Learn what an endorsed brand strategy is and the pros and cons of this brand architecture structure.
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By the end of this video, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.
First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies.
Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand.
Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy.
Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.
0:00 What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)
1:01 What Is Brand Architecture?
1:38 What Is An Endorsed Brand?
2:18 The Endorsed Brand Identity
2:45 Why Us An Endorsed Brand Strategy?
3:33 Advantages of Endorsed Brand Architecture
4:04 Disadvantages of Endorsed Brand Architecture
4:53 Endorsed Brand Example: Nestlé
#endorsedbrandstrategy #brandstrategy #brandtips
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