A Day In The Life of a Key Account Manager: What They Really Do (By Someone Who Knows)
What exactly does a key account manager do. Not on paper, but in the real world? Watch to find out about a day in the life of a key account manager, by someone who's actually done the job.. ME!
As a key account manager, you are very important to the relationship between your company and your client. You act as a bridge between the different departments in your company and the client. You keep track of what each side needs and make sure that projects go smoothly.
In this job, you'll be in charge of one or more "strategic accounts," which are clients who have a big effect on your company. You will work directly with these clients to find out what they want and how your company can help them.
Key account managers must also be able to work well under pressure while juggling multiple responsibilities.
🔖 WHAT DOES A KEY ACCOUNT MANAGER DO?
00:00 Introduction: A day in the life of a key account manager
01:24 Developing relationships
02:16 Growing accounts
02:49 Account strategy and planning
03:46 Coordinating resources
04:46 Internal problem solving
05:40 Providing information
06:24 Developing industry knowledge
07:04 Implementing new accounts
07:24 Align with internal teams
07:54 Understand internal capabilities
08:10 Promoting your company
09:09 Training and education
09:35 Are you on Telegram?
10:01 Quick lap recap: A day in the life of a key account manager
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💡 THE KAM CLUB www.thekamclub.com
The KAM Club is my private learning community helping busy key account managers get results. Inside you'll find coaching, training, tools, templates and a connected community. Everything you need to help you grow client revenue, reduce churn and enjoy a successful career in key account management.
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A new podcast for key account managers. Every week we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Available on every major podcast platform.
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Пікірлер: 29
Thanks for watching! What's something that surprised you in this video about a day in life of a key account manager?
@factualreflection8952
7 ай бұрын
@kamcoach can you please share your background and first hand experience as an AM?
@kamcoach
7 ай бұрын
@@factualreflection8952 Find me on LinkedIn - you can find out a lot more about me and my experience in KAM over there. linkedin.com/in/warwickabrown/
@AFM515
4 ай бұрын
Definitely that our organisation has far too many internal meetings. I spend 7.5 hours per week in regular internal meetings and another 7 or so planning and delivering training or catching up with clients. Is it any wonder I am chasing my tail 😅
Key Account Management is an awesome profession that compels one to grow personally and pursue professional excellence. This is a great video, thanks Warwick.
@kamcoach
Жыл бұрын
I love that, Tshidi! And it's so true! It really is a great profession. In fact I just did a podcast episode called 15 Reasons Why It's Great to Be a Key Account Manager. You can listen here: www.thekamclub.com/podcast/029-023
Hi Warwick, your video is well mapped out and it is helpful. Thank you.
@kamcoach
8 ай бұрын
Glad it was helpful! I really wanted to explain what it's REALLY like to be an account manager in the field and how your time is spent, so I'm really happy you found it useful. What led you to the video - were you searching for something or I just had the good fortune to find my way into your suggested videos?
That's really helpful for me .. Thanks for sharing right now I'm also taking the charge as a key account manager🎉
@kamcoach
Жыл бұрын
Glad it was helpful! There's never a dull moment with KAM! Party hardy!
great insights Warwick, thanks a lot
@kamcoach
Жыл бұрын
My pleasure! Glad you found it useful!
I LOVE THIS !!
@kamcoach
20 күн бұрын
I'm so glad. There's a lot of things on the list that don't get talked about much but show what a busy (and important) job account management really is.
Warwick, great content. Thank you.
@kamcoach
7 ай бұрын
Very welcome! I hope it helped explain what key account managers do in the REAL world. Never a dull moment, that's for sure.
Thank you for this information! I have just started my journey with KAM😃
@kamcoach
Жыл бұрын
You're welcome! Glad it was useful and welcome to the world of Key Account Management!
I am a progamme manager and exploring key account manager position . I tried some books to get some basic sales and marketing knowledge however the blah, blah is just off putting A Quick search in KZread and found the crash course. Your video’s are awesome and underrated. You should be on a TED talk. 😊
@kamcoach
8 ай бұрын
Awww thanks for the kind words, I really appreciate it and am so glad you enjoy the videos. I agree - they're underrated! Probably because I'm so bad at publishing. If I was putting out content more regularly - I'm sure things would be different. I plan on changing that with a more reliable and frequent schedule.
Thank you so much for this video, it is the best I have ver watched. You used percentage which is brilliant, Im high functioning nuerodivergent and this jus drew a clear picture for me.Thank you :)
@kamcoach
8 ай бұрын
Glad it was helpful and you're very welcome! That's quite a compliment and I appreciate it. What led you to the video?
I'm a new account manager and this is VERY helpful! Screenshot the list 🎉🎉🎉
@kamcoach
7 күн бұрын
Glad it was helpful! I think it's a good reminder of where we SHOULD be spending our time and that list is great way to refocus when you find yourself distracted by things that don't really add value (or doing other people's work for them!! A pet peeve of mine!)
@jesselleedulsa5628
7 күн бұрын
@@kamcoach I couldn't agree more! THANK YOU!
Hi, it was a very nice. It will Help a lot to understand how A KAM can utilise his/her day properly
@kamcoach
3 ай бұрын
Yes, definitely. I thought it would be useful to break down a typical day - turns out KAMs have a lot to do!
Everything look fantastic but what about ad hoc task, in business everything change constantly, so i think that normally KAM could not plan their day to be sure with that on 100%
@kamcoach
20 күн бұрын
You're right; there's always some unpredictability in any job, including being a key account manager. While it's impossible to plan every minute, I try to make sure unexpected tasks still fit into the main focus areas of our role. For example, if your boss asks you to do something last minute, that could fall under "Internal Alignment". But if a task doesn't seem to fit anywhere, it be worth considering if it's really your job or if someone else should handle it. Thanks for your comment!