He exposed a ridiculous industry. That's all he did.

@RyanAnthonyDigitalMedia

3 жыл бұрын

..That’s all? lol that’s a big deal, dude

@paulmallon9292

3 жыл бұрын

@@RyanAnthonyDigitalMedia Didnt say it wasnt. But you can over intellectualize this too as is being done in this video.

@RyanAnthonyDigitalMedia

3 жыл бұрын

@@paulmallon9292 you implied it wasn’t without saying it by using “that’s all he did” - trivializes the exposure that happened

@paulmallon9292

3 жыл бұрын

@@RyanAnthonyDigitalMedia Not the intended implication

@clownshoes2022

2 жыл бұрын

Yeah

Y’all didn’t really mention how he actually pulled it off. He pulled it off because a lot of “nice wine people” are just pretentious and don’t really know what they’re talking about. I.e. - it’s expensive so it must be good

@tigerleoneinc.9282

3 жыл бұрын

Most wine connoisseurs get fooled based on the smell of the wine alone. Sucks for them. Give me a nice Pinot Noir, Cabernet, Shiraz or Merlot at no more than 20 dollars per glass, I'm good to go.

@brooksbrooks6805

3 жыл бұрын

Exactly...

@replynotificationsdisabled

3 жыл бұрын

Pretty much like liquors. You're paying a premium for spice and a name, doesn't make it taste better nor smoother.

@c9hr0ni4c

3 жыл бұрын

They both said they hadn't seen the film so.

@jicalzad

3 жыл бұрын

Agreed

idk man... these wine buffs seem to mostly full of it. wasn't there a blind taste test booth at a major wine convention that fooled everyone?

@thesmackdaddy9888

3 жыл бұрын

This wine guy who sat next to the dude saying he didn't see the documentary is like the police chief saying he hasnt looked at the body cam because he doesn't want to talk about it.

@isaklevy743

3 жыл бұрын

@The Catspaw I would say good 75% of these so called experts are just faking and regurgitating the same buzzwords

@arielshummer3822

3 жыл бұрын

Have you seen this clip of Joe’s guest telling him the new studio is awful?! kzread.info/dash/bejne/k4Bm3NKkoLrfkqQ.html 😂

@joshuahayden6955

3 жыл бұрын

I sell fine wine, and yes, there is a lot of BS, but perhaps that is what it seems like from the outside.. Once you are selling high end wine like what Maynard and Joe are referring to you, see that you do not have to know jack about wine to sell... its just sales.. Maybe you are referring to wine buffs like Rudy who Joe and Maynard are talking about. he is an obvious example of a complete dooooshbag. Perhaps this is the tasting that you are referring to; the Paris tasting of 1976 AKA the Judgment of Paris: This was the event that solidified USA on the world stage of wine production.. not BS.

@isaklevy743

3 жыл бұрын

@The Catspaw buying more than $50000 worth of wines a week for the last 6 years

You shouldn't need to spend more than $40 tops for an excellent bottle of wine. Huge diminishing returns after that imo.

@dertythegrower

3 жыл бұрын

And as someone in the cannabis industry growing with 401k.. never pay over 150 a zip for a fat sticky ounce. No way, i know prices of wine in the area also (south oregon) and wine next to our rec farm is only about 40 a bottle!

@tedp9945

3 жыл бұрын

Not even 40$

@SuperLazyCat

3 жыл бұрын

agreed after spending $40 its not like the wine gets that much better and if you can notice.....then jesus christ you will be spending a arm and leg on wine.

@folksnem1855

3 жыл бұрын

Wrong

@tigerleoneinc.9282

3 жыл бұрын

@@dertythegrower- Yeah okay buddy. In Boston and DC dispensaries and delivery services, you'll get boofed if you pay less than 280 per zip. I know from painful experience. Must be nice to be on the West Coast where the supply far exceeds the demand.

Isn’t this just proving that all these wine “experts” are scamming their customers rather than this one guy being a scammer?

@hydraxc2478

3 жыл бұрын

Seems valid to me. I was never "deep" enough to have a palette for the subtle differences in wine and all the nuances of the culture.

@MegaTechGuy

3 жыл бұрын

No, he is also a wine expert who knew how to fool other wine experts basically! As Maynard pointed out in the video it would not have lasted in that state in the bottle.

