Customer Journey Mapping Tutorial
Тәжірибелік нұсқаулар және стиль
In this video, I teach you the basics of customer journey mapping, followed by a tutorial. This is one of the most powerful techniques you can use to dramatically improve the customer experience and the performance of your business. By understanding exactly where your customers are along their buying cycle, you can craft much more compelling products and services to move them from being a “potential” customer to a “loyal” customer.
You will also learn how customer journey mapping connects with Value Propositions and Design Thinking.
What you will learn:
► What customer journey mapping is and why it's so important.
► The four stages of a customer journey map.
► How to expand the customer journey map into a service blueprint.
► Practical tips on how to get your customer journey mapping up and running quickly
► Links to the tutorial PowerPoint slides and resources for Design Thinking and the Value Proposition Canvas.
Also check out my video on developing a pragmatic customer experience strategy: Customer Experience Strategy 2022 • Customer Experience St...
Download Links and Resources
Customer Journey Mapping PowerPoint slide:
- www.dropbox.co...
Design Thinking frameworks:
- www.ideou.com/...
- dlibrary.stanf...
Value Proposition Canvas:
- www.strategyze...
#CustomerJourneyMap #UserJourney #ServiceBlueprint #customerexperiencestrategy #journeymapping #designthinking #valuepropositioncanvas
Пікірлер: 96
Subscribe to my channel for more content: kzread.info
This man seriously doesn't blink at all !!! Am I the only one who noticed this ??
Dear Content Owner - Big "Thank You" for taking the time and putting the "effort", "energy" to bring the value in this industry via this video. Your video is highly enriching and bringing the passion with the depth to THRIVE ... ....
Good one Jesper...Thank you 🤩🙏
This is bestest video I've watched on customer journey map!
This is the best breakdown video i have seen so far. Thank you so much Jesper!
@JesperLowgren
Жыл бұрын
Thank you Stone !!
Love the quip about Renault
@JesperLowgren
Жыл бұрын
A bit of humour makes business presentations more interesting 😁. Thank you Abhishek!
@abhishekjain3273
Жыл бұрын
@@JesperLowgren Absolutely true.
fantastic video. Very impactful. I understand the whole essence of customer journey more now.
Hi Jesper ! This is one of the most thought through customer journeys I have seen. I also really appreciate the organizational backstage aspect and KPIs you have inserted here! Keep up the good work!
@JesperLowgren
Жыл бұрын
Thank you Ellen I much appreciate yoru feedback !!
Love it!! Precise and Clear
@JesperLowgren
8 ай бұрын
Thank you !!😁
very clear information. It helped me a lot with my marketing assignment. Thank you!
jesper you are really an awesome teacher!
@JesperLowgren
Ай бұрын
Thank you !! 😁
Thank you! This is a great tutorial on customer journey mapping
Love your videos and your ability to explain even most complex concepts in a clear and concise way. Thank you for sharing. You are mazing and I am a total fan ...
@JesperLowgren
Жыл бұрын
Thanks Joanna you made my day 😁!
Damn.. I am impressed with this 🔥 Thank you so much for the information and knowledge brother ❤
Thank you for this information, I find it helpful, and I look forward to seeing more about the customer experience journey blueprint.
@JesperLowgren
Жыл бұрын
Thank you Venus, I will make more videos on this powerful method 😃!
Thank you and very well explained. Exactly what I needed for my project.
Wow, what a great tutorial. Easy to follow, very well prepared, very clear. I've subscribed even though I have a French car. :-)
@JesperLowgren
2 жыл бұрын
Ha ha ha. Thank you Andreas!
I love it. Very well explained. Thank you
@JesperLowgren
2 жыл бұрын
Thank you for your feedback!
Brilliant video and subject, Jesper. Keep up the great content - you deserve way more subscribers, fella! 🙂 👍
@JesperLowgren
Жыл бұрын
Thank you Richard for your comment!
Very nice Jesper
@JesperLowgren
6 ай бұрын
Thank you John, much appreciated !!
Thank you so much for this enlightening video! It was easy to follow and the examples are really helpful.
@JesperLowgren
2 жыл бұрын
My pleasure!
Thank you for this video and describing how the Customer Journey Mapping also relates to other elements of DT and the Value Propostion. I also like your touch of humour about the French cars (- from a Renault Driver 🤣). Jesper Lowgren I will now check KZread to see what recent videos you have posted.
@JesperLowgren
8 ай бұрын
Thank you Anna! I have a Citroen myself, not a Volvo 😁!
@annadarmenia4401
8 ай бұрын
@@JesperLowgren ah voilà 😂
very well explained Jesper...thanks a ton...would be watching the other episodes 👍🤩🙏
@JesperLowgren
Жыл бұрын
My pleasure Kiran. Thank you!
Great video very informative, thank you !
@JesperLowgren
Жыл бұрын
My pleasure. Thank You for watching!
