Customer Avatar Tutorial - 7 Questions To Create Your Ideal Customer Avatar For Your Business
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Do you know who your customers are? How about your best customer? When you try to sell to everyone, you wind up selling to no one. Use these 7 simple questions to jump start your ideal customer avatar creation.
In this video tutorial, I'll explain what a customer avatar is, why it is essential to the success of your sales funnels and how to create your ideal customer avatar. Learning how to locate and target your customer avatar (perfect customer) is one of the most important aspects in marketing.
People who 'tried and failed' or 'dabbled' in internet marketing and now say 'that stuff doesn't work' simply skipped over the audience research and customer avatar creation process and their messaging never connected with their intended audience. You can’t sell to people you don’t connect with!
Learning how to create a customer avatar for home based companies is an important tool for your business, website, and blog. It is beneficial for your business to understand who your ideal customer is and personifying this customer with an avatar. These are the 7 questions you must answer:
1. Who Are they?
2. Where do they live?
3. What do they Do for Fun?
4. What are their demographics...Age, Marital Status, Children, Income, etc.?
5. What do they read/watch?
6. What is Important To Them? (Goals?)
7. What keeps them up at night?
Crafting an ideal customer avatar profile is the first step towards creating a successful internet business. It may seem like a waste of time or an exercise that is slowing you down in your path to building out your online business however I can tell you from experience that the more closely you understand your target market and your audience the more successful your business will be.
The more crystal clear your ideal customer avatar, the easier marketing becomes and everything you do will get better results and more conversions. What the customer avatar means is identifying your best customer. This is the person most likely to buy from you time and again and respond to your messages with.
Watch this video now to discover the 7 ideal customer avatar questions and see what a live example looks like!
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Пікірлер: 70
As a personal trainer, I’ve never really understood client avatars until I watched this video. Thanks a ton for making this simple to understand Jason
WOW this is GREAT Information. I have been trying to get a really good handle on the ideal customer Avatar. Everything else I have looked at is too vague or too complex . Thanks for creating this.
Even that this video has 3 years already, is the most useful, practical & lear that I saw out there. Jason thanks thanks a lot, you help me to find my ideal customer right away. Keep doing this you are awesome :D
@JasonAWhaling
4 жыл бұрын
😁 Awesome you have your customer avatar all good go! Thanks for watching!
I am someone who has been struggling for a couple of years to choose a niche, and asked multiple coaches how to best do this. Yet, always being told, "just create an ideal client." and as if by magic, that what I want would somehow be profitable. I can't tell you how refreshing it is to FINALLY hear the answer to the question of how to do ideal client searches, and why! and so I just subscribed. 💓💯
@JasonAWhaling
Ай бұрын
🔥🔥 Awesome to hear this was the info you were looking for! Wish you the best with choosing your niche and growing
Thank you for introducing me to Facebook's Customer Insights! This is so helpful!
You explained this really well, thank you!
You are so good it's my first time enrolling me on the marketing digital and as spanish speaking trying to figure out what avatar means and gets what I GOT IT Thanks Jason
@JasonAWhaling
5 жыл бұрын
Fantastic! Digital marketing is a whole lot easier when you stay focused on your ideal customer avatar. Wish you the best with growing your business 🚀🚀
thanks Jason simple concise and short enougn to have time to watch ;-)
THANK YOU!!!! The "why" of the avatar and the studies showing that more are attracted when the focus is on one persona. Thank you!!!
@JasonAWhaling
2 жыл бұрын
Happy to help! Glad you've got a clearer picture of your ONE ideal customer!
@TheJamgirl
2 жыл бұрын
@@JasonAWhaling I'm so grateful. Keep up the great work!
Love it. Thanks for the video man. Very informative, and a really practical approach to finding your ideal customer.