@Hoganply

3 жыл бұрын

If a wine still tastes good after decades it's worth more than most, I would say.

@fishfire_2999

3 жыл бұрын

People that don't know Chablis from from grape juice chat only.

@DearDextra

3 жыл бұрын

but you are not supposed to say that.

It's a great doc. The dude pissed off one of the Koch brothers and he formed a whole taskforce of ex CIA/FBI/Chemical Forensic scientists to hunt him down 😂

@yocland8841

3 жыл бұрын

Was this in the bay area? I live in Oakland and I kinda recall some kind of great wine rip off in Berkeley.

@mursuka80

3 жыл бұрын

Sounds like a hero to me.

@JC-of2nm

3 жыл бұрын

Rent free living!

@acdvfb

3 жыл бұрын

@@yocland8841 Sort of, he was all over the place selling/auctioning wine on both coasts.

@yocland8841

3 жыл бұрын

@@acdvfb ok. I remember this guy. It was a blip in the news but I recall it.

I have a friend who was a wine maker and he once invited me to a tasting at his house. There is nothing more awkward that watching a bunch of wine-connoisseur-wannabes talk about tannins and oakiness. More power to them, not my scene.

@KeithChapman-hr5kx

3 жыл бұрын

Yea trash humans but I make my own wine from wild,berries so I'm not picky as long as it taste good and gets me shitty

@willieb.haardigan8984

3 жыл бұрын

I have a friend who was a comedian and once he made a podcast and invited everyone to listen. There’s nothing more awkward that watching a bunch of comedian wannabes talk about the biz and hard work ethic b. More power to them, not my scene.

@EyezaGotSKILLZ

3 жыл бұрын

I don’t know, man... there’s something about the oaky afterbirth of an exquisite wine that just nourishes the soul.

@epicipodmodz

3 жыл бұрын

@@EyezaGotSKILLZ your comment makes me a little-stitious

@cx2900

3 жыл бұрын

enthusiasts of any kind of alcohol are kind of funny, although the same could be said of weed I suppose

The guy who did this deserves every penny.

@RDB93

3 жыл бұрын

Uh, no. He made his old mother sleep with a space heater in her room because his house was a constant 12 degrees... He was a piece of shit who conned many good people. People just think because he also fooled a bunch of rich bastards that his actions are justified. Just take a look at some of his disgusting relatives and you’ll see the apple doesn’t fall far from the tree.

Nah bro. He didn't do all that to wine. They just legit couldn't tell difference between cheap ass wine. And trying to cover up all those years they wasted drinking expensive wine and not telling a difference

@jamalkwyasse5527

3 жыл бұрын

!!!

@thelma2084

3 жыл бұрын

If that's the case then this video didn't explain it well at all.

@ccubsfan94

3 жыл бұрын

@@thelma2084 Becasue the guy is one of those snobs that "can't be duped" like that because of his ego.

@dragon7590

3 жыл бұрын

He was duplicating rare vintage wines and even forging labels that auction houses that primarily deal with wine couldn't even spot the difference. The FBI invetestigators that had to log everything in as evidence were amazed with what he had done. I think it went beyond mixing box wine and mad dog 2020. He fooled more than just a couple of people at brunch.

@hallesdad

3 жыл бұрын

Nah bro. He didn’t use cheap wine , he used expensive wine to make even more expensive wine , there is a scene in the movie that shows his recipe written on the side of a bottle and it is all really good wine... but you spend a thousand dollars to make a wine you can sell for tens of thousands and many Somms called out his wines as wrong when they tasted them

I don't blame the guy...if these "holier than thou" wine snobs think they're God's gift to the world, prove that they aren't. (While taking their money, of course)

@StoneyBanks

3 жыл бұрын

Love a good grift on stupid rich people...

@sud6646

3 жыл бұрын

and making them drink basically piss in the process, hilarious stuff.

The best I saw was on UK tv when they gave some celebrity a blind taste test, he slagged off one of the bottles that later turned out to be from his own vineyard 😂😂

"fine" wines and art are just used to launder money.

@Master_of_Critique

Жыл бұрын

100% this.

his name was Rudy, I waited on him several times. Needless to say he knew his juice, 66 DRC etc. I always assumed he dumpster dived in our recycling for the vintage labels and bottles.

