PROFITABLE Startup In India, D2C Business, Marketing Strategy - Bellavita Founder |FO178 Raj Shamani
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Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: hi.switchy.io/BlankoxRaj
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• Figuring Out With Raj ...
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Timestamps:
00:00 - Intro
03:29 - Journey of Bellavita
05:28 - First funding
10:02 - Every founder needs to know this
11:47 - Key to every successful relationship
12:24 - Why did he acquire bevzilla?
14:27 - Should you start a D2C business?
18:43 - Loss making business
25:00 - How to make a consumer business?
29:50 - How to make a big business from a small product?
33:29 - Startup in competitive market
34:06 - How much money has he made?
34:43 - Marketing and Sales strategies
37:00 - Bellavita comparison strategy
39:47 - Heartbreak inspired idea
41:17 - Copy business works
41:53 - Zara’s strategy
42:49 - Money making businesses in India
47:06 - Global business from India
49:31 - Manufacturing opportunities in India
50:16 - Manufacturing business ideas
52:04 - Mistakes that founders make
56:50 - Prioritise marketplace over D2C
59:32 - Thank you for watching!
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In today’s episode of Figuring Out, we have Aakash Anand in conversation with Raj Shamani. He is the co-founder of Bellavita, Director at Bezvilla, and an Angel Investor. Today’s episode will not just give you insights on business but will inspire you towards business.
In this episode, we talked about how Bellavita was started with skincare products, how it used to make 2-3 crores a month, how it got approached by the Ananta Capital’s team and how they strategically invested, and how he got 60 crores after selling half of his company and the growth journey of Bellavita. He shared how Strategic investors are different from Venture Capitalists. We talked about the perspective behind the words business and startup. He also shared a step-by-step process for anyone to start a business and how they can scale with time.
He also shared about his first heartbreak and how it led to Bellavita perfumes, he then shared business opportunities in India, and how to take Indian business globally. He gave us an interesting tip for finding business ideas. Towards the end, we talked about a few mistakes that every founder makes which turn their business into loss-making and when is the right time to take business from marketplace to D2C. For more such insightful conversations, subscribe to our channel and join us on this journey of Figuring Out.
Follow Aakash Anand On:
Instagram: / aakash_idam
LinkedIn: / aakashanand
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To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
/ rajshamani
Twitter @RajShamani
/ rajshamani
Facebook @ShamaniRaj
/ shamaniraj
LinkedIn - Raj Shamani
/ rajshamani
• • •
#Podcast #FiguringOut #RajShamani #perfume
Пікірлер: 1 100
Itna kuch seekha ki mera notes ka page pura bhar gaya ❤
Please make part 2 ….n discuss from basics of starting business….plz bhai…forever indebted to u….guest is so honest person….❤❤
@prafull3118
2 ай бұрын
Yes
@hpsangha3404
2 ай бұрын
Basic is just start from anywhere and keep going, business will check your patience how much u have
@ankeshsharma8860
2 ай бұрын
Agree with you bro ✅
@rohitkarle6010
2 ай бұрын
Agree
@FactoniumVibes
2 ай бұрын
yes plz.
Bro you should charge for these podcasts. This guy understands the basics of business very well. Tips are easy, clear and pretty straight forward
@muhammadsian7031
Ай бұрын
Only how to grow family business
@akifmd3155
Ай бұрын
Yes he is very clear about business
@RookieTrader27
Ай бұрын
In a way he is, bellavita is in the title. So its kind of a marketing strategy, no one gives their time for free
Very informative! Also, I love how Aakash said don’t glamorise the word startup and instead focus on profitable business (dhandha). Puts things into perspective
I am on youtube from 8-10 years and this is my first comment and this podcast is very informative and very good.
@Sigmaalphab
13 күн бұрын
Sach mei theek hai dekh kar dubara comment karta hn
This was the first ever podcast, I have see from beginning to end. Akash is so awesome man.. so confident, so knowledgable. Every second of the podcase was worth of my time. Thank you Raj and Akash for the Super-Duper Hit podcast.
Who wants part 2 of this founder..
