What Is Brand Experience? [With Examples]
Learn what brand experience is to design a journey that leads to the successful outcome your brand offers.
#brandexperience #branding #brandstrategy
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By the end of this video, you’ll understand what brand experience is, the role it plays in raising brand awareness, and converting prospects into clients.
First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation.
Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it.
Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands.
Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso.
0:00 What Is Brand Experience?
1:21 What Is Brand Experience
2:24 What Is Brand Experience Is Not?
2:53 Why Is Brand Experience So Important?
4:30 WHat Is Brand Experience Design?
5:42 Example Of Brand Experience - Nespresso
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Пікірлер: 14
Thank you Stephen. You're a great educator. Keep em coming!
@BrandMasterAcademy
Жыл бұрын
More to come!
BRILLIANT!!!!!!!!
@BrandMasterAcademy
2 жыл бұрын
Thank you
I'm currently learning about BED vs Customer Experience Design and there are just so many intersection, so much I'm seeing CX as BED. Do you think this is accurate? .
@BrandMasterAcademy
3 жыл бұрын
They're all variations of each other. The Brand Experience Design and Customer Experience Design both refer to the experience the customer will have with the brand.
I really struggle to define my brand experience... what are the main attributes of the customer? and can I "transfer" some of my brand values through the brand experience? and how would I go about providing an experience of trust and honesty?
@BrandMasterAcademy
3 жыл бұрын
To provide an experience of trust and honesty you would simply incorporate that into everything you do. Now most people simply expect trust and honesty so it might not help you to solidify that position in their minds necessarily though additional transparency beyond the norm might
I’ve had the worst experience with Nespresso
@BrandMasterAcademy
3 жыл бұрын
Is there a Nespresso rant coming Chris?? Do you still use them?
@ThisDesignLife
3 жыл бұрын
Brand Master Academy I’ll create a blog post on it.
@BrandMasterAcademy
3 жыл бұрын
@@ThisDesignLife Feel free to post the link here when you write it
You hit the nail on the head with this one Stephen! I was (and still is) so intrigued by the experience at a national grocery chain here in the US that I applied for a position within a local store (yes, call me crazy). However, I have learned so much about branding during my time as a sign artist at Trader Joe's and used them ever so often to explain brand experience to clients. Here's a video created from a class I taught - kzread.info/dash/bejne/aZOOsdyqotPRYNY.html
@BrandMasterAcademy
3 жыл бұрын
So you were an undercover Brander 😀....Dedication to the craft...