Football: the business case for the women's game | FT Scoreboard

The FT visits Lewes, a small fan-owned football team in the south of England, which pays female players the same wages as the men’s team; and Arsenal, which has a long-established women's team. As English Premier League clubs start to invest in the women's game, we examine whether women's football should replicate the structure and feel of the men's game or establish an identity of its own
#Football #women
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Пікірлер: 162

  • @Guillermo535
    @Guillermo5352 жыл бұрын

    It requires money to make money this is the best secert I have ever heard we don't make money we make multiple money.

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    @sandhyap.jadhav4020

    2 жыл бұрын

    Yeah you are right.

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    @sandhyap.jadhav4020

    2 жыл бұрын

    Everyone has the mind set of investing but getting in contact with a legit broker and account manager is the problem everyone's facing instead the end up losing their hard earned money investing on wrong platforms

  • @WilliamReynolds887

    @WilliamReynolds887

    2 жыл бұрын

    I wanted to invest more on Digital currency (BITCOIN ) but the fluctuations in BITCOIN. Value discouraged me into dumping.

  • @user-kz1xg6xt4n

    @user-kz1xg6xt4n

    2 жыл бұрын

    There are platform where you can invest and they trade your money. Then pay you profit either weekly or monthly. That's investing.

  • @Maricel_oronan

    @Maricel_oronan

    2 жыл бұрын

    @@WilliamReynolds887 That's why you need the help of a professional who trade and understand the market more to earn good income. These professionals understand the markets like it's there own farm and makes maximum profits for

  • @jtjr26
    @jtjr262 жыл бұрын

    Do I think the women's game will ever equal the men in popularity? No. But there is certainly a market for the women's game. Present people with a compelling product and they will watch. I do think the people from Lewes FC are justified in their concerns of being swept aside if the teams attached to larger men's clubs price them out of the market. They need to avoid trying to grow too far too fast and become unsustainable.

  • @Hani-gt9pu
    @Hani-gt9pu Жыл бұрын

    I think the main reason its not becoming popular or atleast to some extent is no one knows where to watch or stream online. And a little info about the matches league stats and all

  • @nintendokings
    @nintendokings2 жыл бұрын

    Cool story FT. But football is entertainment. I’ve also read a credible article that women get overpaid compared to men relative to viewership & sponsorships

  • @nzinternet1

    @nzinternet1

    2 жыл бұрын

    Great - please share this article.

  • @hahawas

    @hahawas

    2 жыл бұрын

    It's called investment

  • @kenlandon6130

    @kenlandon6130

    2 жыл бұрын

    Sure. Because the male-dominated media/sporting associations used to not give them media coverage because of sexism in the past, and then people didn't know much about female sports so when they were broadcasted after society changed its views on women still they had less viewership and sponsorship. Kinda like with systemic racism.

  • @nintendokings

    @nintendokings

    2 жыл бұрын

    ​@@kenlandon6130 The truth is people want to see the best of the best competing when watching sports. Local boys teams can beat national women's teams in football. It's not about views on women, I'd love to see a women KO Tyson Fury or outplay Messi...but that ain't happening. Men also watch more sports. Sorry but you are delusional if you think sexism and lack of media coverage is the key reason for a lesser interest in women's sports. There are pretty obvious biological correlations. But I guess the modern left prioritises feelings and -isms over facts and biology...

  • @emem2863

    @emem2863

    Жыл бұрын

    It depends on where it is. There is a definite audience for women's soccer/football, at least in the U.S. Even with few local teams and broadcast games, the sport has loyal fans, especially the USWNT. More teams and access to view the games would likely increase revenue, as similar to female tennis, soccer/football is a sport that women and some men like to see women play.

  • @CityNatureProject
    @CityNatureProject2 жыл бұрын

    The number of spectators in the stands indicates the popularity of this activity. Spectators cannot be deceived and cannot be forced to go and look at it against their will.

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    Some of these teams and leagues haven't been around for over a hundred years like the men's teams/leagues have been. Do you think men's football became popular in a year's time? Do you have proof of that?

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@CC-jw8cj Do you have proof it didn't?

  • @yumyum366
    @yumyum3662 жыл бұрын

    The talk about a community vibe reminded me of some video game communities I've been in. I hope all the best to them.

  • @leedza
    @leedza Жыл бұрын

    The women's game needs to evolve and the initial target commercially would have to be league 2 or league 1 equivalent.. that's certainly achievable within the decade. At the moment the attendances apart from Arsenal, Tottenham and Chelsea are still building up. The popularity of the game is a function of time and for a new league they haven't done bad.

