Wow, I can see why Ogilvy is a legend. He would have conquered the Internet world.

“They’ve never written direct response, they’ve never tasted blood.” What a great line

He was my mentor. I loved his 'Ogilvy on Advertising' book. I followed it religiously back when it came out and still do in today's digital age. It is perhaps more true today than ever before. He taught me well. Thank you David.

All he says in this video and elsewhere is 100% right.

Relevant 50 years ago just as much as it will be for the future. David Ogilvy was a brilliant guy

Ogilvy was my first guru in the ad industry. In his time, he was more forward-thinking than most of today's "creatives". To those who are criticizing this film clip: It's about 35 years old. Try making your own similar video today in 2010, with all of your ideas & philosophy about what makes for a winning ad campaign. Now, imagine someone in the year 2045 looking at your video on KZread and saying how Jurassic your thinking is. Reality: even by 2015 people will laugh at your video.

Rejoice in the fact that most people don't have a clue what makes a good ad ;)

Thank AWAI for including this in the Accelerated Copywriting Program.This video made me feel that it is possible to make a living as a direct-response copywriter and that I will enjoy this stage of my life!

And he was even ahead of his time on the use of video to get his message out!

"They've never tasted blood." Effin' Classic!!!

Wow guys this is surreal. I'm feeling like a Tony Stark when he found a lost tape from his father sending a message to the future. I found that video in the right moment of my life and got a lot of answers from it. Thanks for posting it. And it's 100% true. Now we have Internet, more people and more money available + most marketers and business owners still sleeping on the power of the direct response copywriting

Thank you for sharing. In a sensory overloaded world it's hard to separate the wheat from chaff but this is pure gold.

the last 30 secondes are very profund, emotional and incredible.. born in 1997 we are so so lucky, go launch facebook ads, google ads, long sales copy, on memorie on this legend

I love how passionately he speaks about the value of direct response. He was quite a dynamic man, and very inspiring. Thanks, AWAI, for including this video in the training materials!

So wonderful you create this Chanel, thank you.

David Ogilvy was one of the greats. What a privilege to hear his voice and perspective on direct response.

No need for "creativity". Just sell the product without drawing too much attention to the product. Part of what Mr. Ogilvy was known and respected for.

What a great history and summary of what works and what does not. I have to listen again to take some great quotes about the comparisons down as a reminder.

I loved the ending! Now that was powerful!! I wrote that powerful motivational message down and will also display where I can see it daily, "You face a Golden Future." Thank You, Mr. Ogilvy!

I love this 7 minute video. Very useful!