Episode 116 Part 2 Q+A - Why Your Avant garde Typography Sux | Elliott Earls
PART 2 of Episode 116 - The Q & A
#graphicdesign #experimentaltypography
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Many graphic designers are interested in exploring ways of making work that fall outside of contemporary corporate aesthetics. An "experimental" and "maximalist" approach to graphic design usually involves aggressive typography. Unfortunately most graphic designers still think that hampering typographic legibility is the key to making "experimental" work. Designers interested in creating work that falls outside of accepted corporate aesthetics often make spurious typographic decisions in pursuit of anticorporate, anticapitalist and experimental graphic design. Frankly, in MOST instances the result of this process is not avant-garde work that challenges existing paradigms, but is simply bad (objectively bad) typography. There are different forms of typographic legibility. Compositional illegibility is different than structural illegibility. Most graphic designers who push their work into the "experimental" rely on compositional illegibility rather than structural illegibility. This is one of the primary reasons work of this type lapses into the category of "just bad."
#graphicdesign
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Пікірлер: 12
This channel is a goldmine- found it a few days ago. Thank you for the videos, they're really good. All the best for 2022.
Excellent information. Thank you. :)
Might sound like a dumb question but what the app name you are using to display the images and idea on you MAC?
Hey man, absolutely love the channel. Learning so much. Curious: do you know any similar KZread channels for video editing (specifically on final cut)?
@Elliott Earls or any others who may have advice... Hi, my grade and high school kids have been getting a lot of assignments to make google slides presentations for their classes and their pages look so ugly.... I've been really enjoying watching your videos but there are a lot of them.. could you possibly point me to any of your videos that might give advice for graphic design that might help my kids to improve the looks of their presentations? Thanks again for all your videos. people are insane to go from high school to a super expensive art school before going through your free masterclass here.
highly highly recommend checking out the "graffiti" artist Sluto. I think he might be the most original typography I've ever seen
when you make experimental typographic designs, what is your approach to the content/copy written for it?
In that Carson example the way the type as background has been done seems intentionally lazy, as in David was trying to mess with structure and legibility of traditional graphic design. I wonder if the audience for that work (ie Beach Culture/ Ray Gun readers) might frame the way it’s being viewed and critiqued. (I'm assuming the audience mentioned above, if it's for Citi bank then...)
How you can unironically refer to things as "avant-garde" in 2022 is as baffling as it is indicative of your ignorance of what the avant-garde is.
@StudioPractice1
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No it’s not.
@AnnexIptaru
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@@StudioPractice1 Explain. What is the avant-garde? What is "avant-garde" typography? Do you know?