All seriousness aside, Payola would be a cute girlgroup name.

@W-I463

2 ай бұрын

Unironically would love that 😂

@lewlavabra6811

2 ай бұрын

fr tho when i first read the video title i thought payola was a girl's name and i was confused like "who's that ???"

@Raphael-2

2 ай бұрын

@@lewlavabra6811 oh that's funny 😆

@DizzyLuv0

2 ай бұрын

​@@lewlavabra6811 I thought payola was a female producer loool

@cheap2402

2 ай бұрын

The fandom name should be “streamers” or sum

I just did the exact same things as that Spotify user and I also got Magnetic after every single random K-pop song I played…

@juli5945

2 ай бұрын

Last year spotify always auto played super shy, even though sometimes I wasn't even listening to kpop which was weird. I also knew someone who never listened to kpop getting newjeans on auto play as well, definitely suspicious lol.

@itsjustperspective

2 ай бұрын

same

@peachxtaehyung

2 ай бұрын

I don't have premium Spotify so I can't check it unfortunately to see if I do

@wandeesthoughts

2 ай бұрын

If you remove autoplay it won’t happen

@jigmeyeshey1041

2 ай бұрын

​@@peachxtaehyungI have premium and it is true - ngl, it is getting annoying

hybe is honestly a monopoly rather than a company. the amount of smaller companies they bought out, the amount of groups they continue to debut are really telling of their business practices. ive been finding it harder and harder to be interested in newer groups bc of the amount of groups that ahve appeared in the last couple years. especially groups from hybe.

@meilichankan9282

2 ай бұрын

HYBE is a Corporation not a company. I'm sorry but at this point, it's y'all fault if y'all want to believe that hybe is just like jyp or sm or whatever other kpop comany. A corporation is not like other companies. From a business stand of view, being a corporation doesn't mean you're a monopoly. And it's not like the companies under hybe were forced to sign with them. It's just a different way of doing things. And I'm sorry but at the end of the day, with music, the power is in the general public hands. If people really hate the music hybe groups be putting out even with all the tricks they could pull out, their groups wouldn't be that loved. Let's be honest, their songs might be not to your taste but it's still understandable why others might like them.

@chaaae5463

2 ай бұрын

"A monopoly is a market with the "absence of competition", creating a situation where a specific person or enterprise is the only supplier of a particular thing." Please tell me how this applies to Hybe? I got this from Wikipedia. Is it that hard to just look up certain words before using them incorrectly? Them buying small labels that under normal circumstances would not have any kind of success is not eliminating competition and not a threat. Don't worry they would never want to get rid of their competition, one of the biggest reasons Kpop is thriving this way is because of the competitive nature of the industry and fandoms.

@0325hjs

2 ай бұрын

as an economics student, hybe is not a monopoly, there are still multiple record labels in the business who generate hits and manage to gain high profits or stay afloat. in the long term, however, i am worried about hybe getting closer to monopoly status or at least becoming an oligopoly in Korea, as YG is losing its grip on the K-pop market and SM also seems to be losing the overwhelming relevance it had until a few years ago. I doubt they will be as impactful in the west. Honestly I'm worried about Hybe getting its hands on the J-pop market as well, Hybe artists have been collaborating with popular J-pop acts in the past few years (TXT x Yoasobi, LSRFM x Ado) and I really hope it won't be a long-term trend. What sets the J-pop scene apart is its close connection with the Internet and subcultures, which makes it easier for artists to obtain organic success (notable examples being the aforementioned Ado and Yoasobi).

@chaaae5463

2 ай бұрын

@@0325hjs While some of the older companies are seemingly losing their influence in the industry, there are other companies that will eventually be there to replace them. Recently there have been lots of small labels with pretty new and successful groups. I believe, if they keep going like that, they could eventually build up the reputation of their label and their following groups significantly, which might even soon come close to the impact of the Big 4. It's also important to note that, despite many people thinking that the Big3 are losing impact, some of their recent groups have been just as impactful and successful as Hybe's new groups and breaking records left and right. And you being worried about Hybe promoting in Japan is pretty baseless, in my opinion. That's something Kpop companies have always done. Jyp has a Japanese girl group, SM is constantly trying to target audiences in other Asian (or western) countries. I really don't see how any of this, including collaborating with Japanese artists, is a problem in any way, tho.

@user-vv7hc7kb5o

2 ай бұрын

You don't know what a monopoly is because if u did you would put your eyes on Kakao who are many times bigger than hybe😭😭😭💀 yall r clowns

I think their goal is to make these groups debut on the hot100 so they can prove their groups are all successful and not just bts. Also they're probably focusing on attracting more casual listeners rather than making core fandoms. Idk how that will work in the long run and for how long they'll keep using this...let's call it promotional strategy, since they're debuting 2-3 new groups every year. I edited a little to correct the form but without changing the meaning

@user-mc3qv4pw1p

2 ай бұрын

yup that's what it is. hybe is obsessed with proving their staying power beyond bts and have been going crazy trying to produce "successful" groups after them. its even gone so far that hybe has been downplaying bts' success in many media play articles to uplift their other groups in an attempt to do this.

@nicoleloss7987

2 ай бұрын

Hate to break to you but they are all legit. No payola.

