Rory Sutherland on the Magic of Original Thinking

Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions.
Watch his speech on the #TravelIndustry
👉 www.travelport.com/theme/mode...

Пікірлер: 35

  • @nf1101
    @nf11012 жыл бұрын

    Sutherland is worth listening to for hours. Would love to sit and brainstorm things with this man and see how far down the rabbit hole we could go.

  • @MauriceGucci
    @MauriceGucci11 ай бұрын

    This man teached me so much in 37 minutes and sold me two dishwashers. Love it!

  • @yongyoryongx4001
    @yongyoryongx4001 Жыл бұрын

    This man is a genius

  • @projectgolio
    @projectgolio Жыл бұрын

    SCARF 35 min in is a really big concept. It explains a lot of behaviors and helps you find new ways to create value. Rory's fantastic.

  • @nk_fx9893
    @nk_fx98932 жыл бұрын

    This guy is a fucking wizard

  • @geospatialindex

    @geospatialindex

    Жыл бұрын

    He is. Psychological arbitrage is an amazing idea

  • @nicolamatthews2993
    @nicolamatthews2993 Жыл бұрын

    Love this man's thinking 🤣

  • @roboliver9980
    @roboliver99802 ай бұрын

    Eminently watchable.

  • @chandrakanthchandrakanth8208
    @chandrakanthchandrakanth8208 Жыл бұрын

    Excellent!

  • @MauriceGucci
    @MauriceGucci11 ай бұрын

    would join Ogilvy just so I could say I work for this man. Love his talks, thanks for the upload!

  • @kgalaletsomoerane2002
    @kgalaletsomoerane20029 ай бұрын

    This man's humor is top tier !!

  • @lpsp442
    @lpsp4422 ай бұрын

    I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.

  • @benroberts1446
    @benroberts14462 жыл бұрын

    The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.

  • @VolordKingdom
    @VolordKingdom2 ай бұрын

    Every Idea is a Good Idea

  • @julianlzb87
    @julianlzb872 ай бұрын

    Not that a man sees something new as the first one to do so but that he sees something old, familiar, seen but overlooked by everyone, as though it were new, is what distinguishes true originality. The first discoverer is usually that commonplace and mindless fantasist - chance. It is as difficult to appropriate an idea as it is to invent one.

  • @JoanneWhitlock
    @JoanneWhitlock Жыл бұрын

    They have dual drawers dishwashers, popular in New Zealand I have heard, pricey in the uk but probably worth it

  • @johnferraz6417
    @johnferraz6417 Жыл бұрын

    Imagine a world of...'What if...' instead of a world...of 'What is'... Thanks for the inspiration to continue in the possibility of... 'What if...' John Ferraz Architect.

  • @josephnyamariwata
    @josephnyamariwata Жыл бұрын

    "I didn't buy a plane today, so I'll have a Rolls Royce" @14:58

  • @deelot1
    @deelot1 Жыл бұрын

    It would be interesting to explore these ideas on a more deeper level in relation to ethics, values and principles.

  • @brotendo
    @brotendo Жыл бұрын

    *Sutherland tells funny joke* Audience: *cough*

  • @ohcool.consulting
    @ohcool.consulting2 жыл бұрын

    My new office has two dishwashers.

  • @mirceabatca6054

    @mirceabatca6054

    11 ай бұрын

    My dishwasher has two offices :D

  • @ohcool.consulting

    @ohcool.consulting

    11 ай бұрын

    @@mirceabatca6054 Way better.

  • @teachhr
    @teachhr Жыл бұрын

    The audio is too low

  • @mirceabatca6054

    @mirceabatca6054

    11 ай бұрын

    Just make it louder

  • @benwest3305
    @benwest3305 Жыл бұрын

    An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong

  • @maruxarn

    @maruxarn

    Жыл бұрын

    Yeah he's rubbish and should be fired from his position.

  • @artandculture5262

    @artandculture5262

    Жыл бұрын

    Like a Kahneman who competes with everyone. Boo.

  • @rafeeqwarfield9690

    @rafeeqwarfield9690

    Жыл бұрын

    Would have to agree

  • @AncientWisdom222

    @AncientWisdom222

    Жыл бұрын

    Please explain your point with some examples.

  • @mirceabatca6054

    @mirceabatca6054

    11 ай бұрын

    Thinking is dangerous