I Gained 5000 Spotify Followers in ONE YEAR. Here's How.

This is how I earned 5,000 new followers on Spotify.
Need more help? Book your 1:1 consultation: help.tomdupreeiii.com.
Listen to the podcast: go.tomdupreeiii.com/podcast.
Don't forget to Like, Subscribe, & Share!
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Gaining followers on Spotify can be a tricky endeavor, especially if you're pitching your music to independent Spotify playlists instead of utilizing Facebook ads.
Using Facebook conversion ads, I was able to grow my Spotify followers from less than 100 to over 5,000 within the span of one year.
This is is how I gained 5,000 followers on Spotify in one year using Facebook ads.
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Links from the video:
Changing my artist name on Spotify: • Changing Your Artist N... .
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Timestamps:
0:00 - Intro
0:35 - Using playlists to promote my music
1:30 - My Spotify for Artists data
2:20 - Why followers matter on Spotify
3:14 - Using Facebook ads to achieve growth on Spotify
3:43 - The 2 kinds of Facebook ad campaigns I run
4:38 - Results from my Spotify Growth campaign
5:47 - What I’ve tested inside my Spotify Growth campaign
6:53 - The Make It Take It music marketing method
7:52 - An analogy of the Make It Take It method
8:35 - But will I ever make my money back?
9:41 - Outro
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Go further with your music marketing:
Consultations: help.tomdupreeiii.com.
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Connect with me:
go.tomdupreeiii.com/youtube.
go.tomdupreeiii.com/instagram.
go.tomdupreeiii.com/twitter.
go.tomdupreeiii.com/facebook.
go.tomdupreeiii.com/spotify.
go.tomdupreeiii.com/podcast.
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Buy merch and support the channel:
shop.tomdupreeiii.com.
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The following are platforms, products, and services I use and recommend. Some are affiliate links (some not), which means you can use them to support the channel at no additional cost to you (but it could make a big difference to me).
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Music Distribution:
Amuse: go.tomdupreeiii.com/amuse.
DistroKid: go.tomdupreeiii.com/distrokid.
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Marketing and Branding:
Carrd: go.tomdupreeiii.com/carrd.
PixelMe: go.tomdupreeiii.com/pixelme.
ToneDen: go.tomdupreeiii.com/toneden.
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Merchandise
Printful: go.tomdupreeiii.com/printful.
Shopify: go.tomdupreeiii.com/shopify.
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Gear I Use and Recommend:
kit.co/tomdupreeiii.
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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
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#spotify #spotifyfollowers #facebookads

Пікірлер: 59

  • @noiryon9814
    @noiryon98142 жыл бұрын

    thanks mate. really appreciate what you are doing. keep it rolling

  • @phil1353
    @phil13532 жыл бұрын

    Show us the step by step set up for the ad set winners!!

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    I can do that!

  • @phil1353

    @phil1353

    2 жыл бұрын

    @@tomdupreeiii that would be a huge game changer! Thank u for everything. I subbed today.

  • @tonysantana5220

    @tonysantana5220

    2 жыл бұрын

    yea we definitely need this lol

  • @davidedesantis5289

    @davidedesantis5289

    Жыл бұрын

    Did you make the step by step video? Can you please add the link to it in the comments? Thanks 🙏🏻

  • @electivetheatre
    @electivetheatre2 жыл бұрын

    Thanks for what you do man! It's been a great help for us, and we are finally getting some good results. Another thing worth mentioning is that there is usually some bleed into other platforms. We only advertise for Spotify, but we've also gained over 100 KZread subs in the last month, maybe a little more than 100 Instagram followers, and same for Facebook likes, and even a bunch of Shazams and Apple Music streams. All of this with only advertising for Spotify. If they like you, they'll definitely seek you out everywhere else.

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    This is absolutely true! Thank you for bringing attention to this!

  • @electivetheatre

    @electivetheatre

    2 жыл бұрын

    @@tomdupreeiii have you found anything in the way of time of day for running ads, or are they running 24/7?

  • @federicocarpi2378
    @federicocarpi23782 жыл бұрын

    Thats great, man! I havent completely understood how you make this campaign though. As I understand it you make the regular campaign for the song, after the events you generate lookalike audiences and then you use those lookalikes and add them to this growth campaign? So the difference is that the growth campaign contains the most succesful ads from regular campaigns but targeted to a broader audience (in this case trigger cities expanded)? Thx!

  • @NickKizirnis
    @NickKizirnis2 жыл бұрын

    Hi Tom, I have a question about the make it/take it approach ... are you taking a successful ad set within a campaign for Song A and then adding an ad for Song B to that ad set to see how it does? Or are you duplicating that successful ad set in a new campaign for Song B and comparing performance to see which one to continue? Maybe I missed the boat on that one ... I duplicate ad sets (settings) that work well for new song campaigns, and test 5-6 creatives. When I heard you mention the make it/take it is sounded like the songs were going into a steel cage death match! Thank you for the really helpful videos, really great stuff!

  • @HowardCharlesUK
    @HowardCharlesUK2 жыл бұрын

    I ran a follower campaign for a while, got up to around 2,000 followers. I found that it made little to no difference to the streams of the next track I released, after quadrupling my follower count on Spotify

  • @SNEXofficial
    @SNEXofficial2 жыл бұрын

    In the past I noticed you do trigger countries of your top 30 countries that listen, while expanded means all spotify countries. Are those top 2 performing adsets the trigger or expanded? (it says both in the name) Please do a breakdown of these top 2 performing adsets.

  • @Blarg
    @Blarg2 жыл бұрын

    thank you tom. we did the same and have over 3000 followers.

  • @Donelomusic
    @Donelomusic2 жыл бұрын

    Greetings! If am releasing songs every-month.. do i have to create a campaign for each songs or i can use same campaign that i used before but different ads inside the campaign for each releases?

  • @Kwakzino
    @Kwakzino2 жыл бұрын

    Great breakdown My bro thank you

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    So glad you dig it!

  • @KioKoBeats
    @KioKoBeats2 жыл бұрын

    I know im a little late but do you use the link from toneden using your artist copy link or the link directly to the song?

  • @vxd
    @vxd2 жыл бұрын

    Say for 6000 followers how much of those say listen to your release radar on release day? I find it's only about 10%

  • @brianjhoneycutt
    @brianjhoneycutt2 жыл бұрын

    Hi, Just curious if you ever had your ad account disabled? I had mine disabled after my very first ads, and FB wouldn't re-activate it. Very frustrating! So now looking into using a friend's FB account possibly..

  • @vidojeanxoliverloenn
    @vidojeanxoliverloenn2 жыл бұрын

    Yo Tom, great channel!! Is this a conversion campaign?

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    Hey thank you! Yes, it is.

  • @celluliteonfire
    @celluliteonfire2 жыл бұрын

    KILLER CONTENT!!

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    Haha! Yes! Appreciate you dude!

  • @waynecoxdrums
    @waynecoxdrums2 жыл бұрын

    Excellent Tom. How do you pick trigger cities?

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    I use the top 30 cities where my music is getting streamed from the Audience tab in Spotify for Artists.

  • @waynecoxdrums

    @waynecoxdrums

    2 жыл бұрын

    @@tomdupreeiii I set it up last night using the cities you mentioned in another video and today the ad set is getting 10 cent conversions as opposed to the 22 cent from the existing ad set. both are using lookalike audiences. Excellent. Thanks dude.

  • @ericdavidwallace
    @ericdavidwallace2 ай бұрын

    I din't have much luck with Spotify Play listing either. I'll try the FB method, do you have a video that walks people thought the process of how to set up FB ads for Spotify?

  • @tomdupreeiii

    @tomdupreeiii

    2 ай бұрын

    I do! There are a bunch of them on my channel. You can also find resources at dupreex.com.

  • @chandambao
    @chandambao2 жыл бұрын

    Great work, man! Was wondering: do you ever use Spotify's native ad platform? Would love a video on your experiences with that.

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    I haven't tested it yet. I've heard too many bad stories from others, so I haven't felt the need to try it. Maybe in the future.

  • @ntact
    @ntact2 жыл бұрын

    I started with my own growth campaign after you mentioned it in one of your other videos ... Or was it a live session? Doesn't matter. I don't have such a low cost per conversion like you. I'll keep going optimising 💪 And my following on Spotify is indeed growing - that's awesome 😎👍 thanks for giving me that one starting hint! 😉

  • @electivetheatre

    @electivetheatre

    2 жыл бұрын

    It takes a while to get the optimization. My cost per conversion has been slowly coming dow over almost 2 months since I've been doing this. Started out at about 60 cents per, and it's almost at 30 cents per conversion now, and my new ad set has been running about 15 cents per conversion so that should bring the average down a lot over time. It takes a while for Facebook to finally learn who to find. Stick with it!

  • @chinazoofficialszn

    @chinazoofficialszn

    2 жыл бұрын

    @@electivetheatre hey like how much adspend do you budget per day pls ? im thinking $5

  • @electivetheatre

    @electivetheatre

    2 жыл бұрын

    @@chinazoofficialszn I do $10 for the constant follower campaign that’s always running. When I release something new it really depends on what I feel like doing at the time. Usually it’s more than $10 a day though.

  • @chinazoofficialszn

    @chinazoofficialszn

    2 жыл бұрын

    @@electivetheatre that’s dope, I got a new song last Friday currently pushing it with 10$, I tried $20 and it keeps bringing very high Cpc , but when I reduced to 10 it brings almost same number of people with lesser cpc. Like how many followers do you average a day?? I’m really thinking about setting this up. Cos more followers means some day you can release a song with putting in your own money and your followers streams alone will trigger them algorithm.

  • @electivetheatre

    @electivetheatre

    2 жыл бұрын

    @@chinazoofficialszn I usually see between 10-20 followers a day right now. Still experimenting with all of the ads and optimizing, so hopefully eventually I get more for less.

  • @nylophone5730
    @nylophone57302 жыл бұрын

    Hi Tom. I'm using your suggestion of retargeting people who clicked before. I'm simultaneously running another ad targeting people interested in my genre and in my area. Facebook is giving me a notification saying that I should combine my audiences into one. Any experience with this? I don't want to just retarget people in my area, and I also don't want to not target anyone in my area. Have you seen this before? Thanks

  • @sb159132
    @sb1591322 жыл бұрын

    Thanks for sharing this, Tom. Did you say you are budgeting $10 per day? Secondly, what have you learned about how to optimize the ad itself….what to show in the ad to generate clicks?

  • @threethievesmusic

    @threethievesmusic

    2 жыл бұрын

    I tested music videos and track art. I found that despite the dynamic nature of a music video if its not the same imagery as the art work for the song/artist it can reduce clicks. Try both see what works, there's no set way of split testing.

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    Yeah, I’m spending $10 per day every day. @Three Thieves is right, definitely try different things to see what works. For me, a simple ad with the cover art, text that says “Listen on Spotify” and text that says “Swipe Up” has worked beautifully.

  • @DotyGess
    @DotyGess2 жыл бұрын

    hey tom do you consultations bro ? I can't seem to grow my followers on Spotify !

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    I do! Go to consultations.tomdupreeiii.com.

  • @chadgarber
    @chadgarber2 жыл бұрын

    Would love to see your actual ads.

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    Have a look at this video: kzread.info/dash/bejne/iH2Ey5iPc6vfgZc.html.

  • @victoriousmuffin2085
    @victoriousmuffin20852 жыл бұрын

    Can you tell us how the fuck to use Spotify with this new update I don’t know how I can listen to full songs that are in my liked list

  • @megasteel214
    @megasteel2142 жыл бұрын

    Wao each campaign alone is like $2500 i can't afford that. Question??? Does a campaign like that one works with low budget? 100 bucks ??

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    That $2500 is spent over the course of almost 9 months at $10. You can definitely get results with just $100. It simply won't be quite as extensive. But still much better than playlisting!

  • @megasteel214

    @megasteel214

    2 жыл бұрын

    Ah ok now it makes more sense to me. Dude i run facebook ads (conversion) but i got poor results... like 80 cents per conversation. I watched your video about conversation but still cant get it, can you another video with some details on how to get conversation down.? Thanks

  • @peterk3556
    @peterk3556 Жыл бұрын

    I wish so much someone would guide me through all this

  • @tomdupreeiii

    @tomdupreeiii

    Жыл бұрын

    I got you! Check out artist.tomdupreeiii.com for a complete end-to-end guide on how to do all of this!

  • @peterk3556

    @peterk3556

    Жыл бұрын

    @@tomdupreeiii thank you

  • @Fraend
    @Fraend2 жыл бұрын

    Ok ,we're all good for this but you didn't explain exactly what you were targeting,the ad itself so...i don't think it's a totally useful video. anyway thank you for sharing it

  • @akhilesh_bhardwaj301
    @akhilesh_bhardwaj3012 жыл бұрын

    Sar my help followers 🙏🙏😭😭😭

  • @quocdongvu3761
    @quocdongvu37612 жыл бұрын

    I can make it in 30 days

  • @tomdupreeiii

    @tomdupreeiii

    2 жыл бұрын

    Do iiiiiit!!