@music_lover222

2 ай бұрын

@@nicoleloss7987 I agree payola is not a right term in this case and the autoplay on spotify is a 100% legit same as ads on youtube but for me it's also understandable that many can find it annoying

@okayyy-mp8ft

2 ай бұрын

Exactly

@ZulfiqarKhorrami-ci8sy

2 ай бұрын

@@nicoleloss7987 why r you lying to yourself

I did the exact same thing on a g idle and iu song to test it I GOT MAGNETIC, SUPER SHY, AND PERFECT NIGHT 😭

@multifan6679

2 ай бұрын

Tbf, perfect night is still very much popular and gets lots of streams, so does spershy. I would also like to ask you to do this same test 2-3 days after the next big group makes a comeback (i.e IVE, Aespa, Newjeans, etc). Cause getting a new popular song recommended 5000times is normal, even more so if yoy listen to that group on a regular basis

@MaMba825

2 ай бұрын

@@multifan6679 bro its been 7 days and i always get perfect night i think its payola

@Frienhonymustand

2 ай бұрын

@@multifan6679 ok

@immealldayeveryday9425

2 ай бұрын

Y’all really don’t kno how shit works and it really shows 😂, if you listen to Kpop Spotify will recommend the most popular songs even if your not listening to Kpop music at the moment, this definitely happen with a boat load of other groups and y’all are big fat lovers if you say it has not, been there seen it done that, get a damn clue, magnetic has gone viral and has been doing amazing on all charts and on streams, just because your favs did not achieve this does not mean to hate, it is what it is now grow up, y’all in Kpop have become so sickening and childish to the point that it’s just ridiculous

@karibills6243

2 ай бұрын

you have good taste i love gidle

It’s also on YT shorts and tiktok, i got a short with magnetic almost 6 times in a row and even after that it would very occasionally come up

@sliverhalo9286

2 ай бұрын

not only hybe but also baemons sheesh does it a lot especially on shorts and just youtube in general it doesn't matter how many times I click not interested I still keep getting it recommended to me

@peachxtaehyung

2 ай бұрын

As the sound or them actually doing the challenge or whatever? Because if it's just the music the company don't have anything to do with that it's just that the song is popular, and the algorithm is going to find those who are most likely to like it just like normal KZread videos

@Maria-lw3ns

2 ай бұрын

For me it would be videos from the group themselves, it did happen with super shy to me as well. Because of the boycot I am not looking at any of these songs myself and I didn’t like super shy at first so I wan’t seeking that one out either. It is both annoying and weird

@harshdipvaidya6104

2 ай бұрын

​@@sliverhalo9286well yg buy a lot of views for baemon and lot means a lottttt, like hundreds of millions so it's common that you get the add for sheesh, after it's release I don't have to specifically go to the mv to listen it I just it many times in the ads😂

@fishtheish

2 ай бұрын

Isn’t that how the YT algorithm works tho? You listen to a song from a certain genre, they assume you like this other popular song from the same genre. When you watch a full short/video with that song, they assume you liked it, leading to more shorts/videos using the same songs found on your feed. It has nothing to do with Payola, that’s the usual KZread algorithm. Best thing to do is just tap on the “not interested” button

"kpop thrives on parasocialism". Numbers are at the end something that matters more than anything else in kpop. If fans stopped caring sbout numbers, it eould be over for kpop. Lisa is more popular bcz she has more streams than other members of bp (even with those 2 horroble songs). Also a lot more exposure on spotify epuld lead to more prople lishtening to it and ultimately entering hot 100 and melon. Its pretty unfair on my opinion.

@itsjustperspective

2 ай бұрын

definitely unfair for sure

@peachxtaehyung

2 ай бұрын

I mean I don't think it would be OVER for kpop I mean back in 2nd Gen and prior people didn't stream videos

@hola_terry

2 ай бұрын

@@peachxtaehyung But still it would lose the popularity.

@gwenxox

2 ай бұрын

“even with those 2 horrible songs” clock ittttt 😭😭😭

@angelixa301

2 ай бұрын

@@peachxtaehyung As a person who's been a stan since 2nd gen, we did stream videos the scale was just lower. But since like 2010 people have been hosting stream parties (mostly Korean fans originally) and the goals were mostly like 10 to 50 mill, 100 mill if it was a Big 3 group. Also, most music shows have been counting MV views for social score since at least 2013.

i was wondering why magnetic was playing literally after EVERY kpop song i played, it make's sense now lol💀😭

I've never had an autoplay issue as bad as magnetic, it'll come after literally any song unless I have another song in my queue.

@goodyoflife

2 ай бұрын

And so

@hannis_personal_phone

2 ай бұрын

same but instead its for sheesh(THERE WAS SO MANY DAMN ADSSSS) BUT ive never gotten an ill it ad yet only bm, lesserafim, xg, sk but not as much as bm

@outroseok

2 ай бұрын

@@goodyoflife I literally like that song but the autoplaying makes me want to skip, I'm not hating the girls it's just a bit much.

@belaytriks

Ай бұрын

I have my historial out, have blocked them each time they appear and they are still being recomended to me even if I never listen them.

@outroseok

Ай бұрын

update: 3 weeks later and it still does it lol

Tbh everyone who doesn't believe Hybe's streaming payola or Yg Yt views payola is delusional at this point

@averyatwell95

2 ай бұрын

Facts.

@skittychuu

2 ай бұрын

Maybe not necessarily payola, but some kind of manipulation for the sake of marketing.

@noahfan2719

2 ай бұрын

yg yt views thing is definitely real (in the sense that they’re obviously fake) because i’ll go to listen to kill this love or something and there’s comments made hours ago telling people to keep streaming. also these mvs have billlions of views which i’m certain is more than the population of most countries and impossible to achieve legitimately. love blackpink but you can’t tell me those view counts are legitimate.

@kpedetinnonwanon8081

2 ай бұрын

​​@@noahfan2719 I disagree with the fact that billion of view are impossible to achieve legitimately. But the YG thing is really true. Even though SM, JYP and other company also do it with some of their group for promotion purpose but YG use it way more than them and longer. And hybe is doing the same with their gg.

@Cinnamonfrogz

2 ай бұрын

@@kpedetinnonwanon8081JYPE isn't even using payola or promoting their artist at this point. Just look at nmixx, twice, or itzy's views

People have to understand that there is differents ways of payola and hybe groups are not the only ones to have it. One example is youtube ads. For me personally I get non stop ads from babymonster and gidle. Both of those groups tend to have high mv views bc of this. So... yes, there is payola, even if u like it or not. If ur fav groups come from medium-big companys then they are going to have payola. It's just an strategy, it might seem unfair for some people but at the end of the day, kpop is an industry, there is not "fairness" in a business as big as kpop. We have to accept it.

