We spend so much of our time thinking about important innovation but maybe we should spare a thought for what might be called ‘irrelevant innovation’? And explore round the edges of this phenomenon - is it all wacky stuff or are there circumstances where it has more to offer? Is it a matter of framing, are we missing an innovation trick or two by dismissing such ideas too early?
This podcast offers a suggested outline typology, a first shot at mapping the territory - feel free to add your own examples and categories….
You can find a transcript on my website www.johnbessant.org
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