@creativementors7812
23 күн бұрын
Right
@VenomX_plays
12 сағат бұрын
Right
crisp, clear.. great guy... never thought of completing a full podcast
IT'S CRAZY YOU BOTH ARE AMAZING 2 THINGS TO SAY:- 1) AAKASH ANAND IS VERY KNOWLEDGEABLE ABOUT BUSINESSES AND HOW TO EXPLAIN ANYTHING. 2)ABOUT YOU RAJ PEOPLE YOU & YOUR TEAM CHOOSE THEY ARE AMAZING... I AM PLANNING FOR MY BUSSINESS GETTING THINGS READY.. KEEP IT UP BROTHER.. LOVE YOU BHAII..
@VK18_s
2 ай бұрын
What type of business you are planning to do
Shimani! Teri 60 se zyada podcasts dekhi hai lekin is wali ne pehli bar comment kerne per majboor kerdiya Annand sir...♥️
Raj I have been your consumer since 2018 and I must say you have a provided a lot value to me for business understanding and life. This podcast was by the best for understanding D2C business. Crisp, clear, amazing guys..Proper Dhandhe wala aadmi.... Just loved it also shared it to all my friends ❤❤❤❤❤❤❤
Thanks Raj and Mr. Aakash Anand. Very valuable podcast. Loved it. Please bring more of this kind of informative, full of knowledge, awesome podcasts. ❤❤
Perhaps the most lit interaction between two amazing people. 😊 A part 2 for sure is needed. This was a super podcast. Lot of interesting concepts explained. This is how dhanda is to be made. Clear hai.
Among the new breed of entrepreneurs, he is the only one whose two appearances on two different podcasts I listened to till the end & thoroughly enjoyed. Even if I have to pay to listen to him again, I will. No jargons, no filth, pure straight talks .
@MitanshuRao
2 ай бұрын
Yes , I Completely Agree 💯
@pushpinderhoney7417
Ай бұрын
Very true, it's close real.
ये आदमी तो बड़े काम का निकला Like as Abhishek kar, पहला वीडियो देखा आज इनका, अब और ढूंढ के और वीडियो देखने पड़ेंगे। लगता है दोबारा फिर से सुनना पड़ेगा। कभी कभी बीच बीच में लगता है कि जबरदस्ती सुनना पड़ रहा है। पर ये काम की बाते बता रहा है तो इसलिए सुन रहे है टुकड़ों में। दोबारा फिर सुनूंगा पूरा वीडियो।
The answer to Raj at 26:50 can be to start a niche, and small and aim to sell your company to a big brand.
This is one of the best podcast launched on business in order to actually start with strong mindset and complete roadmap of how to start and how to grow and make dhanda. Thanks Raj and mostly the dhanda making man Aakash👌👍🙏
This is so insightful. So many good advice from Aakash on how to start a brand and how to grow a brand. Need part 2.
Best thing I love here ki ye Hindi me h I just love it Ranveer k baad first time koi podcast mene pura dekha. Thanks a lot for advice. I was just looking someone like him who can encourage not with the fake motivate contents.... Looking forward for next part with same guy pleeeeeease its request. 🐾
Hi Raj, what an amazing podcast you do. I like the way you ask such straight forward questions which we think kya sochenge agar hum ye puche tho and stuff like that. I have become a fan of you after first watching Mr. Velumani’s insights and now this. Now I make it a habit to listen to your podcast while driving alone. It’s so engaging that I forget the tiredness caused by traffic. I have also shared all such podcast to my friends so that it helps them and also your channel. Keep it going and good luck. I really enjoy and look forward to many more.
Raj bhaii...me aapka sare starup related podcast dekh rakha hun...and har bar next guest ki eagerly wait v karta hun....mere SaaS starup ka base Figuring Out ne banaya he( no course, no Institute).... keep motivate me up dude ❤
@rajshamani
2 ай бұрын
Best wishes to you and your startup brother!! I'm glad my podcasts helped 🚀
@deepkohli6668
2 ай бұрын
@@rajshamaniNot a startup❌ Dhanda☑️
@sbnerji12555
2 ай бұрын
Are you a programmer
@100percentdirt
2 ай бұрын
worked for a public Ltd apparel export house for 15 years and came out with 0 bank balance.started a men's bespoke studio at the age of 47. i don't know if you call that a start up or not and going through the initial pains and financial stress that one faces when starting on their own. podcasts like these are high informative and inspiring . Thank you Raj and Aakash for sharing secrets which people generally keep guarded. God bless you both.