@PinkMonster710

2 ай бұрын

Nah bec in YT, you can literally skip.

@bloomyheartt_

2 ай бұрын

@@PinkMonster710 Lmao and in Spotify you can't skip? Don't be dumb.

@PinkMonster710

2 ай бұрын

@@bloomyheartt_ lol. Im no dumb. Literally limited skips per hour. After that, you have no choice. Do you even know that? Don’t be dumb. Other songs you’re then forced to listen to. I mean I’m fine with listening to it just not excessively. I can attest to how excessive it was.

@bloomyheartt_

2 ай бұрын

@@PinkMonster710 well ofc if u don't have Spotify premium u can't skip it but most of us have sp premium so.. we can just skip the same as yt ads. But it's still annoying to have an ad constantly pop up of the same songs. The same as listening to music on Spotify and getting the same song play over and over. Both are annoying, both are marketing strategys that help those groups gain streams.

@devenm1580

2 ай бұрын

i also got SO many adds for XG songs LOLLL specifically TGIF and new dance HELP

magnetic was playing after every song for me too

@lovelykayyz

2 ай бұрын

Same

@belaytriks

Ай бұрын

I have them blocked in Spotify.

@jasminesaiki4002

16 күн бұрын

​@@belaytriks I blocked them but I still get it help me please 🙏🏻

Talk about babymonster, yg buying 100M views

@blackangelinyourarrea

2 ай бұрын

Lol how is that even possible when their fans are streaming their songs like crazy.. Even their inkigao videos too..

@Wonheeeeeee

2 ай бұрын

@@blackangelinyourarrea yes the fans stream, but yg buy most of the views

@Lalalaiba1989

2 ай бұрын

Yg is ISO certified u clown

@eeveelynee

2 ай бұрын

yes I put it on for 24 hours on like 5 diff devices non-stop....lol yeah im a bit of a crazy yg Stan

@Wonheeeeeee

2 ай бұрын

@@eeveelynee thats not the right way to stream but ok...

the act of payola is all different forms is quite common in the western industry, whether its for radio play, streaming (the discovery feature or bot streaming), massive amount of ads for m/vs, or inflation of other numbers. I have no idea the regulation for korean platforms but it is possible for companies to do something. That exposure often does get groups somewhere and technically it is a form of promotion (whether you believe its ethical can be debated). I think stan's just care so much about numbers like first day/week are so important to them to prove their group is better bc of stan's superiority complexes. They don't care if it's fair, they just want to prove that they stan the "best". it's not new and it's not just hybe (although it seems more obvious that they do it which can be kinda annoying) but I just hate how much everyone obsesses over numbers bc it takes a lot of fun out of being in a fandom :/

@bluedrakken

2 ай бұрын

naw western songs will be follow by similiar genre of different group or feature and thats like only 25% there's also never more than 3-5 songs from a different artist. if you play anything kpop related its followed by like 40% all hybe and no other kpop song from different company. we all know that we let spotify play in the background.

@tessisdrawing

2 ай бұрын

@@bluedrakken oh really? honestly I have autoplay off so I couldn't tell you how often it happens. I try to stay objective but hybe tends to be a lot more shady in this aspect than other companies so I don't doubt that you're right

@itzzahh0998

2 ай бұрын

​@@bluedrakken well that's maybe for the Spotify. We don't know about yt ads etc

that is not the definition of payola.. i literally hate how much the definition has been twisted

@shxtney

2 ай бұрын

:0 elaborate !

@user-mc3qv4pw1p

2 ай бұрын

@@shxtney payola is when record companies secretly pay radio stations for radio play so that their artists are able to chart higher on the billboard charts. the biggest component for charting on the bb hot100 has always been radio so this is the best way to manipulate the charts in favour of certain artists. it is illegal, and yet it’s a million dollar business with many huge artists’ labels engaging in it (the Rolling Stones did a huge exposè a few years back). now people use payola to describe every and any promotion tactic when actual payola is serious and illegal. words have meaning, and the incorrect overuse of payola is now making it mean nothing in the end.

@xiaorina

2 ай бұрын

​@@user-mc3qv4pw1p promotion tactic is one thing but masking the said promotion tactic as organic success is another! It's the same concept here

@hannaelizearrudabezerra461

2 ай бұрын

If you just trade radio for spotify it checks exacly.

@user-mc3qv4pw1p

2 ай бұрын

@@hannaelizearrudabezerra461 well no bc payola is illegal while promotion on spotify is not

What I really question now is: which numbers can we actually trust? Not the album sales with the many many versions and bulk buying, not the yt views with the ads, and now not the spotify numbers, not awards Show wins because there have also been some snubs or weird Jury/fan voting etc. that called that into question. So which numbers are left? Only ticket sales?

@el972

2 ай бұрын

I guess none are left

@queenlouicia

2 ай бұрын

everyone should probably just enjoy music for the sake of music lol

@fishtheish

2 ай бұрын

@@queenlouicia THIS. Just enjoy the music, ofc it’s nice to stream music to support your fave(especially if your faves are a small group that deserve more) but caring about numbers and whether or not they surpass another group is such an unhealthy way to consume music. Just enjoy the music for what it is

@xiaorina

2 ай бұрын

Why do we even care about the numbers? Just enjoy the music and aesthetics we're not consuming album sales or charts now are we lol

@xiaorina

2 ай бұрын

​@queenlouicia exactly!!

Bite me , Unforgiven, and Like Crazy all are victims of the automatic Spotify feature

@blossom6693

2 ай бұрын

Like crazy, that sing was not even added to tth while jimin was getting more stream than newjeans but they have tth but not jimin

@riybe4226

2 ай бұрын

@@blossom6693it actually was added on the first week and stayed for at least 3 weeks.

