"The brand is a promise." Love this quote from this video, so very true!

@investment-businessopportu8350

3 жыл бұрын

kzread.info/dash/bejne/c6ypj8uvf8-uc5s.html&pbjreload=101

I had KOTLER's texts about two decades ago. WOOOO! #KOTLER, my marketin' DAWG!

Dr. Kotler, I adore you ! A real marketing guru. You make our profession proud ! Hats off

Kotler is simply amazing.... the last quote in this video was very useful... we have to know the customer more than the database..so they can create ads for us... great lesson...

The mantra of marketing: create and communicate value to a target market at a profit. Mr. Kotler is clearly a heavyweight in marketing. His insight is extremely valuable when understanding how to conduct product, branding and customer management. "Spirit share" is an interesting concept and I can clearly identify brands which are using this tactic in their advertising. @Volvo has a recent poetic commercial which has tapped into my spirit and love of poetry. I am looking forward to using these new tools in my job of delivering better local government services.

@surya1982raja

3 жыл бұрын

Agreed

@manojparameswaran

Жыл бұрын

You are wrong. CCDVTP

it is his teaching on strategic management i learnt in college applicable now...I like the best part of customers help in business communication plan...He is indeed a legend!

i heard mr.kotler name most of my marketing class but i've no idea how he is expressing his experience in marketing.I'm very glad that i can listen his marketing lecture .thnk u

Branding yourself is extremely important. It opens doors and creates a lasting impression on other people. By branding yourself you have control over people's initial perception. Not everyone knows who you are, therefore it is important for you to give your skills a bit of recognition. Branding yourself isn't entirely about who you are as an individual, bust mostly about what kind of services and goods you can offer.

@superdude073

7 жыл бұрын

Paola, I agree with you. If you brand yourself well, you can control people's perceptions. I think it is also important to ensure you are marketing yourself honestly. As important as first impressions are, if one were to discover that you were not truthful in your initial portrayal, then the repercussions are usually very severe. I have found this to occur when someone gets caught lying on their resume.

@ivanlee5845

7 жыл бұрын

Under today's information microscope it is vital to control the narrative by creating and maintaining a positive and informative personal brand. You can assist those seeking to find more information about you and your values by building a strong brand.

@ericwilliams626

5 ай бұрын

Because life is truly about one thing; Awareness.

Create communicate and deliver value to a Target market at a profit. -CCDVTP

@taotao1975

6 жыл бұрын

Mohan Venkatachalam thanks man

@vibhuchaturvedi8760

5 жыл бұрын

Bhai iss vedio ko koi hindi mein summarise kar do yr

@zidongwang8067

3 жыл бұрын

The acronym sounds like a STD

Hello Mam, We are learning & leading in Marketing with B2B , B2C , B2E with dynamic , cutting edge Marketing . This was an excellent speech ! Thank you Dr Raman , Krishnan, Rituparna Mam, Ginni Mam !!

I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

as we can see every aspect of marketing methods is crucial this is a passion, vision, to make your customers feel satisfied,etc . I love it

I like this thinker.. one of the most important figures of the modern mkt..

Thanks to Mr kotler. His books have been quite influential in building my marketing skills 👍👍👍👍👍👍

The new direction for branding for the goal of achieving “spirit share” is a fascinating shift in Marketing. As Philip Kotler says, we want to try to build an emotional relationship that goes beyond the ego. I think this is an indicator of the market itself. That is, more consumers are becoming more educated and aware of which companies most align with their values. If a company can tap into this, and truly work towards creating a world imagined by the consumers, then everybody wins (e.g. Tesla).

@ericwilliams626

5 ай бұрын

To believe in something. The Jesus approach.

you are great kotler. i liked marketing because of you since i was in college we learned your words.

Great person. Precise and to the point.

I studied marketing for 5 years and he explained it within 6 minutes. This is marketing

This video is powerful. Marketing strategy should include product management but more important customer management as per Dr. Phillip Kotler.

This is priceless info!

Enjoyed watching this!

