GW - "People buy 3d printers to make their hobby cheaper rather than buy our products! Quick! Make our product more expensive so that 3d printing is 1000% more financially viable!"

@matthewsmall8009

3 ай бұрын

I think they know they are on the decline and are just maximising profit per unit. It would explain the limited stock stock of everything and fomo marketing.

@nicholasd7107

3 ай бұрын

@@matthewsmall8009I agree with you. I believe they are planning on transferring to more marketable traditional toys. As well as the entertainment streaming industry. The tabletop hobby has always been viewed as “weird” by the general public (in America) and I believe like you they will drain it for all its worth than turn out the lights.

@crayven

3 ай бұрын

​@@matthewsmall8009 yea thats actually a common practice to do so...

Gw once again balancing their prices to account for the next five years of inflation! So glad they do this each year. The amount of cope i've seen about "plastic injection machines are expensive" How come only gw seem to be affected by these costs they've already paid off? Why do higher quality massive gunpla kits cost the same as a primaris captain?

@calebbarnhouse496

3 ай бұрын

Hey man, GW has stockholders to think off, so clearly they have to get people to buy less kits from them

@CatharsisChaser

3 ай бұрын

The answer is simple…supply and demand People are still buying at a rate that often massively outpaces their ability to produce product, stuff is often sold out almost immediately quite often If people were really outraged beyond writing pissy comments online they would vote with their wallets and 3d print but they are so addicted to the plastic crack GW’s profits continue to set records year after year

@Tosicc567

3 ай бұрын

@@CatharsisChaser Have been getting basically nothing but recasts for a year, most of the australian heresy armies are reacasts. They've basically lost an entire market here with their pricing, issue is all the UK chud fanboys keep buying everything. People like supersayin literally buys every single new release, shit is crazy. Half the things that sell out are aritifically scarce. I agree theres an issue with idiots buying things at retarded price points, however the prices arent this high because of supply issues. They've been this nuts since 8th basically

@calebbarnhouse496

3 ай бұрын

@@CatharsisChaser the thing is that is, say it with me now, SHORT TERM GAIN, short term gain does not last, because GW is actively making it so other games have increased marketshare, while increasing how much people can get into 40k without buying models, they have there foot on a landmine and calling it gold

@sagacity1071

3 ай бұрын

​@@calebbarnhouse496 scum holders*

Reject GW. Embrace 3D printing

@jamiep9991

3 ай бұрын

Embrace 2nd hand miniatures and older editions.

@elijah260

3 ай бұрын

@@jamiep9991why not both? :D

@jamiep9991

3 ай бұрын

@@elijah260 3d printing can be really good for guardsmen, but at my local game store you can pretty much make an entire firstborn space marine with free bits from the bits box.

@Kharmazov

3 ай бұрын

Or use 3rd party plastic miniatures from WGA etc.

@mrmatt2466

3 ай бұрын

just started buying 3d prints of mechanicum, fuck em

Yeah, this is such a great move right now with tons of people pissed at GW over their squatting of shit with no notice and the whole female custodes debacle. Things are already tight, I have no reason to give GW my money anymore.

@JamesTheLamenter

3 ай бұрын

GW isn't known to be a "Reasonable" company.

@bear4278

3 ай бұрын

Not to mention also making 40K boring as batshit to the point that no one wants to play it 😝

Paypiggies will just keep oinking and devouring the slop

@melvinbrotherofthejoker436

3 ай бұрын

Yep

@didymussumydid9726

3 ай бұрын

Sooooooooeeeeee here pig here pig, kroot box set soooooeeeeeee

@InquisitorialOperator

3 ай бұрын

Lol I've started buying from a Chinese recaster. Quality is exactly the same as GW and Forgeworld but half the price. Thunderhawk Gunship for $200, Knight Questorius $50, Primarchs for $15-20, 20x marines for $20. I'll never go back to buying direct from GW, not just over the prices mind you, there's a few other reason.

@FuckingRatsEveryday

3 ай бұрын

​@@InquisitorialOperator can you tell me a website of this chinese recaster? Im buying from Dark Miniatures and wanna try more

These prices, all their profits yet can’t afford a 3rd factory to actually keep their own products in stock.

The only one who is really happy with all this is my chinese recaster

Anecdotally at my local game store the GW products have been sitting on the shelves for months, the exact same box sets. The only new things the shop has ordered were Old World rulebooks, but no box sets. They do not seem to be selling the product at all.

@jeffers1985

3 ай бұрын

This lies the problem with independents in my area. They have to stock a bunch of stuff that don't sell, but when they want the kit that they know will fly of the shelf they only get one as they don't sell enough. Two of my stores have died or stop stocking he stuff

I have never understood how anyone could afford GW products in Australia. Macca and Kat must be oil barons or something...

