Learn what brand culture is with and the 6 steps to create a strong culture for your brand.
#brandculture #branding #brandstrategy
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By the end of this video, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.
First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way-of-life and custom of the brand.
Next, you’ll discover the goal of brand culture and how it works to align the internal and external brand to increase belief and internal satisfaction, which is then transmitted through the external brand.
Then you’ll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few.
Finally, you’ll learn a 6 step process you can use to create a strong brand culture within your organization.
0:00 What Is Brand Culture? And 6 Steps To Create It
7:53 What Is Brand Culture?
2:04 What Is The Goal Of Brand Culture?
2:48 Why Is Brand Culture Important?
4:18 #1 Define Your Brand Purpose
5:00 #2 Define Your Core Values
5:37 #3 Define Your "Way-Of-Line"
6:21 #4 Define Initiative To Live By
6:57 #5 Open Communication Lines
7:35 #6 Analyze and Optimize
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