Membership Sites vs Online Courses - Which is BEST?
►► From no audience to income in 30 days. Download my FREE 30 Day No Hustle Business Plan → GrahamCochrane.com/30days
The great debate of digital products and online business is: Which is better, a membership site or online courses?
Both clearly have their pros and cons. And personally I run multiple membership sites and sell about a dozen online courses.
But which is right for YOU? That's what I want to talk about today.
Пікірлер: 186
I think memberships are so awesome but so many entrepreneurs don't understand what it takes to run one at a high level. Thanks for breaking this down so well Graham
Havent seen quality content like this for a while ! Kudos to you!
Thank you Graham. Building an excellent online course is a daunting task. Right behind that is building a thriving online community, especially in today’s over saturated markets. Downloading now. 🙏 for all that you do.
Nice to hear dialogue based off integrity and honesty, Much appreciated. Excellent work !
Thanks Graham, you totally answered the big question I've been asking myself for the last few months. I've watched numerous videos and podcasts on both subjects but you put them all together and since you are doing both of them, you come with some credibility. I am building my online course now as we speak. Thanks again.
@GrahamCochrane
4 жыл бұрын
Glad to help Sam!
Great job at clearly articulating the differences...I appreciate your time and great insight.
I TRULY APPRECIATE YOU FEEDBACK AND DETAIL INFORMATION. IT HAS BEEN HELPFUL.
Love it when you put the right question in the search bar and get the perfect vid / teacher 1st time - thank you!
@GrahamCochrane
4 жыл бұрын
Thanks!
Graham, you have been really refreshing. I listen to your PodCast every week. Thanks for all the Content
@GrahamCochrane
3 жыл бұрын
Glad you enjoy it!
Great video Graham, loaded with content and really well laid out. Totally gave me some new things to think about i’m how to structure my business. And not only that but you got yourself a new subscriber and I just shared you with four other people. Thank you so much for your largess in offering this value added free advice! Much appreciated...😎
Love both - they work well together, along with a community
Dude...this was just the perspective I was looking for. I'm on Podia and keep waffling back and forth between doing an online course or starting a membership...of course, the waffling keeps me from committing and doing too. Really loved how you shared pros and cons about both with great advice and insight too. Also, just dig the not-over-produced, conversational style. Thanks again. Best!
@GrahamCochrane
5 жыл бұрын
So glad it was helpful and thanks for the feedback Kevin!
What a valuable video! Honestly, I can't believe your amazing ideas are offered here for free! Much appreciated!
I loved the way how deeply u have analysed both of them. I started off listening for the first 3 mins and bang on i went through the whole talk. i enjoyed every bit of it. Great man God bless u. I am in.
OMG finding this video and your channel is a GODSEND as I've been struggling on how to start an online biz and conflicted on whether I should create an online program/membership first. Thank you for your advice and for the free guide!! I'll get on it rightaway. Once again, thank you so much for this!! SO Grateful for you!
@GrahamCochrane
4 жыл бұрын
So glad it’s helping!
@angelsanchez-vg2oc
4 жыл бұрын
Cheers for the Video! Excuse me for the intrusion, I am interested in your initial thoughts. Have you heard the talk about - Kanmma Banabriel Scheme (Have a quick look on google cant remember the place now)? It is a smashing one off guide for discovering how to protect your precious file downloads without the headache. Ive heard some awesome things about it and my m8 at last got amazing success with it.
Thank you for your detailed review. I have subscribed and will take your advice and build my first online course.
I luv it! My first visit to your page, and you come across as genuine and authentic. I will be downloading your guide. Before watching your video I had been researching trying to get it all in one shot' before launching. And now I can rest with what I have and pace myself.
@GrahamCochrane
4 жыл бұрын
Glad to have you!
Dude your content is amazing. Really appreciate the amount of value you have put in to this video.
@GrahamCochrane
3 жыл бұрын
So glad to help!
Thank you Graham for that INCREDIBLY HELPFUL video!!
Started watching your videos and so excited to have found you! Love these videos and your honestly and transparency. Thank you!
@GrahamCochrane
4 жыл бұрын
Thanks so much for the feedback!
@facelesspodcaster5594
3 жыл бұрын
@@GrahamCochrane with the membership site how to you manage many members who want mentorship.
Great video and breaking down the comparisons. Thank you.
Graham, Thanks so much for your vision. So interesting and well laid out. I have made big decisions while listen to you. And thanks for the guide too!
