Hello again! In today's educational video on questus marketing knowledge channel we will devote a few minutes to the analysis of the extremely important elements of the organization’s environment - its customers, suppliers, partners and competitors.
In today's video you will learn, among other things:
- what is the micro-environment of an organization and how can we analyze it?
- How to assess the attractiveness of a sector in which we operate?
- How did Toyota utilize the analysis of micro-environment to build its position in the market?
So, let’s begin!
#Porter #FiveForces #Micro-Environment
Scenario: Michał Moneta
Production: Kacper Żarski
Voice: Mariusz Sławik
Thanks to DOT Record for the possibility of recording!
/ dotrecordslodz
questus on Facebook: / questuspolska
questus on LinkedIn: / 2302463
www.questus.pl