@BonusHole

3 ай бұрын

ePimps like the Tates.

I remember starting my Guard army with a box of 20 Cadians. Over the editions, that box got more and more expensive and shrunk down to 10 Cadians until it was finally replaced. And, having recently bought my first Gunpla kit, a Zaku, it is as good or even better than GW's kits, but costs a third less than the Gravis Captain I was eyeing for some time, while being sized like a Wraith Lord. I can't see this being sustainable.

3% to >4% decrease in median household income with all prices, fuel, food, bills, labor, upkeeps going through the roof. The money isn't there and that's what these stupid companies don't get. The money was never there to support the price hikes we've had to endure the past 4-6 years. GW doesn't care if they lose 20% more of the consumer base as long as the rest swallow the hikes. GW also takes everything personally, they do things and say things out of spite because they pretty much said time after time, they owe the fanbase nothing, they are that deaf and obtuse. This is why we have to boycott, buy nothing, buy second hand used and/or print, and use 1PR. Doesn't mean we stop fighting and saying no, it's the best time to fight and say no.

@benzelrhomb

3 ай бұрын

Great comment. 100% its all about non-consent. We say no to GW and yes to supporting new systems,artists, sculptors, local resin printer dudes, even new IP.

@BonusHole

3 ай бұрын

Cracks me up the way they justify price hikes is to say 'we know everyone is broke and everything is costing more - but we need to keep our MASSIVE profit margins growing and growing, so we are about to contribute to your problems by raising the cost of our novel product' It's a bubble they are hell bent on bursting. They could print their minis in gold and still not have to raise their prices. GW is no longer being run by hobbyists, it is being run by economic blaggers and financial hitmen.

Every publicly traded company will cut off it's nose to make quarterly earnings look good. Sociopathy and short-sightedness is built in.

@knowbody223

3 ай бұрын

also being publicly traded will end down the drain because companies can only keep up growth demand of investors for a limited amount of time. at which end the investors will just leave with their money, leaving back a struggling company doomed to close down. Sadly this has happened much too many times. And as always, the only ones hurting are employees and customers. Higher ups will always have a plan b for themselves.

Anybody else notice that this seems to happen right before a new edition of one of their games drops?

@saschahein6332

3 ай бұрын

Yeah, and I bet that AoS will get the 40K treatment of rediculous point drops so that your viable army of 3rd is too small for 4th. Guess what? Time to buy some more boxes for a higher price!

@tommys_hobbies

3 ай бұрын

Sales always slow down when a new edition is imminent, so it's a handy way to get the piggies spending during a lull.

@KameSennin4209

3 ай бұрын

It happens about five times per edition.

@rutgaurxi7314

3 ай бұрын

40k end times when?

I've often suspected that GW has adopted the bait and switch method of production. Essentially the attitude from some of my clients is as follows: You have the capacity to make 100 kits a day and you have 10 kit types. At the end of the day, you have 10 of each. Pretty simple stuff. You want to keep growing so you need to expand your range, makes sense, it's the most basic motive of a company, but what IF you could make more kits from a wider range of items and not increase capacity cost to do it? Sounds like a dream to most companies, I get more variety of items to sell and no increase in infrastructure costs. In walks the devil named metrics. I'm in a financial field so let me say that there is nothing wrong with metrics, if used responsibly but metrics now in corporate environments are a massive focus to the point of being a religion. It's the efficiency model driven to extremes. So, let's say you now make 15 types of models and can still only make 100 a day, so you make less of each item. Ok, but now you want to make 20 and you look at your metrics and start gauging demand, maybe we make less of item 1 and more of item 15, that should "maximize" returns and not leave us with slow moving stock in hand. Afterall, you know through your metrics all kinds of things like the formula for how much electricity cost that box sitting on a warehouse shelf costs you and other tangentially interesting but in the end, ultimately useless information. So, you feel with your numbers in hand, 20 is safe. Well now 20 isn't enough, you want 25, 30. 35, 50. This is where the real prognostication and eventually, alternate reality comes in. You can't make enough so you start shelving your older range and you say its "coming back soon" or its "only temporarily out of stock" and you are starting to make "bets", albeit educated ones on how long you can leave product 1 to 15 out of production to use machines to make 50 to 65 before people lose interest or the sale goes away. You rewrite rules to drive sales but now you are in a perpetual motion machine of robbing Peter to pay Paul. Most companies rotate items, but it's clear GW has pushed this way past their ability to come back around in a timely manner. Eventually it gets so bad item 75 is out of stock and will be out of stock mere hours after a box set launches because you need to space to make product 145 to 185. Congratulations, you're now running a massive con-job. We know FOMO is also to blame for this but the alternate reality aspect of endlessly making new things while the new thing you just made is being pushed down the memory hole. You don't want to spend the time, money and costs to build a factory in a place that could ease those woes, reinvestment, the staple hallmark of studious planning and growth is gone. It drops shareholder returns and makes things look "bad" on a financial sheet to people who demand endless growth with little care for overall firm health or sustainability. So many investors, aren't in my line of work, they are there to ride a wave and bounce and nobody wants to be the guy that says "if you want more money long terms, we need to take some risks, reinvest and make something sustainable". I have rarely in my life seen a company teetering on the brink of disaster like this because they are rolling endless metric dice that the cows will never come home, that they can get ahead of this, that the sales will just go on and up forever so the alternate reality takes over and you start handing out ever more ridiculous explanations at all and pretend people don't or won't notice. This is a multi-billion-dollar company whose social media presence can be best described as "Well, shucks guy" as they detail why the company isn't able to launch their latest old world remold worldwide at the same time, when you will get your items, what countries will have to wait and then tell the shops wanting them that you can't fill their order anyway. We've literally reached the point where a toy company spends money to tell people they won't be able to buy their toys. GW doesn't make models; they are a dream factory. They talk about, hype, have reveal streams and teasers for models that will come "one day soon" and then when they do you may or may not get them before they vanish for an undetermined amount of time. GW is the 100-model firm with plans for 5000 products that they can all make, and they can use what amounts to analytical witchcraft, slight of hand, careful language and just plain sticking their fingers in their ears to make the dream come true and a shocking number of people are along for the ride with them. It's become a weird for of Stockholm syndrome where everyone is in the same wood paneled station-wagon headed to bedlam and all they can talk about is what they will do when they get to Disneyland

