If you're a marketer, you probably know how to create a user persona already. But you might not know some business-specific details or exactly how to build the best one, why you need to improve one and how to make it fit your audience better. That's what we're here for.
When businesses think of their audience as users instead of customers, their perspective shifts to providing solutions to the target audience’s pain points. Through this approach, your horizon also broadens outside of your current customer base.
So, how do you make sure your users are at the forefront of all your product designs? By creating a user persona. To get ahead of your customers, you have to give your users an unforgettable experience they can't get anywhere else - user personas help you with that.
Let's dive into what user personas are, what they include and how to create one.
You don’t have to be a designer to create something great. With a template and an easy-to-use design tool like Visme, you can easily create user personas and other marketing materials regardless of your level of design skills. Get started with Visme now: www.visme.co/templates/
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In this video, we’ll cover:
0:00 Intro
00:53 What is a user persona?
01:48 Why is a user persona important?
02:59 What to include in a user persona
05:20 How to create a user persona
05:35 Conduct research
06:22 Collect data about users
06:47 Identify Behavioral patterns
07:08 Determine how many user personas you need
07:45 Create personas and prioritize them
To read the blog post version of this video, head over to: visme.co/blog/user-persona/