I agree, I still buy courses and enroll in memberships! It's a great way to learn from someone you can't afford direct coaching from.

I agree with both of you. I sell information, courses and do coaching for cosmetic doctors and med spas. I find that the course WITH the coaching (implementation) is the most desirable product.

I think people are only comparing to 2020 and thats why they are having this perception. If I see from 2017 when I started selling courses, I see a big bump on 2020, then it dropped… and If I choose to see from that year, it seems that its droping. But if I delete 2020 from the ecuation, the income seems raising. 2020 and the begining of 2021 where an unusual period, can't use it to compare to the usual data.

@GrahamCochrane

24 күн бұрын

Bingo

I saw the original video and felt like he had a great point, glad to see you challenging this hot take.

Grant, I recently watched the Pat Flynn video you're referencing and I didn't fully agree either. Your points in this video are gold. Thanks!

Very helpful. I agree with the overwhelm of communities. I joined one from Sean Cannell, and wow. Too much low-level activity in the community setting. I realized I prefer self-paced and orderly with the promise of transformation.

I agree with you about courses. Without digging into statistics, I believe some courses fail because their layout is time-wasting (fluff), cluttered (so much info it’s hard to see the end of the destination), or the layout is hard to follow.

I love Pat. He sells community. What wouldn’t he convince people of that. However of the courses Ive marketed the majority of people buying never even log in. Then of those that login a majority don’t complete the course. Then of those that complete the course only a percentage of those have success with the information from the course. Success comes with action, feedback on the action taken and accountability. A course usually doesn’t provide that. Where a community or coaching does. The courses I’m marketing now incorporate community, coaching and accountability. They are seeing both drastically higher completion and success rates. In the vast world of information, action, even mediocre action, is better than just consuming. Can you make a ton of money selling courses? Absolutely. But if you want to serve people and better their lives, incorporate another way to provide more feedback, encouragement, and accountability.

Love this, Graham - appreciate the thoughtful analysis. Very encouraging! (I’m building my first course.)

Back listening after a wee while, super grateful for your content Graham! Thank you! I'm building a cool new lead magnet that kinda syncs with my first course I am also building so it could be a fun thing to launch this year. Thanks for the tips!!!

Graham, awesome vid. Curious: you mentioned you had an entry level course AND a flagship? What are those two.

@GrahamCochrane

24 күн бұрын

Entry level is $1k Course Blueprint and Flagship is Automatic Income Academy

Super helpful! I love how specific you get about solving a problem and making a promise to your your people. So awesome!

Every business need a front end information product to build their authority and Credibility in the market place.

@brycetubbs-virtualaccounti6344

20 күн бұрын

I think you can supplement that with youtube. Like Hormozi does.

Great advice Graham! I agree with you but I think it's good to feel ourselves challenged from time to time. It helps us grow and refine our knowledge

I watched Pat's video and left a comment there when it came out... the key as you're saying early on here is that it's not just about having a course ... it's about building around the course and helping people accomplish the thing the course is teaching, by having additional offers to help them finish and reach the end goal.

I loved this video! I just developed my first course with Kajabi and this info will help me to get organized with more offers that will stack on each other. Great to hear that you feel like we are at the front of the wave of courses, this is still longevity in this space. I hope to scale and make a difference with what I love to talk about. Thank you for your knowledge!

@GrahamCochrane

24 күн бұрын

Glad it was helpful!

I actually thought of you when I watched Pat's video. Good to hear both your viewpoints on this topic!

Maybe courses are dead, but selling info is not really changing. Now the trend is switching from online courses to memberships/communities and everyone is just selling Skool communities right now. Hormozi invested in Skool so I think that is a pretty good sign that info products are here to stay.

Fantastic video! Especially the product suite info. Thank you 😊

I think that the picks of 2020-21 were an anomaly based on the fact that people were extremely bored at home during the lockdowns of COVID. Then normal life came back, so also normal "consuming" of online products.

Thank you Graham this was perfect for me,l ove think media as well

Good insights!

This is so helpful. I have been running a community for about six months and am working on a course. I’m struggling with whether to have the community be included in the course price (for life) or offer it as a future add on. Do you have a video that goes into detail on this? I’m also interested in exploring best way to give group access during the course itself (for live check ins). I’m considering telegram but maybe a Kajabi group makes more sense. Thank you!

