I Make $11M/Year Selling One Product

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📸 www.hoo.be/oliver
In this episode, I met up with Oliver Brocato to ask him exactly how he built Tabs Chocolate to $11M/year using a viral content strategy... and he tells it all. He shared how he built the product from scratch, how he found the idea, and the viral formula he uses generate millions. Hope you enjoy this one!
0:00 - Intro
1:02 - The $11M Business
1:30 - How he found the idea
2:15 - Viral psychology
3:01 - How to create product from scratch
4:14 - Shipping & Logistics Mistakes
5:16 - Starter Story Special
6:06 - Building a Brand VS Dropshipping
8:05 - The early days
9:24 - Costs
10:16 - How to find manufacturer's
10:41 - The Viral Strategy
11:41 - Viral Video Formula
12:07 - Other marketing channels
12:33 - Advice for entrepreneurs
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🐦 Twitter - / thepatwalls

Пікірлер: 292

  • @imbrenco
    @imbrenco Жыл бұрын

    He’s energy is so real man. Maybe he took too many of those chocolates before the interview

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    Haha thank u bro!

  • @starterstory

    @starterstory

    Жыл бұрын

    LMAO!

  • @digitalsoulopreneur

    @digitalsoulopreneur

    Жыл бұрын

    It’s Tony Robbins reincarnate

  • @CebiGreen

    @CebiGreen

    Жыл бұрын

    Lol. Very passionate.

  • @imbrenco

    @imbrenco

    Жыл бұрын

    @@oliverbrocato its cool bro congrats on the success

  • @calbarton
    @calbarton Жыл бұрын

    My jaw literally dropped when he said he's 21 years old. So much knowledge in so little time.

  • @XTen1000DaysX

    @XTen1000DaysX

    19 күн бұрын

    That's what happens when you immerse yourself

  • @GiovanniWayneCoach
    @GiovanniWayneCoach5 ай бұрын

    He's 21 years old and speaks like someone has been doing it for decades! So Inspiring! Great content!

  • @peterjohansson739

    @peterjohansson739

    3 ай бұрын

    That's the difference between someone actually doing the business compared to a content creator trying to profit on you by selling courses created by accumulated free information.

  • @fullyleaded
    @fullyleaded28 күн бұрын

    "The only people making money through droppshipping are the people selling the courses" He ABSOLUTELY hit the nail on the head there!

  • @vkuse0
    @vkuse0 Жыл бұрын

    Appreciate how honest he is about the process

  • @sbeen434
    @sbeen4343 ай бұрын

    Idea is one thing, but this guy really executed this concept cleanly

  • @phily8020
    @phily80209 ай бұрын

    I think the reason this is so successful is more to do with him being a dynamo businessman more than the product. Give him any product and he'll make a success of it

  • @southeast_9072
    @southeast_90729 ай бұрын

    Fantastic video: short, fun, and to the point. Well, done @StarterStory!

  • @starterstory

    @starterstory

    9 ай бұрын

    Thanks 🔥🔥

  • @AwomKenneth
    @AwomKenneth6 ай бұрын

    He was very clear and seemed honest... love it

  • @sdn2280
    @sdn2280 Жыл бұрын

    Cool dude. Down to earth and keeping it real. Congratulations on your succes mister!

  • @starterstory

    @starterstory

    11 ай бұрын

    I appreciate that!

  • @ZacharyTeunis
    @ZacharyTeunisАй бұрын

    So nice to find a youtube channel that is sharing REAL business advice

  • @wymow
    @wymow9 ай бұрын

    The video's intro is so good bro! You got me hooked. Watching this on the big screen later!

  • @starterstory

    @starterstory

    9 ай бұрын

    Glad you like it

  • @noelkumarpatel1807
    @noelkumarpatel18076 ай бұрын

    Thank you both for this amazing insight!

  • @Xotiw
    @Xotiw Жыл бұрын

    Appreciate that video, I already knew those sex chocolate and was pretty confident the guy behind it was making loads of money so it’s interesting to hear his story. I also appreciate the fact that he looks like a legit entrepreneur and not a bullshiter that’s trying to sell dropshiping course.

  • @legion_29

    @legion_29

    10 ай бұрын

    exactly, legit entrepreneurs don't sell courses and show up on social media to market them. It's those bullshit guys who pretend like they built an empire and they try to sell a course showing how you can do it as well. I hope this world understands this bs and stops buying those courses.

