Red Bull is one of my favourite examples of Brand Personality…
If you didn’t know, you’d struggle to believe it. `
They don’t build extreme apparel, equipment or tools for a market that loves them.
They sell a soft drink.
But through a hugely successful brand and marketing strategy….
Complimented by their intense personality…
They somehow own the word "Extreme"
Are you using effective personality in your strategy?
#brandpersonality #brandpersona #redbull