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How To Create A User Persona (Video Guide)

📲 Curious about a career in UX Design? Book a call with a program advisor: bit.ly/3HwYAZc
Learn how to define a user persona with this step-by-step guide: bit.ly/UXDesign...
In this video, CareerFoundry Student Advisor Cicely Rose shares a comprehensive step-by-step guide to creating a user persona. You'll learn exactly what a user persona is, and why it's so important to the UX design process. Then you'll learn how to create your own user persona in four simple steps:
1) Adding a header
2) Creating a demographic profile
3) Adding information about the user's end goals
4) Creating a scenario, or day-in-the-life narrative
By the end of this video, you'll be ready to create your very own user persona to kick-start your next design project.
This video is brought to you by CareerFoundry, provider of mentored online courses in UX Design, UI Design and Web Development. Learn more on our blog or discover our courses:
Blog: careerfoundry....
Courses: careerfoundry....

Пікірлер: 135

  • @careerfoundry
    @careerfoundry3 жыл бұрын

    Looking for some next steps? Subscribe to our channel for more in-depth UX / UI content: kzread.info . Want to become a UX designer? Check our our free UX short course to get started! careerfoundry.com/en/short-courses/become-a-ux-designer/?.com&UXD_UserPersona_260219&

  • @belnoccio
    @belnoccio3 жыл бұрын

    FINALLY someone who gives a concrete and full example! Every other video or article I watched just talked about principles and theory, but never showed how to really apply them. Thanks, such a game-changing video!

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks a lot for the feedback! Glad you enjoyed the video and the way it's presented. There's more like this to come in the coming weeks.

  • @dominicmicocodecoco

    @dominicmicocodecoco

    Жыл бұрын

    Come enrol in the course, it’s worth every dime

  • @Bubblez-no7br
    @Bubblez-no7br3 жыл бұрын

    ive got an assignment due in like 7 hours, you just save my life

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    That's great to hear, thanks! How did it go?

  • @lilririreacts8174

    @lilririreacts8174

    3 жыл бұрын

    Me too!!!! I’m currently in the same boat.

  • @richardromanashton

    @richardromanashton

    2 жыл бұрын

    Same homie lol

  • @rishikhanal5449

    @rishikhanal5449

    2 жыл бұрын

    @@lilririreacts8174 same here

  • @soIve_et_coagula

    @soIve_et_coagula

    2 жыл бұрын

    same

  • @vincemess
    @vincemess3 жыл бұрын

    Unbelievable. I paid for an online Business Branding course and got stuck at the brand positioning part. I was looking for a better explanation for the Audience Persona and I found it. You did a great job explaining it! Better than my instructor.

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks a lot Vince, we're glad to hear this resonated with you! stay tuned to our channel for more videos like this!

  • @ushadesai6306
    @ushadesai63063 жыл бұрын

    Showing sample of Quantitative and Qualitative data collected and Persona Groups would really help greatly. That's needed to creating User Persona which is explained well.

  • @Auriooo
    @Auriooo2 жыл бұрын

    Today is the last day of my assignment!! I've to prepare two user Personas and so far I didn't understand anything but thank you. OMG. You've explained it so easily. Thank you. You're a real savior. Subscribed immediately!!❤️❤️❤️

  • @HimanilGole
    @HimanilGole5 жыл бұрын

    Really loved the way you guys explained user personas in detail! Cheers!

  • @AlejoConejoCuentos
    @AlejoConejoCuentos3 жыл бұрын

    Nice but... I will always add the photo at last., for me a face (and a name) add so much power to a persona that it will already create bias in terms of their personality, I will highly recommend to start by the their needs, frustrations and goals.

  • @deejas8188
    @deejas8188 Жыл бұрын

    From Egypt, I deeply appreciate your sharing for information and simplifing it for us💜

  • @roohallahkhan376
    @roohallahkhan3764 жыл бұрын

    Hats off to your teaching style. Really loved it......

  • @kamenpetkov192
    @kamenpetkov19211 ай бұрын

    Thank you for the info! I am on my way to expanding my product to thousands of users as it reached success in a small group of companies.

  • @m_saqibali
    @m_saqibali3 жыл бұрын

    That's was very useful for my DMI assignment! Cheers :)

  • @pouriakeshavarzi
    @pouriakeshavarzi5 жыл бұрын

    Very good explanation of User persona , well done

  • @michaelbelay7614
    @michaelbelay76143 жыл бұрын

    This helped me for my assignment thank you very much!!

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Glad it helped, Michael!

