GRAPHIC DESIGN SKILLS I FREELANCE DESIGN BUSINESS TIPS
Hello! My name is Lauren Gonzalez and I have been a graphic designer for 13+ years.
7 years ago I started my own design freelance business where I have had such clients as Disney and Paul Newman. I grew it to consistent 5-figure months with steady clients and financial stability.
In this channel, I share the path that led me to success with YOU in the hopes that you don't need to go through the same mistakes I made. I will teach you how to grow your graphic design business, get paid as a graphic designer and have a steady stream of clients in addition to some graphic design tutorials as well.
Пікірлер
Very Helpful....Thanks, Lauren May Allah Bless you and your Family
What an incredible video! ❤
Thank you! 🙂
This is so informative video Lauren!! I remember I used to spend a lot of time doing researches for the client target audience or the competitors. Sometimes the client doesn't have a clear goal of what does he need. Huge respect for you that you added the prompts in the description to make it easier for us to use them. Great video as always 🙏🏻🙏🏻
So glad it helped you Kareem! And yes, the goal is always making it easier for you designers so you don't have to deal with all the struggles that clients and projects can throw at you.
That's an incredible video! I really appreciate how you find practical ways to streamline work and share them with us. Thanks for providing the prompts!
Nice lesson where can i contact you please?
Can you please share any pdf to learn the program
You mean InDesign? I don't have a PDF, but Adobe and KZread have many resources.
Thanks for your video! It's very helpful for me!
Awesome. How did you clip the the poster? Meaning, how did you get rid of the grey background around the artwork? Thanks.
Hit "W" in InDesign.
mine doesn't have a touch settings for intuos 4. Helpful to go through it even though you left it at all the presets.
where is this week's video??
Thanks for asking! I have been doing 2 videos per month due to working on the Branding Course. Stay tuned for one on Wednesday :)
@@4TheCreatives Also welcome dear!!!
Saving this, thank you. I'm a writer, I've done some photography as a hobby, and I want to design book covers. I was with a publisher for a while, their covers were industry standard but not to my taste. Now I've taken back the rights to all my books and I'm self-publishing. I've paid to have covers done, but I'm not happy with the results. Will look into your course!
Good for you that you are taking back to the rights. It is a lot of work to create quality and attractive covers. I hope it all goes better!
I'm learning graphic design. I'm already finding Canva limiting. Relieved to know it's not just me!
Why not upload 2 images for the pizza and group them, so you can have the s behind it?
There are many ways to go about doing things in Photoshop. I guess we all get into habits.
6:51 is there a faster way to do this? I commonly space things with Photoshop and know you can space things evenly with a click of a button but I can’t see a way to evenly space between different parts without using a spacer object and referencing it (like you seemed to be doing)
Yes, there is a faster way, I just always like to do it manually because I am weird...haha. You can see at the top Options Bar under "Distribute".
@@4TheCreativesdistribute is only good if you want it to be spaced evenly between a certain area. It would be good to be able to dictate the spacing and have that duplicated, or better yet have a space easily calculated between 2 parts, that you can then use to duplicate with the ‘Spacing Duplicator’ #FutureFeature
Hi Lauren That was most certainly your tastiest tutorial so far. Many thanks as ever!!! 🙏🙏🙏
Thanks so much Damien!!
Such a helpful and informative video! Thank you so much!
Thank you!
I'll like to start my own design business.
Hey Lauren give me some off to buy How to do Graphic Design course!!!! please
I just had a discount of 50% off! If you write to [email protected] we can still honor that.
@@4TheCreatives Thanks a lot but keep it for another 10 to 15 days. Because I don't have a credit/debit card. I went to the bank yesterday and applied for the card, they will give it in 10-15 days. I will buy the course as soon as the bank gives me the card. But please keep this discount for 15 days. Please
@@nawsinDmafia Hi! Okay, please write in to [email protected] when you are ready
@@4TheCreatives okay.Thanks a lot Lauren
I wish you were one of my professors when I was in college, my deaign career would have really flourished, now I'm on an endless cycle of tutorials and courses lol
Thanks for the infos! Big help and precise. Hoping for more.
