Motion is a creative analytics platform used by DTC brands like Jones Road, Promote, True Classic, MUD\\WTR, Hull, VaynerCommerce, Caraway, Boomn, Power Digital Marketing, and many more. We bridge the gap between media buyers and creative teams.
Great session, a lot of really valuable information!
@silkdigital2 күн бұрын
Is there a way to receive the checklist now?
@ceritaje_3 күн бұрын
can you make a video bout financial services ad creative analysis ❤
@liz3698 күн бұрын
Awesome Video! Is there a document you have to document the process?
@thefinalrebrand11 күн бұрын
I'm hyper-fixated and definitely binging your content. Thanks, guys! ❤
@ez-test12 күн бұрын
00:07 Got to love those TitToks
@thefinalrebrand17 күн бұрын
This is soooooo good. I'm a content creator looking for the deets and this is a gold mine! Thanks!
@marianopatino-paul506218 күн бұрын
If Meta’s interests are fully aligned with ours (ad efficiency), therefore giving us the algorithm at the best of its capabilities, why doesn’t Meta raise the courtain and tell us what the recommended way of scaling is? My guess is that Meta benefits from our uncertainty, and their business IS making us test a lot of approaches I agree with Andrew that the algorithm is most likely excellent at quickly predicting who will purchase, but is it in their best interest? I wouldn’t be surprised if they had a variable for each of our ad accounts calculating how much pain we are willing to take before lowering our budget
@JoaquinHernandez-m6s18 күн бұрын
Andrew is wrong and trusts too much
@ericwallaroo19 күн бұрын
TL;DR - There's more than one way to manage and scale a Meta ad account! 😱
@ericwallaroo19 күн бұрын
TL;DR - There are multiple ways to manage a Meta ad account that can scale and work! 😱
@yoavb29barazani5320 күн бұрын
This is literally the best video on KZread for responding to creative data
@JohnSillah-ei4fx20 күн бұрын
🔥🔥🔥
@mrashidaliraza20 күн бұрын
Now that's a value prop team to learn from.
@thenecroyeti120 күн бұрын
This is exactly what I was looking for
@FabioPradoLima20 күн бұрын
What a team! Thanks for doing it. Will watch it fully.
@Feuerwizard21 күн бұрын
This was pure gold guys!
@mrashidaliraza22 күн бұрын
Always love the value from Evan Lee, bringing these quality people to share their learnings and insights.
@sarahbusschau861423 күн бұрын
I could definitely listen to her for more than 3 hours! Omg. Answered so many questions I have as a business owner who's not a content creator by choice, but necessity! Thank you!!!
@user-tq1jt9bp5f23 күн бұрын
thanks 💓
@brockdouglas687226 күн бұрын
When she mentioned 25k for one creative test i realized that nothing she is saying is relevant to normal every day media buyers.
@NT-lg8vi28 күн бұрын
Hi! I have loved watching your guests for a while now! have a small packaged food business, and I’ve been doing a lot of ad testing. I’d love to hear more about the food niche!
@motioncreativeanalytics506928 күн бұрын
🎉🎉 so glad you’ve been enjoying these and finding them valuable
@hendri22228 күн бұрын
Legendary roster
@motioncreativeanalytics506928 күн бұрын
GOAT’d lineup for sure
@BeYellowLife29 күн бұрын
Great webcast Meredith & Motion! You mention a UGC platform called Dupe, but I'm having trouble finding it. Do you have more info please?
@patrick_performanceoneАй бұрын
How do you test Images when you have no video? And how do you test when you dont have a big budget? 😀
@Nick_Dara_Alex_Barry_uglyAdsАй бұрын
what formula do you use to calculate thumstop click rate?
@NazanAhmetАй бұрын
Obrigado, Avanco Social, pelos seguidores impressionantes!
@AysegulFatma-ed2icАй бұрын
Muito obrigado, Avanco Social, os seguidores são incríveis!
@PeterDudek1Ай бұрын
Awesome presentation! So much value!
@alyonadubnitskaya9301Ай бұрын
Love this format - short but with a lot of valuable info ❤
@motioncreativeanalytics5069Ай бұрын
YAY! so glad it was helpful ❤️
@SuperMatias92Ай бұрын
Great!
@motioncreativeanalytics5069Ай бұрын
Woo!
@PeterDudek1Ай бұрын
What if you are a "solopreneur?" How to create ads quickly? Best practices for that?
