26 Branding Elements For An Effective Brand Strategy
Learn the 26 branding elements for effective brand strategy development to build a successful brand.
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By the end of this video, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.
First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand.
Then, you’ll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality.
Then, we’ll dive into the comprehensive list of branding components that make up a strategic Brand.
0:00 26 Branding Elements for an effective brand strategy
1:10 What Are Branding Elements?
2:01 Brand Substance
2:25 #1 Purpose
2:50 #2 Vision
3:10 #3 Mission
3:31 #4 Values
4:00 Brand Positioning
4:29 #5 Audience Persona
4:56 #6 Competitor Research
5:26 #7 Differentation Strategy
5:52 #8 Positioning Strategy
6:20 Brand Persona Elements
6:46 #9 Brand Archetypes
7:11 #10 Brand Personality
7:34 #11 Brand Language
8:01 #12 Tone Of Voice
8:24 Brand Communication
8:39 #13 Brand Name
9:04 #14 Tagline
9:38 #15 Key Messages
10:15 #16 Storytelling Framework
10:48 Brand Identity
11:15 #17 The Logo
11:45 #18 Typography
12:12 #19 Color Palette
12:37 #20 Image Style
13:13 #21 Iconography
13:45 #22 Graphics & Illustration
14:09 Brand Presence
14:30 #23 The Website
15:02 #24 Social Channels
15:27 #25 Content & Advertisement
15:55 #26 Physical Store
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Пікірлер: 59
Iam an Egyptian , and i searched alot about any branding arabic content but unfortunately i found few vidoes with weak contents, so i decided to search in the English content and finally i found you . It is such a great content from a great person . Thanks a million buddy ❤🌹
@BrandMasterAcademy
3 ай бұрын
Great to hear thank you 🙏
The Best Video, I've Watched Until Now, Thank You SO MUCH, Dear Stefen, Really Appreciate Your Effort!
@BrandMasterAcademy
2 жыл бұрын
Most welcome 👍
At this point when I want to learn anything about branding, I type in your name to search bar 😂
I love how bite-sized these are, I have such a short attention span and I'd probably not be able to finish watching the entire video if this video is 1 hour long. This is such a valuable content, thank you
@BrandMasterAcademy
2 ай бұрын
Glad you like them!
Best explanation of brand elements on YT
@BrandMasterAcademy
7 ай бұрын
Delighted you got value 👍
ah, so Like an extended Anatomy of a brand !
@BrandMasterAcademy
2 жыл бұрын
👍👍👍
I really want you to talk more about marketing or what comes after Branding, really appreciate it!
@BrandMasterAcademy
2 жыл бұрын
Glad youre enjoying the content :)
this is pure gold, THANK YOU SO MUCH for your effort to make this enlightening content. God bless you.
@BrandMasterAcademy
2 жыл бұрын
Glad you enjoyed it!
Thaank you so much Stephen, your videos are always helpful with so much clarity. It helped me a lot in my professional front.
@BrandMasterAcademy
3 жыл бұрын
Excellent
Great video, really clarified a number of things and helped me organize my thoughts. I've been watching so many different videos of mission, vision, values, purpose, issue you're solving... Very helpful.
@BrandMasterAcademy
2 жыл бұрын
Glad it was helpful!
Always new things from your content. Thanks
@BrandMasterAcademy
3 жыл бұрын
👍👍🙏🙏
Such excellent info as always Stephen. Love your clarity.
@BrandMasterAcademy
3 жыл бұрын
Great to hear!
absolute great video
@BrandMasterAcademy
Жыл бұрын
Glad you enjoyed it
Thank you Stephen ❤❤❤ -sending love from the Philippines
@BrandMasterAcademy
3 жыл бұрын
👍👍
Hahahaha! I love your thumbnail! made me click your video.
Very enlightening 👍❤️
@BrandMasterAcademy
3 жыл бұрын
Much appreciated 🙏
Thanks for helping me learn about branding Stephen!
@BrandMasterAcademy
3 жыл бұрын
Happy to help!
I love your videos, Stephen. It's a major piece of my respect and understanding of what Brand Master Academy is all about. I may consider adding "videos" as a 27th element to place under Brand Presence
@BrandMasterAcademy
3 жыл бұрын
Thanks Adam... for sure - I could have kept going past 26
Ooooozing knowledge!. Thanks
@BrandMasterAcademy
Жыл бұрын
👍👍👍👍👍
Excellent video. Thank you.
@BrandMasterAcademy
2 жыл бұрын
Glad it was helpful!
wow..., Stephen thank you this is awesome
@BrandMasterAcademy
3 жыл бұрын
You're very welcome
Great content, Stephen.
@BrandMasterAcademy
3 жыл бұрын
👍👍👍
i love your intro beat..very nice..thank you for sharing
@BrandMasterAcademy
2 жыл бұрын
I appreciate it
Hello there Stephen. Please what is the difference between "Brand Language" and "Tone of Voice" ? Thanks. Keep up the good work.
@BrandMasterAcademy
Жыл бұрын
Language is the words the brand uses... Tone of voice is the way they say them
@emekaabuah6029
Жыл бұрын
@@BrandMasterAcademy Okay, thanks a lot.
@emekaabuah6029
Жыл бұрын
@@BrandMasterAcademy Okay, thanks a lot.
can u make a video about brand language
@BrandMasterAcademy
2 жыл бұрын
will keep note on that
Hi there I love everything that you do but I have a question: I have 2 Instagram accounts that are based around displaying extreme sport clips- it isn’t really a brand so do you think I will be able to make a website and sell products whilst having success. Do you think I will be able to sell products unrelated to extreme sports- I would love to hear what you think👍 keep up the good work your great🔥
@BrandMasterAcademy
3 жыл бұрын
"Very broad question... You have an audience which is great. The first thing you need to do is better understand them and what they want. Then find / develop products / services to give them what they want... If you have any chance of monitizing it will happen first within your specified niche, not outside"
Nice topic, Try to add some examples
@BrandMasterAcademy
3 жыл бұрын
Sure 👍