@carlbrown8966

3 жыл бұрын

I saw some English KZreadr do something similar. He was going to fancy hotels and restaurants and taking the empty bottles off the tables. He got pretty excited when there was a few swigs left in the bottle he would drink in the alley.

@satanwasframed5083

2 жыл бұрын

The wine thing is BS. It's all placebo. The more you pay the better it tastes. How long did it take for these rich posers to figure it out. Case n point

@jacob9540

Жыл бұрын

@@satanwasframed5083 It may be the case that average people can be easily duped by price, but wine professionals exist and can indeed tell the difference. The Master Sommelier exam requires candidates to blind taste several wines and name the region, sun-region, grape varieties, and year. That literally cannot be faked, and sommeliers train to be able to do that. Whether it is “worth it” for an average person to buy expensive wine when they won’t be able to tell the difference is up to that person to decide.

@satanwasframed5083

Жыл бұрын

@@jacob9540 wine professionals? Who decides that? The guy figured out the wine was fake from the label and not the taste supposedly. I can see identifying flavors or ingredients but location and sun is a load of horse crap. I'd like to see real science behind it. Because in a self contained organization you can fake it. Also, unless you were one of these supposed professionals, why would the wine be worth so much to you if it wasn't a status symbol?

@jacob9540

Жыл бұрын

@@satanwasframed5083 A wine professional is someone who works full time in the wine industry, whether they are merchants or sommeliers. The Master Sommelier program is one of the most difficult exams in the world, there are only around 300 people on Earth that have passed the exam. And yes, at that level, the sommeliers can determine regions, subregions, and general years based on blind tasting alone. The price of wine is determined by supply and demand, just like anything else. When wineries focus on making the highest quality possible wine, it means that they must only choose the best grapes of the bunch and discard the rest, it also means that they usually age the wines for longer before releasing to the market. High quality wines naturally are produced in smaller quantities and are in high demand by people seeking out high quality. So obviously the price will be very high for those bottles. Is it worth it to pay $100+? That’s up to each person to decide. The bottles that sell for ridiculous prices like $100k plus are that expensive because of some historical significance and extraordinary rarity, not quality. The difference in quality between a $10 bottle and a $50 bottle is very noticeable to most people. The difference in quality between $50 and $500 is not as noticeable.

There's a lot about the situation that they're not touching on (prob because they haven't actually watched it), but it was a pretty elaborate scam. The guy DID end up developing an insane palate for wine, and was the typical "likable con man" who made this whole closed community his best friend, and spent hundreds of thousands getting them liquored up on rare and expensive wines to buy their confidence. Its a very interesting documentary, i'd recommend people watch it!

Sure man, the dude's an alchemist, it's not like those people couldn't tell the difference from grape juice and taint water.

a fool and his money are soon parted

I love a good forger, there's been some amazing forgers in history. The best of them I'd consider amazing artists themselves

@doylesinclair4499

3 жыл бұрын

watch some of the documentaries and movies about art forgers - they're so good that the original artists themselves are fooled . . and it's said that 50% or more of all the famous art hanging in museums are fakes -

Pretending not to know him, but I’m sure he has many bottles in his cellar courtesy of Rudy. He’s exactly the sort of person who would make an excellent mark.

Joe Rogan interviews joe rogan

Did I just watch a video of two people trying to discuss a film that neither of them had seen...if this is a highlight from the whole interview I’ll skip this one.

I see Joe could not be *Outshined* by Maynard...

Kind of weird that "Sour Grapes" is also a Puscifer song from 2007

@infinidominion

3 жыл бұрын

They threw higher art out the window last century

@infinidominion

3 жыл бұрын

@Marten Dekker it sounds like a song written by a 47yr old Karen while shopping in Bed Bath n Beyond😂

@cx2900

3 жыл бұрын

it's a common phrase that refers to one of aesop's fables I believe? basically a fox or something wants the grapes on the vine, but can't get them so he says, "I don't want those grapes anyway, they're probably sour"

Great video. Truly engaging to hear these guys try to pronounce some guy’s name. I’m hooked. Getting Spotify now!!

"Rudy...Kirneowan...Kerrrrneeeeerrrrrrrrr...Kirneowan. OK."

One of my favorite documentaries of all time. The Koch brother getting ripped off was fucking hilarious.

I love Maynard, but it's awfully bold of him to comment on a film that he, admittedly, hasn't watched through.