@GrahamCochrane

25 күн бұрын

Great question. You could include access to the community for 90 days (or a year) when they purchase the course and then offer them a way to stay in the community for a monthly fee afterwards. Kajabi communities would work well for this. You can even do live group calls inside of Kajabi courses now.

@BeautifulBiomes

25 күн бұрын

@@GrahamCochrane Thanks so much for answering my questions. I didn't know about the live group call inside Kajabi option. That's great. Is that what you use or are you using Zoom? On another note, I've noticed more and more people are telling me they don't use Facebook and so have been considering switching my community (currently housed on Facebook) to Kajabi. You mentioned that you use Kajabi for groups. Is that strictly Kajabi or do you also give people a Facebook or other option? Thanks for all you do. Your videos are great and I'm considering signing up for one of your courses too.

After watching Pat Flynn's video, I visited his website and guess what he's selling there... Yeah, online courses, of course.

Great thoughts Graham.

facts folks can not always attend EVENTS, conferences or online coaching so yes courses will still sell.

What to do when I have audiences in different countries where I speak the language? Should I stick to english (not native) or make a course in many version?

I love this - except - I feel like I have become lost. I joined kajabi, made a music 'how to loop' course which is a good course to teaching musicians how to use loopers or loop pedals both live and at home and then I have a few courses on specific loop pedals like the Boss RC-500 and RC-600 pedals.. but I just feel like it was meant to all becoming automatic based on kajabi's funnels and emails and feel like it drying up.. and dont know what to teach other than what I know. I dont want to become one of those statistics that goes back to a day job and fails. Consistent on youtube and just thought my kajabi courses would work harder for me. been tempted to drop prices but them feared about low ticket and de-valuing the products.

Pat’s video was fear-based clickbait. Lets admit. Showing a down curve from the lockdown peak was obviously not showing the full picture of it. Thanks for setting this straight up. Love your content Graham. Talented teacher.

Got a chance to meet Pat at Grow with Video Live this year! A fantastic speaker!

@GrahamCochrane

24 күн бұрын

Yes - he's a great dude.

How can we make our membership different from the courses? If it's the same info it's hard to justify the extra price of the courses.

Graham, how do I pre-order your book in Japan? Do you do international shipping for those who are outside of English speaking countries?

@GrahamCochrane

25 күн бұрын

Is it not available in Japanese online book retailers yet? It is in Europe I believe.

@hatsuonkyosei

25 күн бұрын

@@GrahamCochrane I found it on Amazon Japan and pre-ordered it! For some reason your book didn’t show up when I searched a few days ago. I did it again and now it showed up! Although it will be released in Sep in the US, looks like I will get it in Japan in October 😂 I will work on your bonus material until then. Thank you!

Seems good to me. I think that since people like Sammy ovens aren't building coaching coaches pyramidpires. There is less comoetitiom. (Seems like the bigger gurus teach like SMMA, instead of just coaching coaches)

Amazing bro!!

YES! YES! YES! In my model, the course is my front door. After that, they see the value of a community (even small cohorts) and they become subscribers. Then some of them go to coaching. 1) Intriguing book 2) Leeds to deeper dive into a course 3) Recognize others are like them and wish to be part of the supportive community 4) Some become reach to commit more to further move their needle with coaching.

@mikelongco

25 күн бұрын

Absolutely LOVE how you think about this. People talk about "building a community". But very few marketers consider exactly what that journey not only looks like, but FEELS like, for the people in that community. You can't just build a product or course and say, "here you go". You have to build a relationship - a connection - with your audience. One that lasts. One that you commit to for the long-term. And yes, you can have thousands of people in our community and still create that sense of true community - even family. For anyone looking for a great example of how to do this over the long haul, go search out Andre Chaperon. He's the godfather of this stuff, and has been doing it successfully for 20+ years.

No, online courses are not dead.

Graham, throw your links in here, please! 😊

Can the flagship course be the entry level course?

i am currently making my first course. LOL

@GrahamCochrane

24 күн бұрын

Exciting!

Yeah Pat’s off on this one. Probably just clickbait more or less. I watched his video and it’s just taking advantage of the downturn in the overall market.

'mazing ....