Mastering Font Choices: Unlocking the Emotions of 3 Iconic Brands

Discover the art of font selection by diving into the visual identities of McDonald's, L'Oreal, and Canon. Learn how fonts evoke emotions, enhance legibility, and can redefine a brand. Plus, explore a fantastic online resource to help you find the perfect typeface for your designs.
🌍 RESOURCES FOR NEW DESIGNERS:
⭐️ Download this FREE Guide to 6 Exercises to Learn Graphic Design:
www.4thecreatives.com/design-...
⭐️ How to Learn Graphic Design Course:
Learn the skills to create quality graphic designs without digging through dozens of how-to videos or paying thousands of dollars for expensive programs.
Learn more here: www.4thecreatives.com/design
⭐️ Adobe Fonts: fonts.adobe.com/
TIME STAMPS:
0:00 - Intro
0:27 - First Font Example
2:56 - Second Font Example
4:40 - Sans Serif vs. Serif
5:12 - Third Font Example
6:45 - Typeface vs. Font
7:31 - A Favor to Ask You :)
• Mastering Font Choices...
#graphicdesigntutorialsforbeginners #howtochoosefonts #fonts

Пікірлер: 53

  • @billski7958
    @billski79588 ай бұрын

    Hey Lauren. Thanks for this information - some juicy tidbits here!

  • @kevintmusic
    @kevintmusic4 ай бұрын

    Great font tutorial Lauren, thanks!

  • @thatsisaiah
    @thatsisaiah Жыл бұрын

    this was definitely helpful. as someone who just became a designer a few weeks ago, i am still learning which fonts to use for my designs. now i have a better idea of which fonts to use.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Great!

  • @cliffchiong22
    @cliffchiong22 Жыл бұрын

    I'm a new subscriber and loving these tutorials, definitely going to check some more before going to bed.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thanks so much for being here!

  • @chloehagen
    @chloehagen Жыл бұрын

    Great demo! This makes me love and appreciate fonts even more!

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Awesome to hear!

  • @PootisArchiveshh
    @PootisArchiveshh Жыл бұрын

    Commenting to boost the video! Looking forward to more! :D

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thank you so much!!

  • @haisih.3681
    @haisih.3681 Жыл бұрын

    Thank you Lauren! Would love to see more videos like this comparing design styles.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Great Haisi! I will think with that.

  • @irminaszpil1490
    @irminaszpil1490 Жыл бұрын

    Great tutorial. Thank you

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    My pleasure!

  • @fridayjohn8307
    @fridayjohn8307 Жыл бұрын

    Nice I learned a lot

  • @GamerCastella
    @GamerCastella Жыл бұрын

    I loved watching this as I finished one year of my graphic design program and your videos definitely help a lot as they help to review my skills and I am also taking your free lance graphic designer course as well to help strengthen my skills to hopefully find some clients.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Wonderful Castella!! Are you in Consistent Clients Blueprint now?

  • @GamerCastella

    @GamerCastella

    Жыл бұрын

    @@4TheCreatives Sadly as I am not yet as I am still looking for some clients I know its a competive career but I don't want to give up yet. For mother's day however I did make my mom a card and she loved it a lot I used the programs inDesign, and photoshop to edit the photos as I was inspired by your mother's day card video.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Don’t give up! Set yourself up with a strong brand message and learn where the best place is to go online. That’s so nice on your card 💖

  • @jelkel1928
    @jelkel1928 Жыл бұрын

    It's one thing to read about these concepts, but it's another thing to have it demonstrated against a familiar frame of reference (existing brands we are all familiar with). This video catapulted my understanding of how to use fonts. Many thanks

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thanks so much for this Jel! Yes it’s much better to see it in action 🙂

  • @patienceejemen7617
    @patienceejemen7617 Жыл бұрын

    A wonderful and timely guide. Thanks Lauren for amazing content always.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    I truly so much appreciate the support.

  • @iraprodesign
    @iraprodesign Жыл бұрын

    Thank you for amazing content 🌺

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thanks for being here!

  • @user-rk1hu5uk4k
    @user-rk1hu5uk4k Жыл бұрын

    This was a good reminder that I can't just pick a typeface simply because I like it.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Yes! That’s what I used to do all the time 🤣

  • @ky8designs
    @ky8designs Жыл бұрын

    Very beautiful video dear Lauren, It was nice to see famous brands having different typeface for their identity. This shows how much fonts can reflect the style and character of any brand. I will share this video to my friends who still use the word Font instead of Typeface 😄👍

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Lol love that line at the bottom! Yes it’s crazy the difference in style. I appreciate you, thank you so much Kareem!

  • @navinkumar-ze9ot
    @navinkumar-ze9ot Жыл бұрын

    Hy I hope you uploaded the video I asked. Really helpful & gave me an idea before start the designing 😊 Thank you for uploading it. If possible make a playlist of Illustrator or Indesign tutorial in depth

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Great! I’ll think with this.

  • @emmareed164
    @emmareed164 Жыл бұрын

    Thank you for this video and channel. Amazing and inspiring content every time!

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    You're so kind Emma☺

  • @damienabbott9805
    @damienabbott9805 Жыл бұрын

    Hi Lauren - fantastic content as always. Your KZread channel is an essential tool both for graphic design and for those wanting to set up their own business in this particular field. I think that I’d probably be stranded at sea without it. Keep up the excellent work as always!!!

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Aaaaw thank you Damien!! 🥰❤️💕💕

  • @lavanyabist3944
    @lavanyabist3944Ай бұрын

    Loved it

  • @timothymachiridza8125
    @timothymachiridza8125 Жыл бұрын

    Thank you so much. I really enjoy your videos.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    I really appreciate that

  • @timothymachiridza8125

    @timothymachiridza8125

    Жыл бұрын

    @@4TheCreatives, Am a subscriber 😊

  • @angotricks
    @angotricks Жыл бұрын

    I learned alot from this video, l will be happy if you will make a video on simple design i.e design with few elements but still communicating the intended message, thank you

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Have you seen any of my re-design videos? Is that what you mean such as this one here: kzread.info/dash/bejne/q6elpdOxg5mygqw.html

  • @angotricks

    @angotricks

    Жыл бұрын

    @@4TheCreatives yes, I've watched this video, but I want go in depth on simplicity in flyer designs

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Noted

  • @ahukannedaniel1150
    @ahukannedaniel1150 Жыл бұрын

    I love this video, it's inspires a lot.

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    😊

  • @shehrymirza5615
    @shehrymirza5615 Жыл бұрын

    Superb 👌🏻

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thank you

  • @poojasaxena1631
    @poojasaxena1631 Жыл бұрын

    Amazing

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    🙂

  • @user-hf5oz5mg7h
    @user-hf5oz5mg7h5 ай бұрын

    Thank you very much for your good work, so what font are good food design?

  • @4TheCreatives

    @4TheCreatives

    5 ай бұрын

    It depends on the personality of the food brand you are designing for.

  • @mohamedwael2664
    @mohamedwael2664 Жыл бұрын

    Great content keep going

  • @4TheCreatives

    @4TheCreatives

    Жыл бұрын

    Thanks Mohamed 😊