@anthonyvaughn8960

3 жыл бұрын

Didn't he mention he seen parts of it?

@aplaguedoctor406

3 жыл бұрын

awfully bald*

I love how they try and say that he was talented. Nothing better than seeing winos get ripped off.

@liamcragin

3 жыл бұрын

It takes a lot of skill to make a fake fine wine just like it takes a lot of skill to fake a Rembrandt. It’s a skill - it just happens to be used for nefarious purposes.

@jemmabarlas8176

3 жыл бұрын

Exactly LOL

@ron.mexico.

3 жыл бұрын

@liam smith...I have some grape juice that I’m selling for $1000/bottle. You interested? The label is old looking.

@liamcragin

3 жыл бұрын

Agree to disagree.

@MonkeyKing3333

3 жыл бұрын

@@liamcragin Have you watched it? He was mixing wines on his kitchen sink and printing labels on his PC?

Sour grapes is funny. But they barely talk about the guys uncle who stole HUNDREDs of millions of dollars. and was fronting him and the brother. and they were using bottling plants in asia to make them

@StoneyBanks

3 жыл бұрын

It was made in China

@Nontacticalboy

3 жыл бұрын

@@StoneyBanks no it wasn't

One of my favorite documentaries ever

The point it that this guy was not the only one passing off fake wine, but he may have been one of the biggest. He was also very likeable, and had an amazing pallet. He was the one to identify a fake wine, or which wine was which in a blind taste testing. He definitely played the long con, starting off buying Merlots for a several hundred dollars a bottle before moving up to the old Boudreauxs that were thousands of dollars while making friends along the way.

Joe: "Have you seen Sour Grapes?" Maynard: "Yeah. No. Yes, parts of it. I haven't seen the whole thing..... It's amazing" 2:30 Maynard again: "I'm just speculating I haven't seen the film" lmao wtfff

@VegasDiz

3 жыл бұрын

Seriously 🙄

@apophispnw5717

3 жыл бұрын

Probably watched clips of the documentary like people do of the JRE

Lol ever heard of Robert Mandovi Woodbridge. He did it first before this “sour grapes” dude. Lol

@Bovice..YT-handles-are-fn-dumb

3 жыл бұрын

His kids marketed more to convenience stores. Not sure what you mean.

@roadieratonga3083

3 жыл бұрын

BoviceSON is right, Robert was very very angry at his sons for selling his wines that didn't make the cut with his name on it. Imagen making wooden ships in a bottle by hand and becoming renound around the world for it, then your kids sell cheaper ones made from a 3D printer with your brand name on it. Robert would have rather sold those grapes that didn't make the cut to another outfit than make under-par wine with his name on it. Woodbridge is the poor mans version of the Mandovi line. Far different than sour grapes shit fuckery. As a former wine maker I can totally get why Robert was so pissed but I am personally glad his kids did it. I love the Woodbridge pinot noir because they put it through a 2ndary lactic fermentation giving it a wonderful body that you wont find in most low cost pinot noirs under 20$ US. Unless you have good experience with wine or want to look like a big shot, you don't buy bottles of wine costing over 20$ .

@Iheartdgd

3 жыл бұрын

@@SmDJeremy lol the comment you meant to reply to is right under this one.. so close man

@willieb.haardigan8984

3 жыл бұрын

Woodbridge and other cheap wine products help fuel the industry tho. The industry couldn’t survive off of boutique wineries that sell $50+ bottles alone.

@anna-wo3st

3 жыл бұрын

So for cheap wine, is it a good brand to buy or not?

The thing is when you don't have enough wine culture (drinking, making, selling) you have a hard time to understand a wine, hence the people who were duped, they had the money to buy not to understand what they bought.

I did some work for Gallo's laboratory in Modesto, CA. While in the lab and after chatting with the chemist he ask me what was my favorite wine.......I had been a wine geek for a short time. I said; Silver Oaks Alexander Valley. He pulled a bottle of wine pour me a taste. He pulled out some notes and began adding a few drops of 3 different things. Then I tasted both and he doctored was a ringer for Silver Oaks

Great film. Incredible forgeries, and illuminating of wine snobes.

What happened to the full interview why was it taken down?

jamie would have known how to pronounce it lol

@alicedoors4826

3 жыл бұрын

Jamie's not in this video?