@caioferreira403528 күн бұрын
obsession.
@TaiTran-qz1ypАй бұрын
Anyone pls explain to me what is "bayesian" mean ? @22:40 "nope out of the concersation" like to cut that Ads completely ?
@thenecroyeti123 күн бұрын
He's talking about people that say that spend is the #1 indicator. I.e. If an ad never received spend its not a winner. The idea behind this is Facebook has billions of datapoints historically and hundreds of datapoints for your ad in particular that are not visible to you. And then they have a “bayesian” statistical engine that runs on this and allocates spend where it thinks will get you the greatest volume of your conversion objective with the least spend. So they “bayesian” model guys believe that an ad could have $5 of spend and you could strike it out as a winner, because you're trusting Facebook to make that determination with their probabilistic models. I do personally ascribe to this methodology. But many people prefer to force spend to gain “significance” in their creative testing.
@ariellajarca8434Ай бұрын
I love this video an help me understand to assess creatives much better. Thanks for this, and the freebie!
@mrashidalirazaАй бұрын
Love it, man, the wisdom and insights shared by Jess were invaluable and if anyone takes learnings and puts 1% into action they'll see the results and they should improve their processes on what jess has shared. Love it.
@adpowerdigi-cu1niАй бұрын
Respect
@ZenDigitalNLАй бұрын
26:00 Great info about checking the feeling an ad gives and what to do about it.
@carllowstedtlundell6870Ай бұрын
This is such great content! Such a shame that so few people come over these webinar recordings.
@rapolasnutautas369Ай бұрын
Guys, great content, but video description is wrong. Here we see Jess, not Dara 🙈
@motioncreativeanalytics5069Ай бұрын
good catch! should be fixed now 🔥
@LiauJustinАй бұрын
Tremendous value in this one, cheers! 👏👏👏
@ambia_seoexpertАй бұрын
Wow very informative
@joaonevesmktАй бұрын
Hello! I really liked the video, thank you. But didn't you mix the metrics on 4:04? Isn't it 15s / 3s video retention? Cause then you explain like it's 3s / 15s. 15s / 3s makes more sense, cause it's the percentage of people who watched 15s or more, from that group that watched at least 3s. I don't mean to be offensive or anything, I'm just trying to help. It's a great video, anyway! Thanks again.
@MaximeJuniotАй бұрын
Value bombsss ! Is it possible to get the presentation from somewhere?
@Oliver-sd8ozАй бұрын
Who is spending $60K on an ad with a 1.2 ROAS?
@DaraDenneyАй бұрын
That brand does not go off in-platform numbers :)
@hxxzxtfАй бұрын
🎯 Key points for quick navigation: 00:05 *🤖 Mirella Crespi's team delivers over 2,000 ads monthly in eight languages for Global Brands.* 00:56 *💡 Effective creative is a combination of Art and Science, and creative performance and Excellence is a result of a continuous cycle of experimentation, execution, and iteration.* 02:20 *🔓 Every ad creative is a hypothesis that needs to be tested.* 03:39 *📊 Creative diversity and volume matter; brands that are winning on paid social are shipping a lot of creative fast.* 04:05 *👥 A datadriven creative production team will consist of paid media teams, pre-production teams, content creation teams, video editors, and graphic designers.* 04:32 *📈 Having a Common Language and shared knowledge is crucial for effective creative execution.* 06:17 *📊 Diversifying creatives by matching messaging to the user's funnel stage and level of awareness can be an effective approach.* 08:03 *💸 Mastering short-form vertical content will future-proof your brand.* 09:00 *📝 A great brief should cover who the target audience is, who the competitors are, what information about your product or service should be included, and what ad types should be used.* 27:50 *🎧 Think of your hook as an ear stopper to grab users' attention.* 28:43 *📝 Use sound effects and seasonal themes to create ads that resonate with users.* 32:02 *📊 Include important elements in your storyboard, such as ad type, vibe, and tone.* 34:14 *💡 Use AI tools like Copy AI and Chat GPT to streamline script writing and testing.* 36:00 *⏰ Create a checklist for post-production to ensure quality control.* 37:05 *👥 Secure image usage rights for both visuals and audio in your ads.* 38:13 *🤖 Leverage generative AI tools like 11 Labs for audio editing and creation.* 44:01 *📈 Use a well-documented checklist for post-production to ensure efficiency and quality control.* 46:04 *🔧 Utilize post-production tools like Moises, Mr. Horse, and Fire Cuts to enhance ad creation.* 48:19 *🤝 The importance of community and learning from others in the industry.* 55:09 *💬 Final words of encouragement and a call to action to connect with Mirella Crespi.* 56:03 *📊 The goal of Creative analytics is to elevate creative production and make it more efficient.* 57:01 *🔍 Motion is a tool that helps bridge the gap between creative strategy and data analysis.* 58:10 *📈 Data analysis can help identify areas for improvement in creative production, such as increasing thumb stop ratio while maintaining conversion rate.* 59:34 *💡 The importance of acting on data insights rather than just analyzing them.* 01:00:02 *📊 Motion allows for easy sharing and collaboration on creative assets, making it easier to facilitate workflow.* Made with HARPA AI
@Nick_Dara_Alex_Barry_uglyAdsАй бұрын
are older audiences read long ad copy
@islaabadsantos1944Ай бұрын
How do we access the creative testing/report checklist?
