How can brands create success with immersive and interactive experiences? Strategists Anna Fogg and Min-Wei Lee will discuss how to plan and measure the impact of immersive campaigns exploring cross-category challenges and insights. From brand storytelling to product interaction they will cover how and why brands should utilize immersive experiences creatively and effectively. Looking at now and next, they will discuss the opportunities for brands and their audiences and the impact of designing in a virtual world.
Anna & Min-Wei are in the Live Chat, ready to take on your questions. What would you like to know about Experiential Marketing?
You can also get in touch with us to chat Experiential Marketing here: www.themill.com/contact/
Would you like to find out more about the terms we're using? Check out our Glossary of Creative Tech terms: hubs.li/H0JLgv50
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Meet the Makers at The Mill pioneering new technologies that are revolutionizing brand marketing in the virtual and physical worlds.
'The Future of Creative Technology' is a free virtual event, taking place on KZread live from March 22nd - 26th.
Experience live talks, panels and demonstrations each day, alongside accompanying digital downloads and podcasts that delve into Social VR, AR, Virtual Production, Real-Time Technologies & Experience Design.
Meet the makers that create the extraordinary.
Sign up to receive exclusive asset downloads from ‘The Future of Creative Technology' and be a part of The Mill’s creative community going forward: www.themill.com/globalcreativ...
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