Alpha Designer. Beta Designer | Episode 117

#graphicdesign #designadvice #graphicdesigner
Advice if you’re a designer and you don’t want to spend your life as a cubicle drone. There are different types of designer. In the context of this argument Alpha can be broken into 2 basic categories. The Entrepreneur and the Artist. The Beta designer - is the office drone, the dutiful foot soldier, the terminal “employee.” Alpha designers “eat what they kill.” Beta designers “eat what they are given.” This is an ESSENTIAL DISTINCTION - What’s this mean? The Alpha designer is RESPONSIBLE for the viability of their work. The Beta Designer is not. At it’s core None of this has to do with how the work looks or technically wether you are an employee - I’m not talking about the look of the work. You make clean, rational work? Fine. Are you a Maximalist Fine? My advice and this argument has to do with Destinations and responsibility, which I’ll explain in a moment so TECHNICALLY you CAN BE an employee and still act on this advice.
I’d suggest that every designer who’s work you know exhibits Alpha behavior. In other words, famous designers in most instance ARE RESPONSIBLE FOR THE VIABILITY OF THEIR WORK. They are responsible for cultivating, maintaining and developing an audience and economic model for the work. By Contrast the Beta designer has little skin in the game. The beta designer abdicates their responsibility for their work. In most instances the beta designer trades (LITERALLY TRADES) emotional and financial security for NOT HAVING TO ASSUME RESPONSIBILITY FOR THE WORK. How to know if you’re Alpha? In the WORK THAT YOU CARE ABOUT are you responsible for finding, cultivating and developing the audience, the venue and the economic viability? Congratulations. You might be an alpha designer.

Пікірлер: 60

  • @raleigh4737
    @raleigh4737Ай бұрын

    Probably the most useful yt channel on a realistic and practical advice on being creative in general. This year, pulled away from the "drone" way at work. I'm not near leaving my job, but have put in a lot of work and time into my own creative work. I think first, for me at least, it was regaining my own practice back, making what i want for myself. But when I was younger and passionate, I felt I could work on just about anything, client or not. Eventually I lost this view but I initially gained it from experimenting with my own work and gaining confidence in creating what I've envisioned. So I feel this view of being able to create in all angles can be lost on us but I'm confident if we put our focus back and readjust our pov as outlined here we can rekindle that view point. Wild that your old and new videos are all equally useful and critical. Thanks.

  • @StudioPractice1

    @StudioPractice1

    Ай бұрын

    Thanks for the kind words!

  • @sickdudedotcom7275
    @sickdudedotcom72752 жыл бұрын

    So insanely grateful for this channel. I've been watching many videos and applying the principles to my electronic music production practice. You talk about so many things that even experienced artists either don't seem to be conscious of or don't care to talk about. Plus your energy is super inspiring. I'm on the lookout for a nice piece of yours to buy and hang in my studio - both as a hot decoration and a reminder of the things you've taught me. Thank you, Elliott.

  • @seracris8357
    @seracris83572 жыл бұрын

    Problems -> fear -> fuck it made me laugh

  • @animalrightsactivify
    @animalrightsactivify2 жыл бұрын

    the classic Elliott Earls throat clearing!! thank you for this vid really trying to get back on the upswing post pandemic PTSD! make the destinations yes!!-Helen

  • @thelaverie6137
    @thelaverie6137Ай бұрын

    Serious THANK YOU for making these videos! I have been stuck for a looooong time and your channel has woken me up. There is nothing like this I have seen on KZread so I am very grateful 🙏

  • @xiiidavid7316
    @xiiidavid73162 жыл бұрын

    I appreciate you making these videos for starting artists and designers just tryna make it. Keep it coming!

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    You got it!

  • @MagneticMoustache
    @MagneticMoustache Жыл бұрын

    Brilliant brilliant video. Would love to see more like this - advice, core artistic concepts, fundamentals

  • @StudioPractice1

    @StudioPractice1

    Жыл бұрын

    Thanks. I’ll try to whip something up

  • @g7-farrer
    @g7-farrer2 жыл бұрын

    Pump out more episodes Elliot... I've started to watch and I can't stop watching.