Graham, I love all your videos and content. Been following The Recording Revolution for a few years now...great stuff! This video was VERY helpful as I'm in that exact process now...don't worry though...it's not a recording course...you got that covered ;)
Excellent video! I have worked in the hair and beauty industry for well over 40 years and I feel that my knowledge and experience at many levels will be wasted if I do not put it too good use. I have been considering both options and your honest opinions will help me greatly in coming up with a solution. Thank you and I have subscribed to your channel as I will be looking forward to seeing more of your videos.
@GrahamCochrane
4 жыл бұрын
Thanks for the support!
Great vid and definitely helpful advise. Will download the guide because that is exactly where I am.
Thank you, Graham. Your insights are helpful and informative. 😃
Thank you Graham. I see why success has traveled your way!
@GrahamCochrane
5 жыл бұрын
Thank you!
Great video. Thanks for the info Graham!
So glad I found your advice. I've been thinking about this for a while now. Great advice
@bryanahaya3628
4 жыл бұрын
Appreciate Video! Sorry for the intrusion, I would appreciate your opinion. Have you heard about - Donichrel Membership Meticulous (just google it)? It is a great one of a kind guide for learning how to start your own lucrative online business without the headache. Ive heard some amazing things about it and my coo-worker at very last got astronomical success with it.
@rosminantia4612
4 жыл бұрын
Great Video clip! Excuse me for butting in, I would love your opinion. Have you tried - Donichrel Membership Meticulous (google it)? It is a smashing one off guide for learning how to start your own lucrative online business minus the headache. Ive heard some extraordinary things about it and my work buddy got amazing results with it.
@adarshrathi8265
3 жыл бұрын
Codeexampler (dot com) is a free best website to learn code for beginners in easy way
Vdryy helpful video!!! Thank you for sharing, and keep up the good work!
Thankyou for your opinion on these 2 subject! It's has made things clear for me when deciding on what areas to venture into first.
You are a life saver. This is exactly what I was looking for. Thank you thank you!
@GrahamCochrane
3 жыл бұрын
You're very welcome!
This is a great video as I'm in the valley of decision. I'm confident now I'll do a full-priced course first, and maybe later do a membership. Thank you for posting.
Great Content Graham! (Real Value and Insight!)
Thank you for this! So glad I found this video
You've nailed it again! Great job👌
Amazing video! Thank you so much for sharing! Very helpful
Very informative! Thank you Graham!
This was so helpful! Thank you so much!
Liked subscribed and this is the best resource I’ve found that’s transparent. Thanks!
Good stuff. Thanks for helping me make a decision.
Great value, thanks Graham. Excited to launch my course :)
Awesome video Graham! I really enjoyed hearing your insight on the pros and cons to both. Hope you're enjoying your social media free month! 😎👍 -Cole Mize
@GrahamCochrane
5 жыл бұрын
Glad to hear it - and YES, I'm enjoying the break so far!
Really good advice, thank you for the share! :)
THANK YOU (all in capital cos that's how really I mean it)
Great information and easy to follow!
Thank you so much! I know my plan of action now!
Love membership sites over online courses personally! Better for building recurring revenue :)
Thanks so much for thus video, I find it very helpful as I am about to start a online course .
Top notch content!
Thank you ❤️❤️ super useful!
Thank you so much for this info brother
So helpful! I think this video also sold me on your membership 🤣 great video
Great and helpful information ! Thanks!
Thanks for this Graham! By the way I loved the background music in your videos, I'd love to hear it again :)
@GrahamCochrane
5 жыл бұрын
Haha. Thanks I've had people say they hate it. And then people say they love it. :-)
@ChristopherSiu
5 жыл бұрын
Graham Cochrane oh man I think it gives it an edge, and wraps it up in a nice little package :)
@believersheart1689
5 жыл бұрын
that's true, bgmusic somthing inspires too
Hey bud, I think you need to up your shutter speed. It looks like every time you move a little you blur out a little. Make sure your shutter speed is double your frame rate or higher. Double is best. Also try a higher fstop so you don't go out of focus when you move back and forward. Use lights or up ISO to compensate exposure. Great content though. I like your Kajabi video too. Getting started with them.
I like you...you feel like an honest man. Thank you for this channel
@GrahamCochrane
2 жыл бұрын
Thanks!
