AI. Is Graphic Design Coke Logos and P$rn!? | My Response | Elliott Earls | Episode 138

Links Referenced in Video:
Henry Earls Tik Tok:
www.tiktok.com/@henry.earls?_...
Piotr Szyhalski Instagram:
/ laborcamp
Cleon Peterson Instagram:
/ cleonpeterson
I don't write my video descriptions. I feed ChatGPT the title and simply use what's provided.
🎨 *Title: AI. Is Graphic Design Coke Logos and Porn!? | My Response | Elliott Earls*
👋 Hey there, artists, designers, and tech enthusiasts! Welcome to another episode where we dissect #HotTopics affecting our disciplines. I'm Elliott Earls, bringing you expert perspectives from #TheDesignLab. Today, we're tackling a question that's #TrendingNow: Is the future of graphic design just AI-generated Coca-Cola logos and pornographic content? This is not just #FoodForThought; it's a #DeepDive.
---
*Timestamps*
- 0:00 - Introduction
- 1:45 - #TheDebateBegins
- 6:00 - #AIvsHumanity
- 13:00 - #CocaColaLogoMystery
- 19:45 - #TheTabooTopic
- 26:00 - #ElliottsTake
- 32:00 - #FinalThoughts
---
📚 *What You Will Learn*
1️⃣ #ControversialQuestions in AI and graphic design.
2️⃣ #DesignBasics versus #AlgorithmicArtistry
3️⃣ How Coca-Cola fits into the #BrandTalk
4️⃣ The uncomfortable union of AI and explicit content: #UnspokenRealities
5️⃣ My perspective, straight from the heart of #DesignEducation
---
📖 *Detailed Description*
#### *#TheAIDebate*
AI is infiltrating every field, including graphic design. What's the #RealTalk on this? Critics and enthusiasts are divided. This video aims to #ClearTheAir.
#### *#CoreDesignPrinciples*
We look at the essential theories that have governed graphic design for decades. Is human creativity in a #BattleWithBots? Let’s find out.
#### *#CocaColaCaseStudy*
Why the Coke logo? Because it's a #ClassicBrand. We'll examine if AI can even get close to creating such iconic designs. A #MustWatch!
#### *#ExplicitContentInAI*
We tackle the elephant in the room-AI's growing role in adult content. This is a #SensitiveIssue, but it's high time we address it.
#### *#ExpertOpinion: Elliott’s Perspective*
With a foot in both the artistic and academic worlds, I offer a unique viewpoint on this subject. Get ready for some #HardHittingFacts.
---
📌 *Hashtags*
\#ElliottEarls \#GraphicDesign \#AIinDesign \#CocaCola \#DesignDebate \#ContemporaryArt \#DesignEducation \#EthicalDesign \#DesignFutures \#AIEthics \#HotTopics \#TrendingNow \#RealTalk \#FoodForThought \#DeepDive \#TheDesignLab \#AIvsHumanity \#TheDebateBegins \#BrandTalk \#UnspokenRealities \#BattleWithBots \#SensitiveIssue \#ClearTheAir \#HardHittingFacts \#ClassicBrand \#MustWatch \#FinalThoughts \#ElliottsTake
---
📺 *Previous and Upcoming Videos*
- [The Evolution of Graphic Design: A Historical Overview](#)
- [Cranbrook Design Philosophy: A Behind-the-Scenes Look](#)
- [Upcoming: Design and Political Agendas: A Balanced View](#)
---
✅ *Call to Action*
If this video resonated with you, hit that like button and don't forget to subscribe! Ring that notification bell (#DingDingDing) so you'll be the first to know about our #NewReleases. Share your thoughts in the comments or even better, share this video. Let's #MakeArtAndDesignTrending!

Пікірлер: 62

  • @donnietobasco4526
    @donnietobasco452610 ай бұрын

    The videos ain't bad. They're decidedly different. Success on social media and the internet is predicated on not being different or dissenting. It necessitates serving the algorithm. You say that you would like a larger audience but I am not sure that you do. Success here is not the same as success in reality. Similar to success in academia. Both academia and the internet view the world through a false narrative lens. Something I have learned from you is the importance of struggle and finding meaning. Personally I do not think there is a meaningful struggle to be had in social media, as rewarding as it might be financially or egotistically. Sometimes when I think of algorithms and creative expression I think about whether the likes of Balthus could have ever existed on the internet in his time?