@africanboyflyasabird2511Ай бұрын
This is illegal, it shouldn't be free
@mrashidalirazaАй бұрын
Already watched live and it was super insightful session by her and the way she was answering all the questions was dope.
@simozhangАй бұрын
Dara is my favourite ❤ Definitely a great value to create a generator of creative content 😂🎉
Пікірлер
Great session, a lot of really valuable information!
Is there a way to receive the checklist now?
can you make a video bout financial services ad creative analysis ❤
Awesome Video! Is there a document you have to document the process?
I'm hyper-fixated and definitely binging your content. Thanks, guys! ❤
00:07 Got to love those TitToks
This is soooooo good. I'm a content creator looking for the deets and this is a gold mine! Thanks!
If Meta’s interests are fully aligned with ours (ad efficiency), therefore giving us the algorithm at the best of its capabilities, why doesn’t Meta raise the courtain and tell us what the recommended way of scaling is? My guess is that Meta benefits from our uncertainty, and their business IS making us test a lot of approaches I agree with Andrew that the algorithm is most likely excellent at quickly predicting who will purchase, but is it in their best interest? I wouldn’t be surprised if they had a variable for each of our ad accounts calculating how much pain we are willing to take before lowering our budget
Andrew is wrong and trusts too much
TL;DR - There's more than one way to manage and scale a Meta ad account! 😱
TL;DR - There are multiple ways to manage a Meta ad account that can scale and work! 😱
This is literally the best video on KZread for responding to creative data
🔥🔥🔥
Now that's a value prop team to learn from.
This is exactly what I was looking for
What a team! Thanks for doing it. Will watch it fully.
This was pure gold guys!
Always love the value from Evan Lee, bringing these quality people to share their learnings and insights.
I could definitely listen to her for more than 3 hours! Omg. Answered so many questions I have as a business owner who's not a content creator by choice, but necessity! Thank you!!!
thanks 💓
When she mentioned 25k for one creative test i realized that nothing she is saying is relevant to normal every day media buyers.
Hi! I have loved watching your guests for a while now! have a small packaged food business, and I’ve been doing a lot of ad testing. I’d love to hear more about the food niche!
🎉🎉 so glad you’ve been enjoying these and finding them valuable
Legendary roster
GOAT’d lineup for sure
Great webcast Meredith & Motion! You mention a UGC platform called Dupe, but I'm having trouble finding it. Do you have more info please?
How do you test Images when you have no video? And how do you test when you dont have a big budget? 😀
what formula do you use to calculate thumstop click rate?
Obrigado, Avanco Social, pelos seguidores impressionantes!
Muito obrigado, Avanco Social, os seguidores são incríveis!
Awesome presentation! So much value!
Love this format - short but with a lot of valuable info ❤
YAY! so glad it was helpful ❤️
Great!
Woo!
What if you are a "solopreneur?" How to create ads quickly? Best practices for that?
obsession.
Anyone pls explain to me what is "bayesian" mean ? @22:40 "nope out of the concersation" like to cut that Ads completely ?