@jeromekammerer4733

3 ай бұрын

Wonderful comment

@benzelrhomb

3 ай бұрын

Epic comment. What a journey!

Call gw captian Ahab because they hunting whales

I have been watching all your videos because I “thought” I was going to build a heresy army and play for fun. Well that “thought” has now ended. I will play When others need practice or want to play a narrative battle with a extra army. I really enjoy filling a role so someone else can either enjoy the adversity or refine skills. I am ex military and just got to the table a little too late. I cannot support this company anymore and it makes me sad. 30k and 40k really helped me a lot as I was adjusting back to civilian life in 2013.

All I read from the GW statement was "here's a list of priorities more important than us during an economically hard period". If they weren't so incompetent as a company I'd assume it's self sabotage

@the_arcanum

3 ай бұрын

You got to realize the bean counters have no interest in making the company grow. They don't want to invest in a production facility scaled for demand so they're gradually hiking the prices up to the maximum their customer base are willing to go. They're into luxury goods not mass appeal toys. Kevin Roundtree is perfectly happy his income is tied to shareholders ROI. I´m pretty sure he sees the writing on the wall and doesn't believe for one bit his company has any kind of future. He'll just keep squeezing the orange until there's no more margin left to gain from the IP. And then he'll cash out by selling the rights a la Georges Lucas.

All the more reason to Pirate the books and buy 3rd-party/recast

@jeromekammerer4733

3 ай бұрын

There are only two thing worst than pirating the 10th edition : buying it and playing it.

@matthewsmall8009

3 ай бұрын

Get a printer and play grimdark future or any other game, GW are irrelevant.

@rutgaurxi7314

3 ай бұрын

GW could under over night, and nothing will change, except the industry potentially being all the better for it.

If possible can you do a review of one page rules? My group of 35 people left all GW games and rules a few weeks ago (we just had too much of the BS over the years) and started trying it out. I never seen my group so happy, and it is free at the end of the day.

@kalashnikovdevil

3 ай бұрын

Try Heralds of Ruin too! It's great!

@ahjington89

3 ай бұрын

Conquest the last argument of kings is an Amazing game also

@gideongallant1185

3 ай бұрын

My group is enjoying OPR as well. It's more like chess than the esports-gotcha-trading card vibe that 40k sort of feels like now. The only critique I've seen is there's not a dense setting or lore, but I think that's the point since the ruleset was originally just the rules to use in whatever setting the players wanted

Just a reminder that GW staff get a 50% discount, which means their products have at least a 100% profit margin markup.

@yetanotherspuart3993

3 ай бұрын

Dood, the "conquest" and "imperium magazine" sold me a primaries apothecary for $20, reg retail $60. Typhus $20, reg retail $70 (in Aus) Guillieman $40, reg retail $112 They have been ripping us off for decades.

@BonusHole

3 ай бұрын

The box costs more than the minis inside it. Thats why GW have such a liberal returns policy.

