Why embracing diversity in advertising is good for business | Lisa Cox | TEDxBrisbane
Multi-award-winning advertising professional and rebranding disability champion Lisa Cox details the practical and financial benefits to businesses of embracing disability, equity and inclusion in their advertising strategy and how to get started - today. Lisa interweaves these invaluable insights with her personal narrative of adversity and resilience in a powerful and captivating talk. Lisa Cox is an internationally-respected disability advocate and an accomplished, award-winning advertising expert.
In 2005 Lisa acquired multiple disabilities that inform much of her work today. By combining her professional background and lived experience, Lisa brings a unique perspective, professional expertise and personal experience to her work in the disability, equity and inclusion (DEI) advertising space.
She is a powerful voice for disability rights and strategic inclusive advertising, and her leadership and contributions to these fields have been recognised internationally.
In addition to her advocacy work, Lisa is a writer, strategic consultant, and professional development educator. She is a leading solutions architect for organisations that want to embrace DEI but need help figuring out where or how to start. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Пікірлер: 12
Incredible Ted X Talk. Congratulations Lisa! Xo
What a fabulous Ted Talk! Thank you Lisa for speaking on our behalf!
I appreciate you sense of style 🤩
I am so glad I was there to witness you speak live! You owned the auditorium, the whole audience was captivated by your talk. I am certain that your message hit the spot and will contribute to change. Susan The Maven
I was cheering from my chair as I watched this! Thank you Lisa!
What a brilliant and well articulated, presentation, Lisa! Thank you! On my way to share this with my online community right now!
If you love brands and stories for advertising, great!! Personally as an arm amputee that also builds my own prosthetic parts, I will read reviews that compare products, I will go for the best/cheapest product, and never consider any of the ads. While no company, even prosthetic big brands that discriminate against me as a user , owes me a thing, I don't owe them a thing either. So I wouldn't consider being in any ad myself nor would I expect anyone else, with or without disability , to be in any ad. If anything, ads add to any product cost.
I love this talk! Looking for solutions and rebranding disabilities so that we are seen also as consumers. I also talk about how we and our families are loyal customers with every companies that include us- after sustaining my disability I stopped shopping in stores that weren’t allowing me to shop due to lack of accessibility. I instead shopped elsewhere and 11 years later I still do. Thank you Lisa for your advocacy and for telling us all what the smartest move is!
Congratulations Lisa, on shining a light on the importance of disability representation in advertising. You were truly captivating and put words to how I feel as a disabled person. The disability community is blessed to benefit from your passion and expertise. Keep fighting the good fight.
Tell that to Budweiser
Where can I buy all that you wear? 🤩🤩🤩
I need all that you represent 💯💯