What a design Lauren Take love dear!!!
Which software you used for making mood board
Adobe InDesign
Iam a graphic designer how to pick clients in London
wow just find out your channel the value you are providing is insane, if i had find out your channel 1 year before i would've never left graphic designing haha anyway i have a serious question to ask you, i'm making a great product for graphic designer(only for creators who have atleast 10k follower audience) but somehow i'm struggling to find there painpoints, can you help me here please? like having a strong personal brand on Instagram actually land clients? Like, consistently? or anything you can help me with in return i'll show you an entire working framework of a great sales funnel which can help you in future, THANKSSSSSS!!!!
Thanks for your kind words. The pain points are lack of consistency in clients. And charging enough. Good luck with your endeavors!
I love using Affinity! I do use, Figma, Canva, and Kittl. I never use templates. I always start from a blank canvas. I do look at templates for ideas; just like I do when I glance at Pinterest or Behance.
Thanks for sharing! I have heard great things about Affinity.
Thanks for the video! I've studied graphic design a long time ago and it's been my hobby, but since I've never done it professionally, I've always wondered - if a client hires you to design only a logo that will, among other places, be featured on packaging, website, etc.; what is the typical range of the designer's responsibility? Does logo design, in that case, automatically imply full and precise design of applicable material, such as packaging, or is that merely done as a rough example, in the form of a mockup, for the client to show to whoever _will be_ in charge of packaging, web design, etc.? In other words, what would be the difference between logo design and brand design? I was under the impression that logo design does not include anything else apart from the logo itself, but I often come across logo designers who send guide packets to clients, which include things such as colors, fonts, acceptable size and mockups as examples of application. If logo design implies all these things, how is it different to brand design? Also, who eventually ends up using this guide for further aplication? If it's the designers within the client's company, I wonder why they require an external designer to begin with. Lastly, if one is tasked with package design, does the client typically provide the exact dimensions or do you, as a designer, get to dictate this? I would imagine that the designer would, at the very least, have to get a rough range which should not be exceeded. I'm sorry for so many questions and if they're somewhat unfounded, but a lot of this minutiae is often skimmed over, as if it's common knowledge, while I personally find it the most confusing and I've never heard anyone address it in such detail to give a solid idea of how it actually works in practice. I realize that there isn't necessarily a rule, but even sharing your personal experience might be of great help. Thank you very much!
Thanks for your questions! In logo design, designers usually create the logo itself along with color schemes, fonts, and sometimes mockups to show how it might appear on packaging or websites. Brand design goes further, setting guidelines for consistent brand use across all platforms. Style guides help internal teams maintain this consistency. Clients often hire external designers for their expertise in creating unified brand identities. When designing packaging, clients typically provide dimensions and technical details, while designers offer creative solutions within those parameters. Hope this clarifies things!
@@4TheCreatives Thank you very much for your response! I would like to ask a few additional questions based on your reply, but please, if it's too much to ask, don't feel obligated to answer. The only reason I feel comfortable doing so is because, upon stumbling across your channel recently, I found that you are clear in your explanations and are willing to engage with the viewers, which I highly appreciate. Based on what you said, it sounds to me like color schemes and fonts (perhaps even mockups for demonstration) are not necessarily considered guidelines, but are a standard part of the logo design itself, while guidelines go even beyond said elements and are done by a brand designer. If my understanding is correct, could you please give me a few examples of what these guidelines for consistent brand use across all platforms entail (if it isn't merely color schemes, fonts, acceptable sizes, etc.)? Because, if we're talking about a website, for example, I'd imagine that a loose/generic mockup (such as the one that would be provided with mere logo design) would not be sufficient, but would require either: 1. Having extensive knowledge of web design to be able to provide precise, sensible and adequate guidelines for the web designer to implement (which does not seem feasible to me, as a brand designer is not necessarily a web designer) or 2. Working closely with all respective teams/individuals that are in charge of various departments (web design, packaging, etc.) to provide sufficient design guidelines for their area of expertise, to correct them if necessary, and finally approve their implementation of your logo and guidelines. Your reply helped me in better articulating and homing in on the issue and I hope that I have done so, instead of adding more confusion. Once again, thank you very much for your time and effort!