@sonicwingnut

3 ай бұрын

​@@yetanotherspuart3993in Imperium there was the Necron Royal Court, which was RRP of like £75, for £8.99. Also remember the magazine publisher presumably makes a profit, as do the retailers who sell it.

@rutgaurxi7314

3 ай бұрын

Reminder: GDubbs staff are paid less than supermarket wagies.

My local GW moves fuck all stock. The only thing that moves is paint, and even then directly across the road is one of two FLGS'.... The worker at that GW store is an absolute legend too, he often talks and rants about GW scummyness.

28mm scale modelling is cheaper at this point and the basic box is packed to the brim to with bits and goodies, that you're likely to to have parts left over even if you use most the box as intended. That goes without mentioning the third party upgrade boxes you can get. Unlike GW's which is the exact opposite... Guess which one is the better value for money.

The silly thing? Now there are a few Nid and AdMech kits that are less than a point per dollar. GW is truly beyond parody..

@anthonylulham3473

3 ай бұрын

did you want $2000 point army? oh sorry I put in the $ sign there, I didn't mean to. I meant $2000. $2000 points. hmmm this is hard

There is not one part about GW that I’d be sad to see burn at this point

@bryanvestal3923

3 ай бұрын

My thoughts exactly. After all these years I just don't care what happens to them.

@calebbarnhouse496

3 ай бұрын

I would be sad to see hard working middle class people put out of a job, and I'd hate the golden parachutes for the top even more

@Sevatar_VIIIth

3 ай бұрын

Indeed

@bobkaye3122

3 ай бұрын

Their fluff is still good. It's the main reason so many stay.

@theylivewesleep.5139

3 ай бұрын

@@bobkaye3122 it really isn’t mate. It’s been leaking out like a bad curry for a while now.

GW rising their prices is predictable as a sunrise. I won't be surprised if they just raised their prices just because they could regardless of the current situation.

@kristianjensen5877

3 ай бұрын

They absolutely do raise their prices regardless of what's happening to everyone else. For the past, I think, three years, there's been annual price increases of around of 5%. 15% price increases over the course of three years *for the same product* is ridiculous. Very few industries get away with this shit without providing at least 15% more value in their product lineups. Imagine computer hardware vendors hiking the prices by 15% on years old models - everyone would be PISSED and tell them to toss off.

@JamesTheLamenter

3 ай бұрын

@@kristianjensen5877 yeah and they wonder why they are so hated and losing customers.

It's harder to support the local stores I play at with all these price increases, only picked up one Warhammer kit over the last couple of months,. Everything GW related costs so much and it's going up again it's really to the point of just not buying anything.

@amw5288

3 ай бұрын

Do they have some other game that's more affordable that could be a good side game? (Our group went one further, leaving warhammer for Battletech with the last price hike. While that game is 3d print friendly, we buy the official stuff from our local store to help keep their lights on

@TheKillercroc6942

3 ай бұрын

@@amw5288 Yeah, been picking up Battletech instead and playing that since the beginning of the year. It's a really fun game and way more affordable, we have gotten a few more people at the store into it as well which is nice. Besides that I pick up some MDF terrain as well.

joever.. pirates ahoy

I remember when I was a teen, around 2007 and 4th ed 40k. At that time I was excitedly following what units would get plastic multipart kits, not just because modelling and converting would be much easier, but also because it meant de-facto price drops for buying units. Amusingly, these days when one of the last finecast sculpts are replaced, they plastic kit that replaces them is not just pricier, it may have less options. Between price hikes, scale creep, and narrowing options with what you are allowed to run and even model, trying to keep up is less rewarding by the year, I'm surprised that there are still enough diehards for them to continue. Refusing to participate in this isn't a sacrifice, it's a straight improvement. I have a lifetimes backlog of miniatures already, so switching to only buying second hand isn't in any way a problem for me, it has made my life easier. I would recommend highly it. Remember, YOU have spent to much on this to let GW ruin YOUR game.

It's bad when even Valrak stops glazing GW

At this point, I'd rather buy GW shares than GW products.

@sagacity1071

3 ай бұрын

But then youd be a scumholder, the existence of which is why all media/gaming/hobbies is turning into sludge.

@kalashnikovdevil

3 ай бұрын

It's a pump and dump, there's better investments to make... like 3D printing companies apparently.

They are also losing flags willing to carry their product. For every price increase they do to the consumer, they do 2 increases for store cost of goods. I got a custodes army for really cheap from a shop that was dumping their GW products because it just wasn't earning as much vs other faster growing franchises with better margins,that take up less display/shelf space.

You have hit the nail on the head. I was that teenager in a GW store in the early 20:11 90s. I remember buying a half-price 1st edition space hulk. I even asked the store guy when the next sale was going to be, and I never saw it happen again. I have since bought a few transfers directly over the years, but i refuse to fund their greed and buy all my projects from eBay.