@riybe4226

2 ай бұрын

@@blossom6693Like Crazy was added to TTH on the first week and stayed there for at least 3 weeks while having most of the streams from infamous Asian countries. Please don’t victimize Jimin

@blossom6693

2 ай бұрын

@@riybe4226 that's not true, and he is still charting in US Spotify btw and still no tth , his English version of like crazy was added for 1 week that too bcz of his hot 100 result and get removed

@abigailokoiobuli8945

2 ай бұрын

Victims or benefactors?😂

I haven’t watched the whole video but answer to you question is YES

Is hybe using payola to make their artists successful? Answer: A big Yes.

Don't you have to listen to the whole song from start to finish above a certain volume to make the stream count? Correct me if I'm wrong but that's not the same as "buying streams" is it? A few non-hybe groups come to mind who have their songs on spotify's most popular playlists after securing business deals with spotify. Is that also payola? Not to mention songs like perfect night, magnetic or any nwjns song etc were received exceptionally well by fans. I've seen so many people both online and irl instantly loving these songs on first listen. I genuinely think that these songs are doing well because they're good songs. I saw someone in a comment section saying how "it's absurd that (insert their faves) aren't getting a lot of streams because they're obviously more talented" like? Your faves can be very talented but if they have trash music no one's gonna stream isn't that common sense? I'm aware I could be completely wrong since hybe could be doing anything anything atp unfortunately. However, their music is genuinely good.

@choujimi

2 ай бұрын

You’re right! I believe Spotify requires 30 seconds to count as a stream, so if someone skips it immediately, then that won’t be counted It’s definitely not the same as buying streams, but that’s not really what payola ever was as far as I’m aware. It was always about deals that could promote songs favorably on radio And also, I agree! Spotify may be promoting the songs more as a result of a deal, but the songs are still good at the end of the day to be able to match up to the success they’re seeing

@Yooniverse35

2 ай бұрын

@@choujimi Right? I don't really understand payola all that well. I thought payola was generally a 'dishonest' way to promote music. Ig I didn't see it as payola since it didn't seem dishonest to me lol

@Nishkaloo

2 ай бұрын

@@Yooniverse35you are right in the sense that payolla, in most jurisdictions including the US, is illegal. So this would not be considered payola. Of course if a case was raised and facts were found to be otherwise, like the definition states (a bribe), they could be prosecuted. Of course tons of people and companies do not get caught for illegal acts so could they be using payolla? Sure. Could they be finding loopholes? Probably. But it’s a leap to say it’s Payolla without proof. Otherwise this is just another regularly used legal marketing and promotions method and not payola. Seems people are changing the definition the more annoyed they get with these kinds of practices.

there was a point where I felt validated by my faves' streaming numbers... I feel like I lost my capacity to care tbh. Did my faves make enough money that they can get paid appropriately and have another comeback? That's my priority. I'm more worried about Secret Number getting decent sales than Le Sserafim getting more streams than x, y, or z. If we know they're not disbanding any time soon, I get why people think it matters, but I usually just don't.

@peachxtaehyung

2 ай бұрын

Yeah I only care for stream numbers for my underrated faves like a.c.e, laboum etc. mainly to like you said be able to be paid well and all that but also it helps with music shows and when it's a group I want to get their first win(s) I'll stream them. Otherwise I will watch an MV once and only if I REALLY want to I'll watch it again sometimes. Otherwise I still to hearing it on auto play on Spotify lol

@choujimi

2 ай бұрын

Definitely agree - it’s a bit of a different situation with lesser known groups, we have to make sure those bills are getting paid 😭

@5XKXNXA

2 ай бұрын

I stan TXT and still worry about these things because how fast can yhe numbers drop and hybe has so many groups rn and in their basement why should I think my boys are safe atp? I don't trust hybe at all....

@user-vv7hc7kb5o

2 ай бұрын

​@@5XKXNXA txt are under bighit music and its high time y'all understand that all these artists under "hybe" are under their own individual labels.......ador, source music, koz etc arent responsible for txt, pls use ur brain😭😭😭

@5XKXNXA

2 ай бұрын

@@user-vv7hc7kb5o I know that damn well the point still stands. Do you think bighit itself doesn't have a new group in the making?

oh wow i thought the autoplay thing was based off what you liked, but now i am realizing that magnetic plays after every songs even non-kpop releases edit: i’m remembering it coming on after the beyonce album

If you don’t want an auto played song put your playlist on shuffle… The same thing happens to me but with a non-single from Ariana Grande’s album I just ignore it and put my playlist on shuffle… This is just another means of promotion and there’s nothing wrong with it. Obviously the auto play is going to play a popular song from the genre you’re listening to. If you’re listening to K-Pop the algorithm is gonna suggest the most popular K-Pop Song on Spotify currently which is Magnetic

@skittychuu

2 ай бұрын

I agree with your comment but the shuffle thing is a bit hard to follow because not everyone has spotify premium, so then you have to wait an hour for skips..and the ads are like 2 mins. I can see where some of the frustration comes from Edit: wait, the free version of Spotify is shuffle-only. However, as the examples in the video showed, you can’t really listen to a song ALONE without auto play, and making a playlist will mean you have to go through more songs & ads to get to it. I can see where the frustration comes from, auto play kinda ruined my Spotify wrapped. I love round and round & Favorite Part by Jo Yuri, but those are 1 minute intros I never wanted to top my wrapped. (Not payola, those two and a few others were my liked songs and I never wasted a skip on them giving how short they were so Spotify auto play spammed me with it throughout the year)

@sieunloversclub

2 ай бұрын

algorithm is just another name for propaganda when it comes to social media companies

@milktea2422

2 ай бұрын

The only reason it’s popular is because it gets shoved down peoples throat. It having hype of tiktok for a couple weeks prior to its release doesn’t explain anything. That’s the most common excuse we’ve heard in the first week or two when people started noticing it getting shoved down their throat. The reason it gets recommended when you’ve never listened to it is because Hybe has paid for it. And Spotify allows this because they make no money from music, so ofc the billion dollar corporation would love to spend a little to a company that’s been in the red for the past 11 years. You guys have finally accepted that it’s been paid to be promoted and now you just shrug it off since you can’t defend it anymore. So don’t expect their hate to lessen, I mean industry plants are hated everywhere, and this is a pretty bad case of it.