Best podcast for business in simple language i have ever seen. Part 2 Must he Raj bhai
Yrr I want another podcast with him please, I want to hear how he dealt with demotivation and how he made bellavita such a huge brand .... I want to know each phase of his life/struggle. He is being very honest
AMAZING AND REALISTIC... This is the first time I am commenting on a business-based podcast..Looking forward to connect with you some day Mr. Raj
This is by far one of the best most informative podcasts relatives to start ups. Gem of guys discussing core business principles.
@raj bhai this is one of the best business (Dhandha) podcast.Guest was really superb.Personally what i feel about this episode, guest was not be like "yes yes Hmm" infact he was like "nhi aesa hota h actual ma!!" This was the best part. By the way I am also one of the Blanko's consumer and and it is really a great perfume at a price range.
@punjabi.108
Ай бұрын
Thats my personal taste
It was superb podcast. Aakash anand is great & explained it very well. very insightful. we want part 2 with aakash anand. and very thanks to you Raj Shamani for bringing people like him. He literally gave very insightful business thoughts.
akash Anand's conversation with Raj Shamani, co-founder of Bellavita, was truly inspiring. From the humble beginnings of Bellavita with skincare products to the strategic investments and eventual growth, it's a testament to entrepreneurial spirit and perseverance.
Fantastic conversation Raj … you’re a superstar … I’m happy that god has enabled us to spread knowledge and be of help to aspiring entrepreneurs…
Very much informative... Would love to listen him again in continuation ❤
I starting my business in healthy foods....it was Very good information sir...I will work on your suggestions.... Thank you both..and regular I am regularly following your videos...
Thanks Raj for bringing amazing guests like Aakash on the podcast. His clarity on D2C business was amazing and gave a lot of insights on how to start business by starting small.
one of the best podcasts that I have seen in a long time. Thank you Raj Shamani!
Raj shamani will takeover beer biceps. He has it. He’s too good at his job at the moment
@Ashimann
2 ай бұрын
Bhai TRS is a brand and shamani is a copy 😂
@Ashimann
2 ай бұрын
Not at all
@Ashimann
2 ай бұрын
Bhai Beer biceps is a Brand
@Ashimann
2 ай бұрын
You can't compare the iPhone with oppo vivo bhai TRS is a Apple and shamani is Oppo vivo
@rohitverma6874
2 ай бұрын
😅😅😅 quality bahut better hai shamani @@Ashimann
भई ,, पता नहीं कितने सालों से utube vidios देखता हु,, आज पहली बार कोई वीडियो दिल से आवाज़ आई के like करदो,, but the interesting thing is की मैं पहले भी Like कर चुका था,,,ऐसा बहुत कम होता है,,
This guy has done thorough reading or may be all the teachings are from ZERO TO ONE book....Nice one Mr Shamani !!
I sell 20 bellavitas everyday and make a lot of money. And the founder is knowledgable and realistic.
@AnsumanSwain-eb3fo
5 күн бұрын
How you make ?
Part 2 please.This is one of the best and practical baate for one who wants to start a business...
Most valuable podcast I have watched till date Akash knows the basics of business and knows how to scale a company. Loved the level of clarity this podcast provided.
mazaa aagaya itnae achae sae and ground level per busness samjhaya...
Mind blowing podcast bhai….I learned lots of things…keep up the good work bhai ❤❤
What a great podcast!! Loved Aakash’s attitude …. I have been working for 13 years and have worked for top corporates…. Been watching ur podcasts since 8 to 10 months now and I was never this motivated to start something on my own !!! Always wanted to be an entrepreneur but couldn’t due to circumstances…. Keep these podcasts coming Raj !!! Cheers
Very prictal person sir bhut hi acha podcast lga muje basic of business kese chalta Hai or kese aage kaam kre Kaha se Start kre PTA chala sir thank you sir or ha kaabi second part BHI bne to or kuch sikhne ko mele sir love you Bhai 😊😊
ye real banda hai sahi bol raha dhanda banao trtup nhi kyko dhandA SUCCESSFUL Karne ke jada chances hai rather than startup jiska success sirf 0.1% hai
It was really a great podcast its a request to bring such deep business contents more because we youngsters really need a good business knowledge to make India grow more ....
@STUDYWITHME-dh8ri
23 күн бұрын
Hi you interested ENTERPRENEURSHIP
One of the best podcasts till date
raj vbro u r doing a awhsm job this is the bigest funda of youngers to get real business knowledge ,,,,they donot fine a real place as u r providing ......stay happy
Tremendous knowledge within 1 hr. Will have to watch it more than 2 or 3 times to understand it well. Great one 👏🏻🔥🙌🏻
Looking at the way this guy speaks, it shows that with what kind of people he is spending his time with 🎉🎉
This dude is the definition of consistency.