  • @brandongorin7978
    @brandongorin79782 жыл бұрын

    I appreciate you working to make this idea clear. Thank you. I find the two places I have the hardest time staying focused is when I have finished a project and have to figure out the next one and when I am dead I. The middle of it.

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    I agree that’s one of the toughest places to be

  • @brandongorin7978

    @brandongorin7978

    2 жыл бұрын

    @@StudioPractice1 any ways to get past it?

  • @creativerosger
    @creativerosger2 жыл бұрын

    Enjoyed this, thanks for making Elliott. Worth watching the shopify ad for. Ad: "Success isn't always getting the corner office. It isn't always climbing the corporate ladder. It isn't reserved for the chosen few. So follow your passion and get that idea off the ground. So start your own business, do it for you." yussss

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    I think it’s more of a set of choices we make.

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    At least in large part

  • @firinne
    @firinne2 жыл бұрын

    This video is life-changing.

  • @valiullah
    @valiullah2 жыл бұрын

    Thank you for sharing this Elliot. I really feel this impacted me since I was in the beta designer camp for a while and noticed where my creativity and critical thinking went right into the dustbin. The projects, I wanted to work on were something that came back to the surface when I decided to leave the cubicle job and strike out on my own, not necessarily knowing the "final" end destination, but trying to build these small atomic habits of taking it one day at a time. So kudos, for making me feel less alone and more confident in doing work that I truly believe in. On a completely unrelated note, which software are you using for this interactive presentation?

  • @bloohaus8670
    @bloohaus8670Ай бұрын

    I wanta grow up to be like you, even though im 32. Creative field is wild right now.

  • @LeftHandPuppetry
    @LeftHandPuppetry2 жыл бұрын

    This is a strange way to organize these concepts but I found some really useful advice here. Thanks~ Lichen

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    I agree it’s a strange way of organizing it

  • @mayormcbooby
    @mayormcbooby2 жыл бұрын

    Ligma artist.

  • @shape3225
    @shape32252 жыл бұрын

    really incredible information, its really insane you only have 6,000 subscribers.

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    You’re telling me. I could video my self watching anime with no commentary and have more subs than this.

  • @CostasSchuler
    @CostasSchuler2 ай бұрын

    Key take away for me is that destinations provide focus and vitality in my work. Is there any room for sigma designers😅

  • @cinemasucker6446
    @cinemasucker64467 ай бұрын

    man, i like your style

  • @user-fd8fe9hk9q
    @user-fd8fe9hk9q2 жыл бұрын

    hell yeah new vid thanks

  • @andrewcampbell7011
    @andrewcampbell70112 жыл бұрын

    I thought I was going to be the alpha commenter but instead I'm the beta

  • @commoditycreature
    @commoditycreature Жыл бұрын

    Deadlines and an audience plus repeat, good mantra to keep in mind. The book Atomic Habits is great, I would also recommend "Essential Zen Habits: Mastering the Art of Change, Briefly" to reinforce the idea of small habits. A few years ago I started doing those techniques and I don't think I've gone a day without making something. One issue I feel I have is that I make too much, and put too much of it out there to share, which can devalue it in the mind of a potential audience perhaps. I need to be more selective about what to show and present maybe. I can say that more opportunities have come my way though because I have tons of work sitting there ready to go at any moment. I could put on a two hour show anywhere at a moments notice. I need to build community and my network in order to make it happen better though.

  • @StudioPractice1

    @StudioPractice1

    Жыл бұрын

    Atomic Habits is one of the best books I’ve read about how to change ones behavior and how to stay on track! Thanks for taking the time to write!

  • @santiagomiller6891
    @santiagomiller68912 жыл бұрын

    Hello, really appreciate the video. why was your prompt reading so weird? are you going to do it again?

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    I have no idea. Literally when I watched it back… the words were/are in English. The script was written with the absolute intent of clarity. And yet… I hear the words and can almost make no sense of what’s being said.

