How to Find Real Estate Leads using Social Media Ads
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Ryan Serhant began his first day in the real estate business on September 15, 2008 - the same day that Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. While the real estate sector has steadily recovered, Serhant himself has quickly become one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami, and the Hamptons. On the 12th anniversary of his first day in the industry, Ryan launched his own real estate brokerage, SERHANT. - continuing to revolutionize the traditional brokerage model by innovating through media and content creation. Ryan's team has been named by WSJ Real Trends as the #1 real estate team in New York for two years in a row, and the top 3 in the country, selling close to $1 billion in real estate in 2019. Ryan is consistently the youngest broker to make the Wall Street Journal’s top ten list each year.
Ryan stars in the popular Bravo series “Million Dollar Listing New York,” which just wrapped its eighth season. As star and producer, he also debuted his new Bravo show, "Sell It Like Serhant," and published his first book, "Sell It Like Serhant". His second book, "Big Money Energy" is set to release on January 19, 2021. His motto communicates his professional and personal philosophy, "Expansion. Always. In all ways."
Пікірлер: 399
i don't think some people realize that this channel is a big ad. Amazing content and smart application of the system
@rickjansen9417
3 жыл бұрын
'The best ads are the ones that aren't seen as ads'
@NoName-vl5gr
3 жыл бұрын
Yes remember the red kitchen, he dressed up with a red suit. He became the elephant in the room instead of making the kitchen the elephant in the room.
@etshamkabir5561
3 жыл бұрын
Khan sahb behtreen
@oskaroskarowski3014
3 жыл бұрын
probably thats why views keep dropping
@abdulrahimhamza6726
3 жыл бұрын
but then again they give free value to gain your trust, and im here for the great value.
I think the "hack" is: 1. No one want's to be sold to. 2. Provide long form advertisements/content "disguised"- not in an nefarious way, Ryan is a broker, he's very honest- as entertainment. 3. Make it entertaining and encourage engagement in digestible bites- not 1 single human being is going to sit through a 1 minute advertisement- but we will sit through 10 minutes of being "sold" if it's compelling. 4. None of it's going to work if your intentions are not pure, meaning providing value first and caring/engaging with your community. It's worked since the start of time.
Ryan Serhant has been such a big inspiration to me!
@lemonjeff5928
3 жыл бұрын
Me too
@on9francisyu
3 жыл бұрын
He is helping me and a lot of people
Ryan is the king of social media when it comes to real estate agents!
@on9francisyu
3 жыл бұрын
It cannot be more true.
Ryan has really mastered using social media for real estate
@captaincrankshaft
3 жыл бұрын
@@10percentDan Thats awesome!
@charlottetaylor3758
3 жыл бұрын
he's now the number 1 real estate agent in New York
@charlottetaylor3758
3 жыл бұрын
@서근후 what about frederick elklund
@93FilmsandMedia
3 жыл бұрын
You guys are such fan boys lol 😂
@captaincrankshaft
3 жыл бұрын
@@93FilmsandMedia lol yea pretty much
Golden info Ryan! Appreciate ya as always !
@alexdetodt4971
3 жыл бұрын
Please share the golden info with me. Seems like I missed it?
@on9francisyu
3 жыл бұрын
he is speaking the truth
@tonystark71
Жыл бұрын
@@alexdetodt4971 Like what
I love living in NYC, and watching people like Ryan thriving, which also helps the city thrive, again fantastic content.
Thanks Ryan!! Happy thanksgiving 🍁 to you, Emilia and your beautiful daughter, Another reason I’m thankful is I found you years ago! I love ❤️ your positivity I use the skills I’ve learned from you in my every day life. I’m 64 years young sold real estate 🏡 but now I just became a nana and I’m retired. Life is great! Sincerely, Karen Long Beach 🏖 NY. I love ❤️ to pay it forward what a great feeling! And it could be a smile!
