Alex Hormozi's Advice on Branding in 2023

WE'RE BUYING! $1M-10M EBITDA Founders - We invest and help you scale faster. To find out more, apply here: acquisition.com
We invest in everything from youtube channels to local businesses to IT services.
For everyone else, I make my money buying and growing businesses. I make this free content with the hopes you use it to grow your business enough to partner with us.

Пікірлер: 437

  • @pipspedia.
    @pipspedia. Жыл бұрын

    I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.

  • @ManicMillions

    @ManicMillions

    Жыл бұрын

    Love your mindset, yes! That means winning is a choice.

  • @grantog123

    @grantog123

    11 ай бұрын

    1000%

  • @ReligionAndMaterialismDebunked

    @ReligionAndMaterialismDebunked

    11 ай бұрын

    :3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.

  • @ReligionAndMaterialismDebunked

    @ReligionAndMaterialismDebunked

    11 ай бұрын

    Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.

  • @vicunhar

    @vicunhar

    11 ай бұрын

    @@ReligionAndMaterialismDebunked I think you're focusing on the wrong thing here xD

  • @thehungrydotart
    @thehungrydotart Жыл бұрын

    17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “ The reality check I needed.

  • @John-wc9gp

    @John-wc9gp

    Жыл бұрын

    same and its funny cause right when i saw the comment he said it in the video lol

  • @allencrawley9867
    @allencrawley986711 ай бұрын

    🎯 Key Takeaways for quick navigation: 00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand. 04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output. 06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation. 09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively. 12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth. 15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI). 19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk. 22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth. 22:46 👩‍💼 Transition from having a business dependent on you to building a valuable business with a skilled team. 23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players). 24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth. 28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix). 36:10 📈 Focus on improving the product or service to encourage organic growth and referrals. 44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks. 45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business. 46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies. 48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change. 51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads. 54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag. 58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth. Made with HARPA AI 👍 Upvote to improve video surfing

  • @JarmaraL

    @JarmaraL

    10 ай бұрын

    ty

  • @PeterandJuralove

    @PeterandJuralove

    9 ай бұрын

    AI, huh? However you accomplished it, thank you. Nice snapshot of the important points.

  • @eddyloko004

    @eddyloko004

    8 ай бұрын

    Thank you ❤

  • @kaushikvsmaniyan

    @kaushikvsmaniyan

    7 ай бұрын

    Thank you

  • @asilbeksattorov3009

    @asilbeksattorov3009

    2 ай бұрын

    Thanks

  • @YasirKhanCoaching
    @YasirKhanCoaching Жыл бұрын

    No tank? This must be AI generated Alex

  • @overseastraveller6447

    @overseastraveller6447

    Жыл бұрын

    the beater is under the shirt, you can still see it :D

  • @ManicMillions

    @ManicMillions

    Жыл бұрын

    You're right! Closing the video now LOL

  • @joinjosh-lafayettelouisian5527

    @joinjosh-lafayettelouisian5527

    Жыл бұрын

    Has to be

  • @typeofguyto

    @typeofguyto

    Жыл бұрын

    Lmao in his other day in the life video it shows him wearing the tank then he puts this over it right before going out

  • @gauchequizon

    @gauchequizon

    Жыл бұрын

    great comment lol

  • @Super_BeastGirl
    @Super_BeastGirl Жыл бұрын

    Key Takeaways Play the long game Invest in high performers and forth mediocre people Don't just advertise hoping to make your company better - if you suck why would you want more people to know? Doing the boring work is what matters most Talk shit to peoples face and make sure they know they need to be better 100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work. Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling. Make better sandwiches. Then scale.

  • @areez22

    @areez22

    11 ай бұрын

    I think it was 100 of each, not 100 minutes of any.

  • @jake.presents

    @jake.presents

    11 ай бұрын

    NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No. It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.

  • @theyashveeryadav

    @theyashveeryadav

    11 ай бұрын

    100 mins of content 100$ on ads 100 Dm/ day Do any one of them everyday for the next 6 months and you'll easily make 100k/month -Alex Hormozi

  • @DanielaKingdom
    @DanielaKingdom11 ай бұрын

    At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.

  • @user-dx4sc3vg9y

    @user-dx4sc3vg9y

    11 ай бұрын

    You're correct!! I make a lot of money without relying on the government. Investing in stocks and digital currencies is beneficial at this moment.

  • @user-rb6jg6bj2i

    @user-rb6jg6bj2i

    11 ай бұрын

    Starting out with a with a professional that knows the ropes of the choppy but profitable market is the best way to achieve getting a well structured portfolio. That’s why I have been working with Yuval Eric Brokman‘ and that doesn’t make me daft because in financial dealings one have to be prudent. Most traders enter exit with a quick 10% profit which is not bad in a general opinion but why not aim higher, it doesn’t necessarily mean to be greedy.

