How a Homeless boy built a Luxury brand making Billions?: Louis Vuitton Business Case Study

👉Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS (The Masterclass is going to be in English)
👉Check out - / @getonepercent
⭐️ Think School’s flagship Communication course with live doubt sessions :
thethinkschool.com/sp/communi...
VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
Our Best Indian Business Case Studies:
1. Asian paints - • How Asian Paints Built...
2. Amul - • How Amul beat its comp...
3. Haldiram - • How did Haldiram Build...
4. Lijjat Papad - • How 7 Mumbai-based wom...
✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
Think School is a Digital School that we all deserved, but never had
►►Check out Think School's Online courses: www.thethinkschool.com
The 1% Club, Finance Community, Retire Early, Financial Freedom, Personal Finance, Stock Market, Financial Independence, FinancewithSharan
#thinkschool #businesscasestudy #geopolitics
Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

Пікірлер: 303

  • @ThinkSchool
    @ThinkSchool3 күн бұрын

    Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤

  • @chillalenaveen3367

    @chillalenaveen3367

    3 күн бұрын

    how do anyone knows a startup idea is good or not?

  • @soumyajain6982

    @soumyajain6982

    2 күн бұрын

    @@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.

  • @iamindian565

    @iamindian565

    2 күн бұрын

    ​@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂

  • @ensoyme

    @ensoyme

    2 күн бұрын

    😊😊😅

  • @VipulYadav-cu7cu

    @VipulYadav-cu7cu

    Күн бұрын

    Very good video

  • @gaurishankargupta5081
    @gaurishankargupta50813 күн бұрын

    Vote for Berneard arnault case study❤

  • @mayank.9203
    @mayank.92033 күн бұрын

    vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.

  • @shritejkz

    @shritejkz

    2 күн бұрын

    Also Rothschilds 😀

  • @rohithkumarbandari

    @rohithkumarbandari

    2 күн бұрын

    ​@@shritejkzwhat ? For profiting from war ?

  • @kalakala6973

    @kalakala6973

    2 күн бұрын

    Ambani also did a very good job

  • @mayank.9203

    @mayank.9203

    2 күн бұрын

    @@kalakala6973 they are still on the first set of sons and even then one of the two failed.

  • @arnoygayen1984

    @arnoygayen1984

    2 күн бұрын

    i guess same for all popular business families

  • @prajotjadhav4491
    @prajotjadhav44913 күн бұрын

    This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤

  • @user-ij8gf9je7r

    @user-ij8gf9je7r

    3 күн бұрын

    It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.

  • @bhaveshchoudhary2

    @bhaveshchoudhary2

    3 күн бұрын

    The company did ntg but shady stuff.

  • @ramtejamaddala3259

    @ramtejamaddala3259

    2 күн бұрын

    @@prajotjadhav4491 that is if the world and people around you recognise it and choose to appreciate it. Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees

  • @RonningCavagna

    @RonningCavagna

    Күн бұрын

    I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.

  • @VijaySaiP.
    @VijaySaiP.2 күн бұрын

    “Good is imperative.. but greatness is a choice.” Words of wisdom!

  • @nk9996
    @nk99963 күн бұрын

    11:13 Bro nowadays iPhone itself not getting better every year 😂😂

  • @santhoshthadishetty

    @santhoshthadishetty

    2 күн бұрын

    Following 3% rule unfortunately 😥

  • @debaprasad9379
    @debaprasad93793 күн бұрын

    Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau

  • @debaprasad9379

    @debaprasad9379

    3 күн бұрын

    🙏🙏

  • @bhaveshchoudhary2

    @bhaveshchoudhary2

    3 күн бұрын

    Legend ???

  • @achaiahcs
    @achaiahcsКүн бұрын

    I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.

  • @vipashapmehta
    @vipashapmehta3 күн бұрын

    Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!

  • @sharathpawar543
    @sharathpawar5432 күн бұрын

    This video isn't just a case study; it's also about art and is inspirational too.

  • @imrohit2611
    @imrohit26113 күн бұрын

    Fun fact: LV does more innovation in a year than Apple.