Million Dollar Listings New York is such a great show. Ryan is the best Agent!
@on9francisyu
3 жыл бұрын
This is a better show.
Ryan, you should make a video with Graham (Stephan, I know you already did a long time ago) and Kevin (Meet Kv)! That'd be pretty dope
@captaincrankshaft
3 жыл бұрын
Agreed! That would be a great collab
@ashishpatel350
3 жыл бұрын
Graham isn't in real estate he's in youtube. He doesn't make any money selling houses or real estate. All his money comes from youtube in which he funnels into real estate. Same with that meet Kevin shill.
@captaincrankshaft
3 жыл бұрын
@@ashishpatel350 That's true, but they both understand the real estate market well seeing that they both worked as agents. Either way, they are both successful at what they do and their careers overlap in several ways.
@joeryan5587
3 жыл бұрын
@@ashishpatel350 you are right about graham, but Kevin is very much still in real estate.
@Perezident
3 жыл бұрын
@@ashishpatel350 graham is an agent for the oppenheim group
Usually I am quite sceptical about anyone offering such courses in Social Media BUT Ryan actually really has utilized Social Media to its fullest in his industry. Really inspired me for my own venture!
Crazy how much Ryan has grown from a Real estate agent to a Marketing Guru!
@on9francisyu
3 жыл бұрын
I think he is still a real estate king but he is just using marketing to get his message across
I think this video not only shows that Serhant is the man, but that he has an awesome group of people behind him as well that help make it all possible.
Welcome to The future of real estate sales
Quick question, how do you handle Facebook's limitations on audience targeting for special ad groups, since RE is in there per Fair Housing? We're so limited on the interest targeting now, are you just targeting homebuyer and home search-related interests? Are you doing non-listing ads that fall outside of the special ad groups?
@evanhvance
2 жыл бұрын
It's amazing because with Facebook's AI, all you need to do is start off with some really general targeting like the Zillow and Real Estate interests and your ads will find the right people on their own. There's a huge misconception around targeting because once your AI gets leads coming in consistently and learns what types of people will sign up to your ads, you can have zero targeting other than a location. I'm dead serious, for my clients I remove targeting to reach maximum scale and Facebook's AI takes it from there. Hope this helped!
The Serhant Team is Killin' the Game!
@JazminBautista
3 жыл бұрын
Always!
Great video, i'm kinda motivated with it, but i have to say investing in Crypto is more profitable right now with the current price
@amandaptucker4308
3 жыл бұрын
Despite the economic crisis and the high rate of unemployment,i think the wisest decision any individual would make is to invest in Crypto
@michaeljones6477
3 жыл бұрын
Stocks are crashing bitcoin investment right now will be at every wise individual's list. In two to three years you'll be ecstatic with the decision you made today
@arthurgiroux4925
3 жыл бұрын
Stocks are good but crypto is better
@briayarbrough5189
3 жыл бұрын
EXACTLY You're right investing is the key, 🙂🙂
@erikasuarez8290
3 жыл бұрын
While that's generally true, it's concerning that several of the richest, most successful investors are sitting on the sidelines right now and waiting for a better entry point
Nothing wrong with living by the credo, "You have to love yourself first"... Ryan exudes that....
Damn. This kid's good. -Viper Really dig this video. Everything is so streamline, from the environment to the actual script. Very informative, in fact the most important information for anyone who is wanting to get better results in their sales.
You are a true leader in the real estate game, love watching you Ryan!
@JazminBautista
3 жыл бұрын
Always bringing value
@on9francisyu
3 жыл бұрын
I love learning from him
The rich invest like their poor and the poor spend like their rich. The answer is simple don't spend, invest and wealth will follow you.
So I just spent 18 minutes of my time to watch a video called how to find real estate Leads with social media ads and after that I still have 0 clues about how to find real estate Leads with social media ads. The input was: 1. We use social media ads 2. We have a course 3. Some random questions with answers which won’t help you by anything (if you haven’t ever heard about social media ads then maybe) If you simply got clickbait as well I recommend just skip this and safe your time. You won’t lern anything valuable at all.