@farinefleurs

2 ай бұрын

U need spotify premium to listen to ONLY the songs in ur playlist. If you don't, spotify will recommend songs.

@sieunloversclub

2 ай бұрын

@@farinefleurs wrong, even with Premium spotify recommends songs from outside your playlist

I feel like every big company is doing that... except maybe jype, 'cause if they're doing it, they're doing it wrong 😂😂😂😅

@gravy9gravy

2 ай бұрын

I first noticed it with nmixx rollercoaster, but good burn anyway 🤣

well min heejin just revealed this all but come on is anyone surprised

@rafaelsmith5737

Ай бұрын

Didn't she said she started the buying of award shows for SM? & other big 3 came along, which is why the Big 3 has like the monopoly of award shows especially with the Grand Prize (Daesang)? Except MHJ quit SM during BTS rise, so it makes a lot of sense how someone not from BiG 3 won the grandprize

I guess this could be added to Hybe's long list of questionable business decisions they made over the past year. I think that part of the reason why people dislike the payola method (specifically with Magnetic) is because listeners are fond of others telling them what they should listen to (similar thing happened with MTV & radio). People don't like being told what to do so it often leads to pushback & doing the opposite. I mean, I like Magnetic but I don't want to feel like some force is looming over me telling me that I need to listen to it this second. I also think part of it comes down to organic growth. ILLIT (like any other big 4 group) is bound to make it in the industry & (as far as I know) a lot of people like the song so Hybe doesn't need to try to push them out like that. Rather, it could actually set them up for hate in the future (especially since they're new & haven't established themselves just yet).

@ausgod538

Ай бұрын

kpop is the only place where a company promoting a group is seen as bad lmao

@Kermitt_thee_frog23

Ай бұрын

@@ausgod538 I don't think its that. Fans DO want companies to promote their artists. They just want companies to avoid tactics that'll create backlash/negative reactions & are suspicious/odd. Plus, the artists tend to be the ones who end up suffering because of these missteps most of the time.

@ausgod538

Ай бұрын

@@Kermitt_thee_frog23 none of this is really bad tactics. companies should promote them, offer the artists to brands, pay to advertise the songs, being mad over that is stupid.

@Kermitt_thee_frog23

Ай бұрын

@@ausgod538 Except Payloa is considered an illegal practice & has always been controversial in the music industry. Plus, considering how Magnetic has gone viral & Illit are guaranteed to succeed, it comes off as an unnecessary percussion. So now it just gives anti's something they can use against the girls to prove that their success was bought & undeserved. As a whole, it's not a good look for a newly debuted group that's already from a big company. As a whole, I feel like k-pop companies just don't know how to appeal to audiences & need to revise some of their methods. For example, using tiktok to advertise a song is fine but find other ways to utilize it/create content around it without making repetitive content or 100+ videos.

@monicababirima2065

Ай бұрын

A wide range of people are loving hybe girl groups songs.

There’s an exact video but instead is autoplaying baby monsters song

@rafaelsmith5737

Ай бұрын

What's the title

choujimi is in their posting daily era and i love it so many great videos ✨💗

No but on YT music magnetic was in my autoplay 4 times in a row 😀✋️

(I refuse to call it x) REAL

dude even when i play western artist songs, autoplay plays magnetic next aswell 😭

I thought I was the only one because magnetic, midnight fiction and my world kept popping up everything I put my playlist on shuffle

I haven't used Spotify since a week ago. So, after I watched this video, I opened my Spotify and checked to see if this was true. And bruh, the same thing happened to me like in the video even when I haven't ever played Magnetic on Spotify myself wtf

The way this is literally a non issue for anyone who has any amount of control over the content they consume... Guys, if this bothers you, spotify mods are free!! Please don't think you have to live like this!!!!

Literally EVERY company does Payola in some way. Whether it’s paying for favourable articles or paying for awards or paying for views and streams. I’m not shocked anymore.

I tested it out and it happened… but after this whole situation I now understand why I have been getting so much hybe gg songs on auto play each new comeback of theirs 😅

Honestly, I see nothing wrong with the Spotify deal, but do I personally think HYBE is doing it? No. I think it's interesting HYBE female idol groups have this discussion around them, but no one accuses this for the male groups under HYBE. TXT, Enhypen, BOYNEXTDOOR, and &TEAM aren't charting as well as their girl group counterparts; ILLIT is predicted to make it to bb100, when the male groups listed haven't made it there. Why would HYBE do this exclusively for GG's? Even if you make the case that they're seperate labels, Enhypen and ILLIT are both under BELIFT, yet only one group is getting this "promotion". I think this is just bound to happen with trendy songs on TikTok. I remember it happening with Cupid as well. I think I would believe in "HYBE payola" if they weren't charting as high on every platform. They're charting higher on apple music which doesn't have that deal. I think the main "payola", if you could call it that, that most don't seem to have an issue with, is KZread ads. Some of these MV's have so many inflated numbers it's honestly crazy. Even more so that YT views do count for some awards.

@meilichankan9282

2 ай бұрын

THIS

@gumimegpoid9099

2 ай бұрын

To add some facts in your points, let's say since the beginning of kpop genre and industry, girl groups had more instant success, you can compare which 4 and 5 generation groups are more successful and that phenomenon is not exclusive of hybe.

