Increase and improve your ad creative output with Mirella Crespi's step-by-step playbook.
From pre-production briefs to post-production checklists -- learn about the exact tools and processes you need to produce data-driven assets at scale and hit 2,000+ ads per month like the team at Creative Milkshake.
-- LEARN MORE ABOUT MOTION --
Motion connects with your Facebook and TikTok ad accounts, pulls in all your ad creative data, and makes beautiful, visual dashboards.
► Explore Motion: motionapp.com/
► Book a demo for a VIP tour: motionapp.com/book-a-demo
With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok.
Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more.
-- CHAPTERS --
0:00 - Intro
4:08 - Creative production team structure
5:44 - Creative diversification guide
8:55 - Pre-production creative strategy brief
11:53 - Video ad-type examples
16:30 - Ad building blocks
19:10 - Hook testing and techniques
22:20 - Jumping on trends
25:25 - Sound-based ad strategy
29:00 - Best sound-based ad examples
31:45 - Top ad storyboarding and scriptwriting tips
33:48 - Scriptwriting tools and hacks
36:09 - Talent casting and talent production tools
40:06 - UGC ad shot list and shot types
42:49 - Post-production ad hacks = tagging & organizing
44:00 - Post-product ad QA checklist
45:03 - Best advertising post-production tools
48:30 - Key elements for file naming conventions
49:49 - Key takeaways
51:55 - Q&A
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