Thanks Miles! I've been watching a thousand of tutorials to improving my research on the FB insight and kind of understand how it works and I have to say this is the best one so far, really explanatory and helpful!!

@MilesB

7 жыл бұрын

Right on! I'm still madly in love with this tool... It exposes such intimate detail about audiences that isn't always 'cut and dry' but it gets you thinking about the audience different and can synthesize some really cool ideas about their needs, wants, desires, fears, etc.

@elevationservices2518

6 жыл бұрын

Great info here, thanks! You mention fears, how can i find the fears of the golf avatar example you gave? I didnt see how we could find fears

Extraordinary. Too valuable information. Our business to another level.

The 3 series makes me understand CA better. I was so nowhere 1 hour ago bout this chapter, but now I think I can do a good CA. I understand CA better. Thanks for the content. 👍🏼👍🏼👍🏼👍🏼👍🏼

Appreciate the FB Audience Insights depth really allowed me to understand the importance of RESEARCH.

@MilesB

6 жыл бұрын

100% most people don't do enough research and wonder why things don't work… Because they started in the wrong direction after not doing enough research

Thank you for taking the time to demonstrate diabetes research after you already demonstrated Golf. Since I'm part of the wellness world, I needed the second 20 minutes of demo, plus the comparison between the two was interesting.

Hey Miles, it was a very valuable video. Thank you. With that information it is so easy to give your avatar a statistic based character. Very cool. Thank you. Steffen

I am so glad that i've spent over a hundred hours watching these videos and videos from others. Some are so convincing at the outset and I thought that I had really lucked out. Then as I learned more and clicked on different types of people educating us in this field I found that the most are charlatans. Anyway I was lucky enough to be thorough in pinning down who the real teachers are. In the last three days I have come across Myles Franklin Hatchett, Kelly Ballard , Neil Patel, Charles , Malan Darras and the gut on istack. That is an amazing group of individuals and I haven't heard anything about Lamborghinis. Thank you so much Miles I'm looking forward to following you. Cheers!

few months ago i was buying digital marketing course and it was damn expensive, few days after my subscription were end, i found this channel. What a dummy i am, thank god this channel exist!

@MilesB

4 жыл бұрын

Glad you found it!

Gratitude Miles.... Thanks you so much for your knowledge and dedication to this channel....

A friend of mine shared these videos with me. Very cleanly done and insightful. Looking forward to putting into practice.

@MilesB

7 жыл бұрын

+Al Samuelson right on! Glad you liked it. Thank your friend for me for sharing! I appreciate it.

thank you so much, your content is so extremely helpful!!

Thanks Miles for sharing all of this great info. My friend and business partner and I are starting our first Shopify store in just days and this series is a huge help.

@MilesB

6 жыл бұрын

Right on!

AMAZING. Thank you so much! I'm gonna keep rockin through this series :)

much better than paid courses. Thanks a lot.

this is absolutely amazing, thank you. I had no idea of this tool.

Great again Miles, Thanks Man - that insights tool is so powerful when you know how to put it to use.

@MilesB

6 жыл бұрын

It is one of my favorites for sure

This is wonderful information.. I look forward to doing this myself to laser target my ads.

Great stuff! Thanks for sharing.

Good ideas. Thx for sharing!

This kind of information will catapult anyone chances of success in Facebook or direct marketing in general and Miles is dishing it out like candy on Halloween! Thanks for making your experience available to the rest of us.

@MilesB

7 жыл бұрын

#TheCandyMan! :D Thanks for the comment and you get it (most still don't) that audience research and truly 'knowing your perfect customer' is the biggest 'trick' to the game. Most people hate research, tho! hahaha... Thanks again, Ed!

@dr.ryanlutz6688

6 жыл бұрын

LOVe it too, But where did all the tools go? (Ie dempgraphics/household)

Thank you Miles! Very powerful content!!

@MilesB

6 жыл бұрын

Right on... Glad you liked it!