@flowerine06

Ай бұрын

As much as I would love to agree with this, making an investment in illit specifically is also on the table here. They're a survival show group so they already have a fan base, even bigger than enha's on their debut, so giving them an extra push internationally is definitely going to give you some returns. Maybe they realised how good this strategy was after ADOR did it? Who knows

And here I am listening to Illit willingly for a whole week cuz I like the song 😂

@alalehkamal6455

Ай бұрын

Real, their album has been on repeat for more than 2 weeks 😭

Life was good when it was just BigHit Entertainment. I want to support every artist under HYBE because of the og BigHit but after HYBE was born everything is getting fked up. Anyways even if y'all don't like hybe don't dislike BigHit music 🥹 Thank you bye bye

Am I the only one who didn’t get any of the songs when trying this out ??

interesting.. i find that this happens to me with western artists as well. if i was listening to an itzy song for example and then i close the spotify app, it would show that i was apparently listening to the new beyoncé album instead.. thanks for covering this jimi! i haven't seen anyone else touch it. i hopw that we can see a more genuine form of streams in kpop eventually. i wonder what natural views look like, especially for rookies!

i think this only happens to just these 3 groups (newjeans, le sserafim, illit)...? bts' popularity (streaming numbers-wise) is understandable since they've been at the top b4 hybe was even a thing; the same goes to seventeen. on the other hand, from what i've seen, hybe's other kpop groups (txt, enhypen, &team, boynextdoor, & fromis_9) don't seem to see the same success like the first 3 i mentioned did. with those 3, i think aside from their songs being rather "easy-listening" (a phrase i hear a lot among the gp abt their music), them being girl groups help immensely with their gp popularity, as there is less stigma around women/girl idols than there is with men/boy idols. but i'm not really a follower of hybe artists myself, so i'm probably missing a lot of common knowledge among hybe artist fans!

I tried it but nothing like that happened. Maybe because I listen to only particular artists like BP, BTS, Aespa, Ive, G-idle, Red velvet and Stray Kids so usually the songs that usually appear when I play skipping are from those groups. I rarely get New jeans, Ls or Illit, even never

I did the same thing on Spotify and I've only listened to their album ONCE but I still kept getting Magnetic every 1-2 songs for any K-pop song I streamed.

my dude... you are so smart!! just watched like 3 different videos of you channel and they were all so informative and insightful! congrats on the amazing content!!

@choujimi

Ай бұрын

Thank you, I really appreciate it!

It's definitely pretty obvious they're doing stuff, but I feel like a looott of kpop and some music in general definitely involves payola. You can make smaller artists bigger, and bigger artists look even bigger because of it. Why wouldn't record labels want their artists to appear more successful and wanted? It can raise the value of their Artist. It's literally all business, how they can make more "success" go their way. A lot of smaller company groups don't "blow up" due to this reason, and have to slowly and organically grow like Kiss of Life.

Well obviously we don’t know Hybes finances and or if they have a deal with Spotify it doesn’t help that scouter Braun has actually done it before and has recommended it before. In an episode of Queen radio hosted by Nicki Minaj she revealed that scouter Braun had recommended to Cardi that she use pays to get radio and Spotify plays so she could get ahead of Nicki in streams. Also during the whole Taylor swift Snake gate scouter Braun made continuous deals to have his artists mainly Justin Beiber and Kanye west played over Swifts music. Also after he bought Taylor’s Orginal masters recording he had tried to get Spotify and radio stations to only play songs from her first 6 albums (non Taylor’s version) even though she was in the middle of the lover role out which radio stations and Spotify were more likely to promote because it was new music.

@CatNagTaylorsVersion

2 ай бұрын

Also scouter Braun owns hybe American branch which is why this is relevant

@peachxtaehyung

2 ай бұрын

Woooow that's crazy! I take it he's a bit competitive lol jk

@soralution

2 ай бұрын

Omg whoaaa this is so informative thanks again for sharing this :DD

I think illit are the biggest victim of this. I tried the Spotify thing and yes, it plays magnetic right after. Newjeans had payola on super shy but I think their debut-singles weren’t super payed as of heejins marketing strategy

i had like sheesh and magnetic after every kpop song lmao 💀

3:37 THIS! And soooo many comments here totally missed this point and carried on arguing the same obsessions over and over. Why are kpop fans so obsessed with kpop companies? I don’t get it. You don’t see Coldplay’s fans debating Warners, Universal, EMI, Capital, Atlantic…. The irony of one comment saying they can’t wait for kpop to be about music again when kpop is the LEAST about music in all of music.

@margarete5920

2 ай бұрын

This 😭 i mean, watching smtown/yg family concert and such are fun, but it doesn’t mean you need to be a COMPANY STAN LIKE DEAR GOD touch some grass yall

@prettiestdolly

Ай бұрын

Kpop was never about music, only visuals and who comes out on top of the charts

It's not even just the title track, I got ALL of their songs after one random song from my kpop playlist. It happened twice, with Illit and new jeans

people tend to use the word payola because of their spotify numbers but newjeans (idk much about the other groups) have always been charting well in apple music (is that payola too) and ofc local charts .... also if they're auto played on you and then block it lol i swear a stream won't be added if you all skipped it....

i did the same thing where i clicked on random kpop songs and i did get magnetic a few times but honestly to be fair it has been my most listened song in the past few weeks so it makes sense that spotify would keep playing it for me

I haven’t really watched the video but probably, it would make sense if they want to promote their songs and their groups and if Spotify wants to make money (allegedly)

i legit dont use spotify mobile cuz i dont have premium and its trash without premium so i dunno if i'd still get this since i actually ALREADY listen to Magnetic on spotify (was there for ILLIT's debut, i personally say they kinda ate, and decided to check out the rest of the mini-album, decided it kinda ate, and now I've listened to magnetic like 15 times cuz its a bop i fear) but i know this exists for western labels, take at look at kanye and his Y$ music, 21 savage's one song with SZA IIRC getting autoplayed, Jack Harlow's Lovin On Me, Reve's (canadian music artist) Whitney. this is not an exception, it is a PATTERN