""I'm actually nit sure why anyone would buy a French car" ahahahahaha you're funny, i had a great time listening to this, you would make an excellent lecturer,
@JesperLowgren
2 жыл бұрын
Thank you Tam-tam 😁
Thanks for the Video ...I was able to understand the concepts easily
@JesperLowgren
2 жыл бұрын
Thank you for your kind feedback Shan!
Easy to understand. Great video 👍
@JesperLowgren
2 жыл бұрын
Thank you!
Good content buy sound of saliva is a little bit distracting.
@savagedragn
Жыл бұрын
I had to stop…might try to finish later because I do want this information but wow the audio is difficult to listen to…
@jiteshpujari1
Жыл бұрын
Thanks for ruining my experience
@user-gz6gv2os2m
Жыл бұрын
Yes his voice is strange. I think because he’s not a native English speaker
@VG-oc3jw
3 ай бұрын
😂😂😂
Thank you ,I need more training on this.
@JesperLowgren
2 жыл бұрын
Hope my video helped somewhat :).
Jesper you are amazing! Thank you so much I loved your details and your sense of humour! haha
Hello Jesper, at 6:35 you have shown a model of a Citroen car instead of a Renault car, they are not the same company. Thank you for sharing valuable content, keep up the good work.
Wow Thank you so much for this amazing video
Very helpful, so thank you!
Thank you for this great video, I have learned a lot. You got new sub
@JesperLowgren
2 жыл бұрын
Thank you for your feedback and subscription!
Let's always do alot of good 🙏
👏👏👏
Thanks sir
@JesperLowgren
Жыл бұрын
Thank you Pawan!
thanks i love it
@JesperLowgren
Жыл бұрын
Thank you for your feedback!
"Actually I'm not sure why would anyone buy a French car?" Hahaha I loved that comment.
@JesperLowgren
Жыл бұрын
LOL yes a bit of humour goes a long way 😁.
Bruh all that saliva.
Thank you so much. Where can I learn more about this technique? Do you offer any more online courses or tutorials?
@JesperLowgren
2 жыл бұрын
Hi Victoria and thank you! Udemi.com is a great starting point and here is a link to their CX courses and programmes: www.udemy.com/courses/search/?q=customer+experience+cx&src=sac&kw=cx
Thanks for the great content. I subscribed to your channel and liked the video. I have a question. From my understanding, a persona used in customer journey mapping and service blueprinting should be based on real and proper customer research. If so, how can one get that data? Shouldn't company provide that? Or should an individual conduct an online survey to random people(i.e. 10 people) or conduct user interviews(i.e. 5 people)? How to validate that and decide on persona?
@KiranVarri
Жыл бұрын
One of the most effective way to get the Customer Persona is : to 1) Observe the Customers in adequate numbers and then 2) do a short survey/interview. [ Customers often are a poor witness to their actions... ]
Great presentation! Should the cjm be aligned with segmented customers aka personae? Which would put the personae creation as a parallel process. Any thoughts?
@JesperLowgren
Жыл бұрын
Yes they are aligned, and ideally, the personas/segments should be defined beforehand. If not possible, define the first persona and develop a cjm for that persona, while defining the remaining personas.
🙂
hello i open the link pp but it is jst an image there is no slide
@JesperLowgren
Жыл бұрын
Hi Dilara, are you referring to the Dropbox link? I just tried it and it works fine for me. It looks like an image when you click on the link, but Dropbox gives you an option to download it as a .pptx.
This was great - thanks for uploading! quick question...how you actually see where there are issues in your journey? simply through the data from your platforms? ex.fb posts with poor CTR etc?
@JesperLowgren
2 жыл бұрын
Hi, there are many inputs. CTR is one input, direct customer feedback, such as NPS, CSAT etc is another. A third input could be an AI sentiment engine analysing customer interactions via a call centre. Hope this helps :).
@vanessadim2333
2 жыл бұрын
@@JesperLowgren Great, thanks for your reply. If one does not have access to either of those can one look at platform performance and a lift in overall site performance?
@JesperLowgren
2 жыл бұрын
@@vanessadim2333 Yes, absolutely use what you have. Any related metric is better than no metric.
@vanessadim2333
2 жыл бұрын
@@JesperLowgren Thanks :)
cool
@JesperLowgren
2 жыл бұрын
Thank you!
classy
I have to make a customer journey map for a B2B business for my coursework. Can I use this video as a reference, and is the content applicable to B2B businesses?
@JesperLowgren
Жыл бұрын
Yes, feel free to use it as a reference. It is equally applicable to B2B 😀.
I don't know what kind of weird smacking sounds come out of your mouth but I don't like them.
Well with all due respect you looks like a villain!
@chieduagain
Жыл бұрын
🤣
I can't get past the sound of saliva in your mouth, sorry
@darozvi2024
3 күн бұрын
he is not a native English speaker. Unfortunately you might miss out on good content because of that. Just forgive that part and learn you will thank me later
Can you not put a little more energy in talking please?