  • @sandeepva6409

    @sandeepva6409

    2 күн бұрын

    Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation

  • @ShivamAroraa

    @ShivamAroraa

    2 күн бұрын

    No

  • @NighBo-hn6xi

    @NighBo-hn6xi

    Күн бұрын

    well apple doesn't even innovate

  • @rishieaswaran5993
    @rishieaswaran59932 күн бұрын

    One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better. We definitely want a video on Mr:-Bernard Arnault case study

  • @ankurde4026
    @ankurde40263 күн бұрын

    Sir please make a video on West Bengal's economic case study. All the economics I know is from thinkschool 💖💖

  • @priyanshchanchani
    @priyanshchanchani2 күн бұрын

    Superb video, love such foreign case studies. Hope we get to see Bernard Arnault's case study. Superb research as always. Also, amazing background music! ❤️🧿

  • @viqasverma
    @viqasverma2 күн бұрын

    Louis Vuitton became immortal with his product❤

  • @jackiecooper9439
    @jackiecooper94393 күн бұрын

    11:12 Iphone and innovation....lol. Their latest innovation is users being able to organise app icons.

  • @vikramshetty5590
    @vikramshetty55902 күн бұрын

    An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊

  • @radianthd566
    @radianthd5663 күн бұрын

    The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.

  • @priyanshukeshari659
    @priyanshukeshari6592 күн бұрын

    Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄

  • @real.deal0055

    @real.deal0055

    Күн бұрын

    lol, this case study is already there on you tube with way more views, this is just a stolen idea

  • @samyakchabukswar4576
    @samyakchabukswar45762 күн бұрын

    Loved this story and can't wait for the next one. Love you guys❤❤❤❤

  • @rohitbansode9813
    @rohitbansode98139 сағат бұрын

    Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words

  • @omkokate9861
    @omkokate98612 күн бұрын

    Thanks for study material. It's important

  • @anirbansarkar6405
    @anirbansarkar64052 күн бұрын

    Keep posting on all such segments. Beautiful projection !!

  • @roks2408
    @roks24082 күн бұрын

    Eagerly waiting for next part of this video

  • @ishaantripathi1788
    @ishaantripathi17883 күн бұрын

    Thank God for business case studies!!Thank you so much

  • @chitragiridhar6222
    @chitragiridhar62223 күн бұрын

    Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼

  • @madhumishra142
    @madhumishra1422 күн бұрын

    Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤

  • @atharav902
    @atharav9022 күн бұрын

    Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on KZread is a blessing.

  • @parvajain2696
    @parvajain26963 күн бұрын

    Again a great case study, learned a lot , Thank you!

  • @varadharajan.s2571
    @varadharajan.s25713 күн бұрын

    Kindly make a video on American Express business case study and thanks for making such amazing case studies

  • @ramkumar-lt7dc
    @ramkumar-lt7dc3 күн бұрын

    I have been searching for this topic last two days what a coincidence

  • @akashkale9331
    @akashkale933111 сағат бұрын

    Nicely delivered!! ❤

  • @sujathasivaraman1968
    @sujathasivaraman1968Күн бұрын

    Amazing business case analysis. Love it

  • @khulikitab6548
    @khulikitab6548Күн бұрын

    I love video editing.. too smooth with confident voice

  • @venkatesh8754
    @venkatesh87543 күн бұрын

    Thank you for the great work

  • @burhanuddinsakarwala5033
    @burhanuddinsakarwala50332 күн бұрын

    The videos get better and better

  • @gp6541
    @gp65412 күн бұрын

    For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔

  • @AnshumanDutta
    @AnshumanDutta3 күн бұрын

    Very pertinent video.