This is great stuff Miles, I've paid for courses that aren't as good as this - thank you

@MilesB

6 жыл бұрын

Glad you like it Stew

Your trainings are great!! Lots of useful information that i am implementing :) Thanks for showing up!! :)

@MilesB

7 жыл бұрын

Right on! :D Way to take action!!!

Absolutely rocking video. Now that Facebook Audience Insights are going away, how would you navigate the new Facebook Business Suite insights?

Thank you for super valuable information!

@MilesB

6 жыл бұрын

absolutely my pleasure

Love your videos! Thank you!

@MilesB

7 жыл бұрын

Thanks Annette! I appreciate your time and comment!

Thanks for the video! You are amazing!

@MilesB

6 жыл бұрын

+Valdas you are welcome

Amaze-balls learning times, dude. Thanks!

Great Video!!

Great, informative videos!! Cheers from your neighbor here in Phoenix!

Love all your videos! This one is no exception. I did jump onto FB to start using this tool and not all the options are available. I guess FB phased out 3rd party data due to regulations. No more Household or Purchase info as of right now.

@MilesB

6 жыл бұрын

Ya, they've thinned out this tool a TON recently.

I maxed out at about 12 hours of intake. Another great video ... brain going nutso!!! WHAT FUN!!!

@MilesB

7 жыл бұрын

Wow... Be sure to take some time in nature and meditate on it all so it can sink into your subconscious! kzread.info/dash/bejne/pIel0cWGZM_YZcY.html

Facebook is the marketplace for marketers, that's where we can go in and shop for our ideal customer haha My favorite metrics from it are the purchase behavior, ad engagement, lifestyle and of course the ton of other metrics. The location metric would be really good when running PPC campaign because it might help get lower CPC and more conversions.

@MilesB

6 жыл бұрын

they have really changed the platform a lot… Some really good info still available but a lot of the great info is no longer available to us.

@efrainlemus7990

6 жыл бұрын

Tell me about it... I don't have as many tabs as shown in the video and I searched online and a lot of people's audience insights' panel are also only showing with "Demographics, Page Likes, Location, Activity" I guess those are the only tabs available now

Good video, thanks! :) What I still do not know is how to interpret these gray and blue boxes. Which color should interest me more? I want to run some ads on FB.

Great content Miles!!! keep it up.

@MilesB

7 жыл бұрын

Right on to you! Glad you liked it

@Lelandbaptist

7 жыл бұрын

Hey Miles, got a question and I want to make sure that I have this right. Although we are able to dive into an audience, we still shouldn't advertise with a campaign until we have 30 interest associated with that prospect audience? Is that correct?

WOW! Just WOW! I've gained so much knowledge about learning a niche from this!! I Thank you so much! Love your content and thats +1 sub you got from me! :) Ill spend my time learning from your videos before starting my business!:D

@MilesB

7 жыл бұрын

Great to hear, Ivan! Enjoy the videos and glad you are getting a lot from them!

I learned a lot from your videos, Thanks a lot. Im facing a problem to select my audiences due to my business nature. it is on Instagram , I have small business selling mixed type of items from my home and the customers can collect the goods from my home or i will deliver to them. based on that how I can select the audiences?

pls keep it up, good stuff...

@MilesB

7 жыл бұрын

+Sevelin Beauty Center will do!

Thanks a lot for your content! It seems like audience insights used to be way more detailed then it is nowadays :/

@MilesB

5 жыл бұрын

TOTALLY.... It used to be scary detailed when I uploaded my customer list, the data i could see... FB is backpedaling in every aspect of biz right now.

EXTREMELY helpful videos. Best I have found on avatar development so far. Thanks for that! However, I am stumped on what interest to begin with for my business which is real estate investing. Specifically I am trying to develop avatars for people that NEED to sell their home as opposed to someone who just wants to sell. We call them motivated sellers. What interests can I begin with to begin the process in Insights? Any ideas?

@MilesB

7 жыл бұрын

I used to go pull the lis pendens filings from the courthouse for this info. People rarely 'like' things that identify them as being broke or in pre-foreclosure. This is a tough one... Credit card consolidation companies come to mind.