  • @quasargaming3484
    @quasargaming34843 жыл бұрын

    Instructions Unclear, now I have a super power ghost that fights for me.

  • @thanthanh5190

    @thanthanh5190

    3 жыл бұрын

    Nice

  • @duzacsp1376
    @duzacsp13763 жыл бұрын

    Very useful and well explained information, thank you!

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    You're very welcome!

  • @2405krishna
    @2405krishna3 жыл бұрын

    simply awesome, I'm really thankful to you, I have a lot better understanding now on Persona.

  • @adrianlucas9639
    @adrianlucas96392 жыл бұрын

    Exceptionally well presented and concise. Also, I caught myself smiling along with the presenter multiple times. Well done.

  • @ogunnaikeoyebayo7315
    @ogunnaikeoyebayo73154 күн бұрын

    Impressive 👏 Thank you

  • @Rebecca236
    @Rebecca236Ай бұрын

    Brilliant video 👍

  • @sharp3234
    @sharp32344 жыл бұрын

    Ah i watched it 5 times ! Awsome Awsome !

  • @itzzyaboiijosh7698
    @itzzyaboiijosh76982 жыл бұрын

    Completing a project for my 4 yr degree this helped alot thanks so much!!

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Fantastic, we're glad you found it helpful!

  • @dak81
    @dak81 Жыл бұрын

    Ty u helped e a lot in my assignment

  • @sithumdilanga650
    @sithumdilanga6503 жыл бұрын

    Thanks for the nice explanation

  • @TheHungaryJack
    @TheHungaryJack4 жыл бұрын

    Very sound pragmatic advice

  • 3 жыл бұрын

    Well explained! and I fall in love with the presenter.

  • @nishads7606
    @nishads76064 жыл бұрын

    This is great! Loved it.. thanks! :)

  • @dominikmoravcik1896
    @dominikmoravcik18962 жыл бұрын

    I really like the content of the video, the way the speaker looks at the camera is a little weird for me.

  • @marinamartins2463
    @marinamartins24633 жыл бұрын

    Very helpful. Thanks!

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Glad it was helpful Marina!

  • @tomwills403
    @tomwills4032 жыл бұрын

    This was great. I had no clue about personas until now

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Thanks! We're glad you found this video informative!

  • @joshualeonard7390
    @joshualeonard73903 жыл бұрын

    Thank you ! Great information

  • @MuslimahWarrior
    @MuslimahWarrior3 жыл бұрын

    Great explanation. Love your energy :)

  • @ItsCoachBen
    @ItsCoachBen3 жыл бұрын

    Nice roundup keep it simple but make sure you get specific!

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Agreed!

  • @AndresMontbrun
    @AndresMontbrun4 жыл бұрын

    Great content, good explanation, but to much focus on you as a person, the video should show more content on explaining the idea, diagrams, tables, examples etc. But most of the time it's your face. Don't get me wrong, you are nice.

  • @jack8752

    @jack8752

    3 жыл бұрын

    i agree she is so sweet i cant concentrate xxxx

  • @katofrie

    @katofrie

    3 жыл бұрын

    exactly what I was thinking! you're right

  • @darshanatiwari2566

    @darshanatiwari2566

    3 жыл бұрын

    They can't do it bcz they want to sell their product too...

  • @JR-em3mo

    @JR-em3mo

    3 жыл бұрын

    clearly you didnt understand her presentation persona

  • @kooltv7744
    @kooltv7744 Жыл бұрын

    5:07 this is my save point and also Yellowbrick brought my curiosity here

  • @udayjeetsinha7031
    @udayjeetsinha70312 жыл бұрын

    Nice and informative video. Made it easier to for me to create user personas for my Digital Marketing Project

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Glad it was helpful!

  • @raskarjr
    @raskarjr4 жыл бұрын

    Helpful video, thank you. One question, what does the marital status of the persona have to do with the Design process?

  • @jollycolours

    @jollycolours

    4 жыл бұрын

    That'll depend on the product / service / business you're making the persona for. Some might need this info, others might not.

  • @ESPkenner48
    @ESPkenner483 жыл бұрын

    Nice explanation, and cool crazy persona eyes xD

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks! 😃

  • @ce9916
    @ce99163 ай бұрын

    Great video! What is the background music you used?

  • @kidusmesfin8605
    @kidusmesfin86053 жыл бұрын

    Thank you this is very helpful.

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks Kidus! Glad it helped! Anything else you'd like to see on our channel?