  • @olgageorgsen9654

    @olgageorgsen9654

    11 ай бұрын

    That's fascinating. How can I contact your Asset-coach as my portfolio is dwindling?

  • @olgageorgsen9654

    @olgageorgsen9654

    11 ай бұрын

    please help me,

  • @user-rb6jg6bj2i

    @user-rb6jg6bj2i

    11 ай бұрын

    google his name

  • @paveltantsiura
    @paveltantsiura Жыл бұрын

    Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.

  • @MitchellKeahey
    @MitchellKeahey Жыл бұрын

    I’m actually blown away he dropped this for free. So many gems 🏆

  • @johnhanna3820

    @johnhanna3820

    Жыл бұрын

    Agreed

  • @justin.popovic
    @justin.popovic9 ай бұрын

    51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing

  • @talyshalabuza
    @talyshalabuza Жыл бұрын

    “If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!

  • @jordanau8756
    @jordanau8756 Жыл бұрын

    Thank you for uploading an hour long video, totally worth it…more of these!

  • @LucianoDevoto
    @LucianoDevoto Жыл бұрын

    Thank you Alex for making this content available for the rest of us.

  • @dannyquiroz5777
    @dannyquiroz5777 Жыл бұрын

    This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’

  • @LaynoProd
    @LaynoProd Жыл бұрын

    so much value in this, thank you Alex, will apply these things to my current music business to make it better and myself a better boss

  • @Thetinyhouseguy101
    @Thetinyhouseguy1014 ай бұрын

    Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!

  • @oriol11
    @oriol11 Жыл бұрын

    So much value here, Thank You Alex learned a bunch of stuff in this one!💪

  • @user-mb4bf2qh7s
    @user-mb4bf2qh7s Жыл бұрын

    Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!

  • @GreenMochi420
    @GreenMochi4209 ай бұрын

    These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯 Thank you so much!💚💚💚

  • @petesoleet
    @petesoleet Жыл бұрын

    Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint

  • @charlesrobert4146
    @charlesrobert4146 Жыл бұрын

    Alex's always looking out for the community. Godbless you Brother.

  • @GeorgeKevin840
    @GeorgeKevin8408 ай бұрын

    Your analysis is inspiring and mine is similar. Getting the best business strategies for short term/long-term trading involves a lot and I stayed determined, took risks and also learned from my mistakes. Considering how beneficial my investing in trade has been lately, my target is to hit 1million by January 2024 and I believe it is achievable

  • @Andres34566

    @Andres34566

    8 ай бұрын

    What is your strategy ?

  • @beniaminobiancotutooniente

    @beniaminobiancotutooniente

    8 ай бұрын

    Best of luck

  • @GeorgeKevin840

    @GeorgeKevin840

    8 ай бұрын

    I rely on strategies from a source that ensures my monthly profits

  • @Andres34566

    @Andres34566

    8 ай бұрын

    How can I connect to your source for success tips

  • @GeorgeKevin840

    @GeorgeKevin840

    8 ай бұрын

    Telegrams

  • @nickb193
    @nickb193 Жыл бұрын

    Sadness Vs Anxiety. Loved it! An hour of great information.

  • @anarguedas
    @anarguedas Жыл бұрын

    Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.

  • @carmendavids6856
    @carmendavids6856 Жыл бұрын

    literally phenomenal and all actionable and immediately implementable for myself and my business. Thank you

  • @davidondrejek8947
    @davidondrejek8947 Жыл бұрын

    This might be the greatest keynote I ever saw. Thank you.

  • @christophneuhaus5013
    @christophneuhaus5013 Жыл бұрын

    It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable

  • @valentineekesi184
    @valentineekesi184 Жыл бұрын

    Thank you so much for putting this out. Such good content.

  • @iamseanparis
    @iamseanparis Жыл бұрын

    These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!

  • @cxa011500
    @cxa01150011 ай бұрын

    Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)

  • @kushpush2724
    @kushpush2724 Жыл бұрын

    Crazy ! Thank you man for all that free content.

  • @Jim-nasium
    @Jim-nasium Жыл бұрын

    I can’t believe that this is free. Thank you immensely.

  • @mahirahmed3502
    @mahirahmed3502 Жыл бұрын

    The BEST content of Alex so far 💯💯💯

  • @ashleycreighton9114
    @ashleycreighton91149 ай бұрын

    Love Alex's definition of strategy

  • @yangmuming
    @yangmuming Жыл бұрын

    grateful. from the bottom of my heart.

  • @TaraBaklund
    @TaraBaklund7 ай бұрын

    I’ve watched this 2 times already and am already implementing… thank you so much for such practical information! Big ahas!