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Well stated… thanks for the insight

  • @ilusions4
    @ilusions410 ай бұрын

    The described flattening has already taken place in every medium of art and it's been that way for decades (at least). University was a wake up call for me on that front. When it was between working for my country's media monopoly and moving to the states to work on copy/paste films or ads, I graduated asap, switched to tech, and began creating in an unmonetized way. As someone who purposefully lives under a rock, I don't understand why I should care about the mainstream becoming slightly more mundane.

  • @torgo_
    @torgo_10 ай бұрын

    Thanks for addressing my comment! I still feel that AI-generated content (whether it's images or text) has a synthetic feel to it. Clients/consumers will usually lean towards original content created by a human: like the difference between a hand-crafted piece of wooden furniture, rather than some mass-produced item from a factory. It's like how Zizek speaks about love: you love your partner not in spite of their imperfections, but _because_ of their imperfections. I can understand the fear and anger though, for people where this technology is directly impacting their occupation.

  • @user-og6hl6lv7p

    @user-og6hl6lv7p

    10 ай бұрын

    I understand the fear, the anger though? No. Sorry, this was predicted decades ago. They had enough time to prepare. They chose to not pay attention. Tough. Ignoring modern technology is a very stupid thing to do. Like Elliott said, if you don't have any skill or understanding of it, you are going to sink like a boulder.

  • @masonnewellcomtois
    @masonnewellcomtois10 ай бұрын

    Good analysis. I think we’ll be coming back to this topic consistently. I think Jaques Ellul’s analysis of technique is useful in understanding AI and its implications.

  • @aaronwinters916
    @aaronwinters91610 ай бұрын

    Thanks for the positive feedback to my informed cycnicism… support for which is not endemic to the breathy intellectualism at the graduate level (and exactly why your content holds value fwiw) Towards the end, the mention of “… and into the future” had me unable to not imagine a blurry, grotesque deformation of archetypes degrading like a photocopy of a mimeograph of a fax of a screenshot as the ML has no option but to feed on its own second hand reinterpretations as source. The weird finger thing that we see today could become emblematic of all *digital* visual culture in the not so distant future. The return to the real holds so much of the answer for designers. Leveraging digital UX into experiential lived meatspaces will provide a model in which mechanical craftsmanship and imagination can be used to more truly creative (verb, not adjective) ends.

  • @deadcardriving
    @deadcardriving10 ай бұрын

    Thank you Mr. Earles. Your videos are an inspiration. I am a older student at ArtCenter and find your perspective completely in line with my contemporaries. I have had in-depth discussions about the ethics and usefulness Or lack there of of AI tools with other students, professors, and working professionals. We can agree on one thing, when you can FEEL the human hand’s involvement with the work, it is always better. When you feel that “it’s got that AI look,” it is dismissed by those that have great taste. If people are empowered to make things, I’m all for it. But honestly, AI art just isn’t very interesting. It’s not relatable in a way that we are all struggling to put words to. Also.. i could not agree more that the hand-made and behind the scenes (process documentation) is becoming more and more valuable. It serves multiple functions including, verification that is was in fact made by a human, AND a form of entertainment.

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Thanks for your kind words. Best of luck with your studies. Age is irrelevant to the highly motivated. All or nothing. Get after it. ❤️

  • @elefuntitus_3312
    @elefuntitus_331210 ай бұрын

    thanks for the engagement with my comment, in terms of the monetization of your videos: you're talking about niche artistic theory, or existential concepts often. There is a channel run by a pair of cartoonists, and they review other people's work and use the channel to promote their work. Looking at your website, which you don't shamelessly shill every video, or even have a link to in the description, many of your prints are sold out... there's an entire genre of people struggling to monetize their channels on yt...

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Thanks for taking the time to write. You’ve piqued my interest, but your point seems unfinished. Clarify for me.