  • @jimmyjimmy5574
    @jimmyjimmy55742 жыл бұрын

    the biggest problem with women's sport are women. if women watched women's sport at the same rate as men watch men's sport, you would have same level of audience and comparatively similar level of revenue.

  • @joebirdwelljr629
    @joebirdwelljr629 Жыл бұрын

    I am a male and love football. I am not ashamed to say I like the women's game better. I find the female footballers to be more personable and family friendly compared to the men's game. It is my wish and hope that women's football continues to become bigger and better. I am American also and find the WSL to be the. Beat women's league around. Go Man United women and the Lionesses...

  • @danielwebb8402
    @danielwebb84022 жыл бұрын

    The men's teams subsidise them. Out of charity / PR purposes. The TV companies deliberately over paid. Out of charity. Median top division salary still less than median Joe bloggs salary in the country. Chelsea women tickets are £9. My local conference south is £15. That sounds about right relative quality wise / actual business free market value.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    Agreed, this is about forcing an ideology, not facilitating a market.

  • @outsideleft8976

    @outsideleft8976

    2 жыл бұрын

    @@wolfiestreet6899 the free market is also an ideology. A corrupt and broken one.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@outsideleft8976 This is the accusation of a zombie leftist fanatic. The free market is an economic framework, not an ideology. When you grow up, you'll realise corruption is inherent where ever humans are involved, no matter their political and economic leanings. The free market has failed? Humanity has never had it so good. Try avoiding parroting clichés and actually read some books.

  • @outsideleft8976

    @outsideleft8976

    2 жыл бұрын

    @@wolfiestreet6899 I mean I’m 50, so done with growing up. Capitalism is absolutely an ideology. A crooked one. Not everything is about markets. Market economics is inherently unjust and unfair. As is the treatment of women’s football.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@outsideleft8976 Everyone grows older. Not everyone grows up. There is no point discussing such issues with ideological fanatics. You have no intention of considering others.

  • @nintendokings
    @nintendokings2 жыл бұрын

    Can you do a similar video on why male runway models or pornstars don’t earn as much as female counterparts, or does that not fit the agenda?

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    Original opinion but just an opinion, not a fact. Most female models and pornstars don't get paid that much. Even the most popular ones. For female models, it depends on how many runway shows they book. In porn even the most popular female pornstars are financially exploited. Such as Mia Khalifa or Lana Rhoades. They don't get paid anything.

  • @Bultish

    @Bultish

    2 жыл бұрын

    @@CC-jw8cj do you watch womens games? Bring all your sisters, money talks

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    @@Bultish I don't actually. I just have an opinion about something I know nothing about. Kinda like you

  • @Bultish

    @Bultish

    2 жыл бұрын

    @@CC-jw8cj haha well ok then, have a nice day =)

  • @krime2001
    @krime20012 жыл бұрын

    All sports could learn a lot from Mixed Martial Arts (MMA) and the UFC. Women's and men's fights take place during the same event. Sometimes the headline fight of the night is a women's fight. They train at the same gyms with the same trainers and training partners. Though women's MMA started years after men's, the gap in skill is closing.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    MMA is rubbish. The female fighters an atrocity. Sport for betas to watch and pretend they are hard.

  • @eddiealexander3736

    @eddiealexander3736

    3 ай бұрын

    And the women in that sport take more abuse than in any other😂

  • @parallaxview2143
    @parallaxview21437 ай бұрын

    The women's game needs more big name sponsorship. Big pharma's desperate for more exposure. You know Tampax? Well, I work in PR and I'd only be too happy to fly over to Johnson and Johnson and pull a few strings.

  • @eligerus2622
    @eligerus26222 ай бұрын

    In the beginning they say that all women sports is fragile. Thats not true. Look at Tennis or even Biathlon (and some other wintersports) to most extend are not only funded equally to men's competition but female pros can make a living out if it in the same way men can.

  • @itdenelll
    @itdenelll2 жыл бұрын

    2:55 thanks for including that Weir goal :) .

  • @limedickandrew6016
    @limedickandrew60166 ай бұрын

    In regards to women's football mentioned in 1920, all of that was entirely dependent on WWI. When the war came to an end, the conditions that gave rise to the women's game also came to an end. Women's teams were built around munitions factories, and other factories producing war materials. With the war over, some factories closed, others went back to mainly civilian production, and the women working there had to give up their jobs for the men returning from the fighting - as was promised when they volunteered or were drafted. On top of that, the clubs were eager to get the League up and running and carry on where they left off in 1915. And that meant they wanted their stadia back as well as the training facilities they had temporarily loaned to the women. The women too, in the main, went back to their pre war lives. There was just no structure available for the women. That 1920 match was a hangover from the days when only womens football was available to a football starved public.