  • @azkaqazi527
    @azkaqazi5272 жыл бұрын

    Such a great video! Every user has a different nature, what is the best way to approach them while asking questions related to their personal life?

  • @oc1625
    @oc16252 жыл бұрын

    Great work Cicely, was really useful

  • @cgcechannel9299
    @cgcechannel92992 ай бұрын

    thankyou so much

  • @CyberTronXXX
    @CyberTronXXX4 жыл бұрын

    Great explanation! Tyty

  • @satadalchakraborty3991
    @satadalchakraborty39912 жыл бұрын

    Thank you sooooo much for this video. It was just the thing I needed!!

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Thanks! We're glad you found this video useful!

  • @LeigerGaming
    @LeigerGaming2 жыл бұрын

    Very detailed, thank you.

  • @KiranVarri
    @KiranVarri Жыл бұрын

    One of the best i came across on #UserPersona🤩🙌🎶👌👌👌🙏

  • @kenethlipa3263
    @kenethlipa32634 жыл бұрын

    Great stuff guys! Thanks. P.S. Can I ask what your background song is please?

  • @Timajbae
    @Timajbae2 жыл бұрын

    Extremely helpful!

  • @amrutmali1717
    @amrutmali171711 ай бұрын

    thanks

  • @anaibrahim4361
    @anaibrahim43613 жыл бұрын

    great video

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Glad you enjoyed it

  • @omiesamabel2163
    @omiesamabel21632 жыл бұрын

    One quick question.... How can I get all the accurate information. Do I have to share questionnaires around?

  • @chimdiezechukwukere5533
    @chimdiezechukwukere5533 Жыл бұрын

    How do I determine the most important group from which I must form a persona?

  • @amirbagherifam6490
    @amirbagherifam64902 жыл бұрын

    Very useful. great content

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Thanks! Glad you liked it!

  • @fimachou1873
    @fimachou18732 жыл бұрын

    Thank you~

  • @benjacobantazo984
    @benjacobantazo9843 жыл бұрын

    Persona!

  • @ComidaLatinaVegana
    @ComidaLatinaVegana2 жыл бұрын

    Thank you for he video

  • @ayushigarg6953
    @ayushigarg69532 жыл бұрын

    Thank you 😊

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    You're welcome!

  • @aimanshahid5101
    @aimanshahid51013 жыл бұрын

    Amazingly covered each key point. Just let me know what is the name of site you have used at 4:22 for making a user persona?

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks Aiman, we appreciate that! User persona can be created using a variety of tools, such as UXPRESSIA, Userforge, etc. Here is an article on our blog covering everything you need to know when starting to work with user persona: bit.ly/3fO89Wa

  • @muskduh
    @muskduh2 жыл бұрын

    thanks a bunch!

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    You're welcome Glenn!

  • @alighadimig1963
    @alighadimig1963 Жыл бұрын

    So gooood🤍🤍

  • @arslanbaha
    @arslanbaha2 жыл бұрын

    How to get to Quantitative and Qualitative data ?

  • @Geerladenlad
    @Geerladenlad3 жыл бұрын

    You have a problem with your volume on this video it's too low!!!!!

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Thanks for the feedback! We'll take that into account for the future releases.

  • @Defense-of-Islam-and-Pakistan
    @Defense-of-Islam-and-Pakistan4 жыл бұрын

    Full detail of persona just in few minuts #geeksinux

  • @oyeendar7
    @oyeendar72 жыл бұрын

    i love it

  • @YOU2pressDELETE
    @YOU2pressDELETE3 жыл бұрын

    Great information, but the camera angle is something out of a horror movie, I literally spent all the video in comment section not being able to look at you. Good tip is to position camera at face level and not raise the chin. If you look at 3:17 - 3:20 when she lovers the chin how much of a difference that makes. Ideally, you would also want to get rid of the extensive light flare in the eyes.

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Hi there! Thank you for the feedback. This video was filmed quite some time ago, and is one of our "older" videos. We have since improved the quality of our recordings :)

  • @YOU2pressDELETE

    @YOU2pressDELETE

    3 жыл бұрын

    @@careerfoundry Should have checked before commenting, I guess. Quality is top notch in lot of other ones :)

  • @zakiadisdzakwan5702
    @zakiadisdzakwan57024 жыл бұрын

    I thought how to use a persona like arsene and captain kidd

  • @ideabasket9659
    @ideabasket96595 ай бұрын

    Are we assuming that Savannah is a 52 year old, divorced, and mother of 2, and has a masters degree? where did you get this info from?