I really very impressed for your speech....

He is my marketing idol and mentor; so deep and wide in thoughts.

@investment-businessopportu8350

3 жыл бұрын

kzread.info/dash/bejne/c6ypj8uvf8-uc5s.html&pbjreload=101

Feeling proud to see him😍😍😍

Bought many of your books Mr. Kotler, you are one of my Marketing champs

@KasahunGizaw

3 ай бұрын

Wrwesfdřqada

This makes perfect sense,thank you sir

Ure the god of all students who study management & Marketing. Thank you,

In the work I do many do not consider church members as customers, nor do they realize that branding is important to churches. The needs of the members are an important aspect of the marketing mix, specifically as we view “customer value” of the 4 “C’s” in marketing. Church members want their place of worship to have events and programs for married couples, youth, singles as well as providing opportunity for members to serve the community they live in. Building a brand that answers questions gives an organization an advantage in reaching its target group.

very nice lecture Professor Philip Kotler

This vedio is very useful to me. Thank you for sharing.

Thank you!!!! It was very interesting to listen!

#Marketing 2024 watching from RSA🇿🇦

One of the master piece of Marketing. That is why he is called the GURU of Marketing

I've been reading his mktg mgmt. book, for not very long ago...but being an MBA student, , watching him is always a blessing..hope i could meet him one day...

@marwamidhat2961

2 ай бұрын

Have you seen him? ????

Well Explained Lecture on Product Management, Brand Management, Customer Management. I am grateful to you Sir.

Very grateful for that useful information... Have made some notes.

@ajinkyatribhuwan4935

7 жыл бұрын

Yelena Richy

@aselawanniarachchi2086

6 жыл бұрын

Asela

Prof of all time

He is really the Father of Marketing as he is living right now to be the best in his field! he's a Great mentor of all time!

Still valid today. Very good video.

Brand management I believe is only as good as the Trust you have built up with your customers. The fact that you have great service and a great product no-one ever has a problem referring your brand.

This is just excellent

A great lecture

Great presentation.

I agree 100% with what he is saying, a lot of companies are having trouble to understand how marketing and relationship is changing. We (the students) of today will be responsable for the businesses of tomorrow, and I can't wait to be a part of that!

@ballsdeep9400

2 жыл бұрын

How’d it go?

Nice lecture sir.I like for you.I love marketing.

Marketing is definitely about creating, communicating and delivering value.

Inspirational 🔥

yah its useful and helpful to all management people

Thank You

This guy is Amazing, and the one who call him a (Father of Marketing) needs to have a superb Prize.

Ideas great!

Hey! This book I read helped answer a lot of my questions like that. The Most Effective Marketing For The Least Investment

@MeshPlus

4 жыл бұрын

Which book?

Very Informative 👏

Is very useful, thanks

Super.. sir thank you very much

Hes simply the best Marketer

I had the pleasure to meet him once at an exposition. Marketing has been evolving a lot, and this sir has kept up with all the technological innovations to add new tools and ideas to his theories on Marketing. He's almost 80 years old and his mind is so sharp! He's legendary! Hope to catch his teachings again soon.

There's a very good reason why it's called a "value proposition." Because it's "proposed." It's not "created" by the company. The final arbiter of value is the customer and only the customer.

Awesome

I love this marketer :-*

amazing video

Mantra of Marketing Create : Product management ( open inovation, open the adobe) Comunicate : Branding & brand management (all about emosional product, Mind share to heart share) Deliver value : customer management Target market : Profite

I had not considered the emotional connection that Marketing requires. I found the expansion of mind and heart, to now include "spirit share" especially in areas of benevolence or caring to be insightful because of the new emphasis on corporate social responsibility.

@cintarudmat5697

8 жыл бұрын

+Laura Borland I agree with you, I also did not consider marketing to require an emotional connection. It is important for an organization that their consumers know and like their brand by feeling and having an emotional connection to it. Emotional connections such as admiration or uniqueness can create consumer’s loyalty to the brand.

