How To Create A Customer Journey Map

Ғылым және технология

uxmastery.com Megan Grocki breaks down what a customer journey map is, and how to create one for your next user experience design project.
Illustrations by Robin Cave; music by podingtonbear.com
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Пікірлер: 75

  • @MrLisbethsalamander
    @MrLisbethsalamander8 жыл бұрын

    Thank you very much! I need to do a customer journey for first time in my architecture project class and I had no idea. Your video explain it in an easy and funny way.

  • @danielcollins8457
    @danielcollins84577 жыл бұрын

    Most satisfying presentation ever. Simply fantastic.

  • @steveansell3981
    @steveansell39819 жыл бұрын

    stunning way to illustrate this vital area of design. Thank you so much!

  • @vinum5755
    @vinum57559 жыл бұрын

    Great conceptualization of the UX journey. Thanks for sharing.

  • @Astillleros
    @Astillleros4 жыл бұрын

    Great points! Love the touchpoint example: pay a bill, and the channels you use to describe it!

  • @DonnDeBoard
    @DonnDeBoard9 жыл бұрын

    Great video! Thoughtful and concise! Thanks, Megan!

  • @fobsternd
    @fobsternd8 жыл бұрын

    damn this person can fucking draw

  • @Kingtonicmusic

    @Kingtonicmusic

    6 жыл бұрын

    And so quickly! ;-)

  • @markburgess1070
    @markburgess10709 жыл бұрын

    Megan Excellent video and process. Well done and valuable for all brands.

  • @KiranVarri
    @KiranVarri2 жыл бұрын

    wonderfully articulated & a visual delight 🤩🙏👏👏👏

  • @LoboyCoolers
    @LoboyCoolers4 жыл бұрын

    Swell! Exactly what I was looking for! Thanks!

  • @ajaym6795
    @ajaym67953 жыл бұрын

    It doesn't have to be this complicated. Keep it simple. Videos like this threaten to take away what we already know about Journey Maps

  • @user-lm2cw8mk2d
    @user-lm2cw8mk2d6 жыл бұрын

    Hice illustrations but this video does not answer question "how to create a customer journey map"? If you provide at least one example it was be useful

  • @MauricioArrieta

    @MauricioArrieta

    5 жыл бұрын

    I know right. This should be a playlist with one video explaining each step. It is somehow ironic to have a poor experience in a UX channel.

  • @CaptainIndia7

    @CaptainIndia7

    4 жыл бұрын

    i think it does. its just very easy to get distracted over her phenomenal illustrations. The key points are there.

  • @henkvanhooff5563
    @henkvanhooff55638 жыл бұрын

    Nice experience! And clear presentation. Compliments.

  • @stephanierogers9446
    @stephanierogers94468 жыл бұрын

    Great video. Very helpful!

  • @CPositivista
    @CPositivista4 жыл бұрын

    Thank you, I really appreciate your work.

  • @WhileTrueCode
    @WhileTrueCode9 жыл бұрын

    Excellent presentation!

  • @henok
    @henok6 жыл бұрын

    Thank you for this short video!!

  • @ricardonarede
    @ricardonarede6 жыл бұрын

    So useful video, thanks a lot.

  • @nektariafortier1063
    @nektariafortier10638 жыл бұрын

    Well done!

  • @raniadesign57
    @raniadesign574 жыл бұрын

    Big thanks for making the definition supper easy

  • @siddheshpatankar9498
    @siddheshpatankar949810 күн бұрын

    1. review goals for products and services 2. gather research (customer interviews, survey, web analytics, social media) 3. generate a list of customer touchpoints 4. Empathy map 5.Brainstorm "lenses" 6.Complete an affinity diagram 7. Sketching the journey 8. Refine and digitize 9. share them

  • @marknbri
    @marknbri8 жыл бұрын

    great job!

  • @anngoler6797
    @anngoler67978 ай бұрын

    awesome infographic and explanation!!! thanks a loooooot!!😍🤗❤💥

  • @buskinglankans
    @buskinglankans7 жыл бұрын

    good tips for my research thanks.

  • @RyanKennedyF2M
    @RyanKennedyF2M7 жыл бұрын

    Love those AFL goals :)

  • @leefogle4383
    @leefogle43838 жыл бұрын

    Great stuff Megan

  • @TrangNguyen-kg6hd

    @TrangNguyen-kg6hd

    7 жыл бұрын

    Lee Fogle kjh

  • @TobasscoJelly
    @TobasscoJelly2 жыл бұрын

    Thank you!

  • @jiukic5687
    @jiukic56878 жыл бұрын

    THANK YOU SO MUCH

  • @awahjude4855
    @awahjude4855 Жыл бұрын

    Great video

  • @rawen160
    @rawen1602 жыл бұрын

    At this point the video has 3,7 k likes and only 175 dislikes. That comment was brought to you by youtube's wonderful decision of disabling dislikes counter. That one is truly quality video.

  • @yquenechdu
    @yquenechdu9 жыл бұрын

    awesome :)

  • @Playfulcook
    @Playfulcook5 жыл бұрын

    Its a very informative video but it was lacking the essence. You stated it in step 7 but you didn't elaborate it.

