What Is A Brand Extension Strategy? (+ Good And Bad Examples)
Learn what brand extension strategy and how its used for brand growth across multiple categories.
#brandextension #brandingtips #brandstrategy
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By the end of this video, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.
First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy.
Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example.
Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success.
Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine
0:00 What Is A Brand Extension Strategy? (+ Good And Bad Examples)
1:02 What Is A Brand Extension?
1:30 Successful Brand Extension Example
1:15 Why Use A Brand Extension Strategy?
2:53 When To Use A Brand Extension Strategy?
3:59 Advantages Of A Brand Extension Strategy
4:25 Risk Of A Brand Extension Strategy
5:05 Examples Of Brand Extension Strategy
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Пікірлер: 14
Ive searched all over for exactly this information the past few days. Extremely valuable video, definitely signing up for your course.
@BrandMasterAcademy
2 жыл бұрын
Awesome, thank you!
This video was crystal clear. Thank you
@BrandMasterAcademy
3 жыл бұрын
Glad it was helpful!
Thank you so much very nicely explained
@BrandMasterAcademy
2 жыл бұрын
You are most welcome
Thanks for the for the video.
@BrandMasterAcademy
3 жыл бұрын
Our pleasure!
Wow, I am impressed. You have made a very good example about Nike.
@BrandMasterAcademy
2 жыл бұрын
Glad to hear that!
Does this apply to expanding to another country's market or only for products/services categories?
@BrandMasterAcademy
10 ай бұрын
Yes, brand extension strategy applies to both new countries and product categories. Just ensure your brand resonates in the new market.
@martafonseca5475
9 ай бұрын
I want your opinion. If there's a brand called X and they expanded to a new country with the same activity/service they had before but are now under the "X in [Location]" brand name, would you say that an extension or sub-brand? I'm very confused still on this@@BrandMasterAcademy
Brand Extention - This is when established brands with a reputation and equity, push into other categories where they don't have the same. So they leverage their brand equity to expand into new markets and establish themselves. However there needs to be an opportunity and a need that the brand can adopt. EXAMPLE: Nike pushing into different sports and lifestyle categories. WHY AND WHEN TO USE IT: If there's an opportunity and a demand for a product and service. If there's a chance of being adopted and whether the target audience values the reputation from a different category or not, if there's a chance you will be rejected, it can be damaging. ADVANTAGES: Endless: Increased awareness, market share, reputation, etc. DISADVANTAGES: Risk of damaging the previous reputation and its original audience. So consider the audience and what they want, to whether or not they'll accept you into their lives.