Although this comment isn't really related to the discussion at hand but rather a reverse reflection/devil's advocate of this "controversy" How come when discussing stuff like payola, it's always pointed towards the biggest companies such as hybe or the big 3? I recognize that while yes, big companies like hybe have so much money to splurge on such things. I also recognize that the way payola works is super complex and that it's probably useless to theorize which companies have used payola or not rather than making an impact on their own fav groups's music (while yes it's definitely harder for other medium to low size groups to be overnight famous, I bet they still have the same amount of chance thanks to fandom power :DD ) I also do think that Spotify's algorithm for the autoplay of always promoting illit's magnetic could be due to 3 reasons - it's one of the more recent tracks from Kpop - probably one of the most anticipated or viewed songs recently - since this autoplay is more so pushed towards international audiences who may listen to Kpop more than once (for example those who are riding the newjeans wave) there are more chances that those people have gone out of their way to listen to illit's magnetic cuz of discussion from online/from their alike peers in person Thanks again for opening up this discussion Jimi!! I can't wait to read thru the rest of these comments 🩷🩷🩷

@choujimi

2 ай бұрын

I definitely agree! While it seems like Magnetic constantly playing has to be a deal that HYBE has with Spotify, but in the end it might just be because the song is new and popular among kpop fans - in other words, Spotify’s discovery mode feature working exactly as it’s intended to. Unless Spotify or HYBE announces or denies the existence of a deal, we’ll truly never know

I listened to 'end of beginning' song which is kinda far from kpop genres or illit genre yet I got it the second the song ended. It's like a random easter egg, then after that. Spotify will recommend songs that close to the one you select/searched.

Honestly for the spotify its pretty normal at some times, sometimes its broken and you cant rely autoplay. Sometimes it will choose songs differently, other days nah. I've experienced it multiple times and it's annoying ugh

i was just listening to my playlist when jungkook’s seven popped up, it didn’t make sense since i was listening to my liked songs and each time i wanted to play another song it would go back to seven. Luckily it didn’t last long but it was definitely weird.

That would explain a lot omg

perfect night by default for the past few mths after a song that i selected to play.. now someone is talking about this

Positive form and term of online scam on kpop payola

I used to get things similar to this on KZread music. I would consistently get certain groups or songs in my autoplay, no matter where on the kpop spectrum I started. I don't often listen to autoplay now, but I had always assumed it was more to do with these companies lumping a Korean music into one group rather than deals being made. The more you know, I guess. This is what happens when fans and companies put more emphasis on streaming numbers than music quality.

Maybe, but I’m bopping!

if its true, its sad but not surprising that companies feed off of their fans parasocial relationships with their groups, i mean even if it isnt im pretty sure that hybe would still do that

Idk I feel like the music is just good so people listen to it. Atleast I do

Babymonster and Illit definitely got some deal with youtube's recommended. I don't engage with their content (and in general with kpop mv), but within hours of them releasing a mv it gets pushed to me before even the reaction channels' videos do. Could be the kpop yt web of connections at work, but why is it crickets when other group's release mv then?

I think it's a mixture of both *a thread* Now i don't have all the answers to this topic, so i'll try to explain myself as best as i can. Unlike the other big companies, Hybe knows that name recognition can only get yourself and that's why they promote so extensively their groups. Bringing the infamous Taejiu video 'Aespa is being forgotten' , depsite how badly some of the aspects of said video had age, i think one aspect of that video that has aged the best is that big Kpop companies think that they can get away with not promoting their artits just bcuz of their name recognition. Is that 100% bulletproof? Not really but is at least being a little bit self aware of their position. Now.....i wouldn't be surprised if Hybe is actually using their connections both in Korea and in Hybe America to use payola. Like this is Kpop, we haven't forgor about the fiasco of Produce and all that money from overworking BTS and TXT has to be used for something

@Taejiu

2 ай бұрын

It’s very obvious hybe uses payola to push their artists, virtually every company does it, some to greater extents. It’s not a surprise which is why I’m not shocked when I see magnetic pop up 8 times on shuffle.

@nicoleloss7987

2 ай бұрын

Hybe has never used payola

the way i just tweeted sth abt this 😭😭

I was a defender of the hype payola allegations but right now with megnatic I really don't see a way a group just started did big gg numbes from day 1 I can't really defend that

@meilichankan9282

2 ай бұрын

Maybe people just love them like??? Korean people don't really use Spotify so how are you going to explain how they get so high on Korean charts??

@freedomprice9173

2 ай бұрын

@@meilichankan9282 it my case I used to see if the streams match up with the MV and the physical sales for example le sserafim and txt both had 1 million physical sales and good MV views so it made when they had 2 million streams but we illit I can't really do this argument they are doing 4 million streams with much less sales and MV views than the others no matter how much I tried to justify it I simply couldn't

@chaaae5463

2 ай бұрын

​@@freedomprice9173 And Seventeen and Stray Kids have 5 million sales with their albums, while their recent mvs have like 2/3 million likes. How do you explain that? Do you think that's more organic than someone having 3 million streams per day with 400 000 albums sold? Of course a girl group that debut a few weeks ago isn't going to have as many album sales as their seniors, because they don't have such a large and dedicated fan base yet. A lot of their streams are from casual listeners.

I tested it too, it worked with all songs i used beside two. "Maknae on top" which gave me "midas touch" and so on. And then "zero moment" which gave me "freakin bad" but then it went to magnetic lol

is it really wrong if Spotify's platform permits it? also if mfs are mad about it, they can just skip the song cuz streams don't count in the first few seconds

@sliverhalo9286

2 ай бұрын

thats a good question.. I do think if this got out and was main stream knowledge and not just speculation it would be a huge scandal

@itsjustperspective

2 ай бұрын

@@sliverhalo9286 yeah, like maybe it's still morally wrong in the grand scheme, but if Spotify is allowing labels to do this as a built in feature, how could you really blame HYBE for using it?