  • @ambitiousforever597
    @ambitiousforever5973 ай бұрын

    Timely Inspiration. God Bless!

  • @INCOMEINSIDER10X
    @INCOMEINSIDER10X Жыл бұрын

    Oliver has a great mindset!

  • @LocalBusinessOwnersStory
    @LocalBusinessOwnersStory4 ай бұрын

    Taking the action is the key 💯

  • @Bunny-mx1fm
    @Bunny-mx1fm Жыл бұрын

    Great episode with Oliver!

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    Thank boss!

  • @brightlife3177
    @brightlife31773 ай бұрын

    Man! you ask really helpful questions Thanks a lot.

  • @igorsyvolapenko5420
    @igorsyvolapenko54202 ай бұрын

    Thanks guys. That's such an amazing and motivating story.

  • @awyeah.9078
    @awyeah.9078 Жыл бұрын

    This dude is really down to earth, I like his energy.

  • @starterstory

    @starterstory

    11 ай бұрын

    He is brilliant! 👌👌

  • @JerryRegistre
    @JerryRegistre Жыл бұрын

    Dope work Oli; time for me to get on it 😤

  • @fullyleaded
    @fullyleaded28 күн бұрын

    This guy has brilliant energy. I feel so pumped, Im gonna go and do something productive!

  • @Miguaelable
    @Miguaelable Жыл бұрын

    This was pretty feaauking amazing!!!

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    Legend!

  • @DailyNowStoic
    @DailyNowStoic Жыл бұрын

    Dropshipping is for complete beginners who know nothing about business or anything sales related. Try it just to understand how e-commerce and marketing works. But building a brand long term would be more profitable than reselling cheap Chinese products.

  • @dylanjardon
    @dylanjardon Жыл бұрын

    oli, pat, and marco are legends

  • @mikestrives
    @mikestrives Жыл бұрын

    Can’t wait 🔥

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    yessir

  • @markeem321
    @markeem3212 минут бұрын

    Thank you for this content! It's amazing! I came here randomly. This person mentioned some essential things that I didn't know how to do. I've been inspired.

  • @StephMFowler
    @StephMFowler8 ай бұрын

    Thank you for this content!

  • @GETREALLYRICH
    @GETREALLYRICH3 ай бұрын

    What's the profit though? How did he market it so we'll?

  • @pressurewashingandmylife
    @pressurewashingandmylife11 ай бұрын

    I remember a couple on shark tank had a product similar to this, didn’t get a deal & all the sharks told them that “they could have a great product one day but to let this one go, it isn’t it”

  • @shivamrohilla1496
    @shivamrohilla149611 ай бұрын

    Good content! It could be really good if you showed his history too. What knowledge,experience and skillset he had prior to this? That he was talking about.

  • @starterstory

    @starterstory

    11 ай бұрын

    Thanks for the feedback 😊

  • @nervoussushi
    @nervoussushi Жыл бұрын

    I talked to this guy and i fucking loved him. Great guy and super relatable

  • @buck9518
    @buck9518Ай бұрын

    I love this kid’s energy!!!

  • @ChelMatisse
    @ChelMatisse Жыл бұрын

    I remember trying to buy one of these back then!! Although they weren't shipping to NZ that's why I didn't buy any but wow. Seeing the brain behind the brand makes so much more sense now hahah

  • @ManicMillions

    @ManicMillions

    Жыл бұрын

    Assuming you also saw it on TikTok?

  • @ChelMatisse

    @ChelMatisse

    Жыл бұрын

    @@ManicMillions I think so, I'm not too sure! I just thought I'd check it out because, woah, never heard of it before :D

  • @ManicMillions

    @ManicMillions

    Жыл бұрын

    @@ChelMatisse Did they work?

  • @sidm3859
    @sidm38592 ай бұрын

    this guy is such a winner. great video

  • @c.w6593
    @c.w65936 күн бұрын

    Hi have you done a case study with Luc the guy who owns the newsletter business? I'd love to watch or read a blog post if any on it, thanks!

  • @jonathannwaeke9091
    @jonathannwaeke90918 ай бұрын

    Wise use of our time creates a life long exponential streams of success...

  • @Eddie4776
    @Eddie4776 Жыл бұрын

    Where did he get his initial capital? He started at 18 or 19 with money to do R&D and then $10k for production. I missed that part. Did he do fundraising or loans or how did that work?

