How To Create A Customer Journey Map
Ғылым және технология
uxmastery.com Megan Grocki breaks down what a customer journey map is, and how to create one for your next user experience design project.
Illustrations by Robin Cave; music by podingtonbear.com
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Пікірлер: 75
Thank you very much! I need to do a customer journey for first time in my architecture project class and I had no idea. Your video explain it in an easy and funny way.
Most satisfying presentation ever. Simply fantastic.
stunning way to illustrate this vital area of design. Thank you so much!
Great conceptualization of the UX journey. Thanks for sharing.
Great points! Love the touchpoint example: pay a bill, and the channels you use to describe it!
Great video! Thoughtful and concise! Thanks, Megan!
damn this person can fucking draw
@Kingtonicmusic
6 жыл бұрын
And so quickly! ;-)
Megan Excellent video and process. Well done and valuable for all brands.
wonderfully articulated & a visual delight 🤩🙏👏👏👏
Swell! Exactly what I was looking for! Thanks!
It doesn't have to be this complicated. Keep it simple. Videos like this threaten to take away what we already know about Journey Maps
Hice illustrations but this video does not answer question "how to create a customer journey map"? If you provide at least one example it was be useful
@MauricioArrieta
5 жыл бұрын
I know right. This should be a playlist with one video explaining each step. It is somehow ironic to have a poor experience in a UX channel.
@CaptainIndia7
4 жыл бұрын
i think it does. its just very easy to get distracted over her phenomenal illustrations. The key points are there.
Nice experience! And clear presentation. Compliments.
Great video. Very helpful!
Thank you, I really appreciate your work.
Excellent presentation!
Thank you for this short video!!
So useful video, thanks a lot.
Well done!
Big thanks for making the definition supper easy
1. review goals for products and services 2. gather research (customer interviews, survey, web analytics, social media) 3. generate a list of customer touchpoints 4. Empathy map 5.Brainstorm "lenses" 6.Complete an affinity diagram 7. Sketching the journey 8. Refine and digitize 9. share them
great job!
awesome infographic and explanation!!! thanks a loooooot!!😍🤗❤💥
good tips for my research thanks.
Love those AFL goals :)
Great stuff Megan
@TrangNguyen-kg6hd
7 жыл бұрын
Lee Fogle kjh
Thank you!
THANK YOU SO MUCH
Great video
At this point the video has 3,7 k likes and only 175 dislikes. That comment was brought to you by youtube's wonderful decision of disabling dislikes counter. That one is truly quality video.
awesome :)
Its a very informative video but it was lacking the essence. You stated it in step 7 but you didn't elaborate it.
great video and also very easy to understand :)
Hello, i want to introduce a new brand. I've researched for some models and came to conclusion to use the Customer Brand Journey Model. But after another research, i came the Consumer decision model. What are the difference of these two models and which model is relevant to introduce a new brand?
Do you have a real time case study or example?
Algo imporytante que debe considerarse, es que el Customer Journey en una era digital, no termina con la compra. La recomendación y la influencia de las redes sociales durante todo el proceso, lo hace circular y no lineal,
@inbook4485
5 жыл бұрын
www.inbook.pro - Mobile Feedback Station
This is nice, and beautifully done, but it puts the artifact as the goal not the correction/implementation of improved/ enhanced services. So what if it's pretty and we can evangelize if it creates not change that a customer can feel?
If you think learning UX Design you can become a built in coaching, consultancy and digital mentoring and create joint ventures with startup
A care training school recently asked me if I would be willing to have a client mapping for them ,I have been an untrained marketter for them ,how do I get to do that?
Nice, but I feel that in practice, gathering research so early in the process may block a lot of efforts, where data is hard to come by. If there is a draft version to begin with, we would probably be more invested to pursue research-gathering and fact-finding.
@inbook4485
5 жыл бұрын
www.inbook.pro - Mobile Feedback Station
Found this useful. Kobby Talks Podcast
good illustration but I am still looking for the answer....what is journey map
Nicely done Megan. Great illustrations. You have really hairy arms :) :) I'm kidding. Thanks.
@inbook4485
5 жыл бұрын
www.inbook.pro - Mobile Feedback Station
Hi 👋 Nice friends thumbs up 👍
CJM should start from a specific persona's research & his/her empathy map, then expand on a timeline & touch points. This video seems deriving from an enterprise's perspective(not from the end customers' perspective), not so correct from my opinions!
Thanks....
To be honest is not very clear... in number 1) the service /product already exist? but it is interesting in any case !
who is zeal?
Still don't know how to make a customer journey map
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:)
number sex! Great video!
Didn't actually help, just told me I need to take other steps.
Don't display the whole hand if you use this kind of visual presentation
Hahahaha
For a better user experience don't use a woman voice over on a man's hand
@Prog4Prog
5 жыл бұрын
Hi Alan, tell me, how does this affect the user experience or were you just looking for an excuse to be a massive bell-end?
@solderbuff
3 жыл бұрын
Why do you thinks it's a man's hand?
Pay a bill should not be a touchpoint. It is a step.
the accent of the first voice is not nice. And its too fast
this one is not very helpful
Too much jargon for my taste. If you could maybe be less scripted that would be a huge help.
Nothing useful here, but nice try.
only sentence on creating customer journey map: "there's no one way of drawing the customer journey map." what a waste of time, disliked.