  • @mallucakebox
    @mallucakebox3 күн бұрын

    Your videos are superb

  • @jayaprakashk5582
    @jayaprakashk55822 күн бұрын

    One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger

  • @manavmehta9050
    @manavmehta90502 күн бұрын

    this was one of the best case study in a while

  • @real.deal0055

    @real.deal0055

    Күн бұрын

    yeah stealing the idea from a already made case study by some other you tube creator

  • @finetalkhindi.003
    @finetalkhindi.0032 күн бұрын

    I am waiting from many about LV case study but from now I am waiting about LHMV business and case study So. Cross one lakh likes please viewer as soon as possible ❤❤

  • @the_rdrksh
    @the_rdrksh2 күн бұрын

    Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!

  • @AmulyaSahoo349
    @AmulyaSahoo3492 күн бұрын

    This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers

  • @sureshlalwani410
    @sureshlalwani4103 күн бұрын

    Thank you

  • @joydeepsharma1
    @joydeepsharma12 күн бұрын

    Please make the video on Barnault Arnold. I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.

  • @lamborghani777
    @lamborghani7773 күн бұрын

    Awesome sir 👍

  • @yllod100
    @yllod1002 күн бұрын

    Yes we need the follow up video

  • @chirayusarsolkar1065
    @chirayusarsolkar1065Күн бұрын

    Amazing lessons

  • @hiteshwadhwani5972
    @hiteshwadhwani59723 күн бұрын

    Very intresting❤❤

  • @gagan5641
    @gagan56418 сағат бұрын

    Awaiting for part 2.

  • @karan_meena_13
    @karan_meena_132 күн бұрын

    Great video 😊😊

  • @ritikvishnoi252
    @ritikvishnoi2522 күн бұрын

    Excellent one💯

  • @bharatavarsha10k
    @bharatavarsha10kКүн бұрын

    Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today. Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.

  • @hari6433
    @hari643310 сағат бұрын

    Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence. Great work @thinkschool

  • @saudaminisahu9060
    @saudaminisahu90602 күн бұрын

    awesome content bro👍

  • @ArnavBhardwaj-lg6qi
    @ArnavBhardwaj-lg6qi3 күн бұрын

    Thank you so much for this information brother ❤❤

  • @user-xs9pu1ds1j
    @user-xs9pu1ds1j3 күн бұрын

    thank you for thanku for such great content

  • @Amisha_chhabra12
    @Amisha_chhabra122 күн бұрын

    Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊

  • @sayjeljoshi8176
    @sayjeljoshi8176Күн бұрын

    This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!

  • @pallavithukral2012
    @pallavithukral201221 сағат бұрын

    Incredible ❤

  • @sahityadas466
    @sahityadas4667 сағат бұрын

    Innovation often tames from the act of stepping out of habituation.

  • @kevalkumar9694
    @kevalkumar9694Күн бұрын

    Excellent

  • @dansh1819
    @dansh18193 күн бұрын

    You are a great teacher bhaiya

  • @rupam7138
    @rupam71382 күн бұрын

    One of the best case studies I have ever seen till now

  • @ARCPA1040
    @ARCPA1040Күн бұрын

    Who could have guessed that a personal luxury good would be a better investment than gold or securities!!?? Flabbergasted and bewildered at the same time!

  • @formaltechz
    @formaltechz2 күн бұрын

    Mr ganesh I was the who you like my comment in ur last video In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd

  • @radhikarajula8785
    @radhikarajula87852 күн бұрын

    Pl give link of TED talk you have mentioned.

  • @thehellsangel1
    @thehellsangel12 күн бұрын

    Sir, please make the documentary that you mentioned earlier even numbers don't meet. Please team ☺️🙏

  • @prasadb114
    @prasadb1147 сағат бұрын

    Awesome ❤

  • @MericleMcmichael
    @MericleMcmichaelКүн бұрын

    I love you so much! I recently just found your kislux and i’m in love!! Your videos are so fun and you energy is just MWAH! keep living your life