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    I've been hustling since I was 14. I launched tabs with money I scraped tg from my previous ventures.

  • @Eddie4776

    @Eddie4776

    Жыл бұрын

    @@oliverbrocato Bingo. Thank you very much for your answer!

  • @hiphopvirgins4552
    @hiphopvirgins45523 ай бұрын

    This is awesome. The guy is super smart.

  • @perbhatkumar7033
    @perbhatkumar70333 ай бұрын

    How did you *start* creating the content though? Did you post the first couple pieces of content yourself? Or did you start paying creators right off the bat as part of your marketing budget?

  • @roman618

    @roman618

    2 ай бұрын

    This is the part that doesn't add up.

  • @alexandrabeskrovnaya5327

    @alexandrabeskrovnaya5327

    Ай бұрын

    Usually it starts with paying bloggers to get a media coverage and then executing affiliate marketing promo codes for each blogger

  • @AfzalHussein
    @AfzalHussein Жыл бұрын

    Loved this video and his energy! Great stuff! :D

  • @starterstory

    @starterstory

    11 ай бұрын

    So glad! Cheers!

  • @sutats
    @sutatsАй бұрын

    12:51 _Go out there and make some ship happen!_

  • @tesfaxbah8259
    @tesfaxbah82599 ай бұрын

    He is great 😎 Keep it up guys

  • @AfricanFlightStar
    @AfricanFlightStar10 ай бұрын

    Amazing story, big kudos to him for making it happen. Wow. These young guns who are killing it in ways that were never even dreamed of or possible 20 years ago, are making us old dudes look really bad 😂 and for good reason. I continue to be blown away at how they just go for it, no fear of failure, just balls to the wall and see what happens. I mean 'sex chocolate'?? Who woulda thought.Guess I'll have to buy some of that now 😆😜

  • @starterstory

    @starterstory

    10 ай бұрын

    Thanks for watching!

  • @farhanqureshi8811
    @farhanqureshi88112 ай бұрын

    The land shake says it all. Our friend was like, “you money making monster”

  • @HyperShift
    @HyperShift4 ай бұрын

    I think the hardest part for me is marketing and reaching new clients cold.. has anyone found a good way to learn how to do this?

  • @LennyTim
    @LennyTim Жыл бұрын

    Great story. I love it!

  • @starterstory

    @starterstory

    11 ай бұрын

    Glad you enjoyed it! ❤❤

  • @thisismegray
    @thisismegrayАй бұрын

    I love his voice! It's fire ❤

  • @capnanaya4642
    @capnanaya4642 Жыл бұрын

    I mean, paid ads is also technically paying for the creators. Also, I wonder how much of that 30000 initial budget has went to hiring the creators for the short term contents.

  • @sourceofincomepower

    @sourceofincomepower

    11 ай бұрын

    yea me too

  • @FullMetalLazyboi

    @FullMetalLazyboi

    5 ай бұрын

    This is an important question which hopefully someone can get answered

  • @scalelabs

    @scalelabs

    5 ай бұрын

    Yes, he was paying creators to create content for his product is same as pay ads just a different form of ads.

  • @compoundrise
    @compoundrise3 ай бұрын

    The guy is honest and down to earth. When he talked about how dropshipping is saturated and only the gurus make money, I knew he was for real. All it takes is one idea and lots of dedication. Impressive

  • @rvimperial
    @rvimperial6 ай бұрын

    This young dude is truly an entrepreneur.

  • @MikaSKlive
    @MikaSKlive3 ай бұрын

    This guy really impresses me, I am 21 and just getting started. I can’t wait to be that cool

  • @majinboo6377

    @majinboo6377

    2 ай бұрын

    u have to be lucky, u think not many people doing businesses ? he said we, meaning he is not alone doing them. 11m every year i dont believe it. he doesnt even live in a luxury place, his watch is not even luxury watch. young self made people will live in luxury place and buy luxury stuffs. he also said he has 30k in his bank account when he is not 21 yet. thats a lot of money. lmfao. not even my dad who is a small businessman in building materials have that kind of money in his bank account. granted, we also in small town so theres that.

  • @ginodelapena
    @ginodelapena Жыл бұрын

    i love your channel bro, thanks for this.

  • @titanicride001
    @titanicride001 Жыл бұрын

    Surely how can I start factory 🙂🙂🙂🙂

  • @mitulorlando
    @mitulorlando5 ай бұрын

    After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!