@d_ken
3 жыл бұрын
THANKS FOR YOUR COMMENT DO WELL WRITE TO MY BROKER STEVEN CLARKE ROBERT ON WHAT SAPP TO MAKE GREAT RIO IN BTC she's currently handling my crypto for me and He's making great profit her watsap + ... 1 ... 9 ... 1. ..8 ... 2 ... 0 ... 5 ... 4 ... 8 ... 1 .... 7 Do well to let him know you were referred by me ...
@on9francisyu
3 жыл бұрын
Ads are probably the answer for most of the business question but it is easy to know how to do those ad but it is hard to create the content to run on the ad.
@HEARTNHUSTLESTUDIOS
3 жыл бұрын
You’re one of those people that specialize in how things won’t work. You first have to develop a winning mindset cuz currently your perspective sucks
@alexdetodt4971
3 жыл бұрын
@@HEARTNHUSTLESTUDIOS You dont bring value or are constructive just a fanboy my Mindset and work ethic is far more advanced thats why I´m asking or "critizizing" specific key points. You can´t do that because you probably don´t even know how to create Social Media Ads nor would you have a use for them because raw assumption is that you are not really making things happen. So please do not reply to constructive and just straight forward comments with such nonsense. I´m a solution oriented person and I came for the exact reason the titel hooked me but it definitely was missleading. So no, I´m absolutely not a person who is looking for how things dont work and trust me simply you saying that my mindset is bad or has to just yet be developed tells me how much you probably are not into business or success in any kind of way at all besides watching videos and maybe just maybe, reading a few books. My perspective not just doesnt suck my actions and current successes speak big too. Before you wonder how the fuck how can he is mad or offenden why is he typing so much an wasting time. I dont care at all I´m just taking a dump and there is nothing better to do besides answering someones bullshit comment and maybe awaken him a bit. Re read my first comment and re watch the video. I´m here for straight forward quality and progress. I love Ryan but I hate Cliclbaits (especially from people I really admire).
Thank you for this knowledge! :D
HEY GUYS THANK YOU SO MUCH FOR SHARING US AWESOME GUYS 🤗💫✊️
Ryan Serhant is the King of Social Media Ads
@JazminBautista
3 жыл бұрын
Agreed 🙏🏿🙏🏿
Sir your information is the new year gift for us.
I became a Real Estate Agent in New York City six months ago. Ryan Serhant is probably the only person keeping me sane.
@Sam-ne9ns
3 жыл бұрын
Ryan's dad was a rich wall street banker who has real estate investments in NY state. Ryan got a massive amount of referral business through his dad's rich friends. And through his dad's connections, he landed the TV gig that made him famous! So please do not fall into his snake-oil salesman lies that he started from scratch!
@MonicaSoyemi
3 жыл бұрын
How was it taking the exam?
@captaincrankshaft
3 жыл бұрын
@@MonicaSoyemi exam is not bad at all just make sure to study
@MonicaSoyemi
3 жыл бұрын
@@captaincrankshaft Have you made any sales since COVID?
@captaincrankshaft
3 жыл бұрын
@@MonicaSoyemi I am a newer agent in Boston, but I have done several deals this year during covid. People always need a place to live so it may take some more digging around, but there are deals to be made.
This is so inspirational! Thanks Ryan
This channel is both amazing and inspirational..... #success
Before I make the purchase, the links leads you to a real estate core course, is the social media ad included there?
Great video and topic. Two years later and this channel is still helping to make our channel better! Sending kuddos from Central Oregon!
How do you run these ads? Are they from a alternate source, viewing the Facebook ads library it says the Facebook page ”serhant team” isn't running any social ads at all? The ”ryan serhant” page is but they are all course sales related and nothing to do with selling homes, where can we see all of these ads you are running for properties?