  • @elduderino7767
    @elduderino77672 жыл бұрын

    is this some next level satire that is going way above my head ? i mean it's the "Financial Times" right? they still have a clue - don't they?

  • @amandacunhademourapietrzak3370
    @amandacunhademourapietrzak3370 Жыл бұрын

    That is such a nice and much important story! Thank you FT for bringing this great content. As a football player myself, I love to see a respectful gathering of data !

  • @Bultish
    @Bultish2 жыл бұрын

    I'm a male, I watch Formula 1, I don't watch Formula 2...

  • @finnrowden3341
    @finnrowden33412 жыл бұрын

    This is amazing!!!

  • @Hibrnaldo
    @Hibrnaldo2 жыл бұрын

    Supply and demand anyone?

  • @iamarugbyfansa1031
    @iamarugbyfansa10312 жыл бұрын

    Women always want the cake but don't want to do the hard graft of growing the game through fans. Always want easy things from the men.

  • @Bultish

    @Bultish

    2 жыл бұрын

    replace women with far left

  • @ShreyansNilvarna

    @ShreyansNilvarna

    2 жыл бұрын

    Please rugby fan SA, enlighten us how are they to do that when half the comments are mocking them for even playing football? There was also the 50 year ban. There is a constant mockery of them even getting on the pitch. Seems kind of unfair to then ask them to "get fans".

  • @niraj7616

    @niraj7616

    2 жыл бұрын

    @@ShreyansNilvarna they won't sleep with you stop simping in the comments 🤡

  • @atty.fernandog.madarcos8724
    @atty.fernandog.madarcos87242 жыл бұрын

    The Women's Game is gonna grow big. It's inevitable. It's diversification that will enable the big clubs and eventually the smaller clubs to grow further in this new era. It was perfectly summed up in the clip, "Women's football is akin to a startup." Of course as in every successful startup, the product needs to be really good. The product seems to be developing well each year especially in clubs who invest in coaching/player development as well as infrastructure (training ground, purpose-built playing grounds i.e.)

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    Fslse. Nothing inevitable about it. Pure ideological sophistry.

  • @atty.fernandog.madarcos8724

    @atty.fernandog.madarcos8724

    2 жыл бұрын

    @@wolfiestreet6899 Ok troll lol

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@atty.fernandog.madarcos8724 Right. So in order for your weak self esteem to cope with someone disagreeing with you, you call them a troll. Check yourself.

  • @paulusthewoodgnome

    @paulusthewoodgnome

    2 жыл бұрын

    A relief to read a normal post from a normal bloke in a comments section full of incels. The women's game in England has been banned THREE times by men in 1902, 1921 and 1946. The FA owes a huge moral and financial debt to women's football and it's about time it started paying it off.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@paulusthewoodgnome It doesn't owe a penny. Quit being a s1 mp.

  • @moody4624
    @moody46242 жыл бұрын

    Equal prize money??? Why? That claim is simply delusional and wishful thinking without any reasonable argument behind it.

  • @saskystewart5633
    @saskystewart56332 жыл бұрын

    I regret reading the comments.

  • @niraj7616

    @niraj7616

    2 жыл бұрын

    OK boomer 🤡

  • @merseydave1
    @merseydave17 ай бұрын

    First and foremost, I say Female Football ... From my perspective (in Liverpool England) the game needs to be embraced - promoted properly via the male clubs, as that is where mainstream football supporters are!. Once that stance is concentrated on ... Female Football will grow and prosper!

  • @cherry-vz5kx
    @cherry-vz5kx2 жыл бұрын

    Women`s premier league football averages less than 3,000 per game.The ladies cannot expect the same renumeration as men or even close to it.The women`s game is never going to draw 50,000 on a weekly bases or generate huge sponsorship.

  • @ShreyansNilvarna

    @ShreyansNilvarna

    2 жыл бұрын

    Well, how about the fact that the women's teams play at smaller grounds 1.5 hours from the men's stadiums? Whenever Arsenal women have played at Emirates, the attendance has been 30,000+. The FA cup final at Wembley was 45,000 / 48,000 available seats. So... there is an underlying problem.

  • @DocHOLLYDAYDaive
    @DocHOLLYDAYDaive3 ай бұрын

    Who is the woman that is making boots specifically for women????

  • @danielclee1
    @danielclee12 жыл бұрын

    No one cares about women's football. FT gone woke.