Nice video - my fitness business is growing but growing beyond my present model so need changes. You speak very well - like it - will download pdf - thanks
Great video! I have been very conflicted because I have a passion for one idea but I am an expert in another one. My expertise is something I have been thinking I could turn into a premium online course, but my passion is something I am still developing. Either way, I need to start generating revenue.
thanks a lot Graham.♥ understood the fact 😊😇
Thank you! This is helpful!
@GrahamCochrane
4 жыл бұрын
So glad!
fantastic points! one, two punch of knockout advice
This was very helpful, knowledgeable and sound advice. Looking forward to absorbing more and more of your stuff. P.S downloaded FREE 30 Day No Hustle Business Plan 💃
@GrahamCochrane
4 жыл бұрын
Thank you for watching! Hope you enjoy the free guide!
@enrickaj
4 жыл бұрын
@@GrahamCochrane I won't lie the guide looks a bit daunting for someone like me who works a 8am -4:30pm job. But, no sacrifice no reward.
This is amazing, Graham! I so want to live that life and be free. Where is the best place to upload your online courses? If you don't have a KZread channel? On my website? I wonder where people find it. Thanks for great videos!
such a helpful video. Thanks
thanks for the amazing content
Nice breakdown!
Thankyou!!
Great points
Great video! What plugins or all in one programs do you use to host your membership programs?
QUESTION! What about combining the two? My end goal would to have a library FULL of courses and other digital products which people pay a monthly subscription to have access to. All under the same niche/audience. What are your thoughts about that? I have a strategy I use to drive high amounts of leads for my business (10,000+ new somewhat targeted emails a month). I want to make my paid content accessible to as many people as possible, hence wanting to go with the subscription model.
@awakeningsoultribe
Жыл бұрын
I know this was two years ago but this is also a question I have. I feel like combining both would be a great idea. I think within the membership it does create a lot of conversation amongst members and then to do a call or two a month with Question and Answers.
@investerendoejezo0909
11 ай бұрын
Hi Connor! I am interested in your idea. How did your decision play out over the years? :)
Awesome informatıon. Thanks
@GrahamCochrane
5 жыл бұрын
Thanks for watching!
Hai there Graham. Been watching your videos about kajabi for quite a while now. Really awesome and helpful content. I understand that in kajabi we have the option to create a sales page and an upsell. But its limited to only one upsell right. I have a main product and 2 courses that i want to upsell. Can i use leadpages to build my sales funnel and the connect it to kajabi to deliver the courses? I just can't seem to figure out how when someone complete the registration, kajabi will send a link for their log in details. Can you help me on this ?
Why does KZread not have a LOVE button
This may have been mentioned but u r da man 👍😁👍
@GrahamCochrane
2 жыл бұрын
😂thanks!
Graham how do you deal with merchants? And reserves when your getting started?
I'm so glad to have found your channel. Starting to migrate my services to a virtual platform. I need to satisfy both courses and memberships. I have a yoga studio and a lot of my members have agreed to stay with us as far as we can continue offering yoga classes every day. I also do workshops thru the year, which now will have to create. Quick question, can I do both just using Kajabi? Or will I also need to get them on sites like teachable or thinkific. I'm looking for a central solution. Currently I have a wordpress website plus subscription to software to manage my memberships, process payments and schedule management. I watched your other video on using Kajabi and I'm very interested. In your experience can Kajabi centralize all my different sites and software in one? I hope my question makes sense and thank you for your support
@GrahamCochrane
4 жыл бұрын
You can do it all on Kajabi!
Loved this video! It's really helpful to hear your opinion! I have a question though... I created an online course ($199) and have launched it twice and only sold one. I'm feeling a bit defeated and thinking about turning it into a smaller course at an entry price point ($35) focusing on ONE thing. Then use this as a tripwire to a membership? I have a small audience but it's growing. I know my ideal customer likes membership sites as they prefer the low price point each month, the community vibe and the access to ask questions. Does this sound like a solid plan or do you have any recommendations?
@GrahamCochrane
5 жыл бұрын
Potentially a membership makes sense if that's what people want. How many people were on your list that you've promoted your course to?
@KateEmiley
5 жыл бұрын
@@GrahamCochrane about 1000.
@GrahamCochrane
5 жыл бұрын
@@KateEmiley OK. So for a list of 1000 people, you should have sold between 5 and 10 copies when you launched. So could be the price point. Or could be the positioning. Or could be the product isn't what they want. Hard to tell. I would try a few different things!
@KateEmiley
5 жыл бұрын
@@GrahamCochrane yeah it sucked because I got some testers to go through the course and they said it was amazing... but I couldn't sell it for some reason!