@Alisa-yr1jr
3 жыл бұрын
I second that
@lionelnm4083
3 жыл бұрын
This is their ad
@tonystark71
Жыл бұрын
They know we will see from ad library they will create with brokerages like RE MAX century but rayn has his own brokerage called sell it like serhant their team meber profile will be used for ads
thanks for asking
As a marketing student, this was so awesome. It gave me insight that affirmed how much I love this conversation.
This is a great video.
Your amazing 👏 such inspiration
@on9francisyu
3 жыл бұрын
Hope you have a good day after getting inspired.
Good value
Hurry up and buy his course!!!! Now!!!
@tonystark71
Жыл бұрын
I have already
Excellent content man
@d_ken
3 жыл бұрын
THANKS FOR YOUR COMMENT DO WELL WRITE TO MY BROKER STEVEN CLARKE ROBERT ON WHAT SAPP TO MAKE GREAT RIO IN BTC she's currently handling my crypto for me and He's making great profit her watsap + ... 1 ... 9 ... 1. ..8 ... 2 ... 0 ... 5 ... 4 ... 8 ... 1 .... 7 Do well to let him know you were referred by me ...
@on9francisyu
3 жыл бұрын
amazing contents
Trust the algo!:) Preach!
🤑
Much watch this stuff. Great my friend!
love this
You are the social media king in this realm Your Highness Serhant!👑 You should make all the rest of the realtors in NY 😘kiss the ring💍
@Starsunshine777
3 жыл бұрын
😣
Hey Ryan, thank you for answering my question at 12:48.
Very interesting
wow, amazing content thank you , happy holidays
Thanks Ryan for this
i will use this info
respect your hustle ryan
@JazminBautista
3 жыл бұрын
Agreed! Always hustling
@tonystark71
Жыл бұрын
I like hard working hustlers keep working!!!!!!!!!!!!!
That AP Royal Oak is sick!!
Great info + awesome content Ryan!
Very good men!
Great question
For the boost, it's only that is not managed my business manager and no Pixel.... However the idea to boost is good for trafic if we capable to mesure and retarget who view the ads if use video format... But Business manager is always the best.. There are Good tips..
Truly informative for my business. Also , if I had real money Ryan you could sell me anything.
💰
Ryan understands attention so well.
A very nice change of pace from your normal videos!
@on9francisyu
3 жыл бұрын
I love both of them
Ryan please make a video on how you figured out who to hire for your firm, how you pay them, how long did it take for you to have your own firm from the time you first thought of it and took action etc.
@realtorsvacuum
3 жыл бұрын
Norman Szobotka is really good, he charges per transaction. Post transaction
@tonystark71
Жыл бұрын
Are you looking for hire a Marketing team or what
Ryan u are killin it
@on9francisyu
3 жыл бұрын
He is always killing it
Love this kinda content thanks for the information
@on9francisyu
3 жыл бұрын
I love it too. Hope he will produce a lot more.
Thought this was for 8:18PM it's 8:35 PM
Is this course also for agents in a seller's market, where there is a shortage of inventory and you need to find homes to sell?
You always put out great videos, they are well edited. Good content as usual. I’m subscribing!
I love this show
@on9francisyu
3 жыл бұрын
it is very good
Super
I knew this wasn’t free,This guy is monetizing every corner of his life mehnn!!
@Tacomasmells
3 жыл бұрын
3 for 1 was $1,291 now ONLY $499.
👏👏
New subscriber. You inspire me
This is how you market your business in 2020 and beyond, stop fucking spamming people as I see so many of you do, youre all in for yourselves, develop content, give away your IP, reap the benefits.
Ryan - bitly link to course is not hyperlinked!
What are you doing differnetly with social media today in 2022?
I feel Ryan works hard on this channel and it doesn't have the #'s it should.