  • @_orodrigofernandes
    @_orodrigofernandes Жыл бұрын

    It will be fun to watch a change of focus from the male centered football status quo, to something which bring in women's voices into the many wholes the sport has: broadcasters, commentators, medical, coaches, referees, attendance, fans, ownership... it can be a fun revolution to watch and maybe to be part of.

  • @jimmyjimmy5574
    @jimmyjimmy55742 жыл бұрын

    I love the ghostbuster example 😂 because that is exactly the case with women's football. it's just a shittier version of something that is actually good

  • @furrycheetah
    @furrycheetah7 ай бұрын

    I think FC Women Barcelona can only save their club from bankruptcy from now on.

  • @gatewaypartners8018
    @gatewaypartners80182 жыл бұрын

    If FT is presenting the business case, we can be assured their isn't any case. Women's football will grow organically and in the meanwhile they should get all sorts of subsidies as possible until they become financially stable.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    If it's going to grow organically then there is no need for artificial stimulus. You contradict yourself.

  • @gatewaypartners8018

    @gatewaypartners8018

    2 жыл бұрын

    @@wolfiestreet6899 No contradiction for a nuanced mind. Subsidies can't get more people to become 'fans' of this sport, it can however provide support for it to operate long enough to gather those 'fans' until it becomes self sufficient.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@gatewaypartners8018 You've managed to deny your contradiction with another contradiction! Superb! In your case 'nuanced' is a mask for 'irrational'. If the business case was there then sponsors and investors would be tripping over themselves. Subsidies are for market failures.

  • @gatewaypartners8018

    @gatewaypartners8018

    2 жыл бұрын

    @@wolfiestreet6899 lol you finally get it :)

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@gatewaypartners8018 Sure, but do you?

  • @alikaostermiller
    @alikaostermiller2 жыл бұрын

    If you think you deserve as much as the men then play the men.

  • @nzinternet1

    @nzinternet1

    2 жыл бұрын

    Really? Sigh

  • @Bultish

    @Bultish

    2 жыл бұрын

    @@nzinternet1 actually if women watched football there would be no issue, but you cant force me to watch your game, i would be bored out of my mind..

  • @nzinternet1

    @nzinternet1

    2 жыл бұрын

    @@Bultish no one is asking or forcing you to watch.

  • @gloireman
    @gloireman2 жыл бұрын

    11:30 This is not what 99.9% of football fans want

  • @mancpartizan

    @mancpartizan

    2 жыл бұрын

    that is feckin hillarious

  • @_orodrigofernandes
    @_orodrigofernandes Жыл бұрын

    It's a bit funny the guy comparing anything on female football to the levels of money on the Premier League. The PL is out of reach for any sports league in the world! Where else you have Oil conglomerates and all sorts of sport washing schemes pumping loads of money into the game? Abu Dhabi backing Man City, Dubai sponsoring Arsenal, the Saudis in Newcastle, Abramovich in Chelsea... What other sports' league in the world have this many deep pockets backing them? Furthermore, the hands who sign the checks are male hands. The owners of the money are men, it's just a fact. So to the women's game to become anywhere close to the men's one, it will take A LOT of changing. But let's see what happens. The world is always changing.

  • @alikaostermiller
    @alikaostermiller2 жыл бұрын

    I'd rather watch D2 college mens. The women's game is getting better but its still a inferior product and less competitive game. You would have to pay me to watch 90 minutes of subpar passing and shrieking over mediocre plays.

  • @What..a..shambles
    @What..a..shambles2 жыл бұрын

    They're crap to watch playing

  • @zelenskysgreenshirt-ir2xp
    @zelenskysgreenshirt-ir2xp9 ай бұрын

    maybe if they werent terrible at the game people would watch, nobody wants to see the keeper score more own goals than the opposing team, its pathetic the mens teams are made up of the best of the best of every nation on the planet, competing against millions of other men, i suspect getting on the womens team is as simple as showing up to the matches for any woman willing to play LOL, not even comparable skill levels.

  • @iamarugbyfansa1031
    @iamarugbyfansa10312 жыл бұрын

    Women need to watch their game then. Thats why mens game is big because people actually watch it

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    You can't ignore the FA's 50 year ban on women's football. The Premier League has been around for 30 years and has only become what it is because of global TV deals. Most professional women's leagues have not been around for more than 10 years In Spain, where the current best women's league team is, the league wasn't professional until 2 years ago. You can't ignore all these factors by saying women don't watch women's sports when there are so many other factors holding it back from growing.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@CC-jw8cj Rubbish. Mens football is successful because it is both popular and profitable. Womens football is neither. Capitalism wins again.

