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there are 8 go-to strategies you can use to market any business:
1. Use social media
You can't ignore social media. That's where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. Sure, it can be intimidating at first. But as you build momentum, you'll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don't, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you're in.
Use direct messages on platforms like Instagram, Tik Tok or Twitter to reach out to other successful businesses, or to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
2. Create video tutorials
3. Understand search engine optimization
4. Leverage influencers
Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message, it's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience without investing much money, especially when you consider the potential profit it can return.
If your sales systems and products are in place, then this makes sense. If you have an offer that's clearly converting, and it's simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
5. Use Facebook ads with re-targeting
6. Use LinkedIn the right way
7. Create an affiliate program
Most people don't understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn't always that easy. You have to have good conversion if you want the bigger affiliate to take you seriously.
I've found that navigating the affiliate minefield can be tricky. It takes persistence and it takes true grit to make it through. Most of us get discouraged after a few setbacks, but you can't allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliates who can assist you.
8. Use Email Marketing Sequences
#MarketingStrategies #BeDifferent