! How would you apply this to a strategy presentation where you are selling a strategy or introducing a new technology to automate say customer operations? And please could you share the references such as the using ms word advice. I would love to read more on this.
@DanGalletta
4 ай бұрын
Ah it really depends on the context and the analysis that you’ve done. I would recommend going through the storylining process and seeing what you can come up with!
Thank you so much Dan. I have learnt that some organizations use the following for creating a story line.. it is called What (is the problem statement)...So What (What are the implications of this problem) and Now What (solution or alternatives that we are suggesting to resolve the problem). Does any consulting org. use this framework?
@DanGalletta
2 ай бұрын
I’ve heard of this before but I’ve never used it. Sounds pretty logical to me, although not sure what firms use it 🤷🏻♂️
Amazing
@DanGalletta
2 ай бұрын
Cheers Peter!
Good vídeo, well explain. Thanks! Maybe instead of Word you should try Scrivener because it breaks the text in "slides" (new pages) so we can mix in diferent ways the text in a very practical way. Best wishes!
@DanGalletta
3 ай бұрын
Oh cool, never seen Scrivener. Might check it out
Thank you for the informative video! Could you point me in the direction I should go for pitch decks for sponsorships?
@DanGalletta
3 ай бұрын
Hmm, sorry Stephen I am not too sure
Yes please. How to turn info into visual slide deks would be great! And BTW love that accent! Fair Dincum Mate!
@DanGalletta
3 ай бұрын
Haha thanks, will do that video!
@zw8984
3 ай бұрын
You explained it all so well, clear concise and easy to digest! Thanks
Hi Dan, Speaking about the course you've mentioned here: do I need to create an account on your website to get access to it? Is the link to the course sent to the email after payment or one gets access online immediately right after? There reason I'm asking is coz I didn't find any 'create an account' tab on the website.
@DanGalletta
Ай бұрын
Hey Jasmin, when you click purchase you're taken to page where you both create an account and pay. If you need any help, just shoot me an email at dan@slidescience.co :)
How to use ChatGPT to create such a presentation ? what are the pros & cons of this approach ?
🎯 Key Takeaways for quick navigation: 00:00 🎯 *Firms like McKinsey aim to influence clients with presentations designed for action, not to gather dust.* 01:09 🧠 *The SCQA (Situation, Complication, Question, Answer) framework is a universal structure used by top consulting firms for storytelling in presentations.* 03:20 📊 *McKinsey's presentation for King County's homelessness project demonstrates the application of the SCQA framework.* 05:24 📝 *Before diving into PowerPoint, craft your presentation storyline in Word for better iteration and logical coherence.* 07:02 🔄 *McKinsey's "dot dash" structure in Word aids in distilling analysis into a persuasive storyline for presentations.* 08:41 🖼️ *PowerPoint slides should follow both horizontal (action titles) and vertical (slide bodies) logical flows for a coherent narrative.* 10:35 📚 *For more insights on creating executive-ready slide decks, consider exploring additional resources such as courses.* Made with HARPA AI
Hi Dan, I was under the assumption that during the analysis stage, consultants worked with PowerPoint to brainstorm and generate final slides (except recommendations). What would be the best practice for documentation during the case analysis and synthesis stage?
@DanGalletta
7 сағат бұрын
In my experience, it's best to do analysis and synthesis in Excel or Word, and only use PowerPoint once you've finished those things. Instead of brainstorming slide design etc in PowerPoint, we would hand draw them on paper or on a whiteboard.