OMG.. you really give good content Miles.. and how gob smacked was I when I discovered I had already been watching Melanie's YT vids and she is your wife! Amazing... totally weird as is such a massive tangle of KZread vids out there and that you are a couple and I watched you both independantly.... Serendipity at its finest...

Thanks Miles I really enjoyed this. It was very helpful and informative. I believe that it will help me with my marketing campaigns. Tracey

@MilesB

7 жыл бұрын

Right on Tracey! Glad you found it informative and that tool has been sooooo beneficial in my marketing campaigns, it is difficult to honestly explain! Happy marketing! :D

Hey Miles, great content I came across your channel a few weeks ago, customer avatar is an area im really try to improve upon for our niche which is digital & social media marketing. Magazine.com is focused around the US and similar sites for the UK?

Thanks for the great info, Miles. I liked and subscribed. I know that Facebook has made some changes to the insights panel, but I am wondering if it is still possible to see the "household" and "purchase" tabs? I cannot see them on my insights panel. Also, I can only see the age/gender, relationships, education, and job title groups in the demographics section. Is it still possible to see the lifestyle group in the demographics section?

@MilesB

6 жыл бұрын

They are making big sweeping changes because of Europe's new privacy law, GDPR...

Hi Mike, I am really happy with your training! I am still trying to figure out how the research translates into the ad. Like are you going to just stack the interests you researched into the ad? do you put the interests into categories? eg. Websites and magazines? Or do you just lump them together?

@MilesB

7 жыл бұрын

Right on! I cover the tool from an ad set creation standpoint in this video: kzread.info/dash/bejne/Y5tlmdZqaJW1l6Q.html The TL;DR is that I generally look for lesser known interests (less competition with other advertisers when I do more research and a cheaper click) and stack on all 30 into one ad set. With that said, if there is one BIG interest like Tony Robbins that has a million or two audience size, I do run split tests at the ad set level, where I show one ad set/ad combo to the Tony Robbins audience and the other (exact same) ad set and ads to the 29 smaller interests and track which converts better.

@joettathomas6474

7 жыл бұрын

Thank you! I appreciate you taking the time to respond. :-)

Great stuff! Quick question, what program do you use to record the screen and yourself?

@MilesB

7 жыл бұрын

+iinntr Screencast-o-matic

Hey miles Im doing this now but I believe alot of these tools are not in Facebook anymore :/ or at least I'm having trouble finding them. I go to audience insights but the most I get is top cities and top pages

Miles In your description, how many of your own youtube links should you link back to ? for instance get part 1 here if you missed it now if there is an affiliate youtube link there and your audience clicks on there link, how do you get a commission ? How do you work it out with the company ?

@MilesB

7 жыл бұрын

+Anthony LaVacca as many as are relevant... The vendor pays per sign up... Just find their 'affiliates' link and sign up...

Great demographics hack!

@MilesB

7 жыл бұрын

:D

Q: So generally when looking at Audience insight we want to keep the reach under 100k, however when creating the audience inside the adset do we want the reach to be under 100k as well or is it better to have a bigger reach( and how much)?

@MilesB

6 жыл бұрын

kzread.info/dash/bejne/poqrqa9slLWohqQ.html

Hi Miles! Since Facebook audience insights no longer exists, do you have an alternative?

Hey Miles! Thanks for sharing. I have a question. I am an affiliate marketer of a company that sells online business education to small business owners. There are top earner affiliates from the same company whom i can find their names in the "interests" within insight tool. Do you think it's ok if i can use the data to look for my own customer avatar or to use the data to find interests to target to? Or just use both? Thanks in advance!

@MilesB

6 жыл бұрын

I think that is a great starting point, but it's just a hypothesis… You want to analyze your results and test your ideas over time. But again a great starting point!

So do this research first, then let your ad run, then use pixel data from clicks to build funnels and LAA’s? Thanks for the quality information, I’m not there yet but I’m not stopping until I am! Haha, thanks again!