  • @wp2694
    @wp26942 ай бұрын

    Great idea, congratulation

  • @andersonmorais239
    @andersonmorais2398 ай бұрын

    his spitting facts

  • @RashedHalim
    @RashedHalim Жыл бұрын

    Waiting ....

  • @lol_average5808
    @lol_average5808 Жыл бұрын

    The guys a natural

  • @KemoMarriott
    @KemoMarriott Жыл бұрын

    Astounded by this guys maturity, wisdom and focus. If I had to bet on someone to be a billionaire...

  • @starterstory

    @starterstory

    11 ай бұрын

    He's true legend...

  • @knightyFX
    @knightyFX Жыл бұрын

    man is a legend

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    Thank u boss

  • @Soup-ej6bu
    @Soup-ej6bu2 ай бұрын

    bros def a gamer he said "it doesnt just spawn in this format" lmao

  • @GrupoinmobiliarioOrten
    @GrupoinmobiliarioOrten Жыл бұрын

    Muy bueno el video amigo

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    Gracias

  • @Justthemow
    @Justthemow3 ай бұрын

    It’s always cool listening to a deaf person speak

  • @bradleyneal9427
    @bradleyneal9427 Жыл бұрын

    Interesting thanks for sharing

  • @starterstory

    @starterstory

    11 ай бұрын

    Thanks 👍👍

  • @shortviral9917
    @shortviral99173 күн бұрын

    This guy is energizer

  • @jonbikaku6133
    @jonbikaku61334 ай бұрын

    I genuinely dont get why this is such a great idea.

  • @FitMindLab
    @FitMindLab Жыл бұрын

    If there was a way to invest in a yt channel this would be it, i think this channel is going to a million subs by the end of the year. Amazing video's!

  • @starterstory

    @starterstory

    Жыл бұрын

    LFG 💪

  • @ishandinuka590
    @ishandinuka590 Жыл бұрын

    Waiting bro

  • @DeusExMachina50
    @DeusExMachina50 Жыл бұрын

    What is that mic he is wearing on his shirt?

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    a mic...

  • @DeusExMachina50

    @DeusExMachina50

    Жыл бұрын

    @@oliverbrocato What brand?

  • @TheOnlyZiTRO
    @TheOnlyZiTRO8 ай бұрын

    i can listen to Oliver talk for about 10 seconds then i start thinking about stabbing my ears with screwdrivers

  • @jazzyg530

    @jazzyg530

    3 ай бұрын

    Same. Maybe I have to finish using cc. I'm just wondering why he keeps saying "we" when he allegedly has 0 employees ?

  • @ymcaseptember6089

    @ymcaseptember6089

    3 ай бұрын

    He’s deaf ay he?

  • @niccolosebastiancino1798
    @niccolosebastiancino179811 ай бұрын

    Where did you create your landing page Patt??

  • @starterstory

    @starterstory

    11 ай бұрын

    I created it myself, from scratch :)

  • @jiggyclaud

    @jiggyclaud

    10 ай бұрын

    I can create one for you if you want am an expert in website design and development

  • @BSPoK
    @BSPoKАй бұрын

    Props to him #Respect 🫡

  • @nicolehustles
    @nicolehustles5 ай бұрын

    I love his business but what’s the difference between buying chocolate from him vs Amazon? I think if you have a great brand, market it properly then nothing is over saturated. I’m happy for him and wish him nothing but success 🎉

  • @ModernMaleSolutions
    @ModernMaleSolutions Жыл бұрын

    Where's Eddie Murphy? I thought this video was about his band Sexual Chocolate from 'Coming to America'

  • @sergiocorrea1307
    @sergiocorrea130719 сағат бұрын

    VERY GOOD!! AWESOME!!! GREAT VIDEO!!! THANK YOU VERY MUCH!!!

  • @starterstory

    @starterstory

    10 сағат бұрын

    Glad you liked it!

  • @carloswharris
    @carloswharris Жыл бұрын

    I like how you noticed this video wasn't getting any views so you changed the ENTIRE thumbnail. Just goes to show the power of the cover of a book

  • @incredifall
    @incredifall4 ай бұрын

    Nice!

  • @ericchen9677
    @ericchen967728 күн бұрын

    I think one very important thing he didn't talk about is how he come up with the chocolate's ingredient, like how was he able to actually make that sex chocolate since he was not in the chocolate industry at all!