  • @elefuntitus_3312

    @elefuntitus_3312

    10 ай бұрын

    @@StudioPractice1 I see youtube videos primarily as a means for interesting people to get their ideas out there. If they have accompanying media that they produce, and it's within my means, purchasing that is usually how I prefer to compensate creators. Or when creators turn me on to something that has real world applicability in my life I tend to feel more of an engagement to buy something from them. A lot of your videos are theory without practical skills. For example the way you make your prints, like when you have a sheet of paper and you are running it through the roller, I have no idea how that process works. Even with such a broad access to information nowadays learning practical, creative skills (particularly from males, (imo the yt art space is predominately female)) can be difficult. So if you had a mix videos where you have your heady theory but then also practical examples of how to produce pieces I would get much more out of your channel. And in terms of what you sell, it's difficult for me to convince myself to spend 50 or more on one piece, but I will easily buy a comic or an art book for the same price because I'm getting a lot of art. It's your work you know how to commercialise it best, I'm just talking about my perspective.

  • @zacharyrowden7692
    @zacharyrowden769210 ай бұрын

    A lot of really interesting things to think about in this video. I think I see AI in a similar way to you. It can be an excellent tool. I’m a software engineer and chat gpt has accelerated my personal projects and my ability to pick up new technology simply because I can have something resembling a conversation with it where questions can be answered and explored about the mechanics of whatever it is I need to understand at some point. What really interests me is this seeming “default” view of AI as somehow being close enough to the human mind that we can regard the images it generates as being “inspired by” the imagery it consumes. I think this view needs to be examined and we need to ask why we are being told that these models are nearing sentience? What incentives might lead to this kind of “marketing” of AI as something much more than it really is. Its cool but I don’t think a human being’s intelligence can be mimicked by terra-bytes of text or imagery generated by intelligent processes.

  • @SloppyPastrami
    @SloppyPastrami10 ай бұрын

    Thank you for doing these response videos. I actually had a question/comment. Have you; as head of 2d design at Cranbrook, considered posting actual class lectures of the design classes? MIT started opencourseware and many other ivy league schools followed suit, But as it stands now there is nothing like it in design ( at least not that I have been able to find ). It could be an invaluable resource for designers and artists of all kinds and levels. thanks again.

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Hey... Thanks for the note. I have thought about this. I'm pretty conceptually torn on the whole idea. Hear me out. I have 3 children, 2 are currently in college. College costs are out of control! it would be AMAZING to gain access to the kind of course work both kids (NYU and Cooper Union) are getting for free! And yet on the flip side, as a paying "customer" I'd wonder what I was paying tuition for? I realize that the environment, social component and cohort are not the same. This sounds like a terribly capitalist way of thinking about this... but I see things from both sides.

  • @SloppyPastrami

    @SloppyPastrami

    10 ай бұрын

    @@StudioPractice1 its a fair concern but I would again point to the examples, MIT, Stanford , Yale and all the other universities that have embraced opening up at least some of their courses have not had any trouble paying the bills, They remain the top places to go and study. Open courses are in one way a great marketing tool, showing off what students actually learn and it also shows a certain amount of confidence in the programs. They also do not give away the one thing that makes in person learning valuable. Direct access to professors and ( with regards to art ) direct critique of work. So much of art learning is very hit or miss, and as you have said 'College costs are out of control' but at the same time potential students also have no way of knowing what to actually expect from an art program. Will it be focused on technical mastery, or will it be all theory and no practice? Are the professor actually any good at teaching? This may be a more extreme position but; In my opinion the lectures are data, rarely changing from semester to semester, and should be free. The critiques are training and that could ( and should ) be sold.

  • @dameon.design
    @dameon.design10 ай бұрын

    Thanks!

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Yo dude!!! You just increased my monthly KZread earnings by 1/4!!!!

  • @dameon.design

    @dameon.design

    10 ай бұрын

    hahaha omg @@StudioPractice1

  • @davidball8794
    @davidball879410 ай бұрын

    Thanks E and respondents, well put. Ah yes, the accelerando curve of Late Stage Capitalism. Caveat... " Prediction is Hard, especially about the Future" (Neils Bohr). Keep on Keeping On!