  • @drplastographica4031
    @drplastographica40312 жыл бұрын

    Interesting way to look at the problem, wonder how this applies to undergraduate students v's grad students. Do you need to be in the game for a while before you can start appreciating the Alpha?

  • @thelaverie6137
    @thelaverie6137Ай бұрын

    Thanks

  • @StudioPractice1

    @StudioPractice1

    Ай бұрын

    I’m not sure if I ever thanked you for this. (If I didn’t this is my sincere thanks!)

  • @thelaverie6137

    @thelaverie6137

    Ай бұрын

    @@StudioPractice1 no need, it’s all god ;)

  • @grand1nquisitor
    @grand1nquisitor2 жыл бұрын

    The sigma designer uses the schematic author of signification for the lure of breaking the cybernetic swirl in seeking horizons and the orphic egg.

  • @goodvibesvince

    @goodvibesvince

    2 жыл бұрын

    I want to agree with you. But, letting you know how I feel is not very sigma of me, so never mind.

  • @76Bagnasty
    @76Bagnasty2 жыл бұрын

    Hi Elliot, As a daily cube farming, Slack shackled, beta design drone...I want out. Or in? I want to howl at the moon. Thanks for the vid.

  • @StudioPractice1

    @StudioPractice1

    2 жыл бұрын

    Get it bro

  • @mechadonia
    @mechadonia Жыл бұрын

    Big ups to Elliot for making “Educator” a swing category so can still call himself an Alpha designer 😎😎😎

  • @StudioPractice1

    @StudioPractice1

    Жыл бұрын

    I’d like to think so

  • @eladbari

    @eladbari

    Ай бұрын

    ​@@StudioPractice1Indeed I have always noticed when i analyzed the "players" in the scene of design... photography..etc... - that there are the ones who just do the work, and ones who educate others about the work. And the two don't really mix together. I mean, it's mostly that the do-ers and more mysterious. You don't see their face too much. You just see their work. They don't really talk directly to their audience. VS. the educator- which is the main entity you see, they develop a much stronger emotional bond with their audience, but it's less about their work. The thing about the educator- is that it's the most common way to get eyeballs on you and gather an audience, because the value exchange is high. Yet, I always wondered if this path can really fit everyone. Or maybe it's a strategic step to not get into educating, because it may mess with how you're perceived in the field, and may influence the projects you get. I just notice the bigger the distance between an artist and their audience - the bigger the projects they get to work on. An educator talks to his colleagues, and the Artist (not educating)- talks to his potential clients. P.S- Educating is probably the best way to retire. All in all it is very confusing to understand which path will fit you better.

  • @carsonweekly
    @carsonweekly Жыл бұрын

    When you say destination is that showing your work, selling your work, eating your work etc. or do those things follow a destination? In other words what is a concrete example of a destination, the audience and/or deadline?

  • @StudioPractice1

    @StudioPractice1

    Жыл бұрын

    Hi. A deadline. Some place to show your work. Someone who needs your work. A design project. An exhibition. A book magazine or any kind of “must deliver”

  • @eladbari

    @eladbari

    Ай бұрын

    ​@@StudioPractice1I bet just posting online doesn't count as a destination. There needs to be some extra purpose for such posting and sharing. Wonder how that looks like, though..

  • @jake2425
    @jake24252 ай бұрын

    What software are you using to make this diagram?

  • @StudioPractice1

    @StudioPractice1

    2 ай бұрын

    Ithoughts HD

  • @12gaugeAngel
    @12gaugeAngelАй бұрын

    I want to debate you on this topic. I disagree strongly that Alpha and Beta are appropriate categories for design careers. By your standard I am a Beta, having survived amongst extreme competition for 20 years in Tech, with side hustles. It is an interesting but frankly antiquated take that you have. Cubicle drone life barely exists today. Financial stability is a requirement for people that are not born rich or want to live on the street. Needing to stand out and compete every single day has hardened me into a design juggernaut. How can the one that needs to actively fight for recognition be the beta, and the one that sits in a dark room toiling away on posters of their own hideous faces, that no one will see, be the alpha? Massive audiences also play a role in understanding our world and this experience promotes humility and more scientific approaches to gaining adoption. That last one you cannot learn outside of tech. As far as I'm concerned, if a designer can find a way to earn money with their skills early in their career, it can set them up to have the foundation to do what they want.