Thank you for your kind words and insightful questions! I'm glad you find my explanations helpful. You are correct that color schemes, fonts, and mockups are part of the logo design process, but brand guidelines encompass much more. Here are some examples of what brand guidelines typically include: Logo Usage: Detailed instructions on how to use the logo correctly, including variations for different backgrounds, spacing requirements, and minimum sizes. Typography: Specifications for primary and secondary fonts, including their sizes, weights, and styles for various applications (e.g., headlines, body text). Color Palette: Not just the primary colors but also secondary and tertiary colors, along with their specific hex, RGB, and CMYK codes. Imagery and Iconography: Guidance on the types of images, icons, and graphic styles that align with the brand's identity. Voice and Tone: Directions on the brand’s messaging style, including how to communicate with different audiences consistently. Layout and Grids: Recommendations for how to structure layouts across various mediums, ensuring a cohesive look and feel. Web Guidelines: While not as detailed as a web designer’s documentation, brand guidelines will provide the overall look and feel, including color schemes, typography, button styles, and image usage for web applications. I hope this clarifies things further for you! Feel free to ask more questions if needed.
@@4TheCreatives Thank you very much for your time and effort in providing a detailed answer! It is certainly helpful!
Canva makes everyone a pro designer no matter what background profession you are without needed to hire professional designer...
So cool and colorful. I heard your husband is Mexico, I'm from Mexico City. Cool.
So cool!
Enjoyed watching the process of this work. You use funny words. (YUM, fugginess) lol
What a design Lauren🔥🔥 Take love dear!!!
In house
NIce video Teacher is good option affinity to design for ads/marketing designs.
Affinity works too.
@@4TheCreatives I Picked affinity designer for all my designs thanks teacher.
Thank you Lauren, this is very informative
You're so welcome!
Lauren, thank you so much. I'm impaired by your teaching. I'm a junior graphic designer doing flyers, business cards and banners.. I would like to know which category do i belong to in graphic design?
That is print design ;)
Thank you so much, if i wanna be mentored by you what do i do? Do you think focusing on print design is a good choice or i should focus on something else within graphic design?
That's Great. I like it.
I LOOOOOOVE YOUR PROCESS AND YOUR CREATIVITY SOOO MUCH LAUREN 😊 I cant wait for your other courses in the future 😊
Thank you so much!😃
I appreciate how you guide us through the preparation process, which is key to solving client problems. This approach ensures that our designs are more relevant to the client and effectively achieve their goals. Loved that cookies packaging design at the end. ❤🍪
Thank you Kareem!
Please where can I download nutrition facts and bar codes etc?
The client will provide it. I just took some off of Google images for the purpose of this fictional client.
How does the barcode work if they are all different for each box?
@@ZAPRandom There will be one barcode per product. They don't need to be changed per box, just per product.
How do you know your competitors when carrying out research cause they could be a lot. How do you narrow it down?
Search the keywords of the type of company on Google, on Amazon, on Target.com or other online retailers. See which ones come up as bestselling or having the top reviews in the category your client is in. You could also search "top companies for premium chocolate" on Google or ChatGPT. And when you find one that is perfect, you can search "top competitors for ____brand"
Where did you get the cookies image?
Adobe Stock with the filter transparent background and photo.
Thank you Lauren ❤
Thanks for the information
Thank you for this. My Intuos Pro just arrived today.
Hello pls what's the best free app u can use for graphics design
You could try Canva free plan, Kittl or Pacdora.
Great information. Thank you.
Excellent review!!! These design platforms are about pleasing the clients and increasing their incomes by keeping the cost of design low. It attracts clients looking for cheap but excellent work. It could be a good way for a new designer to gain experience but only a lucky few can earn a living with them. I think it diminishes the value of design in general. Good review. Thank you.
Absolutely!
Wow 😮
You may not have a degree but you had teachers to guide you I want to be a graphic designer but art school is pricey
Thanks a lot !