  • @catsrocktheworld
    @catsrocktheworld7 жыл бұрын

    great video and also very easy to understand :)

  • @kazoz4016
    @kazoz40167 жыл бұрын

    Hello, i want to introduce a new brand. I've researched for some models and came to conclusion to use the Customer Brand Journey Model. But after another research, i came the Consumer decision model. What are the difference of these two models and which model is relevant to introduce a new brand?

  • @umashankar3006
    @umashankar30064 жыл бұрын

    Do you have a real time case study or example?

  • @noctua9296
    @noctua92969 жыл бұрын

    Algo imporytante que debe considerarse, es que el Customer Journey en una era digital, no termina con la compra. La recomendación y la influencia de las redes sociales durante todo el proceso, lo hace circular y no lineal,

  • @inbook4485

    @inbook4485

    5 жыл бұрын

    www.inbook.pro - Mobile Feedback Station

  • @MsUlmer
    @MsUlmer6 жыл бұрын

    This is nice, and beautifully done, but it puts the artifact as the goal not the correction/implementation of improved/ enhanced services. So what if it's pretty and we can evangelize if it creates not change that a customer can feel?

  • @myob3074
    @myob30742 жыл бұрын

    If you think learning UX Design you can become a built in coaching, consultancy and digital mentoring and create joint ventures with startup

  • @NathanKip
    @NathanKip2 жыл бұрын

    A care training school recently asked me if I would be willing to have a client mapping for them ,I have been an untrained marketter for them ,how do I get to do that?

  • @peter-horvath
    @peter-horvath9 жыл бұрын

    Nice, but I feel that in practice, gathering research so early in the process may block a lot of efforts, where data is hard to come by. If there is a draft version to begin with, we would probably be more invested to pursue research-gathering and fact-finding.

  • @inbook4485

    @inbook4485

    5 жыл бұрын

    www.inbook.pro - Mobile Feedback Station

  • @kobbytalks
    @kobbytalks4 жыл бұрын

    Found this useful. Kobby Talks Podcast

  • @usamazahid1
    @usamazahid14 жыл бұрын

    good illustration but I am still looking for the answer....what is journey map

  • @dougieladd
    @dougieladd9 жыл бұрын

    Nicely done Megan. Great illustrations. You have really hairy arms :) :) I'm kidding. Thanks.

  • @inbook4485

    @inbook4485

    5 жыл бұрын

    www.inbook.pro - Mobile Feedback Station

  • @user-qi4ln5lp9o
    @user-qi4ln5lp9o Жыл бұрын

    Hi 👋 Nice friends thumbs up 👍

  • @jess-lifestyle
    @jess-lifestyle3 жыл бұрын

    CJM should start from a specific persona's research & his/her empathy map, then expand on a timeline & touch points. This video seems deriving from an enterprise's perspective(not from the end customers' perspective), not so correct from my opinions!

  • @carlosrivas2012
    @carlosrivas20123 жыл бұрын

    Thanks....

  • @valentinagiusti8684
    @valentinagiusti86845 жыл бұрын

    To be honest is not very clear... in number 1) the service /product already exist? but it is interesting in any case !

  • @Nilsschneiderxyz
    @Nilsschneiderxyz5 ай бұрын

    who is zeal?

  • @n0ztic
    @n0ztic4 жыл бұрын

    Still don't know how to make a customer journey map

  • @karanparab3754
    @karanparab37543 жыл бұрын

    Nowadays, customer experience is all about speed. Want to gain the competitive edge? Watch this exclusive interview with Robert Linsdell, the Managing Director of Vertiv Co. to find out more. kzread.info/dash/bejne/g4SItMivYqbQp6g.html

  • @erikae.aguilar9943
    @erikae.aguilar9943Ай бұрын

    :)

  • @SzudemH47
    @SzudemH478 жыл бұрын

    number sex! Great video!

  • @lalexander1144
    @lalexander11443 жыл бұрын

    Didn't actually help, just told me I need to take other steps.

  • @opelfahrer91
    @opelfahrer915 жыл бұрын

    Don't display the whole hand if you use this kind of visual presentation

  • @platogenova9573
    @platogenova95732 жыл бұрын

    Hahahaha

  • @NDBTV1
    @NDBTV16 жыл бұрын

    For a better user experience don't use a woman voice over on a man's hand

  • @Prog4Prog

    @Prog4Prog

    5 жыл бұрын

    Hi Alan, tell me, how does this affect the user experience or were you just looking for an excuse to be a massive bell-end?

  • @solderbuff

    @solderbuff

    3 жыл бұрын

    Why do you thinks it's a man's hand?

  • @vhrobin
    @vhrobin3 жыл бұрын

    Pay a bill should not be a touchpoint. It is a step.

  • @lulu4483
    @lulu44835 жыл бұрын

    the accent of the first voice is not nice. And its too fast

  • @cyberryderfx7577
    @cyberryderfx75775 жыл бұрын

    this one is not very helpful

  • @alexkane1
    @alexkane14 жыл бұрын

    Too much jargon for my taste. If you could maybe be less scripted that would be a huge help.

  • @Visualico123
    @Visualico1234 жыл бұрын

    Nothing useful here, but nice try.

  • @theniii
    @theniii6 жыл бұрын

    only sentence on creating customer journey map: "there's no one way of drawing the customer journey map." what a waste of time, disliked.

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