@Gustavo_Rojas
3 жыл бұрын
@Ryan Serhant what!!!!!???? really!!!!!!!!!!!!?
@Gustavo_Rojas
3 жыл бұрын
guys look is Ryan!
Watching this at 2x speed is an experience
@justthebest2531
Жыл бұрын
If you want ryan course for 20$ Reply
Yes true, boosting is no use if you are not targeting your audience.😀👊
Super good!
@d_ken
3 жыл бұрын
THANKS FOR YOUR COMMENT DO WELL WRITE TO MY BROKER STEVEN CLARKE ROBERT ON WHAT SAPP TO MAKE GREAT RIO IN BTC she's currently handling my crypto for me and He's making great profit her watsap + ... 1 ... 9 ... 1. ..8 ... 2 ... 0 ... 5 ... 4 ... 8 ... 1 .... 7 Do well to let him know you were referred by me ...
Getting the right audience with ads takes more than boosting posts. We must do alot of targetting.
@tonystark71
Жыл бұрын
No need that much with $10 ad budget Easily we can get 14 leads on Facebook without any funnels except instant foms
Bought it today!! I’m excited to deep dive!
@on9francisyu
3 жыл бұрын
let me know how you like it.
Nueva York es un lugar donde las cosas suceden! Exitos!
@d_ken
3 жыл бұрын
THANKS FOR YOUR COMMENT DO WELL WRITE TO MY BROKER STEVEN CLARKE ROBERT ON WHAT SAPP TO MAKE GREAT RIO IN BTC she's currently handling my crypto for me and He's making great profit her watsap + ... 1 ... 9 ... 1. ..8 ... 2 ... 0 ... 5 ... 4 ... 8 ... 1 .... 7 Do well to let him know you were referred by me ...
How do you test your ads?
Very valuable content, thank you for creating! Btw, I think this is literally the only time I have seen you looking tired.. Zena up all night? I had 18 months of sleep deprivation with my son Z. Actually never really recovered lol.
I love it. Thanks.
@on9francisyu
3 жыл бұрын
I love it too. Hope you are doing what he teaches
yeah you may need a better marketer. the key to providing value to the audience is showing them things that they would not be able to see/know/learn without otherwise having to visit the property. key point missed.
Do you think the market is too saturated with agents making it too hard to sell?
Ryan for governor!
This just one big infomercial.
🏦💪
Link is not working......
I'm literally writing a case studies about a/b testing right now. Coincidence!
@davidtran2762
3 жыл бұрын
Hey Treavof, can I take a look at the study?
Why am I watching this, I'm poor working at wendy's
@JazminBautista
3 жыл бұрын
🤔 this can help you in the future! Keep your head up
@mahid9594
3 жыл бұрын
@@JazminBautista love it ‼️🙏
@stevemanninghomeinsight60
3 жыл бұрын
You are being pulled to do more...
Would this be good for a flooring and blinds company
#RyanSerhant , What is the difference between Realtor, a real estate agent, and a broker. And which one of them you are? A lot of people are confused and don't know the difference! I hope this will be the idea for one of your next videos!
@tonystark71
Жыл бұрын
He had his own Brokerage company and He is a Realtor
Starts at 5 minute mark.
So is using social media ads better than cold calling?
First time viewer. He reminds me of a young Brian Tracy. Don't know if he follows him
Where are these real estate ads running? I’ve check your Facebook ad library and there’s nothing but course ads. Also checked the Serhant Team page.
@EdouardNImmobilier
3 жыл бұрын
Maybe the one on the Nest Seekers International page; their previous brokage firm before Serhant. It seems to have ad for Listings but i can only see Novembre; i don't know how to properly use this feature of seeing the ads.
The crypto scam bots are busy in these comments!
Killing the game my man as usual!
@JazminBautista
3 жыл бұрын
Agreed!
When does it start?
@christianperezjr6792
3 жыл бұрын
i already saw the video twice