Do you want to build strong, healthy professional relationships with your clients? In this video, we talk about the building blocks of healthy business relationships, how to give advice that gets results, and a step-by step guide to developing your networks.
Key account management is all about building strong relationships with your clients. You need to know the right people if you want decisions to be made, budgets to be approved, actions to be taken, and to be a long-term supplier. No relationships means no account growth, no retention and no results.
Make developing and maintaining client relationships your highest priority. I promise if you do that, everything else falls into place.
🔖 CHAPTERS:
00:00 Introduction
01:52 Relationship building ground rules
02:37 10 Tips to become a trusted advisor
04:30 How to give advice to clients
06:15 Step 1: Define client relationship goals
06:51 Step 2: Build a relationship map
07:47 Getting started with relationship mapping
10:07 Relationship map process
10:45 How to use BuyerAssist to build relationship maps
12:57 Step 3: Create a contact plan to nurture client relationships
13:41 Step 4: Follow up on your client outreach.
14:10 Step 5: Reflect on how you can improve engagement
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🤝 Don't forget to check out BuyerAssist, the enterprise sales execution platform that makes it easy to develop and maintain relationships with your clients.
Read their guide to relationship mapping and grab your free relationship map excel template at www.buyerassist.io/relationship-maps/
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📗 The Trusted Advisor is one of my favourite books on how to earn your client's trust and confidence. You can pick up a copy on Amazon here amzn.to/3DijUjj
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💡 THE KAM CLUB amtip.co/kamclub/
The KAM Club is my private learning community helping busy key account managers get results. Inside you'll find coaching, training, tools, templates and a connected community. Everything you need to help you grow client revenue, reduce churn and enjoy a successful career in key account management.
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✍️ MY BLOG amtip.co/blog/
Dozens of articles on every aspect of key account management. Check it out for advice on account growth, customer retention, relationship building, career, tech and more.
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🎙️ THE KAM CLUB PODCAST tkcpodcast.com
A new podcast for key account managers. Every week we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Available on every major podcast platform.
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🎁 LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE)
I've handpicked a list of the best gifts for the professional in your life who has everything. I've also curated some of my favourite business and career development books. Check out the list on Amazon at www.amazon.com/shop/accountmanagertipsbywarwickbrown
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I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation free call and learn more about how I can help you?
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