Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.
0:00 Brand Experience And Experiential Design (w Tom Gilbert At Design Bridge)
2:10 How Did You Become An Executive Creative Director At Design Bridge
7:04 How Is Your Agency Positioned And Who Is Your Target Market
12:02 What Branding Challenges Do Your Clients Typically Have?
15:01 What Is Your Brand Strategy Process?
18:00 How Involved Are Your In Story And Design?
21:08 How Important Is Brand Experience And Experiential Design?
24:00 Experiential Design Processes To Create A Brand Experience
27:00 Is Experiential Design Part Of Your Brand Strategy Process?
31:40 Top 3 Tips To Develop A Strategic Brand
First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.
Then we discover the positioning strategy of design bridge and their target audience of global brands.
Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems.
Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element.
Next, you’ll learn how this top agency approaches experiential design to produce world-class results for their clients.
Finally, Tom discusses his agency's brand strategy proce4sses before sharing his top 3 tips to build effective brands.
#tomgilbert #brandexperience #experientialdesign #brandstrategy #brandmasterpodcast #brandmasteracademy #stephehouraghan #branding #brandingtips #graphicdesign #graphicdesigner
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