@tylerghersinich576

3 ай бұрын

Yeah that what I have been starting to do now. I been getting boxes from eBay, Etsy and 3D prints

@joshjonson2368

10 күн бұрын

Sure if ebay is any better cuz the prices are about as outrageous

Love it when you dive into the business side of the house. Deeply appreciate your videos. Thank you for what you do, Macca

Let’s not get it twisted they’re gonna eventually have to sell their IP and from the looks of it Amazon is probably going to get it. We already saw that GW bent the knee to them instead of sticking up for their base which that was the nail in the coffin for me and I know you guys that have been around the table a lot longer, but I’ve only been here since 2013 and I read the books more than anything. I have noticed in the last five years that they were trying to go mainstream and get a deal done but what they should’ve done was from the beginning been doing what you were talking about. Looking to the long-term so then they could say we’re gonna leverage our own capital to make our own TV show and then, sell it to Netflix or whatever. But instead, Amazon is probably going to be a majority stakeholder of GW. I’ll be really interesting to see what happens in the next three years.

I am in the same boat as you Macca, I occasionally buy a deal box though instead of books. The last product I bought was the sisters of battle combat patrol. So quite a while ago. However 10 years ago I was purchasing miniatures fortnightly.

Solid points in this one.

Honestly, it's a miracle that GW has made it this far. They've been actively burning up their goodwill among their core fans for over a decade now

12k resolution resin 3D printers are coming on to the market. There's tons of third party options like Wargames Atlantic for Guard regiments. Walk away. Your old rule books are still there or you can find the PDFs. 3D printing and second had are there for you. I was going to buy a kill team's worth of plastic sisters of battle since metal sisters was my first army... but even that's just a waste of money when I can get STLs for far better minis and either have a service print them or print them myself. I have projects of all kinds to keep me busy for a long time, and other games I can play that respect my wallet at the very least. Last call boys, time to go.

@cutfromstone754

3 ай бұрын

Well put

@benzelrhomb

3 ай бұрын

Amen

I have two armies, fully painted to parade quality. I’m not buying shit else unless it’s something I want to paint for fun, and in that case, it will be 3d printed

GW is likely holding back Old World restocks till after the pricehike. I've been tracking Bretonnia/Tomb Kings and nothing restocked for the last 2 weeks. And that has me considering... alternative measures of securing my Grail/Questing Knights, Tomb Scorpion and Screaming Skull Catapult.

GW still pissed about the revolutionary war

Serious question here: Do you guys know any other hobby that increases it's price yearly to "follow the inflation"? Especially one that has an almost total disconnect between its manufacturing cost and its actual pricing, getting a margin pretty close to 90%. Video games don't. Comics don't. Boardgames and TTRPG don't. Movies and music don't. Hell, even the paints we buy for hobbying don't. How exactly is GW getting away with it?

@didymussumydid9726

3 ай бұрын

The people who buy this stuff are physiologically addicted to buying it. That’s how GW can get away with anything

@Pers0n97

3 ай бұрын

@@didymussumydid9726 The question is more about how did GW manage to get away with that kind of practice. If ANY other industry ever tried to pull that off it would turn into a giant shitstorm. Gaming has only (attempted) to increase the price of AAA games from 60 to 70 (and that's starting to fail more and more, with companies just walking back to 60, or even 40 now) and that was the first increase in.... decades?

@sagacity1071

3 ай бұрын

Valrak fomo flith culture

@knowbody223

3 ай бұрын

GW is getting away with it, because they were the first major company to do it. The increase over the years were just so gradually that customers always said: Yeah ok, i can live with this. We were accustomed to increases every 6 months over the years, but it was always different stuff and it was miniscule. But the last 7 to 8 years it was everything in stock at high increases.

@Sunshiningbright

3 ай бұрын

As Discourse Minis pointed out, so many in the ‘hobby’ are autistic and/or adhd and therefore often have characteristics of poor impulse control and hyper-focus on special interests to the exclusion of all else in life. GW takes advantage of a largely disabled customer base who they know are addicted to the IP and products

If only the Warhammer community had the capacity to do something like the helldivers community

@saschahein6332

3 ай бұрын

Care to eleborate?

@jhinevaconvention3614

3 ай бұрын

@@saschahein6332 Sony tried to fuck over the player base so they banded together to review bomb and mass refund until they walked back on their shit idea in short

@sagacity1071

3 ай бұрын

They won't... go look at valrak. One video on this and back to sucking fomo dick.

@kalashnikovdevil

3 ай бұрын

Hard to do that sort of thing with GW's economic model. Best way to protest? Buy a 3D printer.