"Blanko" perfume aaj hi pata chala......customer KO malum hi nhi hai to kaise kharidega Raj bhai? Thanks for such a detail podcast. All the best for blanko ❤
One of the Best PODCAST from you. You should come with the same guest for second season of this podcast. Keep up the Good work.
Kitna acha hai Break-up v kitna bda bna gya inko Girls are really genius Kisi na kisi tarah se Aadmi ko ਕਾਮਜਾਬ ਕਰ ਹੀ ਦਿੱਤੀ ਹੈ👍😊
One of the best videos of Raj Shamani's channel. Bhai aaj laga ke koi asli dhande wala admi baitha h samne.👑 Make one more video with him asking about how to start and grow our business step by step.
He looks part 2 version of Ashneer grover.. Very informative and giving ground realities for building business...
Maine bhe yahi socha hai..banuga..or bech duga..fir tab tak..aache logo se networking bhe ho jaege.fir or banege .or usko sustain karege..
Man a perfect podcast in a perfect Time for me exactly doing almost the same a few things we are immediately gonna change and improve but trust me on this, this will be game changer like I was feeling that you both are giving literally the consultation to me for my business literally so man grateful for your honesty and please bring the next part if possible where we get to know the scaling and more depth of the next steps like depth in branding and marketing.. Once again thanks a lot 😊
@mujahidqureshi953
Ай бұрын
what business are you in ?
@abdultaiyabdaudi
Ай бұрын
@@mujahidqureshi953 Basically I have 2 Businesses 1. A Digital Marketing Agency 2. Health Care Brand (Early Stage)
Liked the podcast 59:51
Most easily put practical podcast I have watched! Favourite, Mr Aakash Anand you are dope !!!!
Thanks Raj and Akash. You guys are too good in terms of maturity and content and also appreciate the manner in which you have honestly shared multiple business strategies and ideas. Thank you once again for sharing your experiences with us. These will help us in taking better and informed decisions henceforth. 🙏
One of the best podcast, really enjoyed, love from Karachi Pakistan ❤️
Maine abhi liye hai... Perfumes are Not long lasting brother..
@Aavez36
15 күн бұрын
Konsa wala bhai?
@KaranSingh-bs9zc
3 күн бұрын
Bella vitta
भाई आपने बातें दिल खोल कर बताई है। आज तक का सबसे अच्छा इंटरव्यू लगा।
Mr Aakash Anand I think you are from Delhi main thing in you is way of explaining is really touching and reality
College students present here like😅
Wow ..kya podcast h keep it up Bhai and keep growing.by the way your guest choosing is nice .I always wait for your podcast ...god bless you Bhai
@rajshamani
2 ай бұрын
Thanks for the feedback, we'll continue to deliver such valuable content 💪💯
@KkEventorganiser-jv5qq
2 ай бұрын
Raj iam a regular watcher of your video its morning onwards and iam giving mine quality of time here there's one problem in your video I also request to you often a times that could you please provide ENGLISH CAPTION because it enhances our skills please it's a humble request@@rajshamani
Aaaj tak ka, sabse best POSDCAST Tha Bhai...LOVE YOU BRO....Keeep Working Hard as you always Do bro...and Thanks for such a Lovely PosdCast...Take care and Enjoy your Life Bro...Take Care...$
Mene blanko down use ki h but sabse badi dikkat mujhe lagi ki fragrance m thoda citrus wali feel kam h and agar blanko thoda long lasting kr de to thik rahega isi price range m And blanko is good perfume because Raj apne flying beast wale podcast m batya tha that blanko does not sepress testestrone level that is a good thing
Just right now I have watched completely your previous podcast ❤thank you shamani sir that was always very informative podcast ❤
@rajshamani
2 ай бұрын
Thanks brother!! 🔥
@thecrazykid2488
2 ай бұрын
But SMM Agency is saying Amazon link is not allowed on meta ads
Broo hands down, your best podcast ever!!!!!
Raj sir i dont have much salary but i will still wanna spend it for 10 minutes session with Anand sir one of the most brilliant entrepreneurs of today's time rn i can say🙌
Bahot pasand aaya yeh episode.. So much clarity
This is what we expect when we say it's a Raj Shamani Podcast.
