Ryan, another great vid -- thanks for helping me better understand Spotify “engagement” and the stickiness that follows (or should be following) a promo/campaign. Oh ... and glad to be your 2nd example in this piece! SO thankful for your music industry stellar insight & help; I’m better off as a result!

@IndieMusicAcademy

2 жыл бұрын

Thanks Roger! I'm thankful for you as well! Here's to more success in 2022! 🎉

@realswishasweet

2 жыл бұрын

how do you know all this bro i really ned some one like to manage me i know u would be fair frfr

@RogerPetersonMusic

2 жыл бұрын

@@realswishasweet Ryan teaches it at the Indie Music Academy

Thanks for demystifying how to properly use and how to get the most out of your online marketing analytics. Much Appreciated, Ryan!!!

Man, I only watched 3 minutes of this video so far, I already KNOW this video is gonna be GREAT!!

@IndieMusicAcademy

10 ай бұрын

Thanks man!

For years I had been completely stumped as to how to properly use and get the kind of results I was after while promoting & marketing my music online. After spending countless hours & thousands of dollars I was dismally disappointed at the results until I found out how to correctly use my analytics to greatly reduce the amount of time and money I had been spending promoting and marketing my music on the internet. Ryan totally cleared up the mystery and helped me thoroughly understand and implement how to get the most out of my analytics. THANK YOU, SO VERY MUCH RYAN! I can't thank you enough!!!

Thank you for the thorough analysis! Very informative!

Let's turn this video into a living research document: here's what you need to do (be sure to number your results as I did below) 1. Calculate your Spotify Engagement using the calculation provided in this video. 2. Let us know where your audience is listening to your music and the percentages (Check "source of streams" in your Spotify Analytics) 3. Let us know how you've been marketing your music (i.e. Facebook ads, word of mouth, playlists, etc) To keep things consistent, be sure to filter the last 28 days only! No judgement, just learning and sharing! Thanks for being a part of the community!

Hey there, interesting analysis indeed! Numbers on our side for last 28days: 2131 listeners / 6253 streams / 2,934 streams per listener / 322 saves / 514 playlist adds so engagement rate should be 39%. around 130 average listeners per day and 200 average streams per day Source of streams are: 23% profile and catalog / 26% listener's own playlists / 19% other listener's playlists / 0% editorial / 28% algorithmic / 4% other no ads running lately (last release was in April 2021)

@IndieMusicAcademy

2 жыл бұрын

Really awesome stats thanks for sharing!!! Yes! The key to high engagement are those "profile and catalog" listeners and you have a solid amount of those! Very nice :)

I really enjoyed this video! Super helpful! I didn't know about the new engagement tab on Spotify. I am actually currently running a campaign with you so I'm looking forward to the results ! Great video!

@IndieMusicAcademy

2 жыл бұрын

So glad you enjoyed the video! I hope we knock it out of the park for you!!!! 🙌

Great video Ryan!

This is a great analysis of numbers. Thanks for sharing.

This is a relevant analysis. Keep on keeping it real!

@IndieMusicAcademy

2 жыл бұрын

You got it! Thanks for watching and for the comment my friend!

Lol my engagement rate is 117% 19 saves + 8 playlist adds = 27 27 / 23 listeners = 1.17 = 117% My sources of streams are my profile (62%), listeners' own playlists (26%) and algorithmic playlists (6%)

@IndieMusicAcademy

2 жыл бұрын

Haha I love that! Your fans are performing multiple actions which is a super good sign:)

I've got a 51% ratio ( 19 saves + 48 playlists adds ) / 129 listeners = 0.519

Amazing video!

@IndieMusicAcademy

2 жыл бұрын

Thank you so much!

Very cool

How long was the campaign? and the bump you received. Isn't that the time to release a new song from. the album.?

Up mi bos

Hey ryan, thanks for the information! You provide great value man. Just subbed! One question: Your profile and roger petersens profile have the same engament rate of about 2 percent. At 12:31 you can see that Roger Petersen gets only 87 streams from Spotify Radio, while you get thousands of streams. Any idea on why you triggered the Spotify Radio algorhithm so much more than Roger Petersen? Could it be the fact that roger has a lot less traffic coming from 'profile and catalog'? Thanks and bless from berlin!

@IndieMusicAcademy

2 жыл бұрын

Hey man! Thanks so much and thanks for subscribing! Your question is really good and the short answer is that it's impossible to know exactly _why_ - all we can do is talk about the data and make an educated guess: Firstly, it's so hard to know the timing of when the algorithm hits... and it won't happen the same way every time. For some artists I've seen it happen after 10k streams, other songs it takes 100k, and for other songs... never. So nothing is ever guaranteed. With that being said. the most likely reason is that my music is more "generic" than Rogers music (not using generic in a negative way, just in describing that my songs have a very standard pop/ folk sound). This probably increases my chance of getting into more radio playlists (which are algorithmically generated based on the listeners' listening habits. Another total guess is that when Spotify was "testing" my music out in the radio algorithm (with only a few streams just like what Roger has now) my song completion % was high and this encouraged Spotify to continue to push my song-similar to watch time on KZread and the KZread algorithm. Hope this helps at least shares how I analyze these results!

@DRUNKBEATZ

2 жыл бұрын

@@IndieMusicAcademy thanks for your long response! All points you made make sense and gave me a better understanding. Do you know of any method to see how long the tracks get listened to on spotify on average (similar to youtubes watch time/retention curves)? I just found out that I can track the daily Popularity Index score via spotify for developers so I thought there might be more little hacks intro the matrix 😁 thanks again man!

@IndieMusicAcademy

2 жыл бұрын

Yes! I was going to mention Spotify for Developers as a good resource. It seems that you've already figured out how to make the API calls for extra data. You can also grab a Chartmetric subscription. It's pretty expensive if you sign up for their full plan directly on their website, but there is a secret way to get a "single artist subscription" for much cheaper where you can track your own stats (but not anything else). I'm pretty sure it's still available (the cheaper plan comes and goes): help.chartmetric.com/en/articles/5666414-do-you-have-a-single-artist-subscription

Is this because it’s a seasonal list? You expect a huge drop off in listeners after Christmas from the Christmas playlist.

So Spotify knows that in your case Spotify listeners are listening to and staying through Spotify's promotion and on to your songs right?

I am.praying for yoy ryn and yoyr family

howz routenote distributor?

@IndieMusicAcademy

2 жыл бұрын

They have a really good pricing model, better than many others. I have never used them though!

@kamannmusic

2 жыл бұрын

@@IndieMusicAcademy yeah... you can choose at last moment that you wanna go with free or premium for every release....

isn't the use of the fake bots illegal

The lord jesus christ loves you

Aye Ryan, Im Yakir from israel 🇮🇱😉 Ive spend alot of time while looking for someone whos explain Properly the music fan journy so Im happy I found u bro. I struggle on How can I Actually contact with my stickey people on spotify which are still with me althought the Promo is done? I dont have thier Email, Name, nothing ,so it comes hand in hand with the Email List, how I can get their Email to add them to the list? Hope u can give me some points How to get over this problem..