  • @calinandrei8374

    @calinandrei8374

    2 ай бұрын

    probably a woke idea ....

  • @abielmuren
    @abielmuren4 жыл бұрын

    She reminds me Martin Mcfly's Daughter

  • @sainathm36
    @sainathm362 жыл бұрын

    I dived in her eyes👀

  • @hxxzxtf
    @hxxzxtf9 ай бұрын

    🎯 Key Takeaways for quick navigation: 00:00 🎯 Understanding User Personas - User personas represent target users with their needs, behavior patterns, and characteristics. - They are created based on user research and include demographic information and quotes. - User personas are essential for designing products with the user in mind. 01:25 🧩 Why User Personas Are Necessary - User personas clarify who you are designing for, making problem-solving more effective. - They help answer questions about user behavior, needs, and pain points. - User personas are crucial for creating valuable products and facilitating communication in multidisciplinary teams. 03:12 📊 Steps to Define User Personas - To define user personas, gather sufficient quantitative and qualitative data. - Create a persona by adding a name, image, quote, demographic profile, psychographics, end goals, and a scenario. - Focus on relevant details that serve a design purpose and represent the context of the product being designed. Made with HARPA AI

  • @castorpollux7012
    @castorpollux7012 Жыл бұрын

    i barely able to create one persona, how can i manifest multiple of these like the protagonist?

  • @remipadoin4329
    @remipadoin43292 жыл бұрын

    Could you possibly read more from a teleprompter? Use an avatar next time and save the time.

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Thanks for the feedback Remi!

  • @onizukakimura
    @onizukakimura3 жыл бұрын

    Not sure about you guys. I kept hearing NFS Most Wanted 2 BG music...

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Hey Onizuka, we can guarantee it's not that track if that helps. We use StripSound for all of our backing tracks.

  • @ljubomirjakimovski3899
    @ljubomirjakimovski38992 жыл бұрын

    The music is distracting and the knowledge is very condensed but not clear and concise enough.

  • @careerfoundry

    @careerfoundry

    2 жыл бұрын

    Thanks for the feedback, we'll take it into consideration when making content in the future!

  • @professordrabhijitsayamber2299
    @professordrabhijitsayamber22992 жыл бұрын

    Om pure white background 🤣😂

  • @Vijay-Yarramsetty
    @Vijay-Yarramsetty3 жыл бұрын

    is she british?

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Hey Vijay! Yes!

  • @jordans7411
    @jordans7411 Жыл бұрын

    Teleprompters way too close to her face

  • @professordrabhijitsayamber2299
    @professordrabhijitsayamber22992 жыл бұрын

    Om pure white House 🏡

  • @tylerriggs95
    @tylerriggs952 жыл бұрын

    This doesn't show how to gather or implement any of the research into a persona and makes it all seem like assumptions.

  • @ajlalsyedali2491
    @ajlalsyedali24913 жыл бұрын

    She's got a master's degree and is earning $65K a year?

  • @annanabil73

    @annanabil73

    2 жыл бұрын

    Yup a master's degree leads to jobs like production chemist, medicinal chemist, lab technician, and community college professor (most colleges require a doctorate). The average salary is $69K across the US, but if she lives in a poor state she would get paid as low as $51K.

  • @clarityofthought
    @clarityofthought Жыл бұрын

    Wait, so personas are fake people? I thought your supposed to use real people that you have interviewed.

  • @NekoGatto
    @NekoGatto2 жыл бұрын

    I got intimidated in only 15 seconds of the video. Damn, she looks so scary. But thank you for the information tho

  • @acesflyhigh
    @acesflyhigh3 жыл бұрын

    Super boring stuff. All this is wrong.

  • @FeliciaLoprete
    @FeliciaLoprete2 жыл бұрын

    Video content is great but your hair is very distracting. Please try a conditioning treatment or a hair moisturizer maybe just try less chemicals. I could not stop thinking about how damaged your hair looks. Hate to say it but just being honest.

  • @Ak_AgGiE_hiLz
    @Ak_AgGiE_hiLz3 жыл бұрын

    Poor really poor presentation sorry to tell please be slow in your presentation.

  • @careerfoundry

    @careerfoundry

    3 жыл бұрын

    Hey Akhil, thanks for the feedback, and sorry that this video didn't resonate well with you. We'll look at slowing down the information delivery in future, thanks for your feedback!

  • @nadasaad8804
    @nadasaad88045 жыл бұрын

    Very helpful, thanks!

  • @careerfoundry

    @careerfoundry

    5 жыл бұрын

    Glad you enjoyed it!