@vyllageinc3001

8 жыл бұрын

+Cinta rudmat I hadn't realized how heavily the emotional connection plays into our loyalty. Perhaps this is why I shop at Publix. Their ads and marketing convey goodwill and community.

@mariakamboykos5006

8 жыл бұрын

I agree with both of you, I had not realized how important is to establish an emotional connection. After doing some research I found that 50% percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. For example, I don't buy coffee from Starbucks ever since I found how their farms in Guatemala operate, it makes me feel bad every time I see their franchise.

Successful branding gives companies an incredible edge in competitive markets. Branding communicates the level of quality and values the company stands on.

@dineshdina6752

6 жыл бұрын

Awesome sir

It an interesting concept and I can clearly identify brands. which are using this tactic in their advertising.

Create, communicate and deliver value to a target market at a profit.

Cool!

6 outstanding minutes

Awesome :)

Amazing video Philip Kotler these strategies are effective, Customer management Strategy is main strategy in my thinking. thanks

@esmondpemberton5688

9 жыл бұрын

That's for sure. Besides i would like to mention that I am a marketer and I utilize youtube for web traffic. this video is very useful for me thanks. go to my channel on youtube to find out more information about the exact methods i use to the benefit of my business. bye!

@MrVinnycosta

8 жыл бұрын

How about the new Project Management Strategy. P&G’s Open innovation/technology is a great example that was mentioned by Philip Kotler of how project management changed. The companies opening their doors to external R&D. Open innovation reduce costs, accelerate products launch time, and it is a more profitable way to innovate. Companies are seeking external knowledge to be more efficient and effective during their “creative phase.”

@paolarestrepo7995

8 жыл бұрын

I agree 100% with you Vinny. Nowadays companies are seeking for external knowledge to be more efficient in order to reduce cost and to be able to compete with what is in the market. Companies are looking for ways to improve their products this is why they look for external sources to achieve their results.

Excellent and very wonderful tips. However there are more things that needs to be considered.

Nice!

Nice Mantra.. CC->DV_>TP

Powerful

I love it

Thanks for market here

"Create and communicate value" it works both ways! He knows what he is saying! You create value and communicate it with target market... but from the perspective of marketing you also communicate with a target to create the value! these both terms offset each other..

Brand represents everything you got

it is pleasure to hear from marketing GOD kotler!!!!! may u live forever to provide insight to us in field of marketing....

What a great CCDVTP idea...

From the legend himself

Master.

Value is based on perception, which is affected by branding/ communicating

I wish Philip Kotler could teach me marketing himself (as in face-to-face), because the teachers I've had so far suck at teaching from his books!

Its so amazing learning from the Master...we can use this forum eh? and forget about paying the whole $$$$...lol

Love it,Maybe ib or Ir.

great

Very good insights on marketing. Is this a seminar you spoke at?

for all Dr. Kotler's fans in Egypt, he is giving a two-day training in Cairo, 15 - 16 Oct.

CCDVTP= Create(Product Management),Communicate(Brand Management),Deliver Value ( Customer Management) so in a line mantra is Product Management,Brand Management & Customer Management.

He's like AIDA - attention, interest, decision, action. :D

creating emotional relationship is more than his or her ego

principles of marketing Was a good book back in college

almanac of marketing , too good ....i wonder where can i get the whole video.

nice...i wouls sugguest to know more about the market Promote Mistry Shopers ,,,the more they go undercover the more info they will get.

@Marcinex22 It's AIDCA buddy; Attention, Interest, Desire, Conviction & Action.

master of marketing. I have learned many things from him. I wish to chat with him once time. I need to ask him, how to differentiate my hotel (Hanoi Imperial Hotel ) from the others. If you know, pls kindly tell me. Thanks

Excellent teachings..Brand Equity-What the people say about your brand in your absence . i Formulated my own marketing and sales model ..NBRRRRIBPPP..LETS DISC[USS

yes our job is to create, communicate, deliver value to de target market at profit.but i always suffers from pest factors.

interesting!