  • @ManikasKathern
    @ManikasKathernКүн бұрын

    I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

  • @hajararamparihar2311
    @hajararamparihar23112 күн бұрын

    I don't know about this😯😯 Thank you❤❤❤😊sir

  • @mr.darkheart2979
    @mr.darkheart29793 күн бұрын

    This one felt extra special, maybe because it was very simple and inspiring

  • @manjunathg2000
    @manjunathg20002 күн бұрын

    Good information 👍

  • @sudharsanraaj536
    @sudharsanraaj5362 күн бұрын

    Great video

  • @LiberalEntrepreneur
    @LiberalEntrepreneur3 күн бұрын

    22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value

  • @pradeepkhot9854
    @pradeepkhot98543 күн бұрын

    Congratulations 🎉

  • @rohitg1995
    @rohitg19952 күн бұрын

    Brilliant bro! Make a case study on Rimowa as well

  • @manish.periwal
    @manish.periwal3 күн бұрын

    Where is the link of the Ted talk which you mentioned?

  • @ProsperSchweda
    @ProsperSchwedaКүн бұрын

    HEY kislux !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

  • @user-mw7kn9ft7v
    @user-mw7kn9ft7v3 күн бұрын

    Indeed... Thinking out of the box .. literally

  • @user-xg6mi2py8r
    @user-xg6mi2py8rКүн бұрын

    My inspiration

  • @toeknee5148
    @toeknee51483 күн бұрын

    Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.

  • @sharathbabu9512
    @sharathbabu95122 күн бұрын

    Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !

  • @real.deal0055

    @real.deal0055

    Күн бұрын

    lol, this case study is already there on you tube with way more views, this is just a stolen idea

  • @shivakumarreddy8670
    @shivakumarreddy86709 сағат бұрын

    It's beyond the imagination. Thanks for sharing one of the best business use case.

  • @apoorvanand1526
    @apoorvanand15262 күн бұрын

    Man please the case study….. beg you for that 🙏

  • @ananyamohanty6140
    @ananyamohanty61402 күн бұрын

    Please make a case study on bernard arnaul. Would love to study if even it's of 1 hour

  • @kalaiarasankannan
    @kalaiarasankannan2 күн бұрын

    Wow, what a great story

  • @ramchandarkumaresan2263
    @ramchandarkumaresan22632 күн бұрын

    Great 👍

  • @theyashbhagchandani
    @theyashbhagchandani2 күн бұрын

    Make documentary on bernalt arnault

  • @Man-ff9sz
    @Man-ff9sz3 күн бұрын

    Now it's time to invest in another spectacular case study by think school ....

  • @utkarshkumarsingh3309
    @utkarshkumarsingh33097 сағат бұрын

    Glad to know how LV came into existence and innovation made it stay. But I think it would be equally valuable to know how the brand is still sustaining? Because I dont think they are doing groundbreaking innovations anymore. They are just playing on the aspirational value created. Looking forward to the Arnault case study, hope that would answer these questions.

  • @WillbanksHeight
    @WillbanksHeightКүн бұрын

    For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the kislux as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.

  • @rhythmagarwal9341
    @rhythmagarwal93412 күн бұрын

    Your content is awesome please make the documentary on Bernard Arnault also.

  • @omkarpokharkar7031
    @omkarpokharkar7031Күн бұрын

    Excellent blessings from the planet Venus 😊

  • @iamindian565
    @iamindian5652 күн бұрын

    Man u r awesome!!! Ur content is top notch. Learning and enjoying at the same time. Thanks a lot.

  • @real.deal0055

    @real.deal0055

    Күн бұрын

    lol this guy stole the idea of this video form another you tube video discussing the same topic. this case study is already there on you tube

  • @user-zx3iy7zj8o
    @user-zx3iy7zj8o2 күн бұрын

    Ganesh sir , i request you to make a video on sub prime crisis of 2008

  • @adityachk2002
    @adityachk20023 күн бұрын

    Please make the Bernard Arnault video

  • @user-sk2dl8sm5v
    @user-sk2dl8sm5v3 күн бұрын

    Lesson learned :- 1. Louis Vuitton left home, establish Workshop, Viceroy and Queens created Customer relationship with Louis bags. 2. Finding Gap and loopholes in market, He launch Streamer Trunk. 3. Thinking deep about product Discrepancy and Opportunity.

Келесі