Tracking Ad Performance: Which Ads Perform Best?
Learn how to use your creative analytics data to create a winning ad strategy.
Dara Denney is a performance creative consultant and full time creator who works with brands like speedo, nuts.com, daily harvest, and tons more.
In this live training, she's diving into her strategy for creative analysis, ad reporting, and how to build a strategy from ad data.
-- LEARN MORE ABOUT MOTION --
Motion connects with your Facebook and TikTok ad accounts, pulls in all your ad creative data, and makes beautiful, visual dashboards.
► Explore Motion: motionapp.com/
► Book a demo for a VIP tour: motionapp.com/book-a-demo
With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok.
Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more.
-- CHAPTERS --
0:00 - Intro
1:47 - Which ad performed best?
4:31 - How to analyze a creative test
7:30 - Guess the top performer
10:40 - Ad messaging analysis
14:00 - Analyzing competitor data
15:00 - How to analyze a creative test
16:39 - Ad iteration cheat sheet
20:50 - Updating client on report
29:44 - Testing new creative with ABO
32:07 - How long to run ads?
33:27 - How often to update ad designs?
35:06 - Ad budgeting best practices
36:39 - Small budget creative strategy
41:40 - When to swap out creative?
49:04 - What's a good ad landing page strategy?
-- JOIN 50K CREATIVE STRATEGISTS --
► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: motionapp.com/thumbstop
Пікірлер: 15
Is there a way to receive the checklist now?
Already watched live and it was super insightful session by her and the way she was answering all the questions was dope.
Dara is my favourite ❤ Definitely a great value to create a generator of creative content 😂🎉
@DaraDenney
Ай бұрын
Thank you!
Dara is a legend. Thanks sharing this. 💚
@DaraDenney
Ай бұрын
Thank you!! You're the best.
How do we access the creative testing/report checklist?
Legend !!! ❤
@DaraDenney
Ай бұрын
Bless lol
Where can we get the slide deck :)
@DaraDenney
Ай бұрын
You should be getting it in your emails soon if you signed up for the event!
Who is spending $60K on an ad with a 1.2 ROAS?
@DaraDenney
Ай бұрын
That brand does not go off in-platform numbers :)
When she mentioned 25k for one creative test i realized that nothing she is saying is relevant to normal every day media buyers.