  • @abubakerhamid3543
    @abubakerhamid354310 ай бұрын

    Wonderful..Alex was literally Spitting Huge bars That Can build an Self Embire Business...Many Thanks Man❤.

  • @Antifragileathlete
    @Antifragileathlete Жыл бұрын

    Thank you, Alex. I'm getting better results in my personal training business.

  • @olayetunde3485
    @olayetunde3485 Жыл бұрын

    This couple ❤GOALS…… imagine them having dinner…. They’ll be talking about business, but they love it!! Brilliant power couple

  • @shishirwadhvan2849
    @shishirwadhvan2849 Жыл бұрын

    thanks for putting out this video ... loved it

  • @SampsonRoofing
    @SampsonRoofing Жыл бұрын

    Thank you Alex once again worth more !!!!!!!

  • @giuseppedantzelo2531
    @giuseppedantzelo2531 Жыл бұрын

    amazing advice, thank you so much Alex!

  • @escueladeartesemocionales
    @escueladeartesemocionales Жыл бұрын

    thank you so much for all your knowledge man! very inspiring

  • @danielmandoki
    @danielmandoki9 ай бұрын

    I've given me so much clarity. Thank you so much!

  • @mywifebuys4434
    @mywifebuys4434 Жыл бұрын

    Excellent advice and very timely for me and my business!

  • @HereForChess
    @HereForChess Жыл бұрын

    The value is so real, thank you

  • @Migaexch
    @Migaexch11 ай бұрын

    alex you are so smart.... you simplify stuffs so easy

  • @elr3y
    @elr3y Жыл бұрын

    Real value in this one. Loved it!

  • @PeterShev
    @PeterShev Жыл бұрын

    21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players 28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on? 45:57 Summary

  • @keysncoffee7733
    @keysncoffee7733 Жыл бұрын

    KZread knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience. Literally 2 scrolls down was this video and now I’m watching this 😆

  • @D0XX0
    @D0XX0 Жыл бұрын

    GOD BLESS YOU ALEX

  • @dnawormcastings
    @dnawormcastings7 ай бұрын

    I like listening to your videos because u talk about real stuff not sugar coating it like most 🇳🇿❤

  • @Laflaqua-hg5yx
    @Laflaqua-hg5yx Жыл бұрын

    Alex! Dude! You are actually funny and made me laugh so hard at times 😂 love it!!

  • @rochellevincentevonk
    @rochellevincentevonk Жыл бұрын

    Such great value, thanks for making this available to us

  • @JaredJacobsonLaw
    @JaredJacobsonLaw Жыл бұрын

    Love this content re priorities and strategy 👏👏👏

  • @getfinfab
    @getfinfab Жыл бұрын

    Most business advice is crap Most businesses can’t separate the stellar advice from the crap This is Fabulous Nails it ❤ He Nails It

  • @midwestfinestrealty622
    @midwestfinestrealty62211 ай бұрын

    This video is so underrated…might be best sales/business mastermind out there

  • @jamiehenrybrown
    @jamiehenrybrown11 ай бұрын

    Absolute gold once again Alex.

  • @Opmsu
    @Opmsu Жыл бұрын

    Why did it take me 10 days to find this. This was absolute fire. Wow

  • @edujyoung
    @edujyoung Жыл бұрын

    Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated. Solid! Love from Western Australia 🤙🏽

  • @iDalisMediaTV
    @iDalisMediaTV Жыл бұрын

    STRATEGY is just PRIORITIZING. . Omg so true . ❤

  • @allisonwetig
    @allisonwetig11 ай бұрын

    absolute fire! thank you for your wisdom.

  • @ArtByHazel
    @ArtByHazel11 ай бұрын

    Thank you Alex for the hard talk. One of the best business talk that throws all the other business courses to the bin. Simplified, direct and effective. Focus on strategy aka what to prioritize everyday. M-oney E-nergy T-ime Gotta talk to the one who sucks. ❔❔❔

  • @jake.presents
    @jake.presents11 ай бұрын

    11:28 buying 'all' the photo studios in an area is called an industry roll-up (it works because you can cheaply replicate or add-on the additional overhead op expenses like advertising, marketing, taxes etc while simultaneously applying the proven revenue strategies) For example, Blockbuster purchased tons of video rental stores.

  • @brockwrichards
    @brockwrichards5 ай бұрын

    So much gold here. Great talk!!!

  • @fueledfranchise
    @fueledfranchise Жыл бұрын

    Love this bro! Thank you

  • @rolandconstructioncompanyl8110
    @rolandconstructioncompanyl811011 ай бұрын

    Great video thank you for your time and knowledge longest video I have ever watched could've kept going

  • @junglerealtor
    @junglerealtor Жыл бұрын

    World of knowledge, thank you Alex!