@brainyjanie8186

3 жыл бұрын

That’s Redban, Jamie got the covid

@jlindsay

3 жыл бұрын

MTV | Politics | Pied Piper | Battle for hearts & minds kzread.info/dash/bejne/k2tlq9iLnZy7mdo.html ?hgrvv

I worked at the prison that rudy was serving his time in, he's a really respectful quiet guy.

There’s an old episode of Penn and Tellers show on Showtime called Bullsh*t. They had a skit where they had high brow wine people were fooled by wine tasting. The $7 bottles were the winners when told they were worth a few hundred. Like what you like, ya know? - not what you’re told to like. Individual original thoughts are few and far between.

Reminds me an episode of Northern Exposure called “The Big Feast.”

@HunterMann

3 жыл бұрын

Yes, very similar! Best wishes, H. Mann, alumni of the Northern Exposure film crew

Lol when joe said what’s his name again all I thought was THANOS

Really a fascinating doc even if you’re not into wine

Two guys' comments on a movie they haven't seen. You didn't need to open the wine to see it was fake. Most of the labels of wine on the auction catalogue had obvious mistakes according to the French winemaker. The truth is people were fooled because they are rich and they don't care to know if it's genuine. They were easy marks.

WE READY FORR KANYE JOE LETS GOOOOOOOOOOOOOOO

@daxterkiddo

3 жыл бұрын

@Jonathan Soko 😂

@Clunkerjohn

3 жыл бұрын

Kanye’s brain is broken dude it would just be sad. Joe would feel like he’s taking advantage of him and exposing further the depth of Ye’s psychosis

This is why it's best to buy cheap ass wine

Before that ,the Decendants on the album Enjoy!

Anyone remember a wine discussion on JRE, on what to avoid in wine ? Some sort of ingredient or something in cheap / certain wines that aren’t good for you. I can’t recall the guest or what it was.

Will it be commercial-free on Spotify?

“Bellow loud, bold and proud of where I’ve been, but here I am”

I bet drinking maynards wine is like tripping through eternity

16 year old me- Tool rocks man. Hell yea! 🤘🤘 36 year old me watching this-- is this real life? 😳😳

Clearly there are no Sneaky Pete fans in the comment section. . This was the backdrop of an entire season of the show. . Great stuff 👍🏾👌🏾

Roll the window down. This cool night air is curious.

@dustinpitts106

3 жыл бұрын

I am your passenger

@SeemsLogical

3 жыл бұрын

I wonder if Chino Moreno is slated to show up on the podcast at some point. That would be cool.

WAIT..... the ending song behind joe talking about moving to Spotify is a garage band melody hahaha

You forgot to add that not ALL espisodes are available on Spotify.

Maynard reeeeeeally stretching for this one. Buy his wine today! It's clearly the best.

Such an underrated documentary

Man, give me a $15 bottle of Tilia Malbec any day. One of the smoothest, best tasting wines I've ever had and it beats the grapes off all that expensive bullshit.

@jacob9540

Жыл бұрын

And which expensive bullshit wines have you tried? Two things can be good at the same time. There are plenty of delicious $10-15 bottles, and plenty of outstanding $70-100 bottles. There are wines in both categories that are not good value for the money, cheap wines that are truly disgusting and expensive wines that are boring or bland. Whether it is worth it to spend the extra money is up to each person. Personally I find the highest quality for the money to be in Spanish Rioja’s, you can find truly outstanding bottles in the $20-40 range that drink like $500 French wines.

Behold the power of big bald heads!

How does anyone dislike a joe rogan podcast smhhh

For a second I thought is John Maynard Keynes... the economist!!

The wine game is no different than the car game,if you can afford to play it's always a risk,this character was amazing in what he could do,he could taste,break down the characteristics of the into his memory,go to the bathroom and write it down,then start with a base wine then start blending until his memory of taste told him he had it,at best he only had a couple of mouthfuls,I have tasted a thousands of wines,I couldn't break down any of them.Good story though.People buy exotics at car auctions,then find out a week later they've lost a 100k in a week,they can let it roll off and look for another one,Joe knows how much it cost to build one,and if your lucky you might get your money back.

Have you seen it? No. It's amazing.