@rajshamani
2 ай бұрын
Keeping up with expectations! 🤍
Such a kickass podcast. Thank U so much both of U for the insights. Much love. Please keep bringing such gems. Many of us Enterpreuers have started their businesses with little or zero know how, and learnt things as we progressed. Such podcasts are very helpful. Thnx again ❤❤
Thank you raj and thanks Akash Bhai for ao much knowledge ❤❤ Fav podcast yet of raj for business category Plz Raj Bring some more founders like him who created such high quality business with profitabality
Kon kon berojgar hai like karo
@fuckinhardik
2 ай бұрын
Likes ki bheekh mangega toh humesha berozgaar hi rahega
@indranilkhan9137
2 ай бұрын
Bhai 😭😭
@babubanu5572
2 ай бұрын
Bhai 😅😅
@user-gv2rp4uf1h
2 ай бұрын
Teri family
@jayantadassbipo5541
Ай бұрын
Ye Faltu ka comments har jagah dekhne ko kyon milta hein
Ek ghanta kaise nikal gaya pata nahi chala …
@aniketsingh0101
Ай бұрын
Ise kahate Hain unemployment 😂
@DoctorSK69
Ай бұрын
@@aniketsingh0101 😂 theek hai bhai ... Patient dekhna job nahi hoti waise bhi
mazzza aa gaya bhai...Salut to Akassh for sharing his knowledge
Ajj bhut hi jayada sikhne ko Mila thanku so much sir 😊😊
if you don't have a successful business after reading cash code ebook, you never will.
@matthewthompson0
Ай бұрын
where can i find it?
@ryan-patel
Ай бұрын
where did you find it
@karaburacar2941
Ай бұрын
borlest - thank me later...
@vijayjaiswal2182
Ай бұрын
Nice way to market 😅
1. Lazy consumer ki problem solve 2. Honest & direct 3. CA rkhlo 4. Company shi time pe bhj do (jb company profitable na ho)... Shi logo ko ... Don't be loss making business Business==Profitability 5. Don't be Heartbroken ... Every thing happen for reason 6. Jo mn me h bol do (Be transparent... With family, founder , partners) 7. Strategic investor ==> jyada equity le koi dikt ni... bs profitable hona chahiye mt ghero equity 8. D2C ==> direct consumers 9. Cost of change expensive 10.
Sir , please make more podcasts like this , i mean create podcasts those will focus on building business. And stock market also.
You are a mentor to many of us, keep the good work going ...
Currently I m running 1.5 crore revenue business with 50 percent profit. Organic 70 percent rest is paid acquisition.
@iamvinaysarda
2 ай бұрын
What is your business about?
@Helping_Hands777
2 ай бұрын
vo nahi batata koi bhai khali logo ko curiosity dete he@@iamvinaysarda
@sachinpawar4294
2 ай бұрын
Products?
@vaibhavvidhole
2 ай бұрын
Kindly tell your business category
@deepaksinha6424
2 ай бұрын
It's legal and accounting services for individual and businesses.
Thank you so much Raj for this episode. Kept me hooked to the very last minute. The kind of questions you asked made me feel that I myself am sitting there. Thanks again for giving this amazing feel to witness this talk.
Totally agreed with his gucci point moreover totally agreed with his perfume point you cant patent the smell except the design
Bohot bohot bohot hi jyaada sikhne ko Mila hai is podcast se, thank you so much @rajshamani and Akash Anand sir🙏
Mind blowing ,soo inspiring ,thank you for such a great podcast ❤
This is very very helpfull podcast for me because there are so many things going on my mind but I didn't get the answers. This podcast cleared all my doubt Thankyou so much raj bhai and Bellavita founder ❤
Great learning received...thank you Raj!!!
Akash was true to the face of every entrepreneur out there, no gimmicks just bitter hard truth. Best podcast.
Bhai....crazy podcast.... Bring this kinds of people on podcast please ❤❤❤
The way he talks and Represents, Very dominating😬👌
Amazing and real practical knowledge 👏🏻👏🏻💯
Fantastic very true every thing happens for a reason. God bless
-amazing Raj .....after some time, is insaan ko dobaro lao very insightful
Guest talks gives a lot motivation and your podcast 👍👍👍👍 bro it's far better than online courses offered by so called internet GURUS
Background and whole set up is too too aesthetic....so loving your content...
Suna nahi tha abhi tak Aaj hi Order karta hu Let's try it ..
Informative/Guiding / Empowering...