He's talking about people that say that spend is the #1 indicator. I.e. If an ad never received spend its not a winner. The idea behind this is Facebook has billions of datapoints historically and hundreds of datapoints for your ad in particular that are not visible to you. And then they have a “bayesian” statistical engine that runs on this and allocates spend where it thinks will get you the greatest volume of your conversion objective with the least spend. So they “bayesian” model guys believe that an ad could have $5 of spend and you could strike it out as a winner, because you're trusting Facebook to make that determination with their probabilistic models. I do personally ascribe to this methodology. But many people prefer to force spend to gain “significance” in their creative testing.
I love this video an help me understand to assess creatives much better. Thanks for this, and the freebie!
Love it, man, the wisdom and insights shared by Jess were invaluable and if anyone takes learnings and puts 1% into action they'll see the results and they should improve their processes on what jess has shared. Love it.
Respect
26:00 Great info about checking the feeling an ad gives and what to do about it.
This is such great content! Such a shame that so few people come over these webinar recordings.
Guys, great content, but video description is wrong. Here we see Jess, not Dara 🙈
good catch! should be fixed now 🔥
Tremendous value in this one, cheers! 👏👏👏
Wow very informative
Hello! I really liked the video, thank you. But didn't you mix the metrics on 4:04? Isn't it 15s / 3s video retention? Cause then you explain like it's 3s / 15s. 15s / 3s makes more sense, cause it's the percentage of people who watched 15s or more, from that group that watched at least 3s. I don't mean to be offensive or anything, I'm just trying to help. It's a great video, anyway! Thanks again.
Value bombsss ! Is it possible to get the presentation from somewhere?
Who is spending $60K on an ad with a 1.2 ROAS?
That brand does not go off in-platform numbers :)
🎯 Key points for quick navigation: 00:05 *🤖 Mirella Crespi's team delivers over 2,000 ads monthly in eight languages for Global Brands.* 00:56 *💡 Effective creative is a combination of Art and Science, and creative performance and Excellence is a result of a continuous cycle of experimentation, execution, and iteration.* 02:20 *🔓 Every ad creative is a hypothesis that needs to be tested.* 03:39 *📊 Creative diversity and volume matter; brands that are winning on paid social are shipping a lot of creative fast.* 04:05 *👥 A datadriven creative production team will consist of paid media teams, pre-production teams, content creation teams, video editors, and graphic designers.* 04:32 *📈 Having a Common Language and shared knowledge is crucial for effective creative execution.* 06:17 *📊 Diversifying creatives by matching messaging to the user's funnel stage and level of awareness can be an effective approach.* 08:03 *💸 Mastering short-form vertical content will future-proof your brand.* 09:00 *📝 A great brief should cover who the target audience is, who the competitors are, what information about your product or service should be included, and what ad types should be used.* 27:50 *🎧 Think of your hook as an ear stopper to grab users' attention.* 28:43 *📝 Use sound effects and seasonal themes to create ads that resonate with users.* 32:02 *📊 Include important elements in your storyboard, such as ad type, vibe, and tone.* 34:14 *💡 Use AI tools like Copy AI and Chat GPT to streamline script writing and testing.* 36:00 *⏰ Create a checklist for post-production to ensure quality control.* 37:05 *👥 Secure image usage rights for both visuals and audio in your ads.* 38:13 *🤖 Leverage generative AI tools like 11 Labs for audio editing and creation.* 44:01 *📈 Use a well-documented checklist for post-production to ensure efficiency and quality control.* 46:04 *🔧 Utilize post-production tools like Moises, Mr. Horse, and Fire Cuts to enhance ad creation.* 48:19 *🤝 The importance of community and learning from others in the industry.* 55:09 *💬 Final words of encouragement and a call to action to connect with Mirella Crespi.* 56:03 *📊 The goal of Creative analytics is to elevate creative production and make it more efficient.* 57:01 *🔍 Motion is a tool that helps bridge the gap between creative strategy and data analysis.* 58:10 *📈 Data analysis can help identify areas for improvement in creative production, such as increasing thumb stop ratio while maintaining conversion rate.* 59:34 *💡 The importance of acting on data insights rather than just analyzing them.* 01:00:02 *📊 Motion allows for easy sharing and collaboration on creative assets, making it easier to facilitate workflow.* Made with HARPA AI
are older audiences read long ad copy
How do we access the creative testing/report checklist?
This is illegal, it shouldn't be free
Already watched live and it was super insightful session by her and the way she was answering all the questions was dope.
Dara is my favourite ❤ Definitely a great value to create a generator of creative content 😂🎉
Thank you!