@joshjonson2368

10 күн бұрын

​@@kalashnikovdevil thing is gw almost never offer refunds since its not a digital product, the moment you open the contents of the box voids your refund ticket

As someone who has been playing and collecting 40k for two-thirds of my life, I can safely say I'm out. The Femstodes hamfisting was the straw that broke my camel's back, but this latest price gouging only reinforces my decision. I love the setting and the game, but there's nothing GW offers anymore to keep people around long-term.

Well I'm priced out now, it was a good 18 years

GW prices are what's pushing more and more people to 3D printing. The initial cost outlay is recouped after printing two 2000pt armies. Now, I'm not saying it's right, but in order to keep playing a hobby, many of us use as an outlet from lifes struggles. It's the only way.

@cvangemon1307

3 ай бұрын

Here in Australia I made my money back in just two combat patrols lol

@tjsmith1981

3 ай бұрын

@@cvangemon1307 perhaps I'm doing it wrong then 😆

Old model kits eg. imperial bastion $50, remove from range and bring back a year later as "made to order" now $110

All I can honestly think of is that due to nefarious plots, GW is actually a massive shareholder of 3D printing makers, its either that or they have gone to the Modern-Disney™ school of ecomomics

For me the depressing cost comparison is The Start Collecting vs the current Combat patrols. The latter are nearly double the price of the former for half the number of models

GW is going to run this hobby into the ground.

Interesting video! A small point on which i could be wrong, but i believe the 0.6% 'real' wage increase already factors in US inflation. So provided GW proces arent rising above the inflation ratebised to calculaye the real increase, they arent in effect rising. Thay being said, i dont think they shoild rise!!!

@arcanuke3294

3 ай бұрын

You're right, nominal wage growth is 5.9% if I remember right, so GW prices are rising more slowly than wages, not that they should rise at all. They need to sit still for at least 5 years to be fair again in the UK. Far longer abroad.

I'm getting a 3d printer. Also roommate owns a independent games store where I can get my minis second hand! Screw GW!

Even if i could have swallowed the price rise, i couldn't make sense out of the situation. All my friends quit over the price rises from the past years, so whom to play. On top of it it feels just stupid and elitist to pay a fortune for plastic soldiers while people lose their jobs and struggeling to make ends meet. It just doesn't feel right anymore in times of crisis to shovel money poor people would need into GWs greedy mouth.

US Real Average Weekly Earnings are the weekly earnings of US employees, adjusted for inflation. Inflation in the US over the last year was around 3-3.5 ish, depending on your favored metric, the one used here is at about 3.4%. Meaning the average employee saw their wages grow (in non adjusted dollars) around 4%. This would include things like working more hours etc, so, hourly rates may have increased less than this. This also includes people who get promotions etc, so for those staying in the same role, wage growth will have been slower, likely at or below the rate of inflation. GW increased their prices (assuming they are telling the truth) about 3-5%. This is above the rate of inflation in the US and UK. It is probably on par with Inflation + Wage growth in the US, while falling behind in the UK where wage growth over the past 12 months has been 2-3% above inflation. The latter wage growth is probably why GW is increasing their prices, because many of their employees are in the UK. There's a very real argument to be made that GW products should be becoming relatively cheaper, and that your arguments about their ability to run each mould many times over decades, while leveraging their 'lore' advantage to sell those old models should mean that GW is pretty much the cheapest way to buy a piece of shaped plastic, but, this price hike is kinda as expected. Again, assuming GW aren't lying and planning to just bump the prices double what they claim which has been their habit in the past!

here for the shills so I can laugh

Warhammer wasn't an especially expensive hobby 2015-2018 when GW quit with the annual price rises and constantly generated ways of getting people into the hobby/continuing the hobby for more than reasonable prices. Why did they change course and return to their old bad ways?

3D printer go BRRRRR!

GW will be fine, they got that sweet DEI parachute; the retailers/stores will shoulder the burden.

@Kharmazov

3 ай бұрын

Except DEI is slowly dying due to the fact that the shareholders are finally tired of loosing their money to fund white guilt pet projects of the deluded out of touch investment funds CEO's.

I fear that Games Workshop has painted themselves into a corner. They're way too expensive for a casual gamer to get into and get hooked, so they only have whales left. And as they slowly get older, and few (if any) new whales are recruited, the playerbase continues to shrink. And to make things even worse, they still seem to be staffed mostly by yes-men who all toe the company line, believing that their customers are willing to pay whatever price is asked for the newest dose of plastic-crack. It's a bad spiral that there isn't any way to break out of. At least not with the current management.

hey macca. welcome back.