  • @C-dr1us72
    @C-dr1us7210 ай бұрын

    Studio Practice has been FIRE lately. Loving these response videos

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Thanks… Plan is to follow every “concept” video with comment response 3 days later. Thanks for writing

  • @thomasschmidt7649
    @thomasschmidt76492 ай бұрын

    AI blows my mind and scares me but it’s here and it’s taking over. This is happening. We are just 3-5 years away from virtually all up and coming student artists and designers using AI as a primary tool or exclusively. Expertise and experience will be devalued overnight as “creativity” becomes commoditized. Inversely authenticity and craft will need to championed and sold.

  • @skandhreddy
    @skandhreddy10 ай бұрын

    I'm approaching so many new things in today's world like Ian Malcolm that I'm gonna start dressing like him and studying Chaos Theory or whatever instead of Graphic Design

  • @BinaryDood
    @BinaryDood10 ай бұрын

    I'd say it being trained on other's people work is just the cherry on top of the shit cake. I don't think AI gen should get away with an "ethical database". Copyright was never your friend, style ain't quantifiable. So many clients will still go with "good enought" suing a legaly "ethically trained database". To devalue artists, "ethically".

  • @GabrielOzga
    @GabrielOzgaАй бұрын

    Isn't Rust just a programming language like Phyton or C++? It can be used for AI for sure but the other languages can too. From what I know Phyton is quite popular in AI interfaces

  • @crcarta
    @crcarta10 ай бұрын

    idk what this dude was talking about with rust.. would like to hear his point. Not gonna lie it sounds Dunning-Kruger

  • @michaelstevens350
    @michaelstevens35010 ай бұрын

    I've noticed that the word "intelligence" comes up quite a bit in your videos. I'm wondering if you could make a video addressing the concept of intelligence in art and design? On the one hand, it seems natural to conceive of artistic insight and mastery as a form of intelligence. It's clearly related to other forms of cognition, but it's the combination of strengths required to be an artist that strikes me: it's not enough to be philosophically inclined or given to a kind of poetic, contemplative view of the world. It also takes a specific type of motor dexterity and a tolerance for monotonous physical actions that seems totally unrelated-the kinds of skills that would be more useful for a fence painter than an author or metaphysician.

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    This is a great suggestion. I’ll try to do it.

  • @dameon.design
    @dameon.design10 ай бұрын

    Keep up the good fight Elliot! I would have never made it through (graphic design) grad school with out you. 🖤😉

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Thanks so much!!

  • @dameon.design

    @dameon.design

    10 ай бұрын

    any time my man! appreciate your work here!@@StudioPractice1

  • @Jackfrosty-407
    @Jackfrosty-40710 ай бұрын

    I’m really upset I have missed this three day window. I am starting an AI debate show. I really wish I can have you and your amazing ideals on as a guest. I promise you that I will prompt amazing responses. GPT got me I ask you to explain like I’m five

  • @6DAMMK9
    @6DAMMK910 ай бұрын

    edit: 17:10 ethic team has been fired long ago ❤❤❤ Meanwhile in parallel universe: - Took CS degree, then PART TIME postgrad with AI elective. Professors (literally) draw mathmatical equations in white board, burden in the hell of Math proof which is never taught, totally wild course project (because of the NLP / AIGC hype), somehow got a pass in the exam "with no calculator is allowed", and keep being asked for such kind of **** question constantly 😂 - And then, besides Rust (no it is NOT CS major stuffs), you don't have been taught Python either (even it is "the AI lanuage you will use"). Instead of legit Uni student, you will see loads of College students with irrelevant background (*cough "business school") took a 3-hour "bootcamp" and suddenly took the conversation of this AIGC mess 😅 - Somehow I become a Msc graduate, working as a "front end developer" (irrelevant to art maybe), keep being asked for graphic design with no budget, and somewhat "overqualified" to the "AIGC industry" because most of them are still thinking a RTX 4090 is an expensive thing 😂 - As an "evil" (I'm admin of a hobbist AIGC group) in the dystopia, yes, exploring art / philosophy is hopelessly worthless and meaningless in social norm. Spreading such kind of perspecive, I think, is ignorant, or they have been in financial freedom for a long time and forgot why people "able and willing" to discuss this topic 😢 Disruptive innovation, disruptive innovation. 🎉