  • @Support_4.0
    @Support_4.012 күн бұрын

    Come to Switzerland hehe

  • @Friedrich713
    @Friedrich713Ай бұрын

    Something is missing. It sounds like one time between semester breaks he decided to build this company. Idea formation took a year and then... boom. How did he become the person, he was, when he started refining the idea? I feel like this is the most interesting aspect and it's simply not touched on?! From the way he talks, it doesn't sound like he just got lucky. This was all planned, but no "normal" 20-years-old person executes at that level. Would love to here about his background. Anyhow, super cool story!

  • @mikejh6298
    @mikejh629811 ай бұрын

    Its interesting that on one hand its launch fast, fail fast with an MVP but he took a year to perfect the product.

  • @starterstory

    @starterstory

    11 ай бұрын

    Very True. With e-commerce it's definitely harder to launch fast.

  • @jamiesimko
    @jamiesimko Жыл бұрын

    Thanks

  • @starterstory

    @starterstory

    11 ай бұрын

    Welcome 👍👍

  • @MyoMaster
    @MyoMaster11 ай бұрын

    He’s knocking dropshipping without even doing it. Dropshipping is not saturated.

  • @starterstory

    @starterstory

    11 ай бұрын

    That's not what he was saying.

  • @MyoMaster

    @MyoMaster

    11 ай бұрын

    @@starterstory he literally said, dropshipping is saturated. Building a brand and exiting is the way but dropshipping also works.

  • @UltraVioletMilk

    @UltraVioletMilk

    11 ай бұрын

    To dropship in 2023 is to compete with Temu. Good luck with that

  • @GoldenAgeless
    @GoldenAgeless3 ай бұрын

    Super cool dude!!

  • @aar0n709
    @aar0n7094 ай бұрын

    The prince of business. He will be a billionaire

  • @jrossi91
    @jrossi9116 күн бұрын

    absolute legend

  • @hgbventures3889
    @hgbventures3889 Жыл бұрын

    Can you share how much you spend on organic marketing? Surely those has to be included in your startup costs…. Organic content is not free

  • @UltraVioletMilk

    @UltraVioletMilk

    11 ай бұрын

    The revenue is $11m but actual profits should be five figures or so.

  • @EricLawtonForbes
    @EricLawtonForbes3 ай бұрын

    He did not pioneer hiring content creators to post UGC lol 12:33 but congratulations on the success of Tabs 🍫 🥳

  • @suzanneelmore770
    @suzanneelmore7702 ай бұрын

    How do you protect the company from complaints such as someone who might not know what it was, other than a piece of chocolate, and when eaten, chocolate did not mix well with the anxiety meds that person was on? That person was tricked by a co-worker who gave it to her and she felt so uncomfortable after a little while, she had to go home from work. She was shaking and her heart was racing. That was a true story on Reddit. I can see where the product is an easy advertising sell but not everyone might know that there are multiple ingredients that some might have an adverse reaction to when eaten.

  • @Taitea_____
    @Taitea_____5 ай бұрын

    The way he talks with his throat makes me uncomfortable 😂

  • @skeletor4115

    @skeletor4115

    3 ай бұрын

    Yep, and how he moves his mouth also 😵‍💫

  • @Sweetdrmz
    @Sweetdrmz5 ай бұрын

    Pretty cool

  • @mastersensei286
    @mastersensei286 Жыл бұрын

    A young Tony Robbins

  • @oliverbrocato

    @oliverbrocato

    Жыл бұрын

    what a compliment

  • @camyeoman4180
    @camyeoman418014 күн бұрын

    Title: 11m/year with one product First line of video: this guy made 11m in 2 years with one product

  • @gregld3103
    @gregld31036 ай бұрын

    it's crazy here in Nigeria with such start up capital even if it's $5000 that's someone life salary 😢

  • @joelt1616
    @joelt16164 ай бұрын

    Did anyone else see the worm in the chocolate box at 1:22?

  • @RBLPodcast
    @RBLPodcast Жыл бұрын

    Im an old fart and I I think I can match the energy :/ lol btw, good content, not the usual guru dropshipping BS. and yes it can be done, requires work!

  • @jonathannwaeke9091
    @jonathannwaeke90918 ай бұрын

    Smart

  • @Iaintsayinnothin..
    @Iaintsayinnothin.. Жыл бұрын

    This dude reminds me of Alex Heiden so much 😂 talented young dudes 💯