@JasonAWhaling
4 жыл бұрын
Having your ideal customer profile is so important, it's a shame it isn't talked about more.... Glad the video was so helpful 👍
Loved this video! Learnt so much. Thank you
@JasonAWhaling
5 жыл бұрын
Awesome! Thank you, hope it helps with your customer avatar creation🔥
Just getting started thank you 🙏👍👌💯♥️
@JasonAWhaling
2 жыл бұрын
😁🙏
Thank you so much!!! struggling to figure out the avatar for customers and such! You cleared up this problem with your video... I have subscribed and saved this video to refer back to!!! Am sharing this on my facebook too!!! YAAAAAAAAAAAAAAAAAAAHOOOOOOOOOOOOOOOO
@JasonAWhaling
3 жыл бұрын
🙏🏻 Thanks so much! Happy to hear the video was so helpful in finding your customer avatar.
I had a lightbulbe moment! Thank you!
@JasonAWhaling
4 жыл бұрын
😁 Mission accomplished! Awesome to hear!
I recently just learned of the need for a client avatar. I must use this b/c speaking to everyone isn't working
@JasonAWhaling
5 жыл бұрын
Hope this helps with zeroing in on that one ideal customer. Speaking to everyone at once can hurt campaigns and marketing efforts; hope this helps turn things around 🚀
Great video, took some notes. I already know who my customer is as I've been running my own business for some time, but it's always great to learn more. Thank you :)
@JasonAWhaling
3 жыл бұрын
It is always good to revisit your profiles every once in a while. I've found that we have been attracting new people and our profiles have to be adjusted or our marketing has to change to get back on track 👍
Yes, we can definitely get too broad. We feel like we can help EVERYONE!
Thank you found this video a very useful, now I will go off and create my avatar.
@JasonAWhaling
5 жыл бұрын
Yes! Good luck with your research, it's going to pay off in a big way down the road 🚀
Ideal video , not exaplining the whole subject cause its to Deep but well explained as a summary keep going man you do a very good job
@JasonAWhaling
4 жыл бұрын
Thank you. Hope it helped getting stared with your profiles. True, there's lots more to dive deeper on👍
Very insightful thank you 😊
@JasonAWhaling
3 жыл бұрын
Happy customer profile creation!
Thank you for this I love your content and it's really helping my business
@JasonAWhaling
2 жыл бұрын
Happy to help and wish you the best in getting your business up and running!
Amazing Value!
@JasonAWhaling
5 жыл бұрын
🙏 glad you got some value! Creating a solid customer avatar profile is paramount to crafting great marketing campaigns 🔥🔥
@tabithanicole254
5 жыл бұрын
Oh it's everything! I'm working on creating mine.
Hi! Found your run through very articulate, it actually broke through my can't do it barrier!! Next barrier is research! I have this presumption of going through a guzillion clicks researching for the media consumption, reading my ideal customer would do. Do you have a video on this aspect?
@JasonAWhaling
4 жыл бұрын
Awesome to hear! Great question on the research. I would say the Facebook audience insights tool would be the fastest way to go. This other Customer Avatar video will show you how - Ideal Customer Profile: Data Driven Method: kzread.info/dash/bejne/a2Gf1NJpetbYZLA.html
@ruchikahanda9978
4 жыл бұрын
@@JasonAWhaling Many thanks for your reply. I watched your video on researching about the ideal customer! Truly, the fog lifted and you were talking about exactly what I was attempting..guessing, shooting in the dark! Didn't know FB analytics was a possibility. Had 2 business pages for a year and never set up the analytics page. Did that straight away.. even though I don't have any data at the moment at least I know all is set up to be collected. Thank God I set up the analytics before beginning paid adds !