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    @@wolfiestreet6899 Aaah good old capitalism one of the greatest enforcers of exclusion and inequality. Profit and popularity is all that matters. Slavery was popular and profitable too once upon a time.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@CC-jw8cj Slavery and capitalism are not comparable. Pointless insertion. It is because profit and popularity is all that matters that makes it devoid of exclusion and inequality. Pure ideological spiteful sophistry.

  • @CC-jw8cj

    @CC-jw8cj

    2 жыл бұрын

    @@wolfiestreet6899 ok antiwoke free market free thinking alpha male, thanks for enlightening me on how the world actually works. i am such an idiot brainwashed by ideology. thank you very much 🥰

  • @AmanKumar-gq2qy
    @AmanKumar-gq2qy Жыл бұрын

    Men watch men sports as well women sports, women don't watch women sports That's the problem. By saying men are problem you are taking your customers away from you.

  • @valerieobrien5521
    @valerieobrien5521 Жыл бұрын

    Football is UNSUITABLE and UNSEEMLY for women to take part in as a normal woman I am disgusted ! I had a career as a pianist , so I am not some stay at home, but I personally believe these so called " Lionesses " should have real , live lionesses released onto the field and we would see who the REAL lionesses are.

  • @JamesMullarneyIsAFraud
    @JamesMullarneyIsAFraud2 жыл бұрын

    Lolz 😂

  • @larrye3602
    @larrye36022 жыл бұрын

    I’d rather watch Sunday league than this rubbish. If you are good enough, people will watch. That the men’s game should support young male footballers - not the women’s game!

  • @Agtsmirnoff
    @Agtsmirnoff2 жыл бұрын

    Nobody cares about women’s football except as a sideshow to the men’s game. It’s an inferior product in almost every regard. In fact I’d submit, like volleyball, half the viewers only tune in to see attractive teen and 20 something girls in shorts running around.

  • @sttony7647
    @sttony7647 Жыл бұрын

    They are a loss-leader. We have to put up with them or they moan…. Blokes are not interested in women’s football. Name the England 1966 squad….. Now, name the kittens who won the Euros…. Yeah - see what I mean.

  • @innocentgoitseone3715
    @innocentgoitseone37152 жыл бұрын

    As a guy. I can say one thing, and is that the women's football will be big in the future. If the basics are provided to the women's football

  • @Roger-yu9ql

    @Roger-yu9ql

    2 жыл бұрын

    What basics are not provided? They are subsidised beyond belief when you realise the best women's national team would get destroyed by a bunch of amateur boys

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    Rubbish. Pure ideological fanaticism sophistry.

  • @justonetime6179

    @justonetime6179

    2 жыл бұрын

    Most women don’t enjoy watching these types of sports, so women’s football would need to entertain men… but unfortunately it doesn’t.

  • @krime2001

    @krime2001

    2 жыл бұрын

    @@Roger-yu9ql it goes deeper than providing the basics. It would really take the whole of society to change in a way where a 3 year old girl who kicks a ball gets the exact same type of encouragement that a 3 year old boy gets. And I don't mean from the parents, I mean from literally every other facet of society. Who knows if the women playing professionally now are even the best around, or just the ones who had support in their family.

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@krime2001 Oh I see, it's everybody else's fault..... Figures.

  • @edgarcardenas837
    @edgarcardenas8372 жыл бұрын

    $#$ Cruz Azul blue pen owner boss

  • @stellaliu7690
    @stellaliu76902 жыл бұрын

    I mean look at the recent attendances and sold out stadiums all around europe. You see fans that are disappointed with their mens teams and switching to the womens (Barca, PSG, Arsenal) its just evidence that there is a market

  • @georgethottanj
    @georgethottanj2 жыл бұрын

    Nobody watches women's football. No one cares.

  • @nzinternet1

    @nzinternet1

    2 жыл бұрын

    lol - Clearly you are threatened

  • @wolfiestreet6899

    @wolfiestreet6899

    2 жыл бұрын

    @@nzinternet1 You wish.

  • @Bultish

    @Bultish

    2 жыл бұрын

    @@nzinternet1 hahaahaa

  • @Bultish

    @Bultish

    2 жыл бұрын

    @@nzinternet1 threatened that someday there may be more entertainment? What about women actually getting better and providing entertainment is threatening?

  • @georgethottanj
    @georgethottanj2 жыл бұрын

    Just a substandard product.

  • @sacchaSanatani459
    @sacchaSanatani459 Жыл бұрын

    School football team >>>>>women's football team