@choujimi

2 ай бұрын

I wouldn’t say it’s wrong, but I guess an argument can be made that these kinds of promotional deals make it exceptionally more difficult for kpop groups and companies who can’t afford to take a price cut on streaming revenue

@notevenfunny_

2 ай бұрын

We can’t just skip songs, we’re using Spotify free cause we don’t got the money to pay for premium

@itsjustperspective

2 ай бұрын

@@notevenfunny_ yall got 0 skips now? damn 😔

I think this couldbe true, because whenever I use shuffle/finish a song, it's almost always Magnetic and Perfect Night that comes up next

Yeah I’ve seen people sharing how they kept getting Magnetic autoplays on Spotify several times after finishing a song.

tbh i’m a bad person to check this with bc i love Magnetic so i actually get magnetic after songs but i definitely believe this theory tbh, especially because the other groups that this is alleged with are also HYBE groups.

i remember when i got into kpop everytime i played each kpop song after it finished it would play gidle tomboy

I genuinely don’t get how people are getting the same song each time. I use auto play & have never gotten magnetic or any other hybe song constantly like that (even after I listened to Illit on my own). I would like to see these people’s queue before they press on a song.

i tested it out, and yup, got magnetic on shuffle all three times. i tested it out with izone, skz, and bibi (in that order)

Oh... so maybe that's why few years ago every 5 songs, spotify plays BTS even though I skip it as soon as possible (I really don't like their music) and I couldn't find possibility to block certain artists

The answer is obvious Yes!

I disliked Easy and Antifragile on Spotify (which used to be a feature but not it doesn't show up) because this kept happening. I like the songs but it made me so mad to constantly get it "randomly" played.

People need to remember Hybe and other companies' ultimate goal is to earn money. So they will definitely do marketing tactics in order to promote their "products" aka idol groups.

Good think I don’t have to deal with this (I don’t have Spotify and use data to listen to KZread music) but yeah I think all the big 4 does this tbh. They are becoming like western companies where they force more plays on popular music which I find irritating but at least I don’t have to constantly listen to them like I had to back on the day when I used to listen to the radio (radio ruined Miley Cyrus and lady Gaga for me bc they overplayed their music back in the day). If anything fans will need to be more discreet who they listen bc I don’t see hybe changing this anytime soon.

Yeah, and it's definitely not just for Hybe groups, my autoplay was definitely favoring Itzy a little while back; and Ive and Fifty Fifty before that. Literally turned off autoplay the other day because it was ruining my taste for certain songs I otherwise liked

Bought off streaming numbers can't be ignored that easily. A lot of invitations and awards take popularity on social medias into account. It's not just the users of those streaming platforms that ends up seeing more of them. They then will get endless praise for how successful they are.

@motherhoodsbeauty9279

2 ай бұрын

When I listen to music on Spotify some songs that I don't have on my playlist get played too, so what the fuss? Don't like it, just skip it, easy.

thé logic doesn’t work to be honest because magnetic is doing well ok every streaming platform, apple music, youtube music, spotify, kcharts, japanese charts, yes stuff like autoplay exists but if a song is doing well everywhere then it’s just doing well lol cause why aren’t groups like txt, enhypen and even some bts solo members getting the same autoplay if hybe is doing it mainly, apple music is probably the most transparent streaming platform doesn’t have the same algorithm as spotify, if a song does well there then it’ll most probably do well on spotify. every year generation there’s been a group that does well outside the kpop bubble, 3rd gen was bts and bp, 4th gen was nwjns because their sound wasn’t one u would normally hear in the 4th gen and because they became popular belift probably took inspo from nwjns which wouldn’t be the first hybe 5th gen group to take inspo from nwjns (tws, boysnextdoor) boysnextdoor literally copied nwjns entire debut promo so don’t say they didn’t take inspo. if u just release good music it’ll do well like it’s not that hard lol the amount of basic pop songs that go viral on spotify every year and y’all are surprised magnetic a cute song that went viral on tiktok is doing well like tiktok has a lot of power lmao it’s been proven time and time again 😭

i mean if theyre supposedly doing payola why this argument is only about the ggs? bts and their members dont rlly apply for this argument bc they have been doing great numbers on spotify WAY before hybe was even the big company it is now bc they have a huge fandom. why i dont see these "payola" arguments with txt, enhypen, boynextdoor, seventeen... tws got the payola accusations but it was on melon, they dont rlly have much of a big international audience to have big spotify numbers.

i listen to a lot of kpop and never had this happen to me on spotify.. for a while i would have Ive I AM show up regularly but never Le Sserafim or now Illit.. so idk

no wonder I kept hearing Magnetic like I had a random playlist and in 10 songs 5 were magnetic or sped ver or asdfafa

I just tried out the spotify thing, and I got sheesh, magnetic, omg and bite me. Thats crazyyyy

@Sanatizer_

9 күн бұрын

It doesn't happen with me?

You guys know that this practice has been done since the start of RADIO, right? You guys know that "organic" success in the music industry doesnt exist right? ...... right?

i just tried this out and it's not just op 😰

UMG does to increase its profits as they handle distribution for Hybe Groups in America

I have my own playlist of just NMIXX's songs. and when every song is done. it autoplays dash. so I'm satisfied. but I don't really care about numbers. I don't need views or stream numbers to tell me how good a song is. Dash could have 1000 streams and it will not change my mind that it is still the best kpop title track this 2024.

Mine does that but I assumed it was the algorithm o.O

They are using payola to gain wins in Korean music shows. Also, they have unreal play times on Spotify Taiwan and Melon Japan.

my spotify automatically goes to any popular kpop song right now. including jyp, yg, sm artists, ive, gidle etc.

When hybe become a bigger company, i hope that they can bring more changes into kpop industry,but i was wrong..

Is it weird for me to say I've never seen NJ & Illit ads in my entire life? But I've seen Baby Monster Batter up & Sheesh a couple times Ateez too & Straykids

OR...Or... hear me out, maybe their songs just slap...

@Allure.Entertainment

Ай бұрын

no le sserafims streams are fake there is no way they getmore streams than ive