@xandremusicofficial
4 жыл бұрын
I wouldn’t give up on it. Maybe they’re not the audience for that product. This business is a hunting game! Find out more about that one person who bought it. Find out why, what their need is and you can potentially find others like them through that research
for undetermined subjects like learn music memberships is more honest and grateful i think
Nice sound, a little too overexposed light in my opinion. Thumbs up for the great content!
Hey Graham...great video...would you ever suggest a prepaid 1 or 2 year membership at a slight discount?.....i worked for an option trade company where we sold lifetime membership...very successful..your thoughts??
Lol @“Heck there not even shot in HD”
Graham, yours are wonderful contents! Please let me ask: what mic you used to record this video?
@GrahamCochrane
4 жыл бұрын
Rode NT1a
@marcoaddaaedc2394
4 жыл бұрын
@@GrahamCochrane Thank you, and happy 2020!
Please, what sure funnel/traffic system can I use to get people for my courses for any niche?
Does the course assume that you already have videos made and uploaded thanks Graham :)
In addition to q&a vids, would your content basically be a piece mealed course over time + q&a to keep people subscribed?
@GrahamCochrane
4 жыл бұрын
Kind of. The real key to a membership is the community piece. The content and Q&As are just part of the package.
What do you think about having a blog where a person can read a little bit of the articles but then needs to join a monthly subscription to read them in their entirety? (the subscription being like $10/mo)
Ques #1. what would you recommend as a good platform for online courses. And #2 Won't people gravitate to membership over the online course because of the convenience of cost to them?
what's a good plugin/framework to build in membership into your site?
My brother Graham, Thank you for the this content. Please, can you share the camera and mike you used to record this video. Thank you!
@GrahamCochrane
4 жыл бұрын
Panasonic Lumix G7 for camera. Rode NT1a microphone.
@santaoscar
4 жыл бұрын
Graham Cochrane Thank you! Blessings
@santaoscar
4 жыл бұрын
Thank you! Blessings
Thank You!
@GrahamCochrane
5 жыл бұрын
You're welcome!
@ElementalGrowth
5 жыл бұрын
@@GrahamCochrane I am sitting down to plan out my two courses before membership - that is the direction I am going and what my following says they want but you made some great points and I believe in synchronicity - I found you today for a reason !
@GrahamCochrane
5 жыл бұрын
@@ElementalGrowth Excited for you!
What is a typical cost of your online courses and in them, do you do video AND a workbook?
Hi Graham, Thanks for a great video. I am a little bit confused in regards of what I will need to launch my business. Will NewKajabi, Kartra or Teachable (with additional programs) solve my problem best? I am a sales consultant and I want to market individual counselling sessions through a website as well as offer a pre-recorded online video training program which the customer will get access to by either a monthly subscription or through a one time cost. In addition I will sell a small amount of physical products, like daily planners and other accessories. The individual coaching part basically only need a good looking page to market the service, the training program need a good solution for giving customers access to video courses (and I really want to be able to attach quizzes and downloadable files to the training sessions) and the accessories will need a basic online store. Do you need any more information to give me a good recommendation? What would you do in my shoes? Best regards, Dominic
@GrahamCochrane
4 жыл бұрын
Kajabi would be perfect for this.
Hello Graham, Your talking about finding strategies to get more traffic and get the visibility online so you can get new leads. How do you learn to do it and is their a service that you would recommend that would make it for us instead? Thank you for your answer! :D
Hey Grahm, Would you suggest doing a Mini-Course as your first course? Also, would it be possible to do a subscription for the Mini-Course? Has anyone done that before? Thanks for all your content!!
@GrahamCochrane
3 жыл бұрын
Totally a great move to do a mini course first. I personally wouldn't do a subscription for the course, just a one time payment.
@Love-Eat-Live
3 жыл бұрын
@@GrahamCochrane Got it!! Thank you so much for the great advice!!
So much meat and no BS. Thanks!
Please, which LMS platform are you using for your online courses?
Can I have a site that does both? Like 497 to join and $97/month to stay a member. If so what WordPress plugin would allow that? I’m thinking about ultimate membership pro.
What if we are coaches? Would a membership be more advisable because then we could build packages revolved around 1-1 or group coaching sessions?
@GrahamCochrane
3 жыл бұрын
You can do either. Group coaching is great if you want to scale your time. Membership sites can be an affordable way for people to get some of your teaching and coaching as well.
App top adorei bem prático