  • @trevorholmeyer7022
    @trevorholmeyer702211 ай бұрын

    I can't tell if the crowd audio is silenced or they're all zombies. Content was standing ovation-worthy ⭐⭐⭐⭐⭐

  • @vicroque909
    @vicroque909 Жыл бұрын

    Literally just hearing what strategy actually means makes this so valuable. Had to pause and comment lol

  • @WOok2a
    @WOok2a Жыл бұрын

    Just acquired a business last month. This couldn’t be better timing.

  • @mozimediaofficial

    @mozimediaofficial

    Жыл бұрын

    so glad that you got value from it 🔥

  • @RottenMelonProductions
    @RottenMelonProductions9 ай бұрын

    Great speaker and content. Love following his videos.

  • @aaronjaggers3117
    @aaronjaggers31173 ай бұрын

    I like this guy ! Hes sharing the tools to succeed for free

  • @ChildCustodyUniversitycom
    @ChildCustodyUniversitycom Жыл бұрын

    In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.

  • @Justin_Beaver564
    @Justin_Beaver564 Жыл бұрын

    Excellent advice!

  • @houseofbrands8615
    @houseofbrands8615 Жыл бұрын

    OMG I see so many flaws of myself as a business owner here. I do to much NEW and I’m to Pussy. This fixed my blind spots 🙏🏽

  • @HuseyinMehmet-ox5vd
    @HuseyinMehmet-ox5vd12 күн бұрын

    Having an icon like Finch associated with 4ra makes every event feel premium and top notch 💎👏

  • @katielowen
    @katielowen11 ай бұрын

    Thank you Alex Whoremozi🥰

  • @andreagiordano1778
    @andreagiordano1778 Жыл бұрын

    Amazing content. Thank you

  • @andrewyuen6632
    @andrewyuen6632 Жыл бұрын

    Alex the Goat! 🐐🐐🐐

  • @EmineMuhammed-vi8qk
    @EmineMuhammed-vi8qk12 күн бұрын

    4ra having Finch as an ambassador adds a layer of trust and class to their events pure quality 👌⭐

  • @donspradley6912
    @donspradley6912 Жыл бұрын

    So powerful!!🔥🔥🔥🔥

  • @NeslihanMuhammet
    @NeslihanMuhammet12 күн бұрын

    Having Aaron Finch at 4ra events brings a spark of trust and high-caliber sportsmanship 😄🔥

  • @dranipani
    @dranipani6 ай бұрын

    Awesome! Thanks for sharing it.

  • @jzk2020
    @jzk20209 ай бұрын

    Thanks for another amazing lesson.

  • @julesv2914
    @julesv2914 Жыл бұрын

    28:52 strategy. All efforts look at the three factors to think about. Go after the easiest one to implement or do.

  • @s.omarfarooque1486
    @s.omarfarooque1486 Жыл бұрын

    Thank you!

  • @Kitavibez
    @Kitavibez11 ай бұрын

    Thank you so much for this video ❤️❤️❤️

  • @christianalvarez5780
    @christianalvarez578010 ай бұрын

    Appreciate this immensely.

  • @julesv2914
    @julesv2914 Жыл бұрын

    22:37 you become wealthy from what you own not what you do

  • @jsoteldo8881
    @jsoteldo888111 ай бұрын

    Alex is a real one, a smart one, and a funny one.

  • @danijcruz
    @danijcruz Жыл бұрын

    i pray that everyone who watches this video reaches success!

  • @user-ex3mx7hk4l

    @user-ex3mx7hk4l

    Жыл бұрын

    💕💕💕

  • @EdwardFisherTradiy
    @EdwardFisherTradiy Жыл бұрын

    this is outstanding

  • @Drasen
    @Drasen Жыл бұрын

    There is no shortcut to a quality product 💎

  • @europeanbrows
    @europeanbrows11 ай бұрын

    Tysm for sharing

  • @no1djkamilo
    @no1djkamilo Жыл бұрын

    Amazing! So much value! I would venture to say that Alex is the most engaging and valuable business leader of our generation.

  • @zoned3mon838

    @zoned3mon838

    Жыл бұрын

    100%

  • @richardr.notice8755
    @richardr.notice8755 Жыл бұрын

    Love it

  • @SelfdisciplineFr
    @SelfdisciplineFr9 ай бұрын

    Amazing the value shared on this video. Thx a lot

  • @alimuzzammil7965
    @alimuzzammil7965 Жыл бұрын

    This is so much better than paid content

  • @RizVNTV
    @RizVNTV8 ай бұрын

    52:40 Oh shoot. That rule of 100 simplifies things a lot. Thank you

  • @MrRebelzRocks
    @MrRebelzRocks11 ай бұрын

    Wow, this is so valuable