If they costed the mould, design etc into the pricing of a product itself.. most new releases would be price cut after the first weekend. Their products are costing what people will pay for them - which is why ToW costs as much as it does. Nothing more, nothing less. They literally have meetings to work out HOW MUCH they can increase costs without reducing numbers of product bought. They are doing it intentionally, not because they HAVE to do it.

Dammit! Time for piracy 🏴‍☠️

They've been doing this for yeeeeeeeeeeears. I started GW back in the rogue trader days. I'd say that 2nd and 5th were my favourites. I quit at the beginning of 8th. I remember when GW actually had sale days! Yup that's right, I said sale! They'd have a red dot day. Any product which had a red dot sticker on it was discounted. And this was at a time when a schoolboy like me could save a couple of weeks pocket money and buy a tactical or terminator squad. No issues. I'm now a farther of three, and I would never fund my kids into getting into GW. It's poor value for money as a parent. You dont know if your kid will fully embrace the hobby or if it'll be a fad. I'd rather pay out for a playstation or xbox over Warhammer. I think there's less long term players entering the hobby nowadays, and GW has to cover the loss of unit sales by these above inflation yearly price increases. They have share holders to appease. They are going to eventually price themselves out of the market. Unless they make the hobby more affordable for parents and kids who rely on pocket money, and focus on bringing in future generations into the hobby.

Why in the absolute hell is a squad of basic infantry, a 10th of your list points wise, over $50? They are insane

As an australian, It was cheaper to have a custodes army bought and commissioned and shipped from europe, than to pay for everything here and have a chance of destroying the models in assembly and painting myself.

I'm curious whether primaris were conjured up by investors rather than GW, lets take the best selling faction reamke it and sell it again quick before 3d printing takes hold.

@Kharmazov

3 ай бұрын

More likely it was the marketing department that conjured them up from the bottom of their own collective arse.

I concur. This is a game of musical chairs where GW corporate is doing their damndest to not be the ones left standing.

To be perfectly clear when it comes to weapon system it's really the lifecycle cost like maintenance and future upgrades that are the main cost driving factors.

I am 53 and my wife an I pull in more than 300k per year. Given that I will buy the plastic kits i can to build my armies but the rest i 3d print. I dont deathride GW I have been playing since the 80s and Old World has been like the return of an old friend and I love 30k. i hope this isnt a death spiral in the next few years but with the recasters and 3d printing GW push more and more away.

This is the nail for me, I've got enough on my shelf and paying over $60 for guardsman just isn't worth it. I can save for a few months then 3d print the gaurd army I want.

@DMKA94

3 ай бұрын

Considering you used to be able to buy 20 plastic Guardsmen for £20 the current mark up is insane. Also removing the £5 value boxes. I dread to think how expensive collecting a guard army is now!

@christiansmith3905

3 ай бұрын

@@DMKA94 plus the fact that we so few choices now for gaurd, though the new DKOK kits are nice

Hot on the heels of several major controversies, they hike prices again? They deserve the tumble they’re in for.

wait you guys wages grew?

@Frisbeehat

3 ай бұрын

Last year, by about 0.45%. Rounding up would be too generous. lol

Ive see the price increase list and its more 8-10%. TOW and HH are the most impacted. Its 3% if you add all the item that stay at the same price. The truth is the price increase is 8-10% and the cart increase is 3%-5%.

Can you please link to your videos where you show statistics that GW price growths outruns inflation? I would like to see the exponentiality.

Share holders ruin everything. No game company should be publicly traded.

People complain and moan... And people keep buying. The rises won't stop until people stop buying.

@wong40k42

3 ай бұрын

Probably true until the whole thing suddenly fell off a cliff.

I wonder how high this going to be before it burst

Im going to have to quit my hobby soon enough. I live in a studio flat and therefore have no safe space to put a resin printer 😢 and all the good models are stl only

so a single necron model is 5 dollars well 5.2 per model now lol that's crazy. The new price changes made me stop getting LOTR models now lol uruk hais use to be 20 bucks, now it's what 55? Glad i discovered fallout back when it came out, don't need to field large armies for games at least. Still it's crazy how much a model cost now a days for GW, they really killed their own hobby, some people still buy it but those are the GW drones that love anything and everything GW does.

Helldivers managed to do it, but GW followers seem to be unable to say "no"

$50 for dice... WTF!

GW's share prices are down on 12 months, 6 months and the last 5 days but have had daily increases of a quarter percent or so. Today, with this news I see the price is up 3.35% So, I would say this is the price for female custodes and people quitting Warhammer+.

All the scum fomo channels have made one on this and then will go back to getting GlOrIuS hyped for the next box set.

@Marlena_M

3 ай бұрын

I swear the influencers have not been good for this hobby...

@sagacity1071

3 ай бұрын

@@Marlena_M They have been great for GW... they just don't care about us.

