1) Identify the Goal (I call it KNOW the WHAT) 2) Understand your Audience ( I call it KNOW the WHO) 3) Communicate the Value ( I call it SAY the WHY) 4) Express the Need ( I call it WORK the HOW NOW)

@MsRonimo

3 жыл бұрын

Nice

@prabhuteja6387

3 жыл бұрын

👍

@MadChrisp

3 жыл бұрын

save me some time thanks

@lulamax7942

3 жыл бұрын

Thank u!!

@Rovier.g

3 жыл бұрын

Thx very much, you sir.

“It was at that moment that I realized that I needed a raise!” I agree lol; we need a book Sis!!! 💚💚💚

@angenettesimpson5504

Жыл бұрын

Yes Lord!!!

@jeffeatsandruns

8 ай бұрын

🤣Day 1 of doing her job, already wants a raise. How I know she's a millennial without her millennial-splaining to me several times in the video.

“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.

@Morna_bee

2 жыл бұрын

SAME HERE...😊

@regalchic

2 жыл бұрын

Same here

@edmundoquicuala7949

2 жыл бұрын

Great And So Clear...

@screinline3884

Жыл бұрын

Me too🎉

@PinkYellowGreen2023

Жыл бұрын

I feel you.

She absolutely has a point plus her delivery was clear and straight to the point

1. Identify the goal 2. Understand your audience 3. Communicate the value -what they get out of the deal 4. Express the need that u both want. By doing this you can combat the resistance felt through challenges

@jadenluna7807

Жыл бұрын

Is this also defined as rhetoric or no?

@_strawberriesandcigarettes

Жыл бұрын

@@jadenluna7807 rhetoric means manipulative, this is more of 'you have needs and I have a deal to offer' kinda manipulative but end up being mutually beneficial

@k1n6xsandrej3cts2

Жыл бұрын

😊

It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!

@yv2372

Жыл бұрын

I believe the word you've used here i.e. soliloquy has a different meaning from what you're suggesting and the spelling you've mentioned is incorrect too

Her confidence and the way she communicates 🔥🔥 I want to talk like her without saying aaaaamm ammmm for some time, Keisha is straight 🔥🔥🔥🔥❤️

You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.

I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.

Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years

@troooooper100

Жыл бұрын

Really… she said it’s how you say it and they gave tips exclusively on what to say and get this drum roll … know your audience and know what you want

@InzideEntertainment

Жыл бұрын

@@troooooper100 nothing of any value was said. the last 2 minutes she insults you by saying how easy this presentation was. Are you so novice that you cannot see that the information here is the same you would get from a 1 minute google search? Set your standards higher or you will be a bottom barrel human forever. Best of the Worst is still the Worst...

@katscandance

Жыл бұрын

@@InzideEntertainment people can be at different levels of education. Do you realize that? Obviously there is value in her presentation considering they asked her to do one. Just cause you didn’t see value or learn anything new, doesn’t mean other people felt the same. Maybe this presentation was for freshmen students or for people just getting into marketing/communications

@topg-army

5 ай бұрын

​@InzideEntertainment

This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.

I don't know,why she didn't get views in comments,this is one profound talk and very practicable.

@lifecoachronissewhite

2 жыл бұрын

Agreed!

@VoguishMis

17 күн бұрын

I don't know. The tongue taps are a little annoying. She speaks sense nonetheless.

This is concise and clear. As a inheritantly passive person I got some self work to do.

Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.

@sanam4511

3 жыл бұрын

Yeah, I thought so too. I like it when people use plain English and drive straight to the point, and not use big words and run-on sentences to drive one insane.

Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.

I had to go back to the begining of the video, to review how Keisha applied the STRATEGIC COMMUNICATION throughout the whole video! Great!

I love how she was sassy n straight to the point!!

This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!

@bamgold4677

11 ай бұрын

You are truly very beautiful

so much respect for this woman! YOU GO GIRL

She's right, if your aim is to convince some one always appeal to their interests.

Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾

Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.

Keisha *clearly* knows what she's talking about. Made such good points.💃🎯 The only reason why I think this has low views is because it's not as keyworded as much and the the KZread world is flooded, but the content is there.

@trentwittmier1332

3 жыл бұрын

what

Wow! Strategic Communications - What you say is just as important as how you say it. Love it. Thank you.

I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾

Educational would be an understatement! Thank you Keisha great presentation!

One of the best TedTalks out here. So simple and straight to the point. Well don’t you great strategic communicator of our time 🥳

I have watched this like 5 times at one sitting!😄 so practical and taking notes. Thanks keisha

Keisha that speech was very emphatic and it was of a great afflatus to my hearing may u continue to teach these words of wisdom .thank you

THIS IS GOLD!! Thank you Keisha!

That was excellent! concise and well infomrative! I watched it twice and took notes. I am a self publishing Author trying to get my book out there and terrified that I might have to speak before an audience, but with these four steps I feel enabled and hopeful, Thank You Keisha

I'm studying Strategic Communication in the fall for graduate school. I enjoyed this Ted Talk it helps me to better understand what Strategic Communication is.