  • @goatjail9364
    @goatjail936410 ай бұрын

    Logos and porn: Osamu Sato's early use of and understanding of computers in design inspired the mechanics of his LSD: Dream Emulator videogame, a pretty impressive experience that is widely celebrated for its uniqueness

  • @THCWorldWide
    @THCWorldWide10 ай бұрын

    AI is without a doubt gonna diminish the value of designers and anyone who thinks otherwise is crazy. They'll start hiring kids off the street or having their managers take a 4 hour course in prompting at places that require any kind of design work to supplement their business. I saw company's do the same thing first hand when I worked in a grocery store. phasing out as many skilled workers as they could in favor of mass produced specialized products . butchers, florist , bakers... but in those cases they had to balance losses against Tangible commodities. so there was still some demand for skilled workers. unfortunatly it doesn't cost very much money to save a file to a hard drive. so it's gonna hit designers away worse.

  • @TheTroofdotcom
    @TheTroofdotcom10 ай бұрын

    "What do you call those things on the screen... Uhhh..." Never stop being you Earls

  • @StudioPractice

    @StudioPractice

    10 ай бұрын

    Ridiculous… I know….LOL

  • @bizarro20daves
    @bizarro20daves10 ай бұрын

    i was in a board game forum the other day. someone designed a board game and used AI for the art and was asking board game making community about how they feel about it. everyone was shaming the guy so much. as far as i'm concerned, barriers to entry were removed. he got great art that is exactly what he wanted for very cheap. that board game has a chance it will be taken more seriously than really cheap art would. I welcome AI allowing more people to achieve what they want. i am in a one person business and using the tools available to me now, i can have the impact of a 50 person business in the 1950s

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    What’s your 1 person business?

  • @neggit2063
    @neggit206316 күн бұрын

    What Cleon Peterson created for the floor underneath the Eiffel Tower should put him in jail.

  • @StudioPractice1

    @StudioPractice1

    16 күн бұрын

    Clearly. I disagree.

  • @BalthasarCarduelis
    @BalthasarCarduelis10 ай бұрын

    The idea that a natural intelligence, like Quentin Tarantino, has not been trained on the works of his predecessors, is blind.

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Ha ha. I dont have any idea what this means but i like it

  • @BalthasarCarduelis

    @BalthasarCarduelis

    10 ай бұрын

    @@StudioPractice1 around the 06:00 mark, you mention the Writers' Guild of America workers' strike and how artificial intelligence, as a threat to their business model, has been trained on the works of others (which they imply is not fair). Comparing artificial intelligence with natural intelligence, I highlight a counterexample to the grievance in writer-director, Quentin Tarantino, who is iconically famous for leaning into the influences that previous creators have born upon him, his work heavy in references and reimaginings.

  • @gourdbox

    @gourdbox

    Ай бұрын

    @@BalthasarCarduelisthis is a typical pro ai response. But it simply comes down to you advocating for humans to give up one of our best traits- creativity- to machines. Why do you want to do this?

  • @BalthasarCarduelis

    @BalthasarCarduelis

    Ай бұрын

    @@gourdbox lol, I can draw better than you. Pick any medium. AI, photography, painting, charcoal... doesn't matter. You're the fisherman who blames the pole.

  • @gourdbox

    @gourdbox

    Ай бұрын

    @@BalthasarCarduelis in a fisherman metaphor- my pole may catch fewer smaller fish but your fleet of boats makes them extinct.

  • @Calornata
    @CalornataАй бұрын

    Why is graphic design so bro-y. Ugh Henry ya privileged elitist student no.

  • @StudioPractice1

    @StudioPractice1

    Ай бұрын

    Click away homie… No one’s holding a gun to your head making you watch. (One love)

  • @Trizzer89
    @Trizzer8910 ай бұрын

    Evry comment you shoed shows negative amount of understanding of business, lolol

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    I agree. But could you explain a bit more?

  • @brandongorin7978
    @brandongorin797810 ай бұрын

    Thanks!

  • @StudioPractice1

    @StudioPractice1

    10 ай бұрын

    Yo bro…. 🙏 (sincerely ❤️)

  • @foo00001
    @foo000017 ай бұрын

    Thanks!

  • @foo00001

    @foo00001

    7 ай бұрын

    you're the man! keep it up!

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