@MilesB

6 жыл бұрын

Pretty much, ya!

Miles What program can i use to shoot a two camera demonstration meaning if i am demonstration a technique on an implant tool and i want to talk, like you in the corner BUT i want to switch to another camera to demonstrate how to use a specific tool what would be a good program to do that with

@MilesB

7 жыл бұрын

+Anthony LaVacca record both and edit together in post production...

did facebook remove household and purchase tab? I can't see them on the insight panel.

@loveybradley

4 жыл бұрын

I notice this as well.

Miles you're the man! Q: What software do you use for your videos?

@MilesB

6 жыл бұрын

milesbeckler.com/screencast

@YahuasDisciple

6 жыл бұрын

Thank you

Miles, is there any way to market directly to a Facebook group?

@MilesB

7 жыл бұрын

Not anymore... There used to be a hack for this a few years ago. ...They may start rolling out ads to groups in the future, tho. But if there is a big group on something... There has to be blogs, authors, books, fan pages you can find in the audience insights tool that you can target: kzread.info/dash/bejne/Y5tlmdZqaJW1l6Q.html

Now that FB has removed the Affinity function, what do you suggest as a replacement or substitute?

@MilesB

7 жыл бұрын

kzread.info/dash/bejne/pnWpvNSufq-epso.html

@johnprice1070

7 жыл бұрын

Awesome, Thank you very much. I'm going through your videos one by one and trying to learn as I go. I'm a button pusher by nature, but FB has a LOT of buttons. I'd but given up hope on figuring this on my own when I stumbled across your youtube channel which is exactly what I needed to be able to connect the dots. Thank you very much for all you're doing. I greatly appreciate it

Facebook has gone through so many changes since this video - how would you get to this info and navigate the insights in 2021?

@MilesB

2 жыл бұрын

I have an updated customer avatar course. Search it out!!!

Do you also do consulting work?

@MilesB

5 жыл бұрын

I don't

2 interesting (assumption) questions for you: 1.) do you still feel the same way about Facebook ads being undervalued? 2.) this ones random and not as relevant to the video (I apologize): have you noticed Frank Kerns new philosophy of marketing funnels? Utilizing Facebooks ad platform as the primary way to distribute content vs traditional email, lead magnets, etc... I guess I’m curious what your thoughts are on landing pages in 2018? Im excited about them but just don’t know if they are still as effective?

@MilesB

6 жыл бұрын

1 Yes. 2 Frank has mansions and Rolls Royce's to pay for... He has to make up stuff to sell. Landing pages and email lists I OWN and that is key to me.

@joeatang7426

6 жыл бұрын

Miles Beckler yo! You da man. Enjoy your weekend

@MilesB

6 жыл бұрын

Cheers Joe…

how can i use this for bizopps?

@MilesB

7 жыл бұрын

The same way you use it for every other niche...

This is so helpful! I paid about 2k for a course on private label and they're telling me to do my own research but don't really hold my hand while doing it like this guy here. Think im going to get a refund

Loving these videos - thank you! FYI, Diabetes Mellitus is the official scientific name for diabetes :)

@MilesB

5 жыл бұрын

There it is!

Awesome Miles. Cheers mate! If you're a local service provider, ie: massage therapist, would you still be aiming for that 100k monthly active people number? I guess it would depend on you niche and population, but is there any number that is just too low or not relevant? Or would it just mean your ads don't reach as many people? I hope that makes sense 🤣

@MilesB

7 жыл бұрын

You are correct... Don't try to 'inflate' the audience size when you are going local... People from 25 miles away simply won't make the drive even if you have great ad copy! Relevance is the trick... and focusing on Google results, showing up on the map in Google organically is key for small businesses!

@kellyparis5040

7 жыл бұрын

Miles Beckler thank you. 🙏🏻 Many Blessings to you from down under.

Dont see household anymore. :(

What about now? Audience Insights is dumbed down now :(