This was amazing! I wish the audience gave a better response, you killed it.

@Solfiewolf

Жыл бұрын

That audience was 👎🏾👎🏾👎🏾

Lovely, the speech is curated to engage the audience.. powerful speech line

this is so good! deserves more recognition

This is very clear and helpful reminder that great communication is simple and clear

she is a great speaker 🙏🏻

This was an outstanding delivery. Great job, Keisha. Thanks for the tips.

Excellent speech. I definitely need to keep this is mind when I communicate personally and professionally.

I compartmentalize most things so it’s nice to hear the breakdown of a convo in steps. 🙏🏽🙏🏽

Round of applause..very true & important I gotta strategically move to save time identify the goal understand commons & combat resistance 🧠🧠🧠

Educating, well done Keisha.

She's so inspiring! As an undergrad planning to go to grad school for strategic com, this was a really motivating video to watch. I'm now even more excited to get involved in this profession!

It’s the walk for me sis . You know you the $h!t & I love that for you ❤️

Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.

Words are important..No doubt about it...How to say it to get what you want is important too...Absolutely...But at the end of the day, action will always speak louder than words !!!

My supervisor sent this as a link to watch as we are home on remote for a work from home snow day. She sent to links and this was the first one that I chose and I am not dissatisfied. one of the important factors or takeaways for me is KNOW YOUR AUDIENCE. I live by this; I say this a lot when talking to my colleagues and personal friends whenever there may be a topic that someone may not agree upon. Very helpful and interesting. TY

Amazing job very clear too! Thanks so much this helps me for future interviews and skills to assist someone I work or socialize with

love this talk, very clear and on point

This is profound and it's Applicable in almost every aspect of life

Love the way Ms. Brewer used both a personal and professional example of communicating effectively. By the way, she speaks very well and clearly.

I literally clapped! Keysha, that’s her name right? You are so good

Waouh, so clear and inspiring👌

Sending some love all the way from South Africa

I enjoyed the message ! I learned a lot and her delivery was so clear and concise.

Ms. Brewer, awesome talk. I need you to speak with our Ombudsmen. They can learn a lot from you about how to get resolutions to their cases. I’m going to show them your talk and Pray that they can pick up these valuable tips!

Great talkshow! I enjoyed because it had all I needed for today . Also, it touched me.

Powerpacked Talk, Loved every bit of the delivery. Krisha Brewer you ROCK..

Very professional and helpful its a very pleasant presentation too, simple and straight to the point.

Going to replay this a few times. This is definitely going to help me when I’m in Ted Talk!!

So well put together and said !

I love this talk the way she talks and presents her ideas 💡 and communicating to the audiences. You showed what you said in this talk By God's grace, I came across this video

Yesssss. This was sooo needed today.

Loved this! 🎉❤ easily understood and can be easily implemented

Excellent breakdown! Thank you! 👏🏾👏🏾👏🏾

What a great sense of humor. Kuddos to you for sharing your skillzzz.

Love your composure and presentation style

I thoroughly enjoyed listening to this presentation!!

I loved it! So good and effective

Excellent speech Keisha - preparation for an engagement and using the right weapons during the engagement is critical for sho

4 years later, I'm here and highly impressed by the fact that a sub-field of communications was explained with such simplicity in 10 mins❣

_The hard part is explained in really simpler manner._ _Grateful_

What a wonderful Ted Talk!! Loved it.

Very simple and clear presentation for a strategic communication talk.

I couldn’t click off. This was VERY good! Very informative.

Thanks for the video. With this I’ll improve my strategic communication.

This is so beautiful. Excellently presented!!

Thank you Keisha Brewer.

OMG! HOW COULD I HAVEN'T SEEN BEFORE????? SHE IS LITERALLY THE MOMENT!

Shes Beautiful and Amazing, I enjoyed her presentation! I Love how people should learn how Strategic Communication can be.

Excellent. You nailed it - Love from India

Excellent and quite relatable! 💥

I love TED talks and this talk by this lady is amazing! Well done, Keisha!

She SLAYED that talk ‼️

Well done, girl!!!! Thank you.

Great talk for sure. Loved it

Brillant. Thank you for this presentation

Amazing talk on strategic communication.

Keisha is amazing!! Continue to glow up!

GreaThanks 4 Your Presentation! Appreciated!

Identify the goal, understand your audience(what are their value), communicate the value, express the need (value they both share thn showing the need)

Asante sana, heshima yako!

This is brilliant. Thank you for this

Simply phenomenal

Very concise and well put together ✅

So true What you say is just as important as how u say it Strategic communications

Really nice method! Thank you for sharing. One regret was that the emails or DM she mentioned for her examples were not shared. This would have helped to really see what and how she wrote her responses. Tones, vocabulary etc..help tremendously especially since we’re looking at strategic communication. We only had the method without seeing the examples that supported it. That being said the method is fantastic. Thank you again!

This just solved my problems. Thank you for sharing

Thank you keisha 🌈

Man this Lady is smart😍this was quite informative! Definitely applying this method