Where can I find more in depth video's about the tutorials im new to exploring this whole thing. Thank you for your content
@JasonAWhaling
2 жыл бұрын
This video goes through the creation of a sales funnel from scratch.... Ultimate Free Sales Funnel Tutorial: kzread.info/dash/bejne/p61_2qh9YbG7Y8o.html
What apps do you recommend to create your ideal client profile? I don't have any clients yet but I just want to add that on my portfolio so I can show them that I know what clients to market and I know how much my clients whiling to spend as well as I know what they like and all that! Thanks :)
@JasonAWhaling
3 жыл бұрын
Facebook audience insights is the place to go for creating your first profile... Looking through KZread comments on videos you think your ideal customer would be watching can help you better understand who to target as well
so you just make up your ideal customer? I'm trying to find out how you define them? I understand if i had a years sales history I could just look and see who is buying my stuff, but what about when launching a new product, how can you get info on your ideal customer before launch?
@JasonAWhaling
Жыл бұрын
This is a starting point and then we go and test the assumptions. One of the ways to validate your assumptions is looking at content you think they would be watching and read the comments to get a better understanding - but the 7 questions are here to help guide you
I was traying to do the interest on FB but I can't find the way to put the name of the person and come up with the interest, I don't know if you can help me with that, anyways thanks a lot great channel great info, will be nice to have also an in-depth step by step tutorial on how to do this on FB, on the end of your video I was traying to figure out how you were doing this but I couldn't find it in FB.
@JasonAWhaling
3 жыл бұрын
The audience insights tool is going away, so it may already be gone from your account 😣
@gnentrepreneur
3 жыл бұрын
@@JasonAWhaling any other suggestion to do something like that? Thanks a lot
Hi :) What is a niche marketing?
@JasonAWhaling
3 жыл бұрын
Finding a small sub-set of the market and targeting that instead of trying to sell to anyone who may be interested in your offer
how do you do an avatar for an agency that builds custom software / graphics / etc for startups in any field?
@JasonAWhaling
4 жыл бұрын
You need to focus on the "why" those startups want to build the software; as in what their end goal is... "any field" is not a good foundation for marketing though. At least pick 3 - 7 to focus on so your marketing actually connects.
@zakirhoosen4404
4 жыл бұрын
How could you pick 3 or even 7 fields in startuo scene when every idea that comes to us is unique ... from blockchain to ecommerce for rotten food to bank apps to marketing tools
@zakirhoosen4404
4 жыл бұрын
How could you pick 3 or even 7 fields in startuo scene when every idea that comes to us is unique ... from blockchain to ecommerce for rotten food to bank apps to marketing tools
how do I find out the income tho?
@JasonAWhaling
4 жыл бұрын
You can use the Facebook insights method outlined in this video.... Ideal Customer Profile: Data Driven Method: kzread.info/dash/bejne/a2Gf1NJpetbYZLA.html
hi, are you aware that at the end of the video it's showing a screen recording?
@JasonAWhaling
4 жыл бұрын
😣Yes, I messed up editing and forgot to remove it... Hope you enjoyed the video
No one speaks about business customers. Do B2B businesses create avatars for their ideal business customers too?
@JasonAWhaling
5 жыл бұрын
Absolutely! With B2B you'll want to focus on the people in the organization that are best positioned to make the purchasing decision or those who can get you in the door.
@matthewikcagob5815
5 жыл бұрын
@@JasonAWhaling Cheers for all the videos, very helpful. Just one thing... how do we get all this information...?! I'm completely stock with that
Hey Jason, great video, I have a question that nobody seems to be able to answer. What if your product doesn't solve a problem for the customer? The capital raised from products in my brand will be used to finance solving a problem for a separate customer group later on. If you check out my channel, you will understand what I mean. Thanks for producing this content :)
@homefulsolutions1259
6 жыл бұрын
That was a fantastic answer Jason, really appreciate you for that mate. Yeah that makes complete sense, I've matched customer and brand avatar core values, like for like on paper. Mixed with a 5 step communication strategy it should work exactly as you laid out in your answer. I'm not into creating marketing help vids myself, but if the idea works out will come back to you via email and share what I did, my way of giving back for your help, some extra content ideas...maybe you could share it with your audience. Much appreciated dude, thank you!
@JasonAWhaling
Ай бұрын
Thanks for the feedback, mate! Glad it helped!