I was considering a 30k army as a hobby project but having looked at the prices and made a rough sketch of how much it would cost, I dropped the idea completely. Gw prices are insane

The 2020 covid boost gave a false sense of stability in GWs image. From 2016 to 2019 GW wasn't top dog, 2020 boosted sales while killing their competition, and every year since revenue has gone up by less then the price increases.

You have missed the wood for the trees. GW doesn't want to be the next hasbro, but the next disney. J.k Rowling spawned a billion dollar franchise based off 7 books. Gw have plenty of stories to keep a film studio going for decades. Ditto game studios. If GW plays it cards meh it will be snapped up. 40k tabletop dead, but COD 40k is alive and profitable

Do those ancient eldar sculpts will be priced into the moon again?

I would not buy Warhammer for my kids. I would buy 3rd party or print.

They should’ve just dropped prices on all monies by 20%. They would sell so much more in the long run. I get the books being expensive because printing prices have been going up worldwide.

GW gotta stay above affordability otherwise how else are we going to keep the illusion going that we are an elite hobby

@Pers0n97

3 ай бұрын

That's a good point actually. GW desperately need to keep that image of a luxury product when GW is the further thing away from that. They are literally selling you rough plastic sprues.

@GarethMurphy40k

3 ай бұрын

That logic only works if you consider the hobby to be the warhammer hobby rather than the wargaming hobby. And they've done a good job of tricking people into believing that. Lots of people in my area have branched out into other game systems. Or started playing more board games.

They said they have been trying to keep prices low, they wouldn’t lie. They are just a small, simple company, they are barely getting by , this was needed. 🙄

Trouble is... we keep buying stuff and GW keeps upping prices. Are they selling less boxes now?

Well that's it. I can't really afford warhammer anymore. Thanks GW.

Let GW burn themselves down at this point. Remember what they said a few years ago, "Warhammer is for everyone" Well not everyone can afford or want to buy the first drafts they squat and poop out on to the customers chests. We all take what we loved about it and just leave. Play the versions of the games you want of the older editions that worked, instead of the poorly written tripe we get now. Use 3d prints or proxies, go to recasters. Just stop giving GW the money or the attention.

Is GW popular in Australia? Is it easy to buy GW novels there?

I suspect you were joking at 1:35 when you said you need to double check the maths on this but your maths/title is a little off here. Real wage growth is wage growth adjusted for inflation. You need to use the nominal wage growth for this which is 5.9% in the US. This figure of 5.9% means that if you earned $100 last April, you earn $105.90 on average this April, and if you bought $100 worth of GW kits last year, you now pay $103-105 for them this year, which is less than your $100 wage has grown to. GW Price Hikes: unreasonable, greedy and terrible value for money in a cost of living crisis? Absolutely. But GW Price Hikes: Higher Than Wage Growth? Not the case.

GW seems to want people to get 3D printers

anyone got any other miniature games to recommend

@RazielLordOfSecrets

3 ай бұрын

wild west exodus

@tpot3679

3 ай бұрын

One Page Rules

@stewart2517

3 ай бұрын

Bolt Action.

@buckethead5454

3 ай бұрын

@@RazielLordOfSecrets thanks I'll take a look at it

@buckethead5454

3 ай бұрын

@@tpot3679 thanks

I think they're trying to make as much money as they can before the company goes bust in 10 years 😂

So do you think that limited land and capital might be their problem? Sure, they have the dyes, but those dyes take up space when they’re being used in production and that’s how they justify charging so much for bringing back old world sprues. As far as I’m aware they only manufacture at the Nottingham location and that probably caps their capacity or at least slows their growth

@calebbarnhouse496

3 ай бұрын

No, there problem isn't capital, loans would get them whatever they needed to make an expansion, they are just price gouging people because it's the easiest way to increase short term profits and corporations hate everything except short term profits, even long term profits

@Pers0n97

3 ай бұрын

Welp, let' entertain for a second the idea that their problem storage space. If that was the case, it would be a 100% self inflicted wound. GW keeps on releasing unique sprues after unique sprues for things that either should have been a single multibuild game (primaris dreadnoughts), already exist (the 4564564 primaris lieutnants) or are just straight up products that shouldn't have existed in the first place (Warcry, shade spire, and every other wanabee skirmish games that received more minies than their mainline games). Since GW has shifted toward a fomo and hype business model, where their main source of revenue is "the new release", they HAVE to keep pumping out stuff instead of making sure they consolidate, keep in stock and cut the cost of a smaller pull of kits.

@theylivewesleep.5139

3 ай бұрын

@@Pers0n97 I agree that it would still be self inflicted. They’ve released so much unnecessary garbage over the past few years.