  • @StudioPractice1

    @StudioPractice1

    Ай бұрын

    Are their any projects that you manage that you are *responsible for? That the success or failure of the project is (more or less) completely dependent on you? Is there *actual accountability in your position? I’m talking about *responsibility in this video. I’m not (really) focused on wether one is a “famous” designer. I’m talking about responsibility. You can be accountable at almost any level of the field

  • @12gaugeAngel

    @12gaugeAngel

    Ай бұрын

    @@StudioPractice1 Yes. I am responsible for projects from a design perspective. However, I think what you're getting at is that the team effort detracts from ownership. That might be true, though many pure artist also have a team. I look at my team as the first line of the audience. I need to deliver value to them and the end user so that my team and leaders of other teams can align with me comfortably. The only way I can do this is having a refined point of view and communicating it effectively. Not that far off from what I learned in art school. Accountability does exist. I must deliver quality. A product can fail due to bad design. Other groups in the organization can fail, as well, and pull down a great design. So, I am looking at those teams and challenging them, too. My takeaway from the video included accountability, but also clearly stated that working in tech in not real design. My argument is that not many people can go very long without earning money. The artist is not removed from their being at the point of making that decision. I can then go out and do what I want with the financial backing that my design skills earned me by working in tech. This is not bad, in my opinion. Tech is an opportunity for young designers who are not financially privileged. They can eat, pay rent, buy materials for their own projects and still be artists. They are not betas. They are fighting for their freedom by leveraging their design sensibilities in this unforgiving system that we live in. I am greatly disappointed about your perspective on this. Even sad. Thought about it all day while I was working in my beautiful, sunny home-office as I worked on a painting between meetings. Three more points. 1. Working in tech isn't easy. You must learn about people and you need to compete constantly. It is difficult. Competition is not comfortable and it is in your face every single day. It makes you tougher and more driven than people who live in a comfy bubble. I respect people that do hard things. 2. Tech takes juniors in. They can live and grow and learn and one day maybe leave to do their own thing. I know many professional designers in tech that went this route. Discouraging kids from doing this is ridiculous and shocking to me. 3. Some artists need to make money so they change their subject matter to something marketable. That sucks too. They are also not staying true to themselves. In conclusion. UI/UX Tech designers are not "bros", they are not betas. They are hardworking people that are on a fast track to understanding criticism in a far deeper way than bubble boy doodlers, living unfortunate lives or leaching off of someone else until they make it. Also, I respect you very deeply and will continue to watch your videos regardless of this discourse.

  • @grand1nquisitor
    @grand1nquisitor2 жыл бұрын

    The alpha-omega cusper designer is a slave to a moral tulpa

  • @retrospective77
    @retrospective772 күн бұрын

    Dude, you're a middle aged man using terms like 'alpha' and 'beta' to categorize (and generalise) entire careers. Is your target audience 14 year old boys that worship Andrew Tate and Jordan Peterson?

  • @StudioPractice1

    @StudioPractice1

    2 күн бұрын

    Finally someone who understands my content! You have an incisive mind. For years, I’ve felt misunderstood by my audience until I read your comment… Thank you 🥲… Thank you 🥲.

  • @retrospective77

    @retrospective77

    2 күн бұрын

    @@StudioPractice1 the insecurity is palpable.

  • @StudioPractice1

    @StudioPractice1

    2 күн бұрын

    @retrospective77 Well on the positive side, at least you admit you’re insecure… Remember, the first step in dealing with your problem, is acknowledging it.

  • @retrospective77

    @retrospective77

    2 күн бұрын

    @@StudioPractice1 the 14 year old audience accusation comes full circle. ‘I know you are, but what am I’ humour just proves the point.

  • @StudioPractice1

    @StudioPractice1

    2 күн бұрын

    @retrospective77 checkmate Bruv. Ya got me!!!