Hi! The first video discussing the elements of Marketing Mix is behind us - a few weeks ago we explained the role of the product in the marketing strategy and the life of the customer. Today it's time for another, extremely important part of the 4P concept - the price.
In the next few minutes you will find out:
- How does price affect consumers’ perception of products and services?
- What pricing strategies can an organization employ?
- How significant is the role of price for a luxury brand like Tiffany?
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#MarketingMix #4P #Price
Scenario: Michał Moneta
Production: Kacper Żarski
Voice: Mariusz Sławik
Thanks to DOT Record for the possibility of recording!
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