It's nice to hear Redban's voice

I remember watching a movie by the same name way back. Some guy in the movie had a testicle removed, the doctor ended up realizing he had the x-ray chart reversed and it resulted in having to take his other nut. LOL

@MyBoomStick1

3 жыл бұрын

💀😆

@jvj9972

2 жыл бұрын

Hilarious

Isn't the guest the guy that made the Hakuna Matada song from the original Lion King?

Good to hear Redban in the producer chair again

Joe Rogan interviewing Joe Rogan with glasses.

He could just sell it again and market it as the wine that fooled everybody ! I'll buy it lol

@acdvfb

3 жыл бұрын

He's a little preoccupied in federal prison... He's up for parole in two weeks then headed for deportation. I wouldn't be shocked if he finds his way into youtube/podcasting

People (myself included) overpay for things all the time bc the perceived value is greater than the intrinsic value, right?

It seems Joe Biden was lurking at Melania when she walked the debate stage.

Most people don't even know who he is,saw him twice at Mesa amphitheater!!

Maynard is a time traveler. 🎤

I’m a level one Sommelier and that guy is a God and our industry because of his pallet

Like this artist that duped a lot of people by painting fake Rembrandt (or some other famous painter can't remember) he was an extremely good painter but also very good at using the colors, and canvas, and paint to mimic that period and he sold his "Rembrandts" for millions. They eventually found out, because he used a white that was made from a recently developed chemical that Rembrandt wouldn't have had access to back when, and was sent to jail. When asked: "do you think you did anything wrong?" he replied: "Yes. I used the wrong white." Love it.

This is what VeChain is for...

Great shirt! I work at Pax!

Youve seen those art documentaries where some 400 pound guy in a basement can paint exact replicas of some of the finest paintings ever created/ Im sure making something taste kinda sorta what you were expecting is probably a bit easier. Even a very clever 500 pound guy could do that.

I would love to see a reaction of joe rogan and a guest watch the 1992 film Baraka by Ron Fricke

The best scene is when the snobs think they’re drinking some great wine and the Somm at that restaurant tells them after one sip that it’s garbage.

Brillent documentary sour grapes is hidden gem

That song.

Are they at a bordello in reno?

"EVERY SHADOW JUST BEHIND ME>>>>>"

@xylord18

3 жыл бұрын

Shrouding every step I take...

Did Joe" switch back to the old intro " rogen

LOL just shows how the "refined palate" of wine snobs comes from nothing more than overpaying for a label. Kurniawan is a HERO!

"I met that guy. I sat next to him."

Wasn't this in the bay area?

Sour grapes is old AF on Netflix .. Joe, I’m ahead of you this time hahaha 😂 By years!!! I win. In my head haha 😆

Joe should interview his alt universe twins more often

Rudi is a Master, how can you put such a genius in prison

More power to him, I say.

2 pink grapes right there.

We have a club here where we take a $5.00 dollar bottle of wine and play it off to so called experts like Maynard James Keenan, and they ALWAYS fall for it, as they are nothing more than over privileged snobs...We place a $200.00 plus empty bottle on the table and have the $5.00 dollar bottle of wine in a carafe to "Let It Breathe" we have plain crackers/ olives/ cheese so they can rinse their palate (Mouth you know because they can tell), and cloths, and spit buckets for the "Experts" to give their opinions, and from Boston, to New York, to Washington DC to Manassas VA to south Fla, Atlanta, Los Angeles, to Dallas they all same the same things...meaning they are all just snobs...Btw we do the same with Grey Goose, and top end empty bottles of booze. We most likely clear 6, 000.00 a night not including service tips, and it is hilarious...

@jvj9972

2 жыл бұрын

Keep on the good work. I'm proud of you.

What happened to young Jamie? He stay in Cali?

Lmao this movie is like 4 years old now

America had some of worlds best wine in the 1920’s. Great Depression destroyed it forever. Really sad.

dmt

@devonscott4541

3 жыл бұрын

well said

@RandomRabbit007

3 жыл бұрын

to the top you go sir

@ACCOUNT72197

3 жыл бұрын

Sauna

@HaZeEurope91

3 жыл бұрын

Dmt shock protein

@samir6047

3 жыл бұрын

Elk

There is no reason to believe you can taste the difference.

Rudy is a super tongue, meaning his sense of smell and taste is better than most normal people, and that